--- title: Uberflip a PathFactory Company Reviews meta_title: 'Uberflip a PathFactory Company Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 341 reviews by the users' company size, role or industry to find out how Uberflip a PathFactory Company works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 341 scale: '5' date_modified: '2026-07-17' parent_category: name: Content Marketing url: https://www.g2.com/categories/content-marketing --- # Uberflip a PathFactory Company Reviews **Vendor:** PathFactory **Category:** [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms) **Average Rating:** 4.2/5.0 **Total Reviews:** 341 ## About Uberflip a PathFactory Company Uberflip lets you quickly create contextual content experiences at scale. Close deals faster by serving relevant content that better connects with your prospective customers. Content is the backbone of every go-to-market motion. If you want to stand out and build meaningful relationships with your prospects and customers, you’ll need to deliver personalized experiences by serving the right content at the right time. Experience Management - Centralize & organize content from various sources to personalize destinations in minutes. Content centralization and management are key for personalization. Uberflip is a single platform to centralize and organize all of your content. Uberflip integrates with third-party content platforms so you can effortlessly import, manage, and tag your assets. From there, your marketing, sales, and customer success teams have easy access to approved content and can start building incredible destinations for every campaigns and Digital Sales Rooms with a no-code drag-and-drop experience.. The result? Less content waste, faster campaign launches, and a sales team that’s empowered with the best content for their prospects. Key features: - Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove) - Tag manager and smart filters - Uberflip Pages - Uberflip Sales Assist (Digital Sales Rooms) - SEO optimization Journey Acceleration - Create curated content destinations for every buyer – and engage them across all channels. Uberflip empowers you to drive content consumption with content recommendations that keep your visitors on-site. With robust marketing automation platform (MAP) integrations, every interaction with content can trigger the perfect next step to accelerate the customer journey. Improve your conversion rates and speed up time to revenue by delivering personalized content that reduces friction in the buyer's journey. Key Features: - Uberflip AI and Personalization Apps - Site engager and recommendation panel - Sales Assist (Digital Sales Rooms) - MAP integrations - Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, Optmizely, and more) Audience Intelligence - Gain insights into content performance and audience engagement Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works and continuously drive better results. Key Features: - Uberflip Analytics - Google Analytics integration - MAP and CRM integrations - Performance dashboards ## Uberflip a PathFactory Company Pros & Cons **What users like:** - Users value the **useful analytics and reporting options** in Uberflip, enhancing content management and campaign effectiveness. (1 reviews) - Users value the **centralized management** of Uberflip, noting its ease of use and effectiveness for content organization. (1 reviews) - Users value the **easy-to-use platform** of Uberflip, which enhances content management and centralization effortlessly. (1 reviews) - Users commend the **professional and helpful customer support** of Uberflip, enhancing their overall experience and productivity. (1 reviews) - Users appreciate the **customization flexibility** of Uberflip, enhancing content management and campaign effectiveness through robust personalization. (1 reviews) - Ease of Use (1 reviews) - Easy Integrations (1 reviews) - Easy Learning (1 reviews) - Email Marketing (1 reviews) - Engagement Improvement (1 reviews) **What users dislike:** - Users find the **cost issues** significant, noting an unfavorable price to usage ratio for smaller teams. (1 reviews) - Users face **customization issues** , finding the admin experience unintuitive and setup time longer than anticipated. (1 reviews) - Users find the setup process **difficult** , with a steep learning curve and longer-than-expected time to achieve value. (1 reviews) - Users find the **product expensive** for smaller teams, citing a mismatch in price to usage ratio. (1 reviews) - Users face **initial difficulties** with Uberflip due to a non-intuitive setup and prolonged time to realize value. (1 reviews) - Insufficient Insights (1 reviews) - Learning Curve (1 reviews) - Limited Analytics (1 reviews) - Limited Customization (1 reviews) - Limited Options (1 reviews) ## Uberflip a PathFactory Company Reviews ### 1. ABMers - a must use platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Uberflip a PathFactory Company?** How to pick just one! First and foremost Uberflip is a true partner to their customers. I have yet to work with a vendor and actually feel like they truly understand our strategy and connect the dots in order to improve our own use of it. When it came to doing our big brand refresh they were incredible. We were walked through the proccess step by step, the work was not just put on us post implementation like many companies that sell and leave you to build and figure out usage - they are just as invested in your success as you are. Their brand team partnered with our CSM were involved in every knitty gritty detail with us, preventing us from feeling overwhelmed and overworked on the project. And where to start on the platform itself. Its EASY to use, the quick ability to customize landing pages both saves us serious hours of work and provides for better marketing campaign experiences and improved support to our sales team. I have implemented ABM four times and have seen a lot of different attempts to "easy" content curation. I will ALWAYS take uberflip with me in every role I have moving forward. Not using Uberflip would be like saying "I want to make my job harder, more tedious, lessen the prospect experience and get frusterated along the way." If you are an ABMer - you will not regret your decision to go with UF. They are leaders in the space and every well known ABM strategy out their, including ABM software companies themselves use this platform because they see the tremendous value and impact it can make. Last but not least from sales calls, implementation to my CSM, the proccess is well ordganized, professional and has made partnering with them a blast. I consider them all a part of my team and enjoy working with them professionally as well as knowing them personally. **What do you dislike about Uberflip a PathFactory Company?** Truth be told there is very little. Every software platform has its areas of weakness and if they are leaders in their space, they know them and are taking steps to change this. UF knows theirs. The lack of integration features and certain data visibilities are my only struggles, something I know they are working to improve. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** I am solving the problem of needing to create ABM experiences without over-utilizing internal brand and content resources where we have no capacity along with scaling 1:1 efforts significantly. Benefits seen in partnership have been an increase in pipe by 55M since ABM launch, 1 min increase in time on UF hubs post brand refresh, an increase of engagement to ABM accounts by 200%, increase in web traffic for ABM accounts by 700%. These are just a few of the numbers. **Official Response from Shazia Ajani:** > Hey there, Thanks so much for leaving us such a great review! We’re thrilled that you have loved your experience with Uberflip thus far and can’t wait to continue building our relationship. We pride ourselves on the experience and satisfaction of our customers and your review reaffirms the hard work our team puts in every day. Thanks again for your kind words - it means the world to us! Sincerely, Uberflip ### 2. Impressed with the product and the team that backs it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2020 **What do you like best about Uberflip a PathFactory Company?** Uberflip makes it easy to curate and disseminate content. You can tell that people who truly understand the needs of marketers built the platform. On top of the usability of the platform, every time I've had issues or questions, the CS and support teams have been on top of responding, and extremely helpful. **What do you dislike about Uberflip a PathFactory Company?** While the platform is easy to use, there are enough enough options/control points that it's not something you can just jump into--training is needed in order to leverage all the value the platform provides. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** We never had a good way to allow access to the majority of our content pieces, or track the efficacy of content. Today, we can not only create unique content experiences, but we can also easily track content efficacy, and make updates to our content roadmap accordingly. ### 3. VP Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2021 **What do you like best about Uberflip a PathFactory Company?** I like the ability to curate content in a way that stands out from standard pdf attachments. It also enables us to organize marketing assets without worrying about duplicates, etc. **What do you dislike about Uberflip a PathFactory Company?** Reporting could be a little more user-friendly. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Sales enablement and marketing asset coordination. ### 4. How an Advanced Analytics Provider Achieved a 3x lift in MQLs **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | Director of Global Demand Gen, Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2018 **What do you like best about Uberflip a PathFactory Company?** With the help of Uberflip, the my team is now getting to market faster, building campaign’s quicker and at scale. Uberflip is doing the work for us, we’re able to focus our time on assessing inbounds, and strategizing sales follow ups, instead of spending our time dealing with the cumbersome process we had in place prior to Uberflip. **What do you dislike about Uberflip a PathFactory Company?** Sometimes there are some UI limitations that can be frustrating but we work around them. The Uberflip team is there to help. **Recommendations to others considering Uberflip a PathFactory Company:** If your'e not using them now - start **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Our content library included dozens of ebooks, playbooks and webinars. Yet, we were failing to meet traffic and lead gen goals. Content was not generating the volume & quality MQLs needed, therefore conversions were down. Within the first month of launching our Resource Center, our team increased inbound MQLs by 3x, thanks to the ability to position and categorize their content by industry, content type and solution. With strategically placed CTAs on the hub, visitors can easily register for webinars, download eBooks, and request product demos. Out of those, we saw conversion to demo rates increase 4x. ### 5. Great software, missing some key customization features. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Uberflip a PathFactory Company?** I love how I can incorporate many pieces of content into a single stream without it feeling intrusive to the page visitor. Also the display of marketo forms makes it very easy to capture information and progressively profile with ease. **What do you dislike about Uberflip a PathFactory Company?** the UI is VERY rigid. Any changes require custom coding my the team. The blocks should be more modular/plug and play. This really inhibits my ability to customize the look and feel of the streams the way I would like. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** This is a great tool for account-based marketing. We can build individual streams for target accounts and customize the content easily. The use of these streams is very scalable. ### 6. Great platform for hosting, managing and sharing content **Rating:** 4.0/5.0 stars **Reviewed by:** Brandon R. | Senior Director Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2019 **What do you like best about Uberflip a PathFactory Company?** After we create content, Uberflip makes it very quick and easy to host and share the content. I can easily add it to different streams and add different CTAs to gate the content. You don't have to be highly technical to use Uberflip, but you can still do some pretty powerful things. Their Chrome extension is great – I've taught my SDR team how to use it so they can curate content and deliver a better experience to customers. They are using the content that marketing creates in their outreach. Decent built-in SEO. Uberflip's ABM streams are also great for our top tier accounts. Creating new ABM streams that are customized, curated and relevant to specific accounts is pretty powerful. They have a great support team, and their dev team is constantly coming out with new functionality. We've been a customer for over 3 years now, and the team has been great. There's no reason for us to look at another content platform. **What do you dislike about Uberflip a PathFactory Company?** My only complaint is about the search functionality. Finding content isn't easy. You can't do any filtering on your searches, and Uberflip doesn't support boolean search. I've taught my team how to use advanced Google search + boolean strings to find content that we host on Uberflip. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** I can quickly and easily host the content that I create, then get it to my SDR and Sales teams hands for them to start using. ### 7. My Excellent Uberflip Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2020 **What do you like best about Uberflip a PathFactory Company?** Uberflip is intuitive and has all the features a marketing ops & demand gen marketer needs. I loved setting up my streams and working with my Uberflip team (shoutout to Seyar Karimi and Josh Gladstone) to customize it to our company's look and feel. **What do you dislike about Uberflip a PathFactory Company?** 1. I wish I could make more stylistic changes without using HTML. 2. I wish Uberflip would automatically redirect people if they hit a broken link or broken stream. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Content management and creating personalized prospect content experiences. ### 8. Great platform for managing content libraries **Rating:** 4.0/5.0 stars **Reviewed by:** Ronnie D. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** The admin of Uberflip makes it easy for end users to quickly upload and categorize content. The support team is great and the platform offers a decent level of customization. **What do you dislike about Uberflip a PathFactory Company?** I would prefer a tighter integration with Marketo. Right now, Uberflip uses proprietary forms to capture leads into it's own database. While the current integration does send leads to Marketo via the API, the systems can still be misaligned if you have a known lead in Marketo, but has not yet converted on Uberflip. It is also very difficult to distinguish between gated and ungated access to content within Marketo due to the way Uberflip utilizes the custom Marketo fields and I have noticed it's not always reliable. This heavily impacts lead scoring within our company. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** We have a large amount of content that we must manage on a day-to-day basis. Uberflip helps us keep the resource library current and organized. ### 9. It's Served Us Well! **Rating:** 3.5/5.0 stars **Reviewed by:** Rebecca H. | Marketing Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** There are many things I like about Uberflip. For example, before Uberflip, our sales guys would forward huge PDF documents to prospective clients. Not only was the size of the documents an issue, they'd find them somewhere on our network or their personal desktops. Often times the assets were outdated. We now use the Content Marketing Hub as our main Marketing repository. Custom sales streams have modernized the way we interact with prospects/leads. **What do you dislike about Uberflip a PathFactory Company?** As Uberflip has gotten bigger, they've allocated their resources which means that legacy customers or customers in lower tier packages don't have access to a dedicated success coach. There was true benefit in getting on bi-weekly calls to see if and how our Content Marketing Hub could be enhanced/improved. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Uberflip provides very intuitive metrics. We know what content is performing and what content is under performing. Our Content Marketing Hub keeps people on our website longer which is great for SEO. It's definitely more progressive that how we managed our content prior to Uberflip. ### 10. Great Content Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda S. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** Uberflip has transformed the way our content is viewed online. We went from having no SEO backing our content to over 50% of our content views coming from organic traffic. We are able to take viewers on a content journey and provide the content they need, sorted by product, industry, type, and topic, as well as provide recommended content based on other items they have viewed. **What do you dislike about Uberflip a PathFactory Company?** For me, the biggest downfall is running reports on unique content. I'd like to be able to easily export a list of unique content and original URLs in the system. Right now, a full content export includes duplicate information and lists the URL for each stream the content is found in. i.e. if one piece of content is found in 10 different streams, all 10 URLs are included in the report instead of once. This makes it harder for me to determine what content is missing SEO data. **Recommendations to others considering Uberflip a PathFactory Company:** To help implement faster, start working on descriptions and tags for all of your content! **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Before Uberflip, we were not providing our viewers with a content experience. Our content was silo'ed and the viewer needed to know exactly what they needed in order to find content (such as a sales sheet or video). Since Uberflip, we create personalized experiences for our viewers based on the content they are interested in. I'm also able to attribute leads back to our content efforts, which we couldn't do before. ### 11. Brings your content to life - and so easy to use! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2017 **What do you like best about Uberflip a PathFactory Company?** As a content marketer, I find Uberflip both simple to use and an effective way to produce impactful content. For example, for our customer stories we used to produce relatively bland-looking PDFs, whereas Uberflip gives us the ability to bring our content to life, e.g. by embedding videos and other features within our flipbooks. What's more, their customer support is awesome. **What do you dislike about Uberflip a PathFactory Company?** I'd like to see more detailed metrics on who's doing what on my hub. That said, supplementing Uberflip's native analytics with Google Analytics tends to give me all the info I need on my traffic. **Recommendations to others considering Uberflip a PathFactory Company:** Check out their "Knowledge Base" for tips for use, and don't be shy to ask their excellent customer support team for ways to maximize the platform - some of which aren't immediately apparent. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Like most content marketers, I need a way to produce and manage attractive, effective content easily. Uberflip let's me do that in so many creative ways. ### 12. Smart Way to Organize Content **Rating:** 4.0/5.0 stars **Reviewed by:** Ginna R. | Content Marketing Director, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2019 **What do you like best about Uberflip a PathFactory Company?** We're just about to launch our Uberflip resource center. Instead of having content siloed by type and category, visitors can now easily find content by role and product as well. Adding content to the backend was easy. **What do you dislike about Uberflip a PathFactory Company?** Uberflip has its own terms for its content structure and it takes a bit to learn the difference between folders and streams and to set up the tags/filters. But we had good training and were able to move ahead quickly once things were clarified. **Recommendations to others considering Uberflip a PathFactory Company:** It's a really smart way to organize your content assets to make the experience better for your site visitors. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** We have a LOT of content and it wasn't easy for visitors to wade through all the blog posts, newsletter articles, ebooks, videos, etc. to find things that are relevant to them. We hope visitors will spend more time on the site, find things more easily, download more often, and generate more leads! ### 13. Great if you build content to fit the platform. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** Suggested CTAs--being able to recommend content and take buyers down a journey all within the platform. It's enabled us to map out a buyer's journey like never before. Being able to see how people are interacting with content has also informed our journey. **What do you dislike about Uberflip a PathFactory Company?** It's not adaptable to fit various content formats/hosting PDFs. If you design content to fit the ratio of their viewing widget, or if you use their blog feature, everything displays beautifully, but if you design any other way (especially portrait PDFs/long scroll infographics) the content is shrink to fit the display widget and there is no good zoom functionality--very clunky. They are unresponsive in dev solutions to problems like this. **Recommendations to others considering Uberflip a PathFactory Company:** Use the product exactly as intended--no customizations. Customizations from their dev team can build you exactly what you want, but they're difficult to adapt later. The base product is effective and works well. Their on boarding team is great at helping you understand your options. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** We have a long sales journey, so being able to track content consumption and suggest content has enabled us to move people through all the necessary information. Much less fallout. ### 14. Content Library for All Industires **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** We utilize UberFlip as a content library to help sort, track and most importantly position all of our content in front of our customers and prospects. UberFlip makes it easy to arrange content into "streams" that are relevant for different industries or audiences. We also use UberFlip ahead of events to promote relevant content to our audience ahead of time in order to build brand awareness and thought leadership. **What do you dislike about Uberflip a PathFactory Company?** UberFlip's revenue model seems to depend on up selling into their bigger packages, and seemingly necessary features are locked down in the smaller contracts. For example the ability to leverage their tagging feature to auto populate your content streams requires an additional investment beyond the basic package. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Using UberFlip we've been able to organize our content, that makes it easy for customers and prospects to learn more about our work. We've seen an uplift in organic website traffic since using UberFlip by using the product to aggregate all of our content. ### 15. Great Platform for Managing Your Content Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** The ability to manage a holistic content experience across various personas, several industries, and many products. The customer success and support teams are always very helpful - even proactively so. **What do you dislike about Uberflip a PathFactory Company?** There's a bit more manual work than I would like (due to the number of personas, industries, and products we have) - i.e. adding items to streams. Some integrations are not quite there. **Recommendations to others considering Uberflip a PathFactory Company:** I haven't reviewed content marketing / content experience platforms in a while so I'm not sure what else is out there. One thing for sure is that Uberflip is constantly working on new features and taking input from the community, so I would also review these before making a decision. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Targeting multiple personas, in several different industries, with many different products. Managing all different types of content along the buyer journey - including content creation and content delivery. Improving on various web metrics such as bounce rate, page conversion, and overall site experience. ### 16. A different way of presenting your content **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2019 **What do you like best about Uberflip a PathFactory Company?** SnapApp gave us a different and more electronic way to deliver content during our lead generation campaigns. Was easy to set up and integrated nicely with Marketo. **What do you dislike about Uberflip a PathFactory Company?** Support and on going client assistance was non-existent. Once our AE left, he was never replaced. We had no point of contact, no one ever reached out to us. If we had simple questions, no one would respond. When we finally cancelled our subscription, I had to send emails to their customer support and then took weeks to get a response. **Recommendations to others considering Uberflip a PathFactory Company:** if you are looking for a digital way to present content it's good. Responsiveness needs a lot of work. Should be interesting to see what happens since they were recently purchased by another company. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** New way of presenting content for lead generation. Instead of just using a pdf, you could show it as a digital image. Also can create content that is interactive. Calculators are great and very useful for showing ROI statements. ### 17. Top notch platform and customer service **Rating:** 5.0/5.0 stars **Reviewed by:** lara d. | Part-time Instructor, Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2019 **What do you like best about Uberflip a PathFactory Company?** Uberflip allows us to create a 'Netflix' experience for our corporate content - and helps support our campaigns by creating campaign streams with content only relevant to the audiences we're targeting for that campaigns with the content that will resonate with them. **What do you dislike about Uberflip a PathFactory Company?** I think the analytics features could be improved, but overall it works well for us. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** We have issues with the user experience of our website. Uberflip allows us to get around some of our issues with our website experience, and create campaign streams for our programs without having to rely on website redevelopment or customization. We are also very industry and persona focused, and uberflip allows us to create unique experiences by industry or persona or both to increase engagement and conversions. ### 18. Out-of-the-Box Solution, Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** The UberFlip product is an easy, out-of-the-box digital solution that can be customized effectively for any brand or website. **What do you dislike about Uberflip a PathFactory Company?** Custom pages or designs, things that are truly unique for a brand or website, can be lengthy to set up or difficult to update. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** I've worked closely with UberFlip with finding solutions to page designs, accessibility challenges, and content experiences. Through UberFlip we've managed to create a new centralized content experience that's both engaging and navigable for our customers. Most importantly we were able to integrate this solution into our existing website setup, without losing functionality or incurring huge costs or production timelines. This has allowed us to publish more content and improve our traffic and SEO for our thought leadership content. ### 19. Great for content discovery, lacking in design functionality **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Uberflip a PathFactory Company?** I like the ease with which I can move posts and content around, creating a kind of malleable wiki for the business. It's easy to organize and makes resurfacing evergreen content easy. **What do you dislike about Uberflip a PathFactory Company?** With a 200+ history of posts, it can be hard to find exactly where the post you're looking for is and move it up in the content stream. For instance, if I want to feature a relevant post from 2015, I have to scroll down until I find it, then drag it up. It would be nice if, within the edit window, I could stipulate placement so I don't have to move it myself. Also, being part of a design-obsessed marketing team has led to some frustration with the limited fonts and formatting options in Uberflip, which doesn't look as good as the Hubspot pages we spent time designing and coding. **Recommendations to others considering Uberflip a PathFactory Company:** You probably need a fair amount of content to make it worth your while **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Uberflip radically decreased our bounce rate practically over night, which has been amazing to see. It has also become a great sales enablement tool with custom prospect streams. ### 20. Getting Started With Uberflip **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** We are in the process of getting started, but we cannot wait until we have the ability to structure our content in a meaningful way for our visitors to find what they are looking for. So far the implementation process is very clear and easy to follow. The handoff between sales and the implementation and support teams has been fantastic. **What do you dislike about Uberflip a PathFactory Company?** The biggest hurdle for us will be the fact that we have to use a subdomain for our Uberflip environment. However, Uberflip has been great about understanding our concerns and we look forward to education from the implementation team on best practices to make sure we don't lose any SEO value from our usage of a subdomain. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Content experience on our website, contact capture capabilities across content and engaging website visitors. Our biggest focus is on having a great content experience as we ramp up out content creation efforts and growth on the marketing team. ### 21. platform that is user friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Alberto S. | Digital Design Specialist, Human Resources, Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Uberflip a PathFactory Company?** It's easy for new user to adapt to its features, it's easy to create content, manage/edit it, and monitor it on a weekly basis. **What do you dislike about Uberflip a PathFactory Company?** In terms of tweaking the interface, at some point you'd need help with the coding (HTML/CSS/JS). **Recommendations to others considering Uberflip a PathFactory Company:** If you're looking for a user-friendly platform, this is the best choice, according to my experience. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** The easiness to manage our contents, the insights we'd like to monitor on the content performance. ### 22. Easy to use, great support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Uberflip a PathFactory Company?** Coming from a company where we didn't have a web team it was great to be able to post directly and easily into uberflip without needing extensive html and css background **What do you dislike about Uberflip a PathFactory Company?** To make your hub less cluttered you needed a dedicated person with css background or to bring on their onbrand team. Otherwise your streams were just a basic layout with the squares **Recommendations to others considering Uberflip a PathFactory Company:** With a small team and a lot going on we didn't give Uberflip the time it needed, i think the product itself can be really great but definitely worth spending the time on set up to make sure your hub and streams are set up correctly. In the end we also started using Uberflip for our ABM team and building out those individual pages was great and easy for our target prospects. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** The biggest problem we were faced with was not having a web team and this enabled the marketing team to post content on the website in a timely manner. ### 23. Versatility across departments **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** The best thing about Uberflip as a marketer is that Customer Success, Partners, and Sales all can utilize the content the same. There is a short learning curve that allows new employees to find tagged resources and share with customers and prospects. It is nice to get a notification on Flipbot (slack) when the content is opened. The best is that each stream or page that is shared with a customer can be tailored with title, logos, and messages to create a unique experience for each. **What do you dislike about Uberflip a PathFactory Company?** For the customer-facing users, it can be frustrating to not know how long the content is opened for and where they are clicking through. It's too bad there is not a feature that can show when the content is being shared with multiple decisions makes. There is no forward button. **Recommendations to others considering Uberflip a PathFactory Company:** Ensure you have your tagging implemented across departments to make it easier to locate and identify assets. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Uberflip is helping bring all current content and gated content on one platform. It allows for a unique experience of binge our content on the website. ### 24. Uberflip as Resource Center **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** Uberflip is fairly easy to use/understand and is a good content hub if you don't have the development team or bandwidth to build your own resource center. It connects with Pardot which is a helpful integration. I can definitely see the value for ABM although that's not currently how we are using it. **What do you dislike about Uberflip a PathFactory Company?** The customization within Uberflip is pretty minimal. The way content shows with a gated form pushes the description underneath the asset and there's no way to make them side-by-side (from my experience, most people won't scroll - so there's not enough compelling info to get as high of form fill conversion). Additionally, there's no 'thank you' page option - it just sends straight to the content within the same URL. So you can't really track people moving from page to page or give additional information about emailing the asset as well. **Recommendations to others considering Uberflip a PathFactory Company:** I think Uberflip is better as an ABM tool than a full content hub. I would recommend people use it that way for specific experiences so that it can be more customized. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** This is our resource center, so we're housing all of our gated and ungated content through Uberflip. **Official Response from Randy Frisch:** > Hi G2er, I'm one of the co-founders and CMO here at Uberflip. I went back to see some of the reviews where we simply didn't do our best. I say this cause I am almost always proud of our team and what we strive to help our customers accomplish. Although we have 146 plus-four-star reviews at the time of this note, we have 13 sub-four-star reviews and each one chews at me! One of our core values is Open and Respectful Communication and clearly, we failed in this instance given the state of this review. My ask is let's jump on a call or email to see if I can Listen, Understand and add Value. This idea of L.U.V. the Customer makes up another core value here and is one we've introduced since this review. Per your comments would love to get you using us for ABM - we truly shine there. But we do rock resource centers too. Your ask on a different page layout is doable but not out of the box. It takes some customization and we can help or guide on that. However, I will say we designed the experience out of the box this way to create a better buyer experience and conversion rate. All that said perhaps we can do more - I'd love to listen. If you are open to it please email me at randy@uberflip.com Thx - Randy ### 25. Overpriced, limited use, lack of support **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Uberflip a PathFactory Company?** Being able to group like content together, and have it automatically suggest that content to readers. I also like that when I update a CTA, it automatically updates everywhere. **What do you dislike about Uberflip a PathFactory Company?** For the amount we're paying for this tool, the limits on the number of marketing streams and CTAs is truly staggering. The reporting is also extremely limited; it gives content a "Content Score" but it's unclear how that score is calculated. **Recommendations to others considering Uberflip a PathFactory Company:** Uberflip can be a good solution for content distribution if your organization has a single service or product. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** We initially launched Uberflip as a quick and easy way to deliver content via our website. **Official Response from Randy Frisch:** > Hi G2er, I'm one of the co-founders and CMO here at Uberflip. I went back to see some of the reviews where we simply didn't do our best. I say this cause I am almost always proud of our team and what we strive to help our customers accomplish. Although we have 91 five-star reviews at the time of this note, we have 5 sub-three-star reviews and each one chews at me! One of our core values is Open and Respectful Communication and clearly, we failed in this instance given the state of this review. My ask is let's jump on a call or email to see if I can Listen, Understand and add Value. This idea of L.U.V. the Customer makes up another core value here and is one we've introduced since this review. From your comments, I want to say I agree. Our Content Score doesn't cut it. That's part of why we rebuilt our analytics platform and launched it shortly after this review. Our new offering powered by Looker makes it easier and there's more to come with what we have in beta called Enrichment. That said you still refer to not having enough flexibility for what you are/were paying. Perhaps we can do more - I'd love to listen. If you are open to it please email me at randy@uberflip.com Thx - Randy ### 26. Overall successful; Bandwidth and cost have been issues. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** The platform is simple to use with massive capabilities, and we continue to find success with the formatting of our blogs. White papers are also incredibly easy to upload and manage. **What do you dislike about Uberflip a PathFactory Company?** We ran into some trouble with bandwidth from the OnBrand team when we migrated websites. This forced us to find a design fix all on our own, recruiting our own software development team rather than waiting for OnBrand to find the time to help us. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** We are able to host our content and share it effectively, gathering reliable information on our gated content as well. We benefit greatly from the ease of use. **Official Response from Randy Frisch:** > Hi G2er, I'm one of the co-founders and CMO here at Uberflip. I went back to see some of the reviews where we simply didn't do our best. I say this cause I am almost always proud of our team and what we strive to help our customers accomplish. Although we have 146 plus-four-star reviews at the time of this note, we have 13 sub-four-star reviews and each one chews at me! One of our core values is Open and Respectful Communication and clearly, we failed in this instance given the state of this review. My ask is let's jump on a call or email to see if I can Listen, Understand and add Value. This idea of L.U.V. the Customer makes up another core value here and is one we've introduced since this review. I agree with your comment on the wait needed for OnBrand work. It's something we recently increased our investment in both through better documentation, more partners and a beefed-up internal team. Reality is many of our customers want to do some cool customizations and that's where Uberflip shines. But we should not have left you to figure this out on your own. Perhaps we can do more - I'd love to listen. If you are open to it please email me at randy@uberflip.com Thx - Randy ### 27. Life Saver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Uberflip a PathFactory Company?** Allowed us to create a content hub quickly and easily. **What do you dislike about Uberflip a PathFactory Company?** Wish SEO tools were more robust and more flexibility on branding. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Content management, ABM sales streams, content navigation. ### 28. Custom Curation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** Uberflip allows you to pop in and out custom curated content and it takes less than a minute. If you constantly have new material or a rotating collection of content, Uberflip will compliment your marketing efforts. **What do you dislike about Uberflip a PathFactory Company?** Uberflip is a relatively new company, sometimes the app itself is buggy and or glitchy. This can be frustrating to deal wit but their support team is available to help. **Recommendations to others considering Uberflip a PathFactory Company:** It's a great way to get your content up and accessible without a lot of heavy lifting. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Determining which content is successful and which isn't. The current metrics system is a little unreliable. ### 29. A quick and easy-to-use tool for building custom content experiences **Rating:** 4.5/5.0 stars **Reviewed by:** Lekshmi U. | Enterprise Product Marketing Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2019 **What do you like best about Uberflip a PathFactory Company?** I like the flexibility and ease of spinning up my own web-page or stream. It's pretty much no-code and the Customer Success and Support team are super helpful when it comes to customizing your hub options and answering any questions. **What do you dislike about Uberflip a PathFactory Company?** Wish they would offer different page layouts and tile shapes/sizes, apart from the generic one. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Has improved speed to execution since I don't have to rely on the web team to help me quickly spin up a landing page. Has helped our sales team provide customers with a custom experience with topics/assets relevant to each account. ### 30. great content platform for customer engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Uberflip a PathFactory Company?** flexibility to build multiple content streams we can use on website, across all our digital channels. And for sales teams we are using this capability to increase their customer and prospect engagement. Uberflip has also enhanced our SEO results **What do you dislike about Uberflip a PathFactory Company?** nothing i can think of, the solution is doing what we deparately needed **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** enhance website experience. personalized content journeys for visitors to the website. ABM targeting ### 31. The best martech software we utilize! **Rating:** 5.0/5.0 stars **Reviewed by:** Ranae M. | Senior Marketing Programs Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** My customer success manager and the support I receive from her are second to none in this industry. Not only does she provide reporting to me, but she keeps me up to date on all current best practices using the tool and responds to any question I have promptly. She never says "that's not my job!" **What do you dislike about Uberflip a PathFactory Company?** Not able to customize as much as I'd like. Need to use the creative team at Uberflip for customization. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** An easy to navigate resource library for our customers, prospects, and even our internal employees. ### 32. Lots of work to get setup, bringing good ROI **Rating:** 4.0/5.0 stars **Reviewed by:** Graeme K. | Sales Operations Analyst, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2019 **What do you like best about Uberflip a PathFactory Company?** Setting up customer journeys has been labour intensive, but its exposing our weak areas and allowing us to improve our entire content strategy. **What do you dislike about Uberflip a PathFactory Company?** Wish things were a bit more turnkey and the integration with Hubspot isn't good. **Recommendations to others considering Uberflip a PathFactory Company:** Make sure you have content in one place before you get going here - there's going to be a lot of manual work to get it up and running **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Problems: non-unified content experience, customers don't get the value Benefits: more streamlined experience, allows us to reuse content we haven't for a while ### 33. Over Complicated System that is Over Priced **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2019 **What do you like best about Uberflip a PathFactory Company?** Uberflip has a lot of potential for Marketing and Sales teams to work in-sync **What do you dislike about Uberflip a PathFactory Company?** It is very costly for what the platform is and offers. The back end has become more and more complex over the past couple of years, and it is hard to just jump in and action something. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Problems we were trying to solve was an easy, intuitive way to serve up content, and for Sales to share out easily, and with visibility and the ability to track. We did not realize any benefits. **Official Response from Randy Frisch:** > Hi G2er, I'm one of the co-founders and CMO here at Uberflip. I went back to see some of the reviews where we simply didn't do our best. I say this cause I am almost always proud of our team and what we strive to help our customers accomplish. Although we have 91 five-star reviews at the time of this note, we have 5 sub-three-star reviews and each one chews at me! One of our core values is Open and Respectful Communication and clearly, we failed in this instance given the state of this review. My ask is let's jump on a call or email to see if I can Listen, Understand and add Value. This idea of L.U.V. the Customer makes up another core value here and is one we've introduced since this review. As you called out our platform is a big investment and although you saw the potential we failed to show you the value. We've also committed to better backend management like our new CTA management experience. Perhaps we can do more - I'd love to listen. If you are open to it please email me at randy@uberflip.com Thx - Randy ### 34. Great option for people who use the platform to its full extent. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Uberflip a PathFactory Company?** Invaluable to let people set-up their own hubs for target accounts, marketing and sales alike, rather than drain marketing resources to create dedicated landing pages. We aren't doing this today, but it's also fantastic to use as a resource center across your site to allow people to access content ungated. **What do you dislike about Uberflip a PathFactory Company?** Interface is not user friendly, options are often hidden in sub-menus and other team members have difficulty using it. You need to put in a ticket to their support team to update the code in your header / footer which takes 1-2 months. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Allows reps to create custom hubs for their target accounts without using marketing resources. Allows us to track prospects / customers interacting with hubs into our Marketo instance. ### 35. High-powered tool for Content nerds **Rating:** 4.0/5.0 stars **Reviewed by:** Cameron S. | Product Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** I like how granular levels of organization for the hubs are. Really allows for a custom-tailored experience. **What do you dislike about Uberflip a PathFactory Company?** Hard to use on the backend -- a lot of capability means a lot of things for your poor marketer to remember. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Custom portals that highly targeted partner and clients can access. ### 36. Traffic Plummeted After Migration - Very Poor for SEO and Inbound Organic Traffic **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2019 **What do you like best about Uberflip a PathFactory Company?** Uberflip integrates with Marketo out of the box. **What do you dislike about Uberflip a PathFactory Company?** Uberflip was integrated into our site as a subdomain, ex: https://uf-hosted-content.domain.com. The content that lived on the subdomain was replicated from content that was originally published in a subfolder, ex: https://www.domain.com/original-content-source/. Uberflip was supposed to canonicalize their hosted content back to the original content source. This is where things went very wrong. Uberflip did add the proper canonical tags, however they also included their hosted version of the content in the xml sitemap. Ex: https://uf-hosted-content.domain.com/sitemap.xml . What this did was let search engines know that the Uberflip version of the content was the version to be indexed. The results were catastrophic. Organic traffic plummeted due to the mixed signals Google was receiving: 1. Canonicalize the content 2. Index the content When bringing up the flaws in the xml sitemap configuration to the Uberflip support team and engineers, they were very defensive in acknowledging that it was an issue. Even after they did acknowledge the flaws, they took weeks to get the issue fixed. They just didn't care. We eventually migrated off their platform and saw a nice rebound in organic traffic. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** We were trying to solve an issue with an older CMS that didn't have a strong user experience. While Uberflip did bring a stronger user experience, the negative impact to organic traffic was monsterous. Ultimately, we built a bigger, better in-house platform to have the best of both worlds, traffic and conversions. It's best to have the control in the hands of developers who have your best interests in mind. **Official Response from Randy Frisch:** > Hi G2er, I'm one of the co-founders and CMO here at Uberflip. I went back to see some of the reviews where we simply didn't do our best. I say this cause I am almost always proud of our team and what we strive to help our customers accomplish. Although we have 91 five-star reviews at the time of this note, we have 5 sub-three-star reviews and each one chews at me! One of our core values is Open and Respectful Communication and clearly, we failed in this instance given the state of this review. My ask is let's jump on a call or email to see if I can Listen, Understand and add Value. This idea of L.U.V. the Customer makes up another core value here and is one we've introduced since this review. SEO is no question a complex beast and although we haven't always rocked it we've invested heavily into it since this review and other feedback. Perhaps we can more - I'd love to listen. If you are open to it please email me at randy@uberflip.com Thx - Randy ### 37. Great for Starting a Content Hub **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** I like that you can create organized streams of content that pull through to the website and you can customize. **What do you dislike about Uberflip a PathFactory Company?** I dislike that the integration with Wordpress is not always great and that the streams aren't as customizable as they could be. Sometimes there is a lag with pulling content through as well. **Recommendations to others considering Uberflip a PathFactory Company:** Sometimes progressive profiling will cause you to not obtain all of the information that you need. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Creating streams per product and industry and ensuring they are all gated. ### 38. Uberflip makes organization a breeze **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** Since we've implemented Uberflip, it's been so easy to rearrange and navigate our growing content library. Now that content has become a focal point in our business, it's absolutely key. The navigations are simple and the improved metrics are something to talk about! **What do you dislike about Uberflip a PathFactory Company?** There's not much that I dislike about Uberflip, other than the lacking metrics which are being worked on right now. It seems the only drawback we had won't be an issue any longer! **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** We're solving the problem of understanding how we reach different audiences and knowing how and where to deliver different information. We're also understanding CTAs and leads better and where they come from, where they should go, and what's happening with them. ### 39. Still early, but does the job **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** UI is simple and easy to work with. It was easy to organize my content to display it in the places I want. Team is friendly and very willing to work with us to get outward-facing content displayed exactly how we want it. **What do you dislike about Uberflip a PathFactory Company?** Customization relies on development time. Dev time is included with the package, but it means we'll lack long-term flexibility. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Organizing and displaying PDF, video, and blog content. ### 40. Uberflip is a great start to defining your own content experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** I like the ease in which we can design new content hubs and experiences on the fly. **What do you dislike about Uberflip a PathFactory Company?** I dislike the relative inflexibility of the templates. You are stuck with the core Uberflip layout unless you purchase their design hours. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** We are making it a lot easier for our customers and prospects to binge our content and find what they need. It has helped greatly with getting repeat engagements. ### 41. Uberflip review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** The easy to use interface, the ability to tailor content for our customers, the ability to share on our website to engage web users. **What do you dislike about Uberflip a PathFactory Company?** It would be great to have all the stats in one place for each article (so even if it appears on several different pages - what are the total page views). **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Our content experience has greatly improved, creating higher engagement on our social platforms. ### 42. Content experience unlike any other **Rating:** 5.0/5.0 stars **Reviewed by:** David M. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2019 **What do you like best about Uberflip a PathFactory Company?** The ease of getting content online in many different places. Watching the IMMEDIATE positive impact on metrics like page views and time on page. And the OUTSTANDING customer service. **What do you dislike about Uberflip a PathFactory Company?** Make sure that you have a plan to generate (or are already generating) content to feed into Uberflip. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Far more white papers, videos, blog posts, etc., etc., etc, views than on our website before implementing Uberflip. ### 43. Pretty solid software, easy to learn **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** I was able to learn the terminology, features, and how to create content experiences for demand generation campaigns pretty quickly, like within a week or two. So far it seems to integrate fairly well with our CRM, Pardot. **What do you dislike about Uberflip a PathFactory Company?** The hubs/streams could be more custimizable and the reporting can be improved. Our customer success person works very hard to pull manual reports for us, which is great, but we should be able to get that data and insights ourselves, from within the platform. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** We needed a content hub that was useful for contact acquisition/conversion purposes, while working well for SEO too. **Official Response from Randy Frisch:** > Hi G2er, I'm one of the co-founders and CMO here at Uberflip. I went back to see some of the reviews where we simply didn't do our best. I say this cause I am almost always proud of our team and what we strive to help our customers accomplish. Although we have 146 plus-four-star reviews at the time of this note, we have 13 sub-four-star reviews and each one chews at me! One of our core values is Open and Respectful Communication and clearly, we failed in this instance given the state of this review. My ask is let's jump on a call or email to see if I can Listen, Understand and add Value. This idea of L.U.V. the Customer makes up another core value here and is one we've introduced since this review. Although you seem to like a lot of what's going on a 3 star is something I want to always raise. Re our reporting since this post, we've actually completely launched our new analytics platform in 2019-20 and continued to invest in it. For the record, I agree before that we were lacking. But now with our new analytics backed by Looker we can really help here. Perhaps we can do more - I'd love to listen. If you are open to it please email me at randy@uberflip.com Thx - Randy ### 44. Great tool for ABM campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2019 **What do you like best about Uberflip a PathFactory Company?** Really great tool for ABM campaigns. We use it on a daily basis. Easy to change content. **What do you dislike about Uberflip a PathFactory Company?** Code can be a little confusing at times. Otherwise, the product is really great! **Recommendations to others considering Uberflip a PathFactory Company:** Really good for Linkedin Campaigns. Change content if you are not getting the results you want. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** We can now create personalised campaigns to our customers. They can finally see the content that are relevant for them. ### 45. Uberflip empowers B2B marketers to create remarkable content experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2018 **What do you like best about Uberflip a PathFactory Company?** We discovered uberflip from a cold call & quickly realised the value that their intelligent software could provide to our audience. A great product. **What do you dislike about Uberflip a PathFactory Company?** Still an early adopter of the product but so far there is nothing to complain about! **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** We have been able to bring together all of our content in one central location with Uberflip. ### 46. Great Tool for Company Blog **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Uberflip a PathFactory Company?** Uberflip allows for integrations with third-party platforms like Facebook and Twitter. You can also create different streams for different types of content. I primarily use Uberflip for the company blog but we are also able to create additional streams for different audiences. **What do you dislike about Uberflip a PathFactory Company?** I'm not a big fan of the metrics - they just seem off to me. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** We have been able to organize all of our content and marketing assets in one place. With the streams, we are able to keep our content organized and targeting the proper channels. ### 47. Eye catching content but not intuitive. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** Easily post content that appears on site. **What do you dislike about Uberflip a PathFactory Company?** User interface is not intuitive, I often find it difficult to understand what type of content I need to upload and where. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Solve for corporate website where we had lack of engineering resources where it made it easy for the marketing team to manage their content. **Official Response from Randy Frisch:** > Hi G2er, I'm one of the co-founders and CMO here at Uberflip. I went back to see some of the reviews where we simply didn't do our best. I say this cause I am almost always proud of our team and what we strive to help our customers accomplish. Although we have 146 plus-four-star reviews at the time of this note, we have 13 sub-four-star reviews and each one chews at me! One of our core values is Open and Respectful Communication and clearly, we failed in this instance given the state of this review. My ask is let's jump on a call or email to see if I can Listen, Understand and add Value. This idea of L.U.V. the Customer makes up another core value here and is one we've introduced since this review. I'd love to better understand what you mean regarding understanding what type of content to upload where. Perhaps we can do more - I'd love to listen. If you are open to it please email me at randy@uberflip.com Thx - Randy ### 48. Simple and easy to use platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Uberflip a PathFactory Company?** I like the hub organization layout and enjoy using the metrics dashboard. **What do you dislike about Uberflip a PathFactory Company?** I do not dislike anything in particular about the platform. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** The embed tiles that we use on our external site have received great feedback from our stakeholders for their clean and simple layout. ### 49. Great idea, good content **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2019 **What do you like best about Uberflip a PathFactory Company?** Great representatives and knowledgeable strategists. They want to set you up for success. Interactive content is great idea and being able to do formulas and calculators **What do you dislike about Uberflip a PathFactory Company?** Integration with Pardot, not great for global companies that need some specific requirements for certain field deliveries. Hard to attribute sources to CRM using utm parameters. Unfortunately they push for the easier express builder but sometimes what we are trying to achieve is a little more complex. On custom builder then it is tedious to recreate multiple responsive views. **Recommendations to others considering Uberflip a PathFactory Company:** Ask questions about integration, gather your requirements and specific fields you need delivered, have the resource and time to put into successful content **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Being able to provide content for b2b marketing in a new way. Being able to engage with prospects and gain more insights from answers and questions. Saying goodbye to gating all content and losing conversions in this process. ### 50. Very useful for sending content **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2019 **What do you like best about Uberflip a PathFactory Company?** I like how easy it is to organize and create custom URL's for different clients. Really makes it feel like it is a custom site made just for them. when a client asks for content, it can be as easy as a few button clicks to put together some relevant content on a page. **What do you dislike about Uberflip a PathFactory Company?** When creating new streams, it is sometimes hard to find the content that I am looking for in the library. Wish you could somehow search based on page content vs just the title of the item. **Recommendations to others considering Uberflip a PathFactory Company:** Make custom URL's when sending to clients. It makes a big difference to them seeing their name or company name even if it is just a general page that you always use, it makes it seem like it was made just for them. **What problems is Uberflip a PathFactory Company solving and how is that benefiting you?** Being able to send relevant info about our business to prospects and even current clients. ## Uberflip a PathFactory Company Discussions - [How does SnapApp integrate with my marketing automations?](https://www.g2.com/discussions/5170-integrations-marketing-automation) - 1 comment, 2 upvotes - [Is there accessible support offered once you become a customer?](https://www.g2.com/discussions/customer-success-f516831c-1cf1-44cb-a410-991a3923b67e) - 1 comment, 1 upvote - [What exactly does SnapApp do?](https://www.g2.com/discussions/snapapp) - 1 comment, 1 upvote - [Does SnapApp integrate with any other platforms?](https://www.g2.com/discussions/5171-integrations-additional-platforms) - 1 comment, 1 upvote - [Does SnapApp integrate with marketing automation platforms?](https://www.g2.com/discussions/5169-integrations-marketing-automation) - 1 comment, 1 upvote - [View Uberflip a PathFactory Company pricing details and edition comparison](https://www.g2.com/products/uberflip-a-pathfactory-company/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+06%3A33%3A48+-0500&secure%5Bsession_id%5D=f9fdc20e-055b-484d-bfea-bdcc1bbe2e8e&secure%5Btoken%5D=b7ecfce171af91896acff4d569c6710ee1fb83e1812fdd9d5258e35d3ef80901&format=llm_user) ## Uberflip a PathFactory Company Features **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Content Creation** - Content Management **Deal Analytics** - Engagement Tracking - Reporting and Dashboards - Proposal Effectiveness Reporting **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - SEO - Dashboards & Reporting - Audience Targeting - ROI Reporting **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Optimization** - ROI Reporting **Administration and Security** - User, Role, and Access Management - Alerts and Notifications - Regulatory Compliance **Logistics** - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Platform Additional Functionality ** - Integrations **Platform** - E-Signature - Proposals - CPQ - Video Proposals - Content Sharing - Content Management - Video Conferencing - Chat **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Integrations** - CRM Integration - Internal Messaging Systems Integration - Video Conferencing Integration **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Digital Sales Room** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization ## Top Uberflip a PathFactory Company Alternatives - [Hushly](https://www.g2.com/products/hushly/reviews) - 4.8/5.0 (69 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,229 reviews) - [Outgrow](https://www.g2.com/products/outgrow/reviews) - 4.7/5.0 (318 reviews)