--- title: Twilio SendGrid Email Marketing Campaigns Reviews meta_title: 'Twilio SendGrid Email Marketing Campaigns Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 325 reviews by the users' company size, role or industry to find out how Twilio SendGrid Email Marketing Campaigns works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 325 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Twilio SendGrid Email Marketing Campaigns Reviews **Vendor:** Twilio **Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Average Rating:** 4.0/5.0 **Total Reviews:** 325 ## About Twilio SendGrid Email Marketing Campaigns Simplify the way that you drive customers engagement and achieve your business goals with SendGrid Marketing Campaigns! Enjoy powerful, yet straightforward segmentation, flexible and frustration-free campaign editing, and industry-leading deliverability—all powered by the leading email service provider trusted by over [80,000 customers](https://sendgrid.com/customers/?extID=128039&channel=sponsorship&camp=review-sites&pub=g2crowd&place=profile&creative=mc&utm_medium=sponsorship&utm_source=g2crowd) globally, including Airbnb, Spotify and Uber. We help marketers like you send with confidence by providing: :: MORE EFFICIENT EMAIL BUILDING Our campaign building process is free from frustrating, rigid step-by-step wizards that slow you down. Choose-your-path editing options save you time, whether you prefer code, design or a mix of both. The result? More time to focus on what matters most to your marketing goals. :: EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION Sending relevant, personalized email that drives results is easier than ever. Our intuitive, clean UI makes it clear who you’re targeting, and personalizing campaign subject lines and content is as easy as dreaming up the custom fields you want to import. :: INTUITIVE, IMPACTFUL EMAIL TESTING Make smart, data-driven decisions without getting lost in data overload. We bring the most important campaign stats front and center so you can quickly gauge performance and iterate When it’s time to dig deeper, take advantage of robust email activity data, inbox and geography insights and more. :: PROVEN DELIVERABILITY & SCALE Choosing Marketing Campaigns means choosing the proven scale, deliverability and expertise of SendGrid. Getting your messages to the inbox is at the core of everything we do; it’s why we’re trusted by today’s fastest growing brands. Upgrade to 24/7 support and expert services to bring your email program to new heights. ## Twilio SendGrid Email Marketing Campaigns Pros & Cons **What users like:** - Users appreciate the **intuitive dashboard** of Twilio SendGrid, facilitating a simple and efficient email campaign creation process. (9 reviews) - Users appreciate the **easy creation** of email campaigns with Twilio SendGrid, thanks to its intuitive dashboard and templates. (6 reviews) - Users love the **intuitive dashboard** of Twilio SendGrid, making email campaign management simple and effective. (6 reviews) - Users value the **intuitive and user-friendly interface** of Twilio SendGrid, simplifying campaign creation and management. (6 reviews) - Users value the **intuitive dashboard** of Twilio SendGrid, finding it easy to use and effective for email campaigns. (4 reviews) - Users appreciate the **user-friendly email creation** process of Twilio SendGrid, facilitating effective marketing campaigns. (4 reviews) - User-Friendly Interface (4 reviews) - User Interface (4 reviews) - Users value the **easy-to-understand analytics** of Twilio SendGrid, enhancing their email marketing campaign performance tracking. (3 reviews) - Users love the **easy API integration** of Twilio SendGrid, enabling seamless campaign and transactional email management. (3 reviews) **What users dislike:** - Users find Twilio SendGrid Email Marketing Campaigns lacking **critical features and flexibility** , leading to a complicated and frustrating experience. (4 reviews) - Users find the **email functionality lacking** due to limited features, inconvenient dashboards, and mobile design issues. (3 reviews) - Users find Twilio SendGrid Email Marketing Campaigns to be **expensive** , with costs escalating over time for small businesses. (3 reviews) - Users find the **limited features** of Twilio SendGrid insufficient for advanced marketing needs and automation complexities. (3 reviews) - Users find the **unclear information** and convoluted processes of Twilio SendGrid frustrating and detrimental to user experience. (3 reviews) - Users find the **dashboard issues** frustrating, mentioning challenges with data format and retention affecting usability. (2 reviews) - Users find it **difficult to navigate and utilize hidden features** , leading to a frustrating and convoluted experience. (2 reviews) - Users express frustration over **unreliable email delivery and unresponsive customer service** that undermined their marketing campaigns. (2 reviews) - Users find Twilio SendGrid's **email management convoluted and restrictive** , complicating tasks like adding and deleting contacts. (2 reviews) - Inadequate Reporting (2 reviews) ## Twilio SendGrid Email Marketing Campaigns Reviews ### 1. Reliable Deliverability, But Pricey for High Volume **Rating:** 3.5/5.0 stars **Reviewed by:** Juan R. | Digital Marketing Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** I use Twilio SendGrid Email Marketing Campaigns for all our business emails and marketing efforts. I love its rock-solid email deliverability, which ensures our company's newsletters, updates, and transactional emails don't end up in spam, thanks to its handling of domain authentication and sender reputation. Its all-in-one, organized platform lets me build custom templates, manage subscribers, segment audiences, and launch campaigns from a single dashboard without needing multiple tools. The campaign analytics are clear and easy to understand, giving me the data I need to improve future email engagement. I'm not a tech expert, but I find the editor and scheduling features user-friendly and efficient for setting up custom layouts and automated sequences, which greatly reduce our workload. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** The pricing model becomes noticeably expensive as our email volume and subscriber list grow. The entry-level plan works perfectly for low sending limits, but once we scale up our newsletters and regular campaign sends, the cost jumps quite sharply. There aren’t many gradual, mid-tier pricing options tailored for small businesses, so we end up either limiting our campaign frequency or paying significantly more just to maintain our normal email activity. Another pain point is the email campaign builder. It’s functional for basic templates, but it lacks the intuitive visual flexibility we see in other dedicated email marketing tools. Customizing layout structures, fine-tuning mobile responsiveness, or adjusting small design details often requires extra workarounds. The pre-built template library is also fairly basic; there aren’t enough polished, industry-ready layouts for seasonal promotions, company newsletters, or client outreach, so I end up spending extra time designing templates from scratch instead of using ready-made ones. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Twilio SendGrid Email Marketing Campaigns solves several key pain points for our business while bringing tangible daily benefits. It fixes the poor email deliverability we had with regular email tools, keeping our newsletters, client updates, and transactional emails out of spam folders and reliably delivered to primary inboxes. It also neatly organizes subscriber contact lists and supports audience segmentation, so we can send targeted content instead of generic mass emails and avoid messy spreadsheet-based management. The platform provides clear campaign performance analytics on open rates, clicks and bounces, letting us measure engagement and optimize future campaigns instead of guessing results. It also unifies transactional notifications and marketing campaigns in one system, so we don’t have to juggle multiple separate email tools. Additionally, Twilio SendGrid actively protects our domain and sender reputation by monitoring bounces, unsubscribes and user complaints, keeping our business compliant with email regulations and preventing our domain from being flagged or blacklisted. ### 2. Intuitive UI, Flexible Dynamic Templates, and Strong Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Cristian N. | Senior Technical Consultant, Computer Networking, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** I use Sendgrid for most of my campaigns, as well as for all billing notifications. The UI is great and very intuitive; it’s easy to use and offers the flexibility to create dynamic templates. Performance is also great, both when running campaigns and during the design process for building those dynamic templates. Reporting is strong too, and it gives us the insights we need for each campaign. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** I don’t really dislike anything; this is more of a suggestion. It would be nice to have an integrated agent that can help create dynamic email templates. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** It helps my email campaigns run smoothly, and I’ve never had any issues with emails not being delivered. ### 3. Boosts Campaign Efficiency for Small Teams **Rating:** 4.0/5.0 stars **Reviewed by:** Caroline T. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** I use Twilio SendGrid Email Marketing Campaigns as an email outreach tool for campaigns to drive awareness about events, content, webinars, and other resources. It's easy to use and quick to duplicate campaigns, which is really helpful because we do a lot of regional targeting with different lists. I also think the reporting is good. The speed at which I can build and replicate campaigns stands out as a major positive for me. Additionally, the data upload feature is user-friendly. As we are in a rapid growth stage and are a very small team, having tools that enable me to deliver targeted communications with speed increases my productivity and contributes to our business growth. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** I have not explored / seen many AI features in the tool - this would be useful to increase efficiency further. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** I use Twilio SendGrid Email Marketing Campaigns for fast, easy email outreach. It allows quick duplication for regional targeting and offers solid reporting, boosting my productivity and aiding our growth. ### 4. Needs Improvements, Lacks Flexibility **Rating:** 1.0/5.0 stars **Reviewed by:** Mike A. | Data Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** I like that you can run both one-time and automated drip campaigns on one platform with Twilio SendGrid Email Marketing Campaigns. It's also great that once everything is set up, there's not much maintenance required. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** A lot of things. Setting up campaigns is very confusing, you're limited in what changes you can make after setting the campaign live (no way to change timing between emails, for example), there is no preview of 'this is how many emails will be sent in this campaign'. Contact / list management is bad - the and/or statements to include/exclude certain customers do not work the way you expect them to work - be ready to have to recreate the same list multiple times. Overall, you are required to spend hours to understand how the platform works to not make mistakes. The documentation is borderline useless. Overall, it is a very outdated platform that did not improve a lot. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Twilio SendGrid Email Marketing Campaigns helps us send information to customers, track marketing communications in one place, and stay compliant with anti-spam regulations. ### 5. Intuitive Dashboard, Effective Email Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan H. | Creative Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** I like Twilio SendGrid Email Marketing Campaigns for its intuitive and easy-to-use dashboard that really makes the process simple. The variety of ways to create email campaigns and assign segments help speed up the process significantly. The analytics are superb, providing me with data from every send, which is incredibly valuable for measuring results and making necessary adjustments to improve open rates and avoid issues like bounces or spam. It's also very easy to master in a short period of time due to the user-friendly dashboard and CMS. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** I'd suggest that the email builder itself goes through some updating, the mobile viewer for emails is not great, there is no accurate view or preview of what emails will appear like in a player's inbox, Twilio SendGrid seems to put desktop email sends first over mobile email design. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** I use Twilio SendGrid Email Marketing Campaigns to segment player lists by territory, spend, and preferences, enhancing targeting. The intuitive dashboard and robust analytics enable fast campaign creation and effective result measurement, optimizing open rates and reducing bounces and spam. ### 6. Reliable Email Campaigns Without the Complexity **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** What I like most about Twilio SendGrid Email Marketing Campaigns is how reliable and easy it is to use. It makes it simple to build and send campaigns, scales well as you grow, and gives you the key insights you need without overcomplicating things. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** What I dislike about Twilio SendGrid Email Marketing Campaigns is that some of the more advanced marketing features feel limited compared to other platforms. Building complex automation or segmentation isn’t as flexible as it could be, and the analytics could be a bit more detailed. Pricing can also get confusing as you scale or combine services, and customer support can be slow at times. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** I spend less time troubleshooting and managing tools, and more time focusing on messaging, strategy, and actually connecting with our audience. ### 7. Reliable Deliverability, GDPR-Compliant, and User-Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Comnick K. | Law Firm HR Coordinator, Legal Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** I like Twilio SendGrid Email Marketing Campaigns for its unbeatable combination of reliable deliverability, straightforward usability, and strong GDPR compliance. The deliverability is exceptional, ensuring our emails land in primary inboxes rather than spam or promotions folders, which is vital for B2B communication in Germany. The intuitive email builder, easy-to-use templates, and seamless segmentation mean we can operate efficiently without needing a designer or developer. I also appreciate the built-in GDPR and German data compliance, which removes legal stress and aligns with our standards for data privacy in the DACH region. The real-time analytics provide clear insights into open rates, clicks, and more, helping us refine our campaigns effectively. Plus, the smooth integration with our CRM and other tools makes managing our email workflows less manual. All these features make SendGrid incredibly valuable for our communication strategy. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** One frequent frustration is the email template builder. It’s functional for basic campaigns, but it can feel rigid and less intuitive compared to modern drag-and-drop tools. Customizing layouts for German B2B audiences—like adding legal text, compliant footer sections, or region-specific branding—often requires extra manual adjustments or even small HTML tweaks. For users without technical knowledge, this can slow down campaign creation. Another point is the segmentation and automation workflow for complex DACH lists. While basic segmentation works well, more advanced rules—like combining multiple lead scores, engagement history, and regional German filters—can get clunky. Setting up multi-step nurture automations sometimes feels less visual and more manual than competing tools, which adds time when scaling campaigns. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** I use Twilio SendGrid Email Marketing Campaigns to ensure reliable email deliverability, automate targeted campaigns, and gain insights with analytics, saving time and improving communication. It solves spam folder issues, complies with GDPR, and integrates smoothly with our CRM. ### 8. Affordable and Effortless Email Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** James C. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** I love how easy it was to start with Twilio SendGrid Email Marketing Campaigns. I was able to get everything up and running and send emails within one day. Setting up our email domain and client list was very quick and straightforward. It's a very affordable way to send mass email campaigns to our prospective clients. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** I'm not sure the stats it gives are correct; some stats seem to be off. I would like to know that the open rates and link clicks are accurate, and I'm not sure they are. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** I use Twilio SendGrid Email Marketing Campaigns for email outreach to prospects, sending mass campaigns affordably. It's easy to start, getting everything set up in less than a day, including our email domain and client list. ### 9. Effortless Email Campaigns with Powerful Integration and Great Deliverability **Rating:** 4.5/5.0 stars **Reviewed by:** Luis Fernando G. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** What I like the most about Twilio SendGrid Email Marketing Campaigns is how easy it is to design and send professional emails without needing a separate complex marketing tool. As a developer, I appreciate that the interface is straightforward for non‑technical users, while at the same time the API and SMTP options let me integrate campaigns and transactional emails directly with my web applications. The templates, scheduling options and basic automation save me a lot of time, and the deliverability and reporting give me enough insight to understand opens, clicks and performance of each campaign. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** What I dislike is that some advanced features feel limited compared to dedicated marketing automation platforms, especially when building more complex flows or detailed segmentations. The analytics are useful but could be more granular, for example with deeper insights per segment or more flexible dashboards. Pricing can also become a bit confusing when combining marketing campaigns with other Twilio email or messaging services, so it is necessary to keep a close eye on usage and plan limits. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Twilio SendGrid Email Marketing Campaigns helps me centralize all my marketing emails in one place, so I do not need separate tools for newsletters and transactional messages. It solves the problem of reliably reaching my users with announcements, promotions and product updates, while keeping lists organized and compliant with unsubscribe and permission management. The integration with my web applications lets me trigger campaigns and follow‑up messages automatically, which saves me time and helps me maintain consistent communication with my customers. ### 10. Easy Web Based Campaign Collaboration for Teams with Fair & Transparent Pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Moses L. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** These campaigns let you create and manage them from any computer that has a web browser available. It allows teams to collaborate when setting up a campaign, and view the results in real time. The pricing is fair and transparent, so there are no surprises. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** I wish that the pricing model was more in line with the transactional email pricing. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** I can segment my users and create promotional campaigns without the need for external specialized software. ### 11. Seamless Email Creation and Effortless Editing Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Anjelica R. | Digital Marketing Copywriter and Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** It was seamless to create the emails and when I had to go back and edit them (I had 86) it was easy to keep track, log changes and find emails that still needed edits. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** I did not have any notable issues during this project process, as of now I would use it again. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** The client I was working with needed a place to build these automated messages that we could build simple templates, upload, and make changes easily on the fly. ### 12. Powerful APIs, Great for Small Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Trevor G. **Reviewed Date:** December 09, 2025 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** I really like the powerful APIs and the feature-rich, broad functionality of Twilio SendGrid Email Marketing Campaigns. It offers a wide range of services, like messaging and voice, which could make it a one-stop communication solution for businesses needing more than just SMS. The security is a big plus, as all API requests are authenticated using credentials, which is very important to us. The support team was also helpful during the onboarding process, walking us through the issues over a few days, and once we understood what we were working with, it was easy. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** The cost can escalate over time. We are a small business, so we are always trying to find ways we can save, and we noticed that Twilio SendGrid Email Marketing Campaigns can get a little pricey. The onboarding did take some time, but the support was able to walk us through the issues over a few days. Once we understood what we were working with, it was easy. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** I use Twilio SendGrid Email Marketing Campaigns to automate campaigns, send emails efficiently, and ensure they reach inboxes. ### 13. Drag-and-Drop Editor with Powerful Code Block Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** I really like the ability to add code blocks in the drag and drop editor. This makes it easier to achieve certain objectives. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** There is no approval functionality built in. Also, the data available in the dashboards is not in a very user-friendly format and doesn't retain the data for very long. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** We are able to have both a standard drag-and-drop editor while also being able to add code blocks for more complex designs. The hybrid ability on SendGrid Marketing makes it so designers of varying technical levels can work on it. ### 14. Flexible Email Templates and Reusable Sender Lists **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** 1. We can reuse the sender list that we used for other campaigns. 2. I can design an email template according to our required design. 3. I can create different conditions to analyse the campaign. 4. Performance is good. 5. I integrated with Excel via app script, working fine. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** 1. The interface (UI/UX) is not good. It should be more attractive and user-friendly. 2. While designing the email, it is very confusing to create the design because of the interface. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** 1. I can send an email with multiple campaigns using different criteria. 2. It helps me analyse the email campaign performance with different combinations. ### 15. Easy to Use and Delivers Every Time **Rating:** 5.0/5.0 stars **Reviewed by:** Ricardo A. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2026 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** With excellent usability and above-average email delivery. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** Difficult to contact developers and there is no support team. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Delivery control and reputation rate help manage the quality and quantity of shots. ### 16. Powerful Automation with Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Olayinka A. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** I like the automations and the simple drag-and-drop design in Twilio SendGrid Email Marketing Campaigns, which are particularly helpful. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** none **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** I use Twilio SendGrid Email Marketing Campaigns for marketing emails and SMS notifications, leveraging its automation and simple drag-and-drop design for ease. ### 17. Twilio SMS + Email Integration: Seamless Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Angela R. | Senior Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** I love Twilio for SMS and the email platform integrates very seamlessly with that experience. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** Very slow and confusing UI - I don't think its operating at its best right now **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Connecting SMS and Email is always desirable ### 18. Reliable, Scalable, and Intuitive Email Marketing Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Idrees G. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** What I appreciate most is its clean and intuitive interface, which makes it easy to build and managed email campaigns even for non-technical users. The drag-and-drop editor is smooth and flexible, and I like how the platform handles contact segmentation—it is simple yet powerful. Additionally, deliverability rates are excellent, and detailed performance analytics (open rates, click-throughs, bounces) provide the insights needed to optimize campaigns effectively. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** The HTML code editor can be a bit hit or miss. At times, the platform does not render custom code as expected, and making precise design adjustments through HTML can be inconsistent. It would be great if SendGrid offered more reliable support for advanced HTML editing or better preview/debugging tools. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Email deliverability analytics ### 19. Switched from Mailchimp. **Rating:** 5.0/5.0 stars **Reviewed by:** Beybin E. | Managing Partner & Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** The UI is very clean, the themes are much more better. Mailchimp drove me crazy. I'm using it to view and approve product emails. We drew the whole onboarding - trial funnel with email marketing along with regular product mailings. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** Nothing yet and I've been using it over 7-8 months. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** There are too many email marketing tools but we tried it and loved it. I'm very allergic to bad UI, so sendgrid is helping me with its clean one, so happy. ### 20. Powerful deliverability, but not the most marketer-friendly tool **Rating:** 4.0/5.0 stars **Reviewed by:** Massimiliano B. | Gestore Appalti Pubblici Sintel e Regione Lombardia, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2025 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** What I like best about Twilio SendGrid Email Marketing Campaigns is their excellent deliverability and scalability. Here are the key highlights: High Deliverability: SendGrid is known for its ability to consistently land emails in inboxes rather than spam folders. This is critical for marketers who rely on results. Technical Scalability: Whether you're sending 100 or 1 million emails, the platform performs reliably without slowdowns or issues. Advanced Segmentation & Automation: SendGrid allows you to target your audience precisely and trigger emails based on user behavior, timing, or attributes. User-Friendly Drag-and-Drop Editor: Their email builder is intuitive, letting you create beautiful, responsive emails even without HTML knowledge. Powerful API Integration: Developers love how easily SendGrid integrates with custom apps, CRMs, and other platforms — it's ideal for both transactional and marketing emails. Detailed Analytics: Comprehensive reports on opens, clicks, bounces, unsubscribes, and spam complaints help optimize performance over time. In short, SendGrid strikes the right balance between power and ease of use, making it a reliable choice for marketers who want full control over their email campaigns. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** What I dislike about Twilio SendGrid Email Marketing Campaigns is the steeper learning curve compared to more beginner-friendly platforms. Here are a few key pain points: Complex UI for New Users: The interface can feel technical and less intuitive for marketers who are not familiar with APIs or more advanced segmentation logic. Limited Design Flexibility: While the drag-and-drop editor is useful, it lacks some of the advanced design customization options found in competitors like Mailchimp or Brevo. Basic Marketing Automation: Automation features are more limited than those offered by platforms focused entirely on marketing automation. Complex workflows or customer journeys can be harder to build. Support Can Be Slow: Some users report slow response times from customer support, especially on lower-tier plans. A La Carte Pricing: You may need to pay extra for features that are included by default in other platforms, such as dedicated IPs, advanced analytics, or A/B testing **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Twilio SendGrid Email Marketing Campaigns solve several key problems related to email communication at scale: Email Deliverability Issues: Many platforms struggle with getting emails into inboxes. SendGrid’s infrastructure is optimized to ensure high deliverability, which means more of my messages actually reach the audience — leading to higher open and conversion rates. Lack of Scalability: As businesses grow, sending high volumes of email can become technically challenging. SendGrid handles millions of emails efficiently, allowing me to scale campaigns without performance drops. Inconsistent Branding and Formatting: With its template editor, I can create professional, responsive emails that reflect brand identity, ensuring consistency and user engagement. Limited Data and Insights: SendGrid provides real-time analytics on open rates, click-throughs, bounces, and more, helping me make data-driven decisions and improve future campaigns. Complex Integration Needs: Its powerful APIs let me integrate email campaigns into broader CRM and automation workflows, simplifying operations and enhancing personalization. ### 21. Helps Me Run My Email Campaigns Smoothly with Great Results **Rating:** 5.0/5.0 stars **Reviewed by:** Ramesh S. | IT Security Specialist - IAM, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** It's easy to use and helps me send emails that look great. I can track opens and clicks, which really helps improve my campaigns. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** Sometimes the interface feels a bit slow, and the setup can be confusing for first-time users. But once you get used to it, it works well. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** It helps me reach my customers easily with bulk emails, without worrying about them going to spam. I can manage everything in one place-design, send, and track emails. It saves me time and improve my communication. ### 22. Exceptional Email Marketing Platform with Outstanding UX **Rating:** 5.0/5.0 stars **Reviewed by:** Michael M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** Quality of service. It is a highly professional platform, which is very to use with an excellent UX, easy to customize and suits my exact needs for the email marketing. Very easy to implement to every website platform. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** Nothing really. Great marketing platform. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** It solved Email delivery and email marketing problem. ### 23. Essential tool for email automation **Rating:** 4.5/5.0 stars **Reviewed by:** Morgan K. | Growth Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2025 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** I like how easy it is to create templates and connect them to the API **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** Can be difficult to find the correct tools. Some features are hidden which you have to look in the documentation for. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** We needed a solution that could scale with hundreds of thousands of customers for our product. ### 24. Sendgrid is difficult to work with despite the relatively simple email creation interface. **Rating:** 2.0/5.0 stars **Reviewed by:** Daniel C. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2024 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** Creating emails is fairly easy, even though the email creator is a little dated. Sending emails is fairly straightforward once you get your lists in. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** There are strict limits on how many contacts you can have in the system, not based on how many are currently in there but on how many were in at the beginning of the month. So, even if I delete many records, I can't replace those with new records until next month. It's a convoluted system, made worse by how restrictive adding in and deleting lists is. You need to make a titled list first, which is separate from a list you are uploading. Then, you must upload a CSV and assign fields every time (the system doesn't remember to pair certain column names with certain fields). Deleting segments is more difficult, which is frustrating because segmentation can help you find non-responsive records to delete every month in order to save space. This email app now has a forced two-factor authentication feature where you MUST sign in using a mobile phone or with their mobile-phone-number-based mobile app. For a simple email marketing service. This is their way of forcing us to use their "Authy" app. We are a small business and use Sendgrid for sending business emails - we have no use for that. Overall, it is a clunky system that always takes a more roundabout way to do things, when a simple email marketing tool should be much simpler. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** We use Sendgrid to send email blasts to customers and prospective customers. We have trouble reaching many recipients at once, and that is the problem that Sendgrid is solving. ### 25. Does what it say seamlessly **Rating:** 3.5/5.0 stars **Reviewed by:** Nitin K. | Associate Lead - Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2025 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** The automation workflow has granular level settings for every use case possible. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** Does not have realtime integration with major CRMs like Hubspot and Zoho CRM. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Twilio helped us send personalized email messages to a segment of audience list, this helped us in executing the Account Based Marketing and we got some decent deals created for our business. ### 26. Do not take this email service - Disaster **Rating:** 0.0/5.0 stars **Reviewed by:** Pinja L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** Sendgrid is a terrible and works unprofessionally. Stay away. Use MailChimp or other service. They closed our account and no technical support whatsoever. Nothing. It's easy to set up and navigate, but they close your account without reason OR NOTIFICATION! And don't return money for their mistakes that affect campaigns. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** They closed our account without any notification saying there's no use in a while but I was there everyday and scheduled even a campaign the day before they closed our account!! So after sending out an email blast, they immediately close your account without reason!? There is NO customer support of any kind. So you'll lose your money. It's a scam. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Created more problems and didn't help to solve anything. They harmed our brand image by closing the account and not giving any of the account users a headsup/notification = all links on email blast that was sent were broken... Affected negatively company brand. ### 27. A Disappointing Experience with SendGrid: Unreliable Product and Poor Customer Service **Rating:** 0.0/5.0 stars **Reviewed by:** Carlos B. | Co-Founder & CGO, Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** The editor was indeed seamless, and the onboarding process was smooth. But these positives were quickly overshadowed by the amount of issues I encountered during and after my email marketing campaign. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** I can't emphasize enough how unreliable and untrustworthy SendGrid's email marketing tool proved to be. My first campaign, sent to over 90,000 customers turned into a disaster. The email links were broken, links were non-functional, and it ended up breaking our company's reputation. The real frustration began when I saw that my account had been closed without any prior notice. The reason given was that I hadn't been using the service for a while, which was blatantly false. I was desperate for assistance, I reached out to customer service, only to be met with an agonizingly slow response time. It took an entire week for them to acknowledge my issue and inform me that the email campaign had failed due to some vague IP warming process. The lack of awareness regarding this crucial aspect is unacceptable, especially for a tool that claims to be a professional email marketing solution. To add, the customer service was shockingly unprofessional. A customer experiencing a catastrophic failure in a 90,000-email marketing campaign should be a top priority. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** My experience with SendGrid has been a complete dissapointment. The product's unreliability and the unhelpful customer service have made it clear that this is not a service I can trust with my business's crucial communications. I will never be using SendGrid again and would strongly caution others against relying on this service for their email marketing needs. ### 28. For an email marketing tool, its restrictive. Should have more options w.r.t design, and layout. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2024 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** Ease of navgiation and operation. Our junior members could start using it efficiently in a couple of weeks which is a good sign. That leaves more time for the seniors to focus on pressing and important work. All in all, pretty good for the money spent. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** Felt restrictive when it came to design, layout, and quality. Data migration/list building was buggy at times. We found it good for email blasts but when it came to designing newsletters, we were kind of disappointed. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Helps in keeping our customers updated with new developments via newsletters. We use it for reaching out to prospects that have shown interest by signing up on our website. We reach out to them via monthly updates. This is crucial since we try new formats and content every time. ### 29. Very dependable tool for bulk email campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Anirban S. | ex Senior Manager - Marketing, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** We have been using Twilio SendGrid for sending targeted emails to niche segments as well as for bulk activation campaigns. The best part of Sendgrid is the Custom HTML building platform which allows building any free-form template from scratch as well as copying the HTML code from templates built on other platforms like MoEngage. Tracking global data and well as campaign-wise performance data is also very simple and readily available on the platform. For additional custom-reports, the customer support team readily replies when we raise a ticket. We have also integrated SendGrid with MoEngage, and the DLR reported pushed to MoEngage from SendGrid API allows us to view the delivery report data across platforms. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** The pricing is on the higher side compared to other platform and embedding links is a very high effort exercise because the SendGrid platform somehow lacks the no-code features. Also, building the domain-authority and email-reputation on SendGrid is a very difficult task and takes a very long time. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Twilio Sendgrid mainly helps us activate the cold leads for further stage-movement down the sales funnel. We also use Twilio SendGrid for our transactional and utility journey emails, automated via our CRM. ### 30. Great system, but not as user-friendly from a editor view **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** It's got many features that can enhance your email to look good and also great for integration with the website. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** It's not as user-friendly for individuals using it mainly to design the email and sort out the layout. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Integrating with our website, sending emails to customers - we have many customers on our site, doing many different things. Using SendGrid automation has made it easier to send different types of emails to communicate with the candidates. ### 31. Great all around marketing email solution focused on simplicity **Rating:** 5.0/5.0 stars **Reviewed by:** Saad E. | CPO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** Twilio Sendgrid helps us create beautiful and engaging emails in minutes, without any coding or design skills. there are also basic pre-made templates to customize and send to subscribers with a few clicks. Track performance of campaigns with easy-to-understand metrics is also valuable. They did a great job overall on the analytics dashboard. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** the two factor authentication for login using SMS is too slow, I would use an authenticator app instead with 2MFA if I had the choice, **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Twilio Sendgrid helped us tremendously with email deliverability, we experienced excellent CTR for our clients. ### 32. Longtime Customer (7 years); Extremely Disappointed Now **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** I've used Sendgrid as both an employee and a founder at past companies and loved it as a product. Now moving away from it because of automated signup/support issues. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** I've tried to sign up to use Twilio sendgrid for a new venture and have been completely unable to open an account, despite trying 2-3 times. This is extremely frustrating - I have been a customer for the last 7 years and wanted to continue using the product. Support has been completely unhelpful. Now exploring competitors - Brevo and Mailchimp. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** I've primarily used the email API to send notification/onboarding emails to customers. ### 33. Best Email Automation Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Zeeshan S. | ceo, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2024 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** It makes Email Marketing smooth with best part it does have great automation and the user interface is so easy to use **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** Nothing that I can think of, it is the best till date **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Helping with Email marketing with end to end solutions in a single platform including A/B Testing, Template builder ETC ### 34. SendGrid Use and Price Structure **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2022 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** That it's reliable, it seems to do a great job managing the delivery of emails and/or diagnostics if your having difficulties with deliveries and a great stats package **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** The customer support is not great, I still keep getting charged $250 per month for the email analysis report yet I can't access the reports, very frustrating. Moreover, they need to do a better job of laying out their pricing structure, I feel like it's very convoluted so your costs can skyrocket quickly if you don't pay close attention to emails sent and contacts added on a monthly basis. Or if you have problems with a list and need to delete it, it's not clear at all how to best do that without getting contacts double counted, etc..... Outside of the pricing structure and the report issue, it has been great in terms of email delivery. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** It's helping us deliver our member survey links to the actual members as opposed to being lost in email limbo. I do feel like the setup can be a bit tedious in terms of contacts but overall it saves us time ltrying to figure out if the "emails got delivered" ### 35. Twilio SendGrid Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Alberto M. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** a good feature within sendgrid that allow for better reach **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** the features could be hard to edit also the fonts and size dont always seems to be accurate **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** having more optiom for email marketing campaigns ### 36. Twilio SendGrid Email Marketing review **Rating:** 5.0/5.0 stars **Reviewed by:** tom m. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** easy to set up , very fast , very secure , lack of distractions **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** doesnt explain what is the provess or where we are in the timeline **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** reduce domain bad repuation and makinng sure it lands in the inbox ### 37. Good alternative **Rating:** 3.0/5.0 stars **Reviewed by:** Michael T. | Product Marketing Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2024 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** Reliable letter delivery and excellent analytics. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** I'd like to request the addition of a feature that allows embedding YouTube videos in emails. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** The free version saves me money, improves letter delivery and communication for a limited number of recipients. ### 38. a great tool to send mass bulk emails from **Rating:** 5.0/5.0 stars **Reviewed by:** MARY A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** API intergration is realy easy to implement and a solid server **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** not that many Features to customize send emails in specific way **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** improving our company domain ### 39. Cost-Effective and Good for High-Volume Sends **Rating:** 3.5/5.0 stars **Reviewed by:** Melissa B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** Excellent deliverability and segmentation capabilities **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** Sometimes edits to campaigns cannot be saved, and recently, template links displaying differently on desktop **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** We use Twilio SendGrid Email Marketing Campaigns for contact form submission automation and for communicating with segments of our client case as well as for marketing to prospect lists. ### 40. Solid Basic Email Paltform **Rating:** 3.5/5.0 stars **Reviewed by:** Kanika M. | Principal & Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** SendGrid is pretty intuitive and easy to use. They have drag and drop options and you can create a decent template pretty quickly that you feel good about sending to others. It also doesn't feel as cookie cutter as something like MailChimp which is nice. You're able to quickly and easily create drip campaigns, too, which makes things fantastic for onboarding sequences, etc. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** It's overall pretty basic; you're not going to use something like this to A/B test and run sophisticated email programs and understand ROI + the data that surrounds it. This is quick & easy, so don't expect any big bells and whistles. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** If you need a quick, simple, cost-effective, and useful email platform to send to your subscribers, then SendGrid is a great option for you. It feels better than using something like MailChimp and allows for some easier flows & things if you are a marketer. ### 41. Sendgrid is a DISASTER. Stay away! They close your account and no technical support whatsoever. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** None, really. It's easy to set up, but when you send it out, they close your account without reason. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** After sending out an email blast, they immediately close your account without reason. There is NO customer support of any kind. So you'll lose your money. It's a scam! **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** It's easy to set up. It's easy to pay. It's impossible to send out emails and even to do business with them. ### 42. a solid email marketing camapign manger integrated with the API itself sending out mass emails **Rating:** 5.0/5.0 stars **Reviewed by:** aaron f. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** very easy to assamble and send out contacts are already being fed to it from apollo or mail chimp **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** it could be confusing sometimes as the emails going out could have differnt layout than the ones going out of sendgrid **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** helping our other markeing tools send out soild emails ### 43. Twilio SendGrid is Very Good for a Basic Email Marketing Service! **Rating:** 3.0/5.0 stars **Reviewed by:** JK D. | Digital Production Coordinator, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** Twilio SendGrid is a good platform for your basic email needs. It allows you to seamlessly create and send emails to your audience and provides detailed analytics, allowing you to easily track opens, clicks, etc. from each send. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** Twilio SendGrid focuses primarily on email delivery and lacks many of the integrations and automations included in other email marketing platforms. While an email builder is included in this platform, it is not as advanced or customizable as others, leaving you limited on the customizations you can include. While SendGrid offers different pricing plans, the cost quickly adds up as your email volume increases, so if you have a large audience or send volume, you may find a more cost effective solution somewhere else. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Twilio SendGrid Email Marketing helped us to seamlessly upload pre-made HTML email templates and distribute them to our large audience with high deliverability rates. ### 44. Glad I switched back to Twilio! **Rating:** 5.0/5.0 stars **Reviewed by:** Dr. Jeanette D. | President, PT, DPT, LAT, ATC, PNMT-C, NASM-CPT, NASM-FNS, NASM-CES, TMRc, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** I like that Twilio tells me precisely what to do to keep my emails in compliance and to avoid being sent to the spam or junk email box. I like being able to look up my send rate and deliverability. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** There is a bit of a learning curve with understanding some of the instructions because I am not in specialist in the marketing field. I am thankful for the customer support. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Twilio helps me stay connected with my current clients and prospect through email marketing campaigns and deliverability. I can see my deliverability rates and I can understand when an email fails to send so that I can update my email list. ### 45. You Should Know This About Twilio SendGrid Based on My Experience! **Rating:** 3.0/5.0 stars **Reviewed by:** Maximiliano B. | Vendedor Capacitador, Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** As a user of Twilio SendGrid, I can attest to the many benefits of using this email marketing application. One of the things I appreciate most is the intuitive and user-friendly interface, which makes it easy to create and send professional-looking emails. I also appreciate the flexibility to choose from a variety of pre-designed templates or create my own custom designs. Additionally, the ability to personalize emails using merge tags and segment my email list based on subscriber behavior has helped me to increase engagement and conversions. Finally, the detailed reporting and analytics tools have allowed me to track and measure the success of my campaigns and make data-driven decisions for future improvements. Overall, Twilio SendGrid has been a valuable tool for the companies I have worked with, helping them to improve their email marketing efforts and achieve greater success. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** While I generally find Twilio SendGrid to be a valuable email marketing application, one area for improvement could be the email builder. While it is user-friendly and customizable, I have found it somewhat limiting in terms of design options and flexibility. For instance, the drag-and-drop editor could be improved to provide more advanced customization options, such as the ability to add custom HTML or CSS. Additionally, while there are a variety of pre-designed templates available, some of them may appear outdated or unappealing to certain users. Overall, while this is a minor issue, I believe it could be improved to provide a more modern and visually pleasing selection of templates. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** I have found that the platform solves a variety of problems commonly encountered in email marketing campaigns. One of the most significant benefits is the ability to ensure that emails are delivered to subscribers' inboxes, rather than being filtered out as spam. Twilio SendGrid's advanced email delivery infrastructure and authentication protocols help to maximize deliverability rates, which has been a major advantage for my campaigns. Additionally, the platform provides a range of tools for segmenting email lists based on subscriber behavior and interests, which helps to increase engagement and conversions. Twilio SendGrid also offers detailed reporting and analytics, which has enabled me to monitor the performance of my campaigns and make data-driven decisions to optimize future campaigns. ### 46. Hassle free bulk email sender for sales reps to nurture and farm. **Rating:** 4.5/5.0 stars **Reviewed by:** Celia V. | Senior Vice President Sales, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** The email API works great from other apps. We have noticed consistent high engagement rates from SendGrid emails then emails with other bulk email-sending providers. Re-trying email automatically is also a nice built-in feature. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** The open rates and click-thru rates are not reliable. Most of these metrics are bot traffic from email providers, yet there is no way to filter out such traffic. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Sales reps sending emails from their email client were landing in spam, and they could not track activity performed by the recipients. Sendgrid'e email API has solved this issue for us. ### 47. Complete Solution for All Your Email Marketing Needs!! **Rating:** 4.5/5.0 stars **Reviewed by:** Prashant S. | Manager - Retention & Growth, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** One of the Email Service Providers in the market with a complete end to end solution for all email marketing needs. In the current market scenario where you need one stop solution for your Promotional/Transactional emailers Twilio SendGrid offers their vast set of offerings for all your needs. Right from various templates that can be utilized as well as customization on the go. Real time analytics offers a window of performance review and then further impovise basis the business ask. Detailed analysis of your email campaigns along with a 24/7 support is impeccable. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** Not much is there to dislike about what they have to offer on the table. For small scale businesses the financial aspect might be of a concern but if you are looking for a long run email program that proves to contrubute to your business then the financial aspects can be overlooked. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Ease of Usage & wide range of email templates helped in creating various campaigns that helped in benchmarking & understanding what is working and what not. A/B testing capabilities helped in a real time experiment result and then scaling of the winner version. ### 48. One of the Best Email Marketing Solution! **Rating:** 4.0/5.0 stars **Reviewed by:** Sachin C. | Director Sales & Marketing, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** Twilio SendGrid has a very intuitive interface that is easy to understand for even first-time users. It has such a mechanism that helps users to give high delivery rates. It is a scalable solution, and you can start with the basic version and graduate to the advanced version as and when you grow. Its deep analytics help users check the insights and plan the next campaign accordingly. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** Twilio SendGrid Email Solution does not have too much when it comes to automation part. It offers basic email automation like triggered emails & drip campaigns, while other players provide far more features. Secondly, it is an expensive solution compared to some other solutions. Third, it has stringent compliance features to stop spam, making it difficult for marketers to reach the right audience. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** Twilio SendGrid Email is a comprehensive solution for Email Marketing. It has in-built templates, which saves a lot of time for users. High delivery rates makes it one of the favorite solution for marketers. ### 49. A decent email marketing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Nir L. | VP R&D, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** Sendgrid Email Marketing system has a good UI for building campaigns with medium complexity. It is simple enough to use for non-technical people to build the campaign itself but with enough features for the power user as well. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** The first thing for email marketing systems is to have excellent deliverability. This is, alas, SendGrid's weaker point. If using the shared IP pool, emails get rejected as spam by many of the larger suppliers, and you can only get through but using a dedicated IP (at extra cost, of course) **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** The first issue we were solving with Sendgrid was deliverability. We needed a system that would allow us to send both authentication emails, notification emails and marketing emails with high level of deliverability. We were able to achieve that by using the dedicated IP feature in SendGrid. The second requirement for us was a robust API to connect to our systems. We were also using SendGrid's template builder to let our graphics designer and content marketers build the emails in the system itself. ### 50. Excellent platform for email and sms marketing campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Pedro A. | suporte, Events Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Twilio SendGrid Email Marketing Campaigns?** Sendgrid provides me with extensive experience in relation to email and sms campaigns, capturing contacts through forms and dynamic pages. It allows me to manage all this content from contacts to analysis and campaign control, offering personalized emails, integration api and sending automations. **What do you dislike about Twilio SendGrid Email Marketing Campaigns?** Despite being great at what it offers, I miss a translation into other languages, making it difficult for inexperienced users. Compared to other email tools I use, I feel that the Dashboard hides some information, resulting in something less polluted, however, it makes the visualization of some data less agile. **What problems is Twilio SendGrid Email Marketing Campaigns solving and how is that benefiting you?** As we are an events company, we work with mass email submissions for periodic projects. Having feedback on how these emails are being received, how the campaign was accepted and how users responded to that activity helps us in the quantitative and qualitative analysis of the projects, providing us with a better approach and interaction study. ## Twilio SendGrid Email Marketing Campaigns Discussions - [ood softwear or email marketing plateform](https://www.g2.com/discussions/ood-softwear-or-email-marketing-plateform) - 1 comment, 1 upvote - [Is anyone having issues with Sendgrid](https://www.g2.com/discussions/15540-is-anyone-having-issues-with-sendgrid) - 1 comment, 1 upvote - [How can we integrate with Facebook leads ads ?](https://www.g2.com/discussions/12658-how-can-we-integrate-with-facebook-leads-ads) - 1 comment, 1 upvote - [Does Marketing Campaigns offer access to free email templates?](https://www.g2.com/discussions/beautifully-responsive-templates) - 1 comment, 1 upvote - [Does Marketing Campaigns support both WYSIWYG, visual drag and drop editing as well as options for HTML code?](https://www.g2.com/discussions/design-vs-code-editing) - 1 comment, 1 upvote - [View Twilio SendGrid Email Marketing Campaigns pricing details and edition comparison](https://www.g2.com/products/twilio-sendgrid-email-marketing-campaigns/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-22+11%3A09%3A28+-0500&secure%5Bsession_id%5D=3f3871a2-9eea-4d23-8482-234947d77b60&secure%5Btoken%5D=15b341a3f5968a357af5c83f7e99c173ce5c1384d7231fd50a1bb209255c831f&format=llm_user) ## Twilio SendGrid Email Marketing Campaigns Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amazon Pinpoint](https://www.g2.com/products/aws-amazon-pinpoint/reviews) - [Kimola](https://www.g2.com/products/kimola/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Twilio SendGrid Email Marketing Campaigns Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Platform Basics** - Editing Platform - Spam Filter Testing - A/B Testing - Deliverability Testing - Design Testing **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Edit** - Pre-Made - Build - HTML **Platform Data** - Performance - Dashboard - Analytics **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Logistics** - Analytics - Issues - Integrations - Shareable Link **Agentic AI - Email Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - E-Commerce Integration ## Top Twilio SendGrid Email Marketing Campaigns Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,467 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,672 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,189 reviews)