# Unify Reviews **Vendor:** Unify **Category:** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) **Average Rating:** 4.7/5.0 **Total Reviews:** 43 ## About Unify Unify is a go-to-market technology platform designed to automate comprehensive Sales Intelligence and Engagement workflows through warm outbound strategies. This innovative solution leverages intent data and artificial intelligence to streamline the entire process, from identifying target personas to executing personalized engagement at scale. By integrating various aspects of sales and marketing, Unify provides a cohesive approach to generating qualified leads and enhancing overall sales performance. The platform is particularly beneficial for sales, growth, and marketing teams across various industries. Organizations looking to optimize their outreach efforts can utilize Unify to discover and segment prospects effectively. With its advanced capabilities, teams can focus on high-value leads, ensuring that their engagement efforts are both efficient and impactful. This makes Unify an ideal choice for companies aiming to enhance their sales pipeline and improve conversion rates. Unify's key features include automated prospecting, which allows users to identify and target the right personas based on data-driven insights. The platform's use of intent data helps teams understand potential customers' interests and behaviors, enabling them to tailor their outreach strategies accordingly. Additionally, Unify supports personalized engagement at scale, ensuring that each interaction resonates with prospects and fosters meaningful connections. This combination of automation and personalization is crucial for organizations striving to stand out in competitive markets. Moreover, Unify's ability to generate qualified pipelines has already proven effective for industry leaders such as Lattice, Airbyte, OpenPhone, and Arc. These companies have successfully harnessed the platform's capabilities to drive growth and enhance their sales processes. By centralizing sales intelligence and engagement workflows, Unify empowers teams to work more collaboratively and strategically, ultimately leading to improved results. In essence, Unify stands out in the go-to-market technology landscape by providing a comprehensive solution that integrates sales intelligence and engagement. Its focus on automation, intent data, and personalized outreach equips organizations with the tools they need to thrive in today's fast-paced business environment. With Unify, teams can streamline their sales efforts, engage prospects effectively, and drive sustainable growth. ## Unify Pros & Cons **What users like:** - Users love the **ease of use** of Unify, enjoying seamless setup and intuitive navigation for efficient collaboration. (21 reviews) - Users value Unify for its **efficient automation** that streamlines workflows and enhances real-time customer engagement. (14 reviews) - Users value the **comprehensive platform** of Unify, integrating seamless communication and effortless prospecting for enhanced collaboration. (12 reviews) - Users value Unify for its **efficient lead generation** , significantly reducing time spent on prospecting and increasing closed deals. (12 reviews) - Users appreciate the **responsive support** of Unify, highlighting its ease of use and effective customer assistance. (10 reviews) - Users value Unify for its **real-time intent data** , enabling effective outreach and improved sales efficiency. (10 reviews) - Users commend the **advanced customer support** of Unify, enhancing their sales effectiveness and user experience. (9 reviews) - Easy Setup (9 reviews) - Time-saving (9 reviews) - Effective (8 reviews) **What users dislike:** - Users find the **learning curve challenging** , as onboarding and documentation lack comprehensiveness, impacting new teammates' experiences. (6 reviews) - Users struggle with **integration issues** in Unify, leading to chaotic setups and ongoing problems with other tools. (5 reviews) - Users find the **learning curve challenging** , making it difficult for new teammates to adapt to Unify. (4 reviews) - Users note **limited features** in Unify, such as missing A/B testing and customization options, impacting overall functionality. (4 reviews) - Users note Unify's **missing features** , such as A/B testing and multi-channel capabilities, impacting advanced email automation. (4 reviews) - Poor Customer Support (4 reviews) - Complexity (3 reviews) - Difficult Setup (3 reviews) - Frustrating User Experience (3 reviews) - Complex Setup (2 reviews) ## Unify Reviews ### 1. Powerful Tool with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Jay D. | Growth Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Unify?** I like that Unify has been great overall and appreciate the amazing support from Max, Haya, and Anne in building our instance. They have been incredible to work with. The ability to create audiences based on website activity or product events is invaluable, as it allows us to trigger campaigns off those actions. Even though initially setting it up was pretty complex due to its vast capabilities, the support has been awesome in helping with it. **What do you dislike about Unify?** There are some quality of life things that are missing around navigating through the product. Sometimes it's hard to navigate through multiple folders or find some of the functionality. It's there but hidden sometimes. **What problems is Unify solving and how is that benefiting you?** I use Unify for outbound sequences and product triggers to the sales team. It helps us reach prospects showing high intent via email. I value creating audiences based on website activity or product events for triggering campaigns. ### 2. Creates Chaos, Not Solutions **Rating:** 0.5/5.0 stars **Reviewed by:** Luka S. **Reviewed Date:** February 17, 2026 **What do you like best about Unify?** Nothing **What do you dislike about Unify?** I really dislike Unify because the tool simply does not work. Everything needs improvement, especially their plays which are terrible. Prospecting is a 0/10, since it finds more outdated profiles than active ones. I'm getting a lot of prospects who left the company like 3-5 years ago. Their phone number enrichment is very bad, and the integrations with other tools like Salesforce are horrible. Unify just creates more chaos than ever before that I have to clean up because they don't know how. The initial setup was not easy at all and just created a mess in our CRM, and it's now taking us more than 3 months to figure this thing out. **What problems is Unify solving and how is that benefiting you?** I use Unify for sequencing and enrichment in B2B outbound sales. ### 3. Effortless Setup and Real-Time Automation with Unify **Rating:** 4.5/5.0 stars **Reviewed by:** NASEER A. | Solution Delivery Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Unify?** "Unify stands out most for its exceptional ease of use and quick setup process, enabling teams to get started and see value almost immediately. The user interface is intuitive and integrating Unify with existing sales structures or marketing workflow is straightforward, reducing onboarding time and the complexity often involved with new platforms. Its Ai-driven automation and outbound engagement features react in real-time to customer activity, providing timely insights and streamlining outreach without manual effort. Additionally, unify seamless integrations capabilities ensure that data from various sources is centralized efficiently, making collaboration easier and improving overall productivity. the platform also continuously updates with new features. So, it keeps getting better overtime. **What do you dislike about Unify?** Unify can be frustrating at times due to occasional glitches or slow response from customer support, which impacts workflow. Some advanced features are difficult to set up without technical help, and updates may sometimes introduce bugs rather than improve functionality. Overall, there's room for improvement in reliability and support responsiveness. **What problems is Unify solving and how is that benefiting you?** Unify helps solve the challenge of managing multiple customer data sources by centralizing everything in one platform, improving team collaboration and decision-making. Its real time automation for account-based analysis and lead management saves significant time, boosts productivity, and enables faster response to customer needs. As a result, business process run smother and customer engagement is more effective. ### 4. Streamlined Team Collaboration with Built-in Calls **Rating:** 4.5/5.0 stars **Reviewed by:** Mayuri A. | Performance testing lead, Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2025 **What do you like best about Unify?** I use Unify for team collaboration and meetings, and I appreciate that it consolidates everything in one platform, so there is no scattered communication. One of the standout features for me is the built-in calling systems, which make voice and video calling incredibly easy. Additionally, the initial setup of Unify was very easy and seamless, which I found particularly valuable as it allowed for a quick start without any complications. **What do you dislike about Unify?** I dislike the current user interface of Unify and think it could be improved for a better user experience. **What problems is Unify solving and how is that benefiting you?** I find Unify centralizes team communication, eliminating scattered chats, and simplifying meetings and file sharing. The built-in calling system makes voice and video calls easy, facilitating seamless collaboration. ### 5. Automatically Surfaces Leads and Launches Campaigns Effortlessly **Rating:** 5.0/5.0 stars **Reviewed by:** Jay D. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2026 **What do you like best about Unify?** I love how it automatically surfaces leads for me using my pre-defined filters and then puts them into a campaign. **What do you dislike about Unify?** I wish I could more easily see which campaigns have people in progress. I came into a set up where Unify was already implemented but the previous champion left and untangling it has been difficult. Although support has been great in helping me untangle the issues! **What problems is Unify solving and how is that benefiting you?** It's helping me run outbound for our company successfully without us having to have SDRs/BDRs. ### 6. Exceptionally User-Friendly and Simple to Navigate **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2025 **What do you like best about Unify?** The app is extremely user-friendly and simple to navigate. **What do you dislike about Unify?** The product depends heavily on both internet connectivity and the quality of the network. **What problems is Unify solving and how is that benefiting you?** There are so many different communication tools out there, but this brings them all together on a single platform. ### 7. Easy to use, great UI, AI agents work like a charm, no brainer if you're doing inbound-led outbound. **Rating:** 4.5/5.0 stars **Reviewed by:** Laurens N. | Clay - Certified Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Unify?** I'm a sucker for a beautiful UI and Unify hits that easily but obviously, there's more to it. It's very easy to use, the AI agents work very well and you can set up outbound motions based on traffic and intent in 5-10 minutes. **What do you dislike about Unify?** I would have liked the outbound part to be multi-channel and there's a workaround to it with zapier but that's probably the one thing. **What problems is Unify solving and how is that benefiting you?** We've set up unify to basically run inbound-led outbound on auto-pilot. Whenever a lead comes on our website, Unify knows, looks for the right buyer persona, has AI agents to qualify and pushed them to a sequence based on what the AI agents come up with. ### 8. Impressive tool with continuous capabilities growth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Unify?** Unify is a very powerful tool because you can really create marketing/sales outreach for highly targeted audiences - using intent data - in a matter of minutes. The amount of work you take is a fraction vs. other platforms, so you can reinvest the time to interact and test more, and be more strategic in your outreach. Opportunities for new nurtures are endless. Set up is quick. Customer Success team is strong and quick to solve your needs. **What do you dislike about Unify?** Unify is still working on adding more advanced funcionalities, such as a/b testing capabilities or a personalizable way to track attribution to sales. Honeslty, their gaps don't get in the way of delivering an impressive experience. **What problems is Unify solving and how is that benefiting you?** With a small team, it allows us to be deliver a thorough demand capture/sales acceleration strategy with little efforts and high propensity to impact pipeline. ### 9. Game changing visibility from our website visitors **Rating:** 5.0/5.0 stars **Reviewed by:** Eoin W. | VP Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2024 **What do you like best about Unify?** We have identified >10k companies hitting our website in month 1 of using Unity GTM. The accuracy of the data is great. We have begun to sequence target audience segments and the efficiency of that first touch is game changing. We are an agency helping clients with Marketing Automation, so to see improvements from a well tracked website with ~20k unique monthly visits was surprising to us. We have been delighted with the fast feature shipping since we went live, it adds significant depth to the core functionality that we purchased for. The tracking is easy to account for and begin simple, fast sequences from known high traffic areas of the website. Me and my CEO review the company list near daily to check in on the warmth and type of company visiting - this drives a feedback loop with marketing content to address more definitive perceived needs in target accounts. **What do you dislike about Unify?** The onboarding experience is light touch. We may have opted for a self onboard, I can't remember. The documentation helps but is not that comprehensive. **What problems is Unify solving and how is that benefiting you?** Finding new warm leads, target accounts - saved thousands versus a data platform (Apollo, Zoominfo, Cognism) Getting a first touch fast - being "firstest with the mostest". Syncing data to CRM in a really seamless manner. Notifying my outbound team when actions have been taken by unify and when to connect again with a contact or an account based on profile/persona and other ongoing outreach activity. ### 10. Very effective to de-identify web traffic and automate outbound **Rating:** 4.5/5.0 stars **Reviewed by:** Steve H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2024 **What do you like best about Unify?** Identifies the company domain of about half of our web traffic. Setup of this was very easy. The "Plays" feature combined with "Agents" lets us qualify prospects to our specific ICP (e.g. we don't have to rely on generic industry or headcount categories). When we outbound to companies showing high intent we're seeing 80% open rates and 5% reply rates, vs 30% and <1% for cold outbound. **What do you dislike about Unify?** Doesn't natively integrate with Attio, which is our CRM. **What problems is Unify solving and how is that benefiting you?** See previous answer. ### 11. Great email automation tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Richard L. | Founding Growth Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Unify?** Unify has alot of smart things I haven't seen in other email platforms. The ability for Unify to detect visitors, send automated plays, and auto prospect from target accounts is awesome. **What do you dislike about Unify?** They are still new and lacking some features you'd expect in an email automation tool. For example A/B testing is not built in. **What problems is Unify solving and how is that benefiting you?** Helps identify prospects for cold emails and automated the email process. Their support teams have also been great! ### 12. Great product! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Unify?** I appreciate that Unify brings together all aspects of sales prospecting and outbound into a single platform. Rather than paying for multiple tools, I can rely on Unify to handle everything I need for my outbound strategy. Their data is also more accurate than other providers I've used, and it's incredibly easy to use with a much simpler implementation process than I've experienced elsewhere. **What do you dislike about Unify?** The only major downside for me is the pricing. While it may be competitive with similar tools, as a small business owner, their pricing model doesn’t quite fit my budget. I would suggest offering a "small business tier" to make it more accessible for companies like mine. **What problems is Unify solving and how is that benefiting you?** My goal is to build a strong pipeline of leads, maximize outreach, and track key metrics like email open rates and website visits. Unify has addressed all of these needs, simplifying my sales process and saving me significant time along the way. ### 13. Streamlined GTM Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Hussain H. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2024 **What do you like best about Unify?** Centralized data integration. Automated prospecting workflows. AI-driven personalization. Real-time intent signals. Seamless CRM synchronization. Enhanced sales efficiency. Improved engagement rates. Comprehensive analytics. User-friendly interface. Responsive customer support. **What do you dislike about Unify?** Some features still in development. Occasional integration hiccups. Learning curve for new users. Limited customization options. Pricing may be high for small teams. However, regular updates and improvements. Active feedback incorporation. Continuous product enhancement. **What problems is Unify solving and how is that benefiting you?** Unify has helped us streamline lead management and sales with their AI tools and integrated data, making it easier to close more deals and route data to the right places. ### 14. Paid itself back in the first month! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2024 **What do you like best about Unify?** I love that it's basically enabled me to run warm outbound end-to-end without having to constantly corral members of my sales team, and I can do it from the comfort of my couch and execute a new playbook within an hour. Prior to this, I would have to build something manual thru multiple systems and then beg the sales team to manually update sheets and reports which just caused friction and room for errors all over the place. And in the first month, we secured half a dozen opportunities which paid for the tool... and the only thing the sales team needed to do was to respond to emails where prospects wanted to meet. This tool allows them to focus on their work while it runs in the background generating leads, emails, and meetings... and I hop into the tool about once a week for a few minutes to make sure everything's running smoothly which allows me to focus on the other programs I manage. The customer support has been great too. We have a shared Slack channel, the team is incredibly responsive, hand-holds me thru challenges, and will fix things for me if I don't have the bandwidth to do it myself. This isn't a platform where you submit a ticket thru some archaic system and it goes in a blackhole for a week with an automated response from a machine pointing you to an outdated help page from 2017. **What do you dislike about Unify?** Unify is a newer product but they're iterating and shipping quickly so most of my challenges have been addressed or in-process, like a centralized dashboard where I can keep track of playbook status and performance at a quick glance. Another one they've been improving on is better administration tools as I orient to not having the sales team log intomthe product as I want them to focus on their more impactful day-to-day activities while I run these playbooks in the background thru their emails. **What problems is Unify solving and how is that benefiting you?** Unify automates warm inbound effectively improving the ROI on all of our other channels that drive traffic to the site that has not been captured via form fill. ### 15. Granularity you didn't know was possible **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Unify?** I love the ability to build as specific of audiences as I want, to give me the grannularity that is missing from so many other intent platforms. Has been incredibly helpful to even segment page views and action what is serious intent and what is fluff. **What do you dislike about Unify?** There are some little things here and there but nothing worth writing about. **What problems is Unify solving and how is that benefiting you?** Visualizing intent in an actionable way to help understand where a company is on their buyers journey, what they care about, how often they care about it, what they are curious about, the list goes on ### 16. Unify is our 2025 Outbound Engine **Rating:** 5.0/5.0 stars **Reviewed by:** Johanson G. | Director of Sales , Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Unify?** I really like how granular you can get with Unify. Customizing plays for specific types,size, verticals of companies, **What do you dislike about Unify?** Takes a bit to get onboarded correctly, but Josh and the team are experts at helping. **What problems is Unify solving and how is that benefiting you?** We were considering hiring a BDR or a team of BDR's, but chose this route instead. ### 17. Put warm lead engagement on autopilot **Rating:** 5.0/5.0 stars **Reviewed by:** Nick F. | Co-Founder & CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Unify?** At an early stage startup where time is invaluable, automatic engagement with warm leads and other employees at target companies is one less thing that needs to be tackled. Warm engagement typically requires a huge time investment. **What do you dislike about Unify?** Unify doesn't offer the individual de-anonymyzation of platforms like Retention. Integrations with Hubspot previously didn't exist but this looks like it will change shortly. **What problems is Unify solving and how is that benefiting you?** We've seen Unify consistently book meetings with warm leads that otherwise would have gone cold. The team is responsive and improvements/fixes are handled in no time. The upcoming product roadmap is also exciting. ### 18. Currently best in class to run a complete signal to email play **Rating:** 4.5/5.0 stars **Reviewed by:** Ben M. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2024 **What do you like best about Unify?** The team. Easily the best support and team I've ever worked with. The platform gets better every week. I don't know of another tool that can deanonymize website visitors, prospect for relevant contact, enrich those contacts, then run automated sequences using multi inbox rotation easily within a single place. **What do you dislike about Unify?** The UI and search functions aren't best in class yet but they're young and are constantly improving. **What problems is Unify solving and how is that benefiting you?** - deanonymize website visitors - prospect for relevant contact - enrich those contacts - run automated sequences using multi inbox rotation easily within a single place - inbox warmup ### 19. Great Experience for warm outbound **Rating:** 5.0/5.0 stars **Reviewed by:** Eli W. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2024 **What do you like best about Unify?** Unify shows us who is on our website letting us reach out at the right time **What do you dislike about Unify?** We still have other tools to integrate Linkedin sequences **What problems is Unify solving and how is that benefiting you?** Capitalizing on the folks who already know a bit about us and finding new leads ### 20. Going all-in on warm outbound **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Unify?** Ability to automate sequences based on user-action and persona. We started to see results in just a couple of weeks. **What do you dislike about Unify?** We are early customers and there are bugs every now and then but the Unify team is quick to fix and easy to reach on Slack. **What problems is Unify solving and how is that benefiting you?** Unify allows us to use our BDR resources more efficiently. We use Unify to capture intent and warm up leads before they're sent to sales. ### 21. Everything you need in 1 platform **Rating:** 5.0/5.0 stars **Reviewed by:** Roger d. | BDR, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2024 **What do you like best about Unify?** I like how Unify provides insights and intent that you would also learn using tools like 6sense or Rollworks, and utilizes AI to trigger messaging that are delivered in a timely manner. **What do you dislike about Unify?** Sometimes these automated messages come from me to people that are already scheduled for a meeting. Luckily the prospects haven't minded or called me out on it just yet, but it can make me appear like I'm not on top of my cadences. **What problems is Unify solving and how is that benefiting you?** Helps you operate lean as you continue to grow and scale. ### 22. Amazing tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Unify?** Being able to automate so many meaningless tasks while still remaining personal is so beneficial for us. The Unify team was so amazing in getting set up and continued support! **What do you dislike about Unify?** That this product didnt exist 5 years ago **What problems is Unify solving and how is that benefiting you?** It frees up our sales reps to focus on closing and books so many meetings top of funnel for us. ### 23. Unify User **Rating:** 4.0/5.0 stars **Reviewed by:** Courtney May A. | Go to market, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Unify?** It's really easy to build a sequence and writing copy is simple **What do you dislike about Unify?** Okay the playbooks are a little confusing and Idk why ya'll can't let me just plug an audience striaght into a sequence so i can reuse a sequence with a new audience every week without making a playbook **What problems is Unify solving and how is that benefiting you?** It helps us send out email sequences ### 24. Great tool, great people. **Rating:** 5.0/5.0 stars **Reviewed by:** Andres O. | Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Unify?** I love Unify because it helps me see which companies are visiting our website, where they are based and which pages they have visited. This allows me to do intent based outreach. **What do you dislike about Unify?** There's been times where it was hard to look up an account. **What problems is Unify solving and how is that benefiting you?** Unify helps me solve the problem of which accounts to go after. ### 25. Unify is a cool idea **Rating:** 5.0/5.0 stars **Reviewed by:** đź’ˇAndrew K. | Chief Revenue Officer (CRO), Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2024 **What do you like best about Unify?** Great UI. Have been able to schedule some demos. **What do you dislike about Unify?** I don't have any issues with Unify. Great product and team. **What problems is Unify solving and how is that benefiting you?** Outbound has been broken. They are trying to help you create more inbound. ### 26. A must to any modern tech stack **Rating:** 5.0/5.0 stars **Reviewed by:** George H. | Founding Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2024 **What do you like best about Unify?** Unify is the best tool to identify in-market buyers looking to make a purchasing deicison. As a sales rep, I struggle to find active buyers, but with Unify, I know exactly what accounts to engage with every day. The number of meetings I book WoW has skyrocketed and our sales cycle has acceleted tenfold. Could not be happier with the ivestment we made. The team is amazing, implementing is a breaze, support is top-notch, and the ease of use is 10/10. I use it daily and don't know what I'd do without it. **What do you dislike about Unify?** Nothing comes to mind - I'm excited for whats on the roadmap, but they're all going to be fancy bells and whistles from here on out! **What problems is Unify solving and how is that benefiting you?** Engaging with in-market buyers looking at my website (which 9/10 means they're evulating my competitors) Generates pipleline with bottom-of-the-funnel buyers and accelerates my sales cycle ### 27. Quick Pipeline with Unify **Rating:** 5.0/5.0 stars **Reviewed by:** Jack S. | Partner Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2024 **What do you like best about Unify?** Unify aligns tons of intent signals to help drive quick insights at a very high scale. Unify is also very easy to use and navigate. The team is very responsive and around to help when needed too! **What do you dislike about Unify?** It takes a while to add several mailboxes to send emails. **What problems is Unify solving and how is that benefiting you?** Contacting high intent accounts at scale! ### 28. Unify is a no-brainer for sales teams **Rating:** 5.0/5.0 stars **Reviewed by:** Chloe K. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2024 **What do you like best about Unify?** Very simple and intuitive UI/ UX. I start my days in Unify to help give my outreach more structure and porpose. **What do you dislike about Unify?** I wish I could integrate directly from Unify into my sequences. **What problems is Unify solving and how is that benefiting you?** Helps me identify who I need to be targetting. ### 29. Automating outbound! **Rating:** 5.0/5.0 stars **Reviewed by:** Stan R. | GTM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2024 **What do you like best about Unify?** I love how easy it is to understand who is visiting our website and automatically reach out to prospects who don't convert on the first visit. **What do you dislike about Unify?** Sometimes prospect-level data is missing **What problems is Unify solving and how is that benefiting you?** How can we get more pipeline from our website ### 30. CEO at VC Backed Tech Co **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Unify?** I love this product!! It has resulted in a number of closed won deals by providing incredible market intelligence on warm leads. The team is incredibly responsive and they are pushing features at an amazing pace. Unify has become a huge part of out GTM motion. **What do you dislike about Unify?** Nothing, we're huge fans. The team and the product has delivered beyond expectations. **What problems is Unify solving and how is that benefiting you?** It helps us get in touch with warm leads, fast. ### 31. Amazing Tool for GTM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2024 **What do you like best about Unify?** We switched from Outreach to Unify and have been impressed with the product + speed of features. The team is always there for us with direct support via Slack and it's super easy to use. Highly recommend the team + product, excited to see what's next! **What do you dislike about Unify?** Nothing at this time, team is very responsive **What problems is Unify solving and how is that benefiting you?** Streamlines revenue operations and ensures the sales team is well equipped to succeed. ### 32. Unify is a game-changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Dillon M. | Head of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Unify?** Unify automates away a lot of the manual, tedious tasks my reps were spending too much time on while prospecting. It also allows us to act quickly with high intent data of companies visiting our website. It was also super easy to implement and we were getting value within the first week. **What do you dislike about Unify?** I haven't had any negative experiences with the platform. **What problems is Unify solving and how is that benefiting you?** We have a very lean team and no longer has dedicated SDRs. Unify allows my reps to have the outbound volume of a full-time SDR, at a fraction of the cost and time. The best part is that it allows us to focus our outbound efforts on high-intent companies that were on our website and the speed of Unify allows us to target them within 15 minutes of being on our site. They also have a lot of great tools that automate list-builiding for companies that were not on our site. ### 33. A must have for B2B outbound **Rating:** 5.0/5.0 stars **Reviewed by:** Toby E. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2024 **What do you like best about Unify?** It shows you who visited your website. We spend a lot of brand and product marketing that drives website traffic, so knowing exactly who visited our site is huge. **What do you dislike about Unify?** There's a lot of features. We didn't realize it could do some of the stuff it could until 6 months into our subscription. Some education on that would've been nice **What problems is Unify solving and how is that benefiting you?** Identifying high-potential leads ### 34. Reinventing how companies should scale their pipeline generation **Rating:** 5.0/5.0 stars **Reviewed by:** Max B. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2023 **What do you like best about Unify?** 1. Automated Prospecting: The bane of every sales team is the hours spent on prospecting, often with mixed results. With Unify GTM, this process has been intelligently automated, helping us find quality leads without the manual drudgery, connecting it to our systems like 6sense and website. 2. Playbooks: What I genuinely appreciate is the playbook feature. It streamlines our sales approach, makes sure we can experiment quickly, but also segment our intent or existing SF data. It's like having a blueprint for success. 3. Prioritizing High-Intent Leads: Before Unify, we often found ourselves spread thin, trying to action all leads with equal attention. However, with this software, it's become clear which leads are genuinely interested and which ones are just tire-kickers. This feature alone has dramatically increased our conversion rates because we now focus our efforts where they matter most. In conclusion, if you're looking for a way to supercharge your sales process, reduce wasted time, and ensure you're consistently targeting the most promising prospects, Unify GTM is the tool for you. It's not just software; it's a game-changer. **What do you dislike about Unify?** I have no dislikes about using Unify Platform **What problems is Unify solving and how is that benefiting you?** Outbound Automation Outbound Prospecting ### 35. Less time, more revenue! **Rating:** 5.0/5.0 stars **Reviewed by:** Makalie R. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Unify?** Unify allows us to follow up with people who visit our website behind the scenes saving us HOURS ON HOURS in outbound prospecting. **What do you dislike about Unify?** Unify solves all of our problems at OpenPhone that we had when doing traditional outbound. **What problems is Unify solving and how is that benefiting you?** We've relied on inbound leads for our business, but wanted to start taking more control through an outbound motion. We spent hours on hours outreaching specific target audiences, customizing outreach and finding the correct prospects, which resulted in a very little return on the time we spent. Switching to Unify lets us sync with high intent outbound leads that are ready to buy and does the research for us of who this person might be. Unify runs in the background and we get meetings booked on our calendars without lifting a finger. ### 36. Another tool in the toolbox of outbound sales **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2024 **What do you like best about Unify?** Getting insights into our outbound motion is crucial. One thing that was super impressive recently was the addition of unique visitors, sessions, and page views. Helps to know if we are truly multi threaded in an account **What do you dislike about Unify?** Obviously we'd love to know who is exactly looking at each invidividual page. I believe continued innovation into any additional insight into personas would be ideal. **What problems is Unify solving and how is that benefiting you?** Lead insights ### 37. Absolute game-changer for our small sales team! **Rating:** 5.0/5.0 stars **Reviewed by:** Dumebi E. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Unify?** Unify has been a huge driver in our outbound sales strategy. The data that they provide empowers us to reach out to top prospects with the right content at the right time. Even though the platform is still early, the value it delivers is well worth the investment. **What do you dislike about Unify?** It doesn't integrate with Hubspot just yet, but the team is working on that. **What problems is Unify solving and how is that benefiting you?** Unify allows us to understand what companies are visiting our website and to action on that information. It also helps identify contact from our target customers. ### 38. Head of Sales Development **Rating:** 4.5/5.0 stars **Reviewed by:** Vinh V. | Head of Sales Development, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Unify?** The tool delivers on its value prop and integrates nicely with other regularly used sales tech. The team at Unify operate with a high sense of urgency to deliver on any necessary fixes and are in constant communication to ensure you're successful. Excellent product and will be a regular part of my outbounding stack moving forward **What do you dislike about Unify?** The product is still early, which means there are bugs that need to periodically get worked out and there's a higher than normal learning curve required to master the filtering logic. Both of these problems are actively being worked through **What problems is Unify solving and how is that benefiting you?** Curating audiences and delivering the relevant outbound leads directly to your CRM ### 39. Not bad **Rating:** 4.0/5.0 stars **Reviewed by:** Norbert S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2024 **What do you like best about Unify?** ease of use, customer support is advanced **What do you dislike about Unify?** not enough features and ease of integration **What problems is Unify solving and how is that benefiting you?** Bridging gaps between different software systems, platforms, or technologies to ensure they work seamlessly together. This benefits users by simplifying workflows, reducing manual data entry, and improving accuracy and efficiency. ### 40. Making our outbound motion **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Unify?** Unify combines multiple processes into one platform making it much easier for our reps to drive pipeline, while also saving us from needing to purchase multiple tools and data sources. The platform is also very easy to use and we were fully implemented in a single day. Anytime we have run into any issues, their customer support quickly responded and resolved the issue. **What do you dislike about Unify?** None, they are headed in a great direction! **What problems is Unify solving and how is that benefiting you?** Unify is combining different data sources and processes to make it easy for our reps to drive results ### 41. Unify has been an crucial addition to our sales stack **Rating:** 5.0/5.0 stars **Reviewed by:** Peter S. | Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Unify?** Austin and team are incredibly responsive, and with their background in sales, they build products that they would love to use **What do you dislike about Unify?** They are still working on rolling out additional integrations but right now focus mostly on salesforce. **What problems is Unify solving and how is that benefiting you?** Unify helps us understand where our webtraffic is coming from and helps identify personas at those companies. ### 42. Good value for website visibility **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Unify?** easy to work with the team and the product solves a use case that is quite often very expensive and time consuming. **What do you dislike about Unify?** they don't have a hubspot integration yet **What problems is Unify solving and how is that benefiting you?** website visibility and allowing us to ID people from companies that we are interested in ### 43. We built our entire outbound motion w/ Unify **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Unify?** Easy to use, extremely quick response time from team **What do you dislike about Unify?** I wish they completely replaced Outreach already **What problems is Unify solving and how is that benefiting you?** Unify gives us access to internal and external intent data & has allowed us to scale outbound to the right personas automatically - [View Unify pricing details and edition comparison](https://www.g2.com/products/unify-unify/reviews?21f59b6b_page=22&query=Snov.io§ion=pricing&secure%5Bexpires_at%5D=2026-05-18+01%3A17%3A17+-0500&secure%5Bsession_id%5D=5dc009f3-97a7-4af6-b3f2-821b0d871eb5&secure%5Btoken%5D=b33b94107eb94293dd53d137b63981b5de9bd16ced6c32067cdc76b198c55162&format=llm_user) ## Unify Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Features - Performance - Identification **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Data Capture** - Mobile - Websites - Social Media - Data **Agentic AI - Lead Intelligence** - Cross-system Integration **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Performance Analysis** - Coaching - Peformance Tracking **Platform Additional Functionality ** - Integrations **Analytics** - Export/Import - Reporting **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Sales Analysis** - ROI Forecasting - Sales Forecasting **Customization** - Forms - Personalization - Templates - Integration **Generative AI** - AI Text Generation **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging ## Top Unify Alternatives - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,317 reviews) - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,852 reviews) - [Clay](https://www.g2.com/products/clay-com-clay/reviews) - 4.7/5.0 (205 reviews)