Unlayer Reviews & Product Details

Unlayer is an embeddable drag-and-drop content builder designed to help businesses create visually appealing emails, landing pages, documents, and popups without the need for any coding. This innovative solution is backed by Y Combinator and has gained the trust of Fortune 500 companies such as Fidelity, Bank of America, as well as leading SaaS platforms like Keap and Hive. Unlayer empowers developers to integrate powerful, white-label design tools directly into their applications, thereby transforming the way teams design and collaborate on content. Unlayer provides an intuitive visual content editor that allows users to maintain full control over branding, data, and user experience. Whether you are developing a customer relationship management (CRM) system, a marketing automation platform, or a customer portal, Unlayer simplifies the embedding of a rich editing experience, enabling dev teams to launch features in days rather than months. This capability is particularly valuable for organizations looking to enhance user engagement and streamline the content creation processes. Key features of Unlayer include an intuitive user interface that facilitates easy content creation, along with white-label customization options that allow businesses to tailor the editing experience to their brand. The platform also incorporates AI-powered design tools that generate smart text, images, and headings, making it easier for users to create compelling content. With over 2,000 prebuilt templates and the ability to create custom tools and blocks, Unlayer caters to diverse content needs. Additionally, advanced roles and permissions ensure secure collaboration and approval workflows, while integrations with 28 platforms enhance its versatility. Unlayer stands out in the market by helping SaaS companies and enterprises reduce development costs and accelerate their time to market. Its developer-friendly SDK, comprehensive documentation, and robust API facilitate seamless integration into existing systems. The platform's focus on AI enhancements, real-time collaboration, and design consistency further enhances its value proposition. With features such as dynamic content personalization, team collaboration tools, and enterprise-grade security, Unlayer provides a comprehensive solution that scales with the evolving needs of businesses.

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Unlayer

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Adeel Raza

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Free

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Unlayer Media

Unlayer Demo - Smarter, Faster Email Creation with Built-In AI

Unlayer’s AI tools take the guesswork out of content creation. Instantly generate on-brand images, compelling headlines, high-converting buttons, and optimized body copy—all within the builder. Designed to help teams move fast without compromising on quality or consistency.

Unlayer Demo - Custom Tools for Tailored Workflows

Extend Unlayer’s builder with your own functionality. Create reusable blocks, define behaviors, and build tools that align perfectly with your use case—all using our developer-friendly SDK and APIs.

Unlayer Demo - Full Custom Branding Control

Match Unlayer’s builder to your product’s look and feel. Customize everything from logos and colors to layout and UI components for a seamless, on-brand user experience.

Unlayer Demo - Developer Mode Tab for Project Initialization & Updates

Initialize your projects faster and stay in sync with the latest updates at Unlayer—all through the builder nested within your local environment.

Export your designs in the formats that matter—HTML, plain text, PDF, image, or ZIP. Whether for email campaigns, documents, or landing pages, Unlayer ensures you get pixel-perfect output every time.

Design once, render everywhere. Unlayer ensures all content is automatically optimized for mobile, tablet, and desktop—no extra effort required.

What is Unlayer?

Quick Guide: Embedding Unlayer's Email Builder

Create a Custom Tool with Unlayer's Builder

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Igor D.

10/31/2025

"Facilitator for Template Creation, Support Must Improve"

3.5/5

What do you like best about Unlayer?

I greatly appreciate how Unlayer simplifies the maintenance of email editors, allowing my small team to focus on other essential areas of our platform. The feature that allows viewing the responsive design on different devices, such as computers and mobile phones, is extremely useful. The integration of the artificial intelligence assistant is also a good starting point to enrich the template creation experience. The technical ease and simplicity of setup allowed us to start using the tool in less than a week. These factors, combined with the user experience in creating templates, make Unlayer a solid and effective choice that well meets the needs of our team. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

The times I needed support, it took some time to identify simple points. I don't know if the support capacity is small, but I think it should be more practical. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

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We're glad to hear that Unlayer has been a valuable tool for your team, especially in simplifying email editor maintenance and improving template creation. We appreciate your feedback on the support experience and will work to improve our response times and practicality.

Verified User in Music

Small-Business (50 or fewer emp.)

10/22/2025

"Perfect for Beginners—Easy to Use with No HTML Experience Needed"

5/5

What do you like best about Unlayer?

This tool is extremely user-friendly, which is perfect for someone like me with limited HTML experience. It's straightforward to design an email template and then simply copy and paste the code into a newsletter. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

So far, my experience with Unlayer has been entirely positive. At this point, I have nothing negative to mention about Unlayer. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

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We're thrilled to hear that Unlayer has been a user-friendly tool for you, especially with limited HTML experience. Thank you for sharing your positive experience!

Shihan S.

Program Manager

Mid-Market (51-1000 emp.)

6/12/2025

"A Robust Email Design Solution for Modern Marketing Teams"

4.5/5

What do you like best about Unlayer?

What I like best about Unlayer is its intuitive drag-and-drop email editor that allows even non-technical users to create professional, responsive emails effortlessly. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

While Unlayer is a strong platform overall, there are a few areas that could be improved. The template library, though professionally designed, could benefit from more variety across different industries and use cases. Additionally, while the editor is powerful, advanced features like conditional content or dynamic personalization options are somewhat limited compared to other enterprise-grade email platforms. The documentation for developers, especially around custom integrations, could also be more comprehensive. Lastly, the pricing may feel a bit steep for smaller teams or startups, especially when scaling up usage. Review collected by and hosted on G2.com.

What problems is Unlayer solving and how is that benefiting you?

Unlayer solves the problem of time-consuming and inconsistent email design by providing an easy-to-use, drag-and-drop editor that enables anyone—regardless of technical skill—to build responsive, professional emails quickly. This significantly reduces our reliance on developers for routine email tasks, speeds up our campaign execution, and ensures brand consistency through reusable custom blocks.

For us, the embeddable version of Unlayer is especially valuable. We’ve integrated it into our own platform, allowing our users to design emails within our application without leaving the environment. This improves user experience and adds value to our product offering. The result is faster time-to-market, more polished communication, and better collaboration across teams. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

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Thank you for sharing your feedback on Unlayer. We're glad to hear that you find our drag-and-drop email editor intuitive and easy to use. We appreciate your input on areas for improvement, such as the template library and advanced features. We are constantly working to enhance our platform and will take your suggestions into consideration. We're thrilled to hear how Unlayer has benefited your team by saving time, improving collaboration, and adding value to your product offering.

Ina K.

Subject Matter Expert

Mid-Market (51-1000 emp.)

6/11/2025

"Unlayer is Unreal!"

5/5

What do you like best about Unlayer?

This platform is really easy to use and very user-friendly. Even if you don’t have any design experience, you can still create awesome, professional-looking visuals without much effort. The interface is clean and intuitive, so it’s easy to find what you need and get started right away. It’s a great option for beginners, but also has enough flexibility for more experienced users to get creative. Overall, it makes the whole design process feel simple and enjoyable. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

The platform tends to lag when working with more complex or longer templates, which makes it harder to use and navigate. There are also multiple ways to do the same thing, which can get confusing—especially when you’re in a rush.

I often get lost in the right-hand panel. For example, there are several padding fields, and it's not always clear which one does what. It can be frustrating trying to find the right option quickly.

A few features also seem to be missing. For instance:

- I'd like to add colored tags, but as a workaround, I’m using a button with 'javascript:void(0)' just to prevent it from being clickable.

- When adding row padding to elements with borders, the padding creates space outside the border, which doesn’t work well with my layout. Review collected by and hosted on G2.com.

What problems is Unlayer solving and how is that benefiting you?

I’m able to create beautiful, professional-looking designs from scratch very quickly, which is a huge advantage when working on tight deadlines or juggling multiple projects. The platform makes it easy to customize every element to match our client’s specific preferences—whether it's adjusting colors, fonts, layouts, or incorporating branded assets.

I’ve used Outlook in the past for building emails, and this is a huge improvement. The design experience here is far more intuitive, flexible, and visually polished. It gives me much more creative control without the usual frustration, and I can get things done faster and with better results. Overall, it’s made the whole process of creating and customizing emails a lot more enjoyable and efficient. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

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Thank you for sharing your positive experience with Unlayer! We're glad to hear that you find the platform easy to use and user-friendly, especially for beginners. We appreciate your feedback and will work on improving the platform's performance.

Sam W.

Solutions Architect

Mid-Market (51-1000 emp.)

10/29/2025

"Intuitive and flexible email builder"

4/5

What do you like best about Unlayer?

Unlayer makes building email templates very easy. The drag-and-drop editor is intuitive and flexible. It is easy to embed into your own site and customize. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

A lot of the features(including simple ones) require paid plans, which can get expensive. For example, you can create custom display conditions on one plan, but to have a preview mode where you can preview them, you need another plan. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

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Thank you for your feedback! We're thrilled that Unlayer has made building email templates easy for you. We understand your frustration with the pricing and limitations of certain features. We are continuously working to enhance our plans and features to better meet the needs of our users.

Jordan N.

Co-Founder CEO

Small-Business (50 or fewer emp.)

10/10/2025

"Effortless to Use for Both Users and Developers"

4.5/5

What do you like best about Unlayer?

I love the drag-and-drop capabilities and the preview tool, which makes managing proposals and email marketing effortless. The merge tags feature is impressive as it would have been challenging for us to build. The ease of use of Unlayer from both the end user and development perspectives is fantastic. The documentation and support team are invaluable, helping us overcome any learning curves quickly. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

I think having access to Unlayer's template library would be a beneficial addition. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

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We're thrilled to hear that Unlayer has been a user-friendly tool for you, especially with limited HTML experience. Thank you for sharing your positive experience!

Josh K.

Solutions Consultant

Computer Software

Mid-Market (51-1000 emp.)

10/27/2025

"Powerful Email Composer, But Version Management Needs Improvement"

4.5/5

What do you like best about Unlayer?

Simple WYSIWYG email composer with powerful features. Our CSM, AJ, is pretty awesome as well. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

Version management was challenging. We were white labeling the solution in our app and sometimes new features would show up that weren't clearly documented or things would break, so we had to do a lot of testing before upgrading versions. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

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Thank you for sharing your positive experience with Unlayer's email composer and our CSM, AJ. We apologize for the challenges you faced with version management and white labeling. We are committed to addressing these issues and improving our documentation and testing processes to provide a better experience for our users. Your feedback is valuable to us.

Frank Z.

Produkt Manager

Small-Business (50 or fewer emp.)

6/12/2025

"A great Solution that works out of the box for a huge range of cases"

4/5

What do you like best about Unlayer?

We are actually using unlayer for different parts of content generation.

Its pretty user friendly, easy to onboard and implement. Further allows quite some customization by integrating custom tools.

It is used every day. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

In general Customer Support is very helpful and reacting quick. However in 1 particular change of the subscription model, we`ve lost one feature as it did not made sense to upgrade for it. However, we had been able to workaround. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

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Thank you for sharing your positive experience with Unlayer! We're glad to hear that it has been user-friendly and beneficial for your content generation needs. Your feedback is valuable to us, and we'll strive to improve based on it. We appreciate your support!

Verified User in Computer Software

Small-Business (50 or fewer emp.)

10/25/2025

"Fantastic email builder that speeds up my workflow"

4.5/5

What do you like best about Unlayer?

I love how easy and fast it is to create beautiful emails with Unlayer! The drag-and-drop builder is super intuitive, and the customization options give me full creative control without needing to code. It makes the whole process fun and efficient. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

I don’t really “dislike” anything major, but I sometimes experience slowdowns with complex templates, and a few design options feel a bit limited. With improvements in speed and more advanced customization features, the platform would be close to perfect. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

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We're thrilled to hear that Unlayer has been a game-changer for your email workflow! Our drag-and-drop builder and customization options are designed to make email creation easy and enjoyable.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

6/10/2025

"Decided to buy rather than build with Unlayer"

4.5/5

What do you like best about Unlayer?

UI is intuitive and easy for our users to pick up, which cuts down on support tickets. From a product perspective, the integration was straightforward, and their API gives us enough flexibility to build exactly what we need—custom blocks, role-based controls, saved templates, etc. It’s also been easy to align the editor with our brand and toggle features based on our needs. Overall, it’s helped us deliver a polished email-building experience without having to build one from scratch. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

The documentation can be hit or miss—basic stuff is covered, but for more advanced customizations we’ve had to experiment a bit. Also, we’ve seen a few rendering quirks in older email clients, so we still do a round of QA before sending campaigns. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

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Thank you for sharing your positive experience with Unlayer's intuitive UI and flexible API. We're glad to hear that Unlayer has saved you time and allowed you to focus on higher-value features.