# Twilio Segment Reviews **Vendor:** Twilio **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.5/5.0 **Total Reviews:** 565 ## About Twilio Segment Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com. ## Twilio Segment Pros & Cons **What users like:** - Users appreciate the **ease of use** of Twilio Segment, praising its straightforward setup and user-friendly interface. (5 reviews) - Users appreciate the **easy integration** of Twilio Segment with various tools, simplifying data setup and usage. (5 reviews) - Users appreciate the **easy integrations** of Twilio Segment, simplifying the connection with various tools and data sources. (5 reviews) - Users value the **easy setup** of Twilio Segment, streamlining data collection and enhancing efficiency across tools. (4 reviews) - Users appreciate the **quick and easy integration capabilities** of Twilio Segment, enhancing efficiency without needing extensive coding. (4 reviews) - Users value the **quick and easy integrations** of Twilio Segment, enhancing connectivity across various tools without coding. (4 reviews) - Data Segmentation (3 reviews) - Features (3 reviews) - Users appreciate the **clean and flexible data management** of Twilio Segment, enabling real-time insights and effective decision-making. (2 reviews) - No-Code Development (2 reviews) **What users dislike:** - Users find Twilio Segment **expensive** , with high costs coupled with difficult implementation and support issues. (5 reviews) - Users express concerns over the **high pricing** of Twilio Segment, making it less accessible and affordable for many. (3 reviews) - Users face a **high learning curve** with Twilio Segment, making initial implementation challenging and potentially costly. (2 reviews) - Users experience **poor customer support** and implementation challenges, often finding it hard to recommend Segment. (2 reviews) - Users face **poor interface design** with Twilio Segment, leading to challenges in report creation and audience management. (2 reviews) - API Issues (1 reviews) - Bug Issues (1 reviews) - Bugs (1 reviews) - Users find **complex implementation** a barrier, often leading to frustration and ineffective onboarding experiences. (1 reviews) - Users report a **significant complexity** in understanding Twilio Segment, which complicates the overall user experience. (1 reviews) ## Twilio Segment Reviews ### 1. great tool could use some updates **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Twilio Segment?** Segment powers our whole analytics platform. Its great for integrations with braze, amplitude, and redshift **What do you dislike about Twilio Segment?** the UI is pretty bad. Segment does not make it easy to navigate from protocols to connections. Their web experience is pretty bad too as I'm unable to have multiple screens open when trying to compare tracking plans or destinations. The most frustrating part is getting access to an export of my connections. Segment doesn't allow you to do this and their only response is using postman to send a get request but this doens't allow you to get an export of all your destinations. **What problems is Twilio Segment solving and how is that benefiting you?** Segment solves the problem of understanding what actions users are performing on your help. It solves many problems around this as it helps drive communications and analytics in downstream tools ### 2. segment review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2023 **What do you like best about Twilio Segment?** Easy to integrate with many sources, easy push and pull data. **What do you dislike about Twilio Segment?** no adavanced inbuilts query functions, no inbuilt machine learning pipe lines **What problems is Twilio Segment solving and how is that benefiting you?** For integrating website to own database ### 3. Product Manager responsible for product analytics of Data Engineering SaaS platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2022 **What do you like best about Twilio Segment?** Reliability and performance of the events distribution product, we were never failed by the Segment technology and infrastructure. It's very easy to setup source of events and distributes them among many destinations. **What do you dislike about Twilio Segment?** The product is getting too big and clumsy, with many new UI features I don't understand the purpose of. It was an event distribution product no idea what it is now. **What problems is Twilio Segment solving and how is that benefiting you?** Distribute user events from our SaaS product across multiple e-commerce destinations, HubSpot, Mixpanel etc. ### 4. Powerful, easy to setup analytics collector tool **Rating:** 4.5/5.0 stars **Reviewed by:** Alex R. | Product analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Twilio Segment?** - Extremely easy to setup and implement the SDK - SDK documentation and support is excellent - Largest range of integrations (destinations to pipe your data to) **What do you dislike about Twilio Segment?** - Expensive, although the tool is critical for us, as an early stage startup, it still feels very expensive compared with other tools we use - Customer support could be faster **Recommendations to others considering Twilio Segment:** If you're an early-stage startup, definitely consider this as your first analytics tool to implement. **What problems is Twilio Segment solving and how is that benefiting you?** We wanted to experiment with different analytics tools for our mobile application. Implementing segment gave us full control of our analytics data. Allowing us to store it in a data warehouse/lake but also feed it into a number of analytics tools, allowing us to assess a bunch of different tools but only having to integrate 1 SDK (Segments). ### 5. Previewed segment and it seems great **Rating:** 3.5/5.0 stars **Reviewed by:** philippe r. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Twilio Segment?** Great platform, easy to use, perfect for customer experience. Im most fond of the data pipeline customization and the easy to use approach meaning less competent resources needed. **What do you dislike about Twilio Segment?** I believe that there's nothing clearly that sticks out as vastly negative, perhaps that the data unlocking in the pipeline wasn't as straightforward as i would have hoped. **What problems is Twilio Segment solving and how is that benefiting you?** Collecting data and democratizing it across the needful resources which enables more thoughtful decisionmaking processes. This in turn enables better measurement and kpi tracking ### 6. My single favorite tool as a PM **Rating:** 5.0/5.0 stars **Reviewed by:** Tre O. | Product Track Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Twilio Segment?** Segment gives me complete control over all the data coming from our products, nearly codelessly. It also makes sure that data is uniform and clean. Support is prompt and excellent **What do you dislike about Twilio Segment?** Honestly nothing. Every time myself wishing Segment had some capability, I find out it already offers said capability. From PII management to call error troubleshooting. **Recommendations to others considering Twilio Segment:** Ive recommended Segment to anyone who will listen for the last 5 years of my career. Everyone who has heeded that recommendation has come back happy. Just use it. **What problems is Twilio Segment solving and how is that benefiting you?** Before Segment we had to install and code for every tool in our stack separately (Mixpanel, Google Analytics, Fullstory, etc.). Now we just do it once, and when I want new tools added its as easy as one click. ### 7. Segment is what ties all our systems together! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Twilio Segment?** It's so easy to setup Segment sources and destinations. And there are so many native integrations there's almost always a solution built right in. **What do you dislike about Twilio Segment?** The way usage is measured can be confusing. We don't always know how close we are to our plan limits and what factors are driving it. **What problems is Twilio Segment solving and how is that benefiting you?** We have many inter-related systems that need to share data. Segment is a great tool for tying all of those systems together and keeping them in sync. ### 8. CDP is definitely the future of Data management, governance and tools enablement! **Rating:** 4.5/5.0 stars **Reviewed by:** Cann Y. | Lifecycle & Marketing Operations Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Twilio Segment?** I think the features are well thought of for growth marketers like me who have less time to integrate new tools, Segment makes onboarding new tools and feeding data to these tools almost seamless. The practices and the concept of JSON tracking method are easy to follow and set a standard that the industry can follow and build their tools/microservices around Segment. **What do you dislike about Twilio Segment?** Duplication is one of the major challenges that many organisations face, I think the existing concept of calculating MTUs, it could be applied to deduplicate the data before it reaches the Destinations. **What problems is Twilio Segment solving and how is that benefiting you?** - Faster lead time in onboarding new tools - Standardized tracking method across all of the individual digital properties - Synchronous data present in all tools As many as the features offer. ### 9. Excellent CDP for relating multiple data sources **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Twilio Segment?** Being able to visualize the connection points between data inputs and outputs is extremely helpful for understanding how our data connections relate. **What do you dislike about Twilio Segment?** There is a decent learning curve to understanding the system, but there are definitely less user-friendly systems out there. **What problems is Twilio Segment solving and how is that benefiting you?** It helps me to funnel events from disparate systems and send them to downstream data sources. Additionally, creation of customer segments/personas helps to understand the user base and target marketing, outreach, etc. effectively. ### 10. Has become a core component in our business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Twilio Segment?** With over 200 out of the box integrations, it has enabled our business to minimise development effort and seamlessly connect multiple systems in no time. **What do you dislike about Twilio Segment?** A lot of integrations to remain in beta and some have required custom solutions due to volume of data, I.e, hubspot. **What problems is Twilio Segment solving and how is that benefiting you?** Segment allows us to create a customer super object and ingest data from multiple sources. This joined data can then be leveraged in many ways ### 11. Segment Review QA & PM **Rating:** 5.0/5.0 stars **Reviewed by:** claudia g. | QA Lead & Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Twilio Segment?** I started to use Segment on the QA side of things, first time using it, found it very simple to review actions and views taken in the app. It was very detailed and caught everything the client requested to track. I am using Segment for a second time as a Project Manager now so it has a different focus, attended a webinar and have also been doing some research on integration with other interactive tools for dashboard creation and marketing side of things. **What do you dislike about Twilio Segment?** I think as I start to use more Segment I would be able to compare with other tools, but this is way different than GA and other tools I've used in the past so want to be able to explore/discover Segment full potential to find disadvantages to my focus point but so far so good **What problems is Twilio Segment solving and how is that benefiting you?** what's going to be most important is how we use Segment as a potential tool at our company. I've only used following client's expectations so I want to be able to share what Segment can do with my team ### 12. A tool for you to easily add 3rd party integrations to your site **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Twilio Segment?** Very convenient too for adding a 3rd party integration data pipeline to a site **What do you dislike about Twilio Segment?** Could sometimes be hard to gain insight or debug when an integration doesn't work **What problems is Twilio Segment solving and how is that benefiting you?** No-code solution to adding 3rd party integration to our site ### 13. Great experience for marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Zach D. | Performance Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Twilio Segment?** I love the audience-building feature. Being able to create custom audiences to push out to all paid social and display channels has helped keep our team aligned and working towards a consistent audience strategy. **What do you dislike about Twilio Segment?** It can be quite technical and requires a good bit of development resources. With the right team and strategy though, it can be super powerful. **What problems is Twilio Segment solving and how is that benefiting you?** We've been able to keep our acquisition and engagement teams aligned on a consistent audience targeting strategy. With IOS 14 making pixel retargeting less effective, we've seen great success pushing 1st party audiences to channels via segment. It makes it incredibly easy to have audiences automatically sent to channels so you're not manually uploading customer lists. ### 14. Flawless **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Twilio Segment?** The integration to our application has been absolutely flawless. The api is sensical and implementing a new event only takes seconds of expensive dev time. **What do you dislike about Twilio Segment?** It's great for our use case, but a bit pricey for smaller projects. It's hard to figure out which user did what from the debugger. It's not so much a problem with Segment as a problem with another service we use, but one of the destinations we wanted to use would require us to upgrade our plan on that other service. Bummer. **What problems is Twilio Segment solving and how is that benefiting you?** Not having to set up and maintain connections between different services. Which barely worked before anyway. ### 15. Had to switch to Rudderstack. Unsure if Segment was the issue. **Rating:** 2.5/5.0 stars **Reviewed by:** Somil M. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Twilio Segment?** My favourite feature is the live debugger. I like how Segment can control what to send. One of the best things would have to be the ease of use. One of the best CDPs. **What do you dislike about Twilio Segment?** Pricing. There are many other CDPs which provide better or more competitive pricing. The pricing should be lenient like Rudderstack and price more on destinations instead of MTUs. **What problems is Twilio Segment solving and how is that benefiting you?** Allowed me to capture all sorts of customer behaviour from my website. I used it in conjunction with Amplitude. It was very useful until I found out I'm getting incorrect events post which I had to switch our CDP. I am unsure if the issue was with Segment or Amplitude. ### 16. Segment is a super helpful customer data platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Farming | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Twilio Segment?** It helps us to streamline the event tracking process (via connections) and manage user segments (audiences) from a central place. Thus, it enables us to create a single source of truth for our customer data. **What do you dislike about Twilio Segment?** The connections have predefined limits. Within those limits, you can do a lot of things. However, sometimes it might be helpful to adjust some behavior via the UI in order to make things more useful for company-specific use cases. One example would be the user id that is used to connect to external tools. Most of the time this is fixed. It would be nice to adjust that. Another thing is, that Segment Personas is only available in the business plan. It would be super helpful to have this available in the team plan as well. **What problems is Twilio Segment solving and how is that benefiting you?** - Streamlined even tracking process. Everything is piped through Segment -> we have a single event tracking library we need to use - A single view of the customer that can be defined within Segment personas that can be synced to other downstream destinations. This gives us a common understanding and definition of user segments throughout the company. ### 17. The Nexus of Our Analytics Events **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Twilio Segment?** My favorite part of Segment is all of the partner integrations. It makes it fun to use and integrate with new systems. Also - Analytics Schema Unification - Debugging tools - Event filters - protocol violation views. Big high five to your product team. You guys are creating the right paradigms. **What do you dislike about Twilio Segment?** I wish Segment had a Unity SDK! Don't you want more game dev clients?! I also with the protocols were a little more friendly to navigate at a high level. It's be nice for new analysts to see it all at once and get a sense of an app's analytics - but there's a lot of clicking involved currently. I wish push notification integrations were a little more evolved/cleaner. More user deletion / CCPA / GDPR options would be helpful too. **What problems is Twilio Segment solving and how is that benefiting you?** First and foremost - Schema fragmentation! Eliminating excessing site tags across applications - this is awesome. We are now a more insightful organization. ### 18. Comprehensive toolset for customer tracking tech **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Twilio Segment?** The breadth of options for integration with applications is great. In my experience, there hasn't been any frustration given that Segment provides SDKs and APIs for many languages. One of the key points for me was the ability to create Source and Destination Functions which allowed me to code a custom data treatment before the events reached the downstream systems. **What do you dislike about Twilio Segment?** As a Data pro, I would like to have a wider set of features to create a monitoring dashboard ensuring that the data flow and integrity are of an acceptable standard for the organization. There out-of-the-box cover most of the needs, but I would like to go a bit beyond that. **What problems is Twilio Segment solving and how is that benefiting you?** Essentially, being able to manage multiple sources and multiple destinations while keeping an organized, uniformized track plan. In organizations where there are many and ever new data sources and destinations, having a visual yet comprehensive tool such as Segment, helps a lot. ### 19. A reliable customer data platform that helped us scale **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel K. | Head of Product, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Twilio Segment?** Using Segment through the years saved us the time required to connect and sync data between different tools. Easiness of use, perfect documentation and the ability to debug events in Segment makes it a perfect tool for us. **What do you dislike about Twilio Segment?** I dislike the fact that, from our point of view, there are several tools that we still can't automatically connect to Segment like Recurly, or Chartmogul for instance. **What problems is Twilio Segment solving and how is that benefiting you?** We use Segment to send product data to different business tools our company uses on a daily basis. Segment is especially helpful, as it automatically 'translates' data we send, so that there are no errors when data is delivered to a particular destination. ### 20. Quick way to get the data flowing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Twilio Segment?** Documentation makes the tool easy to use and the UI is clean. Easy to test and debug different kinds of integrations and fast to deploy. Seems like the best option for our team. **What do you dislike about Twilio Segment?** The cost of the tool can quite really expensive if your monthly tracked user amount grows quickly and then you might have to choose to leave out some of the analytics events. **What problems is Twilio Segment solving and how is that benefiting you?** It helps us to quickly build and test our analytics platform and push the data from the right source to the right destinations. No need to strain the engineering team with integrations. ### 21. Extremely flexible customer data platform which should sit at the middle of any company's martech **Rating:** 4.5/5.0 stars **Reviewed by:** Henry S. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Twilio Segment?** lots of sources and destinations available, as well as custom sources and destinations to tailor to own needs if they currently aren't supported. Requires less dev resources than other competitors as far as im aware **What do you dislike about Twilio Segment?** Some destinations and source ownership between Segment and their partners can lead to a bit of back and forth (e.g. SDKs, missing features or bugs in functionality) with support teams. **What problems is Twilio Segment solving and how is that benefiting you?** Resolving customer identity and being able to conglomerate all activities a customer experiences in one place with Personas. Easy to set up server-side tracking as well to circumvent ad blockers and create a complete source of truth when it comes to event tracking. ### 22. Very convenient for SaaS companies **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2022 **What do you like best about Twilio Segment?** - Works very well as a "data hub" to ingest data and forward data off to other sources (marketing tools, analytics, data warehouse) - Does a lot of things well out of the box. Data teams can be productive without needing help from engineers - Scales well as your company grows **What do you dislike about Twilio Segment?** - With the event debugger, you can only view events in real time. You can't inspect events from the past - Data governance is difficult to manage. The protocols product doesn't really help much. No good solutions for managing data quality in your events - Expensive and has vendor lock-in, hard to change once you've investing in setting up the instrumentation **What problems is Twilio Segment solving and how is that benefiting you?** Makes event instrumentation much easier for product companies. For Saas teams, the account management feature are good, events can be associated with groups and not just individuals ### 23. Segment Helps Marketers Access & Activate Customer Data **Rating:** 4.0/5.0 stars **Reviewed by:** Valerie R. | Associate Director, Marketing Systems Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Twilio Segment?** The pre-built integrations with marketing, data, and analytics platforms make it easy for marketers to use the platforms to set up integrations versus needing engineering resources for every integration request. **What do you dislike about Twilio Segment?** Some of the features are less intuitive, like tracking protocols; it's unclear sometimes in the platform what's 'required' versus what just helps make your data better versus what might not be helpful from a marketing perspective. **What problems is Twilio Segment solving and how is that benefiting you?** Segment is helping our clients organize and collect data from disparate sources and activate that data in marketing platforms; this is crucial as we enter a 'cookieless future' where we rely more on customer PII more than ever. ### 24. Segment makes it simple to have a Single Source of Truth for our customer **Rating:** 5.0/5.0 stars **Reviewed by:** William H. | Director of Data, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Twilio Segment?** Segment is incredibly simple to use and seamlessly integrates into other technology, allowing us to put data, and the customer, at the heart of our technology and business **What do you dislike about Twilio Segment?** Segment is not the cheapest software or contract we have, by far. However, if you have solid data and technical support you will get a strong return on your investment. **Recommendations to others considering Twilio Segment:** I would strongly recommend Segment. **What problems is Twilio Segment solving and how is that benefiting you?** Segment allows us to create a single source of truth for our customers. Similarly, we use it to embed our data into all of our technology stack. It is easy to set up and usually error free ### 25. Must have when getting started with analytics **Rating:** 4.5/5.0 stars **Reviewed by:** John O. | Head of Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2022 **What do you like best about Twilio Segment?** Easy to set up, set and forget. Simply implement their easy API and then you will have the ability to switch on many different integrations. **What do you dislike about Twilio Segment?** You'll need to reimplement the service's API itself if you want to do something segment doesn't support (e.g. using an id over an email for instance) **Recommendations to others considering Twilio Segment:** Even if you only need to integrate one platform, better to spend the time setting up segment than that one platform - then you have access to countless others. **What problems is Twilio Segment solving and how is that benefiting you?** Solves the problem of having to spend a lot of time setting up each integration we need as a fast-growing start-up. ### 26. Segment has been critical for us in terms of marketing attribution, and they have a helpful team! **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron W. | Marketing Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Twilio Segment?** The "identify" table is pretty great/magical, I like how easy it is to set up (most) sources, and it's been a great experience every time I've reached out for help **What do you dislike about Twilio Segment?** Personally, I don't love how requisite it is to have Eng folks involved to get a source properly running, but kind of hard to complain about that. My biggest bummer is just when there's no pre-built integration for a Source we'd like to add. **Recommendations to others considering Twilio Segment:** Know your use case as well as what partners you'll need to work with. I'd also encourage you to ensure your Eng team will have the bandwidth to offer support because they WILL be needed at some point(s). But overall, if you're looking to gain insight to marketing attribution/user activity on your site, Segment is an excellent tool to go with. **What problems is Twilio Segment solving and how is that benefiting you?** Our primary use case is to track the activity on our company website(s) and particularly, user activity. This has given us far more trustworthy attribution options and has made it easier to understand how users engage with our site. ### 27. A must have tool for every SaaS company, at every single stage!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Nadav L. | Produt Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2022 **What do you like best about Twilio Segment?** Segment is just amazingly easy to setup and use. Across the entire team (developers, product designers, marketing, product, management and more), the value that we gain compare to the amount of effort spent is just unbelievably good! **What do you dislike about Twilio Segment?** Converting to a business (enterprise) account took too long for our organization, and during the wait phase, some of Segment's greatest features were blocked for us to use. **What problems is Twilio Segment solving and how is that benefiting you?** Settings up the infrastructure for PLG and product analytics across all products and departments, lowering dev dependency, creating clearer and better looking code, implementing and integration tools onto our product stack and way more! ### 28. Excellent, easy to use CDP platform with a lots of useful features **Rating:** 4.5/5.0 stars **Reviewed by:** Elena K. | CDP Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Twilio Segment?** I like the easy-to-use UI that Segment has. Another thing is the personas feature, easily merging anonymous with known user data without any interaction with the user. **What do you dislike about Twilio Segment?** I don't like the debugger feature in the sources which is showing only the latest events, so if you are searching for a past event it's difficult to find it there. **What problems is Twilio Segment solving and how is that benefiting you?** Having a unified customer view is the most valuable thing for using Segment. We are targeting people based on the Segment data and it has been really productive. ### 29. Segment data is invaluable to us **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2022 **What do you like best about Twilio Segment?** Honestly, I don't have to think about Segment much beyond the initial instrumentation in our product. It's integration into rich UX experiences like Amplitude and Looker make it a great tool to work with. **What do you dislike about Twilio Segment?** The handoff to Amplitude can be a bit wonky at times. Filtering out, or filtering in new events can take a long time. **What problems is Twilio Segment solving and how is that benefiting you?** Without Segment, we'd have to instrument multiple tools in our product. With it's rich integrations, we're able to instrument once, and deliver data where we need it most. ### 30. Very powerful tool to bring CRM to the next level **Rating:** 5.0/5.0 stars **Reviewed by:** Sean K. | CRM Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Twilio Segment?** The real time data and computing capabilities **What do you dislike about Twilio Segment?** Lack of ability to use Segment to send messages directly through CRM platform **What problems is Twilio Segment solving and how is that benefiting you?** Real time data ### 31. Save money, time and a lot of pain! **Rating:** 5.0/5.0 stars **Reviewed by:** Guido N. | Data Analytics Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2019 **What do you like best about Twilio Segment?** Very easy to implement, with connections for lots of systems. I love especially the ability to send data to an external database (BigQuery or any SQL DB) and also the consistency of data across multiple platforms/systems. The setup and implementation force you to think before acting: Segment also offers a lot of resources to browse through to perfectly plan your tracking system. **What do you dislike about Twilio Segment?** The pricing for very big projects is quite high. And then, if one day you decide to stop using it you have to re-build all your tracking stack almost from scratch! **What problems is Twilio Segment solving and how is that benefiting you?** It gives a perfect view of the customer journey: no info is lost and there's data to take whichever decision to create better customer experiences. You can easily understand which features of your product are more used and which neglected, you can segment your audience and do one-to-one marketing, you know exactly how valuable each user is! It saves time in coding (you code once and it's done for all the platforms/systems you have to connect). You can experiment new platforms very quickly (no additional code required, so no engineer involved and you speed up time!). ### 32. A major time saver for our engineering team! **Rating:** 5.0/5.0 stars **Reviewed by:** Arianna H. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Twilio Segment?** You can integrate Segment with so many other platforms and products, which makes it a very versatile platform. It's a great one-stop shop for all of our user data. It also has a Google Chrome extension which is extremely helpful. **What do you dislike about Twilio Segment?** There is definitely a larger learning curve to understand how to use Segment as a non-technical person. I am still learning to understand all of their offerings and how to get the most out of it as a Product Manager. **Recommendations to others considering Twilio Segment:** Take some time to watch the videos that Segment has on their YouTube channel. I found these to be super helpful when learning how to use the platform, and it's saved me a lot of time that I would've spent trying to figure it out on my own. **What problems is Twilio Segment solving and how is that benefiting you?** We no longer have to waste valuable engineering time and resources. Segment has saved our team a ton of time with integrations that would otherwise take them away from more important projects. ### 33. The go to for instrumentation/tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2022 **What do you like best about Twilio Segment?** Great compatibility across different sources and targets for piping data between different parts of the data pipeline. Perfect for instrumentation of tracking events. **What do you dislike about Twilio Segment?** Settings can sometimes be a bit difficult to interpret without consulting help articles. **What problems is Twilio Segment solving and how is that benefiting you?** Segment helps us pipe data around between ios/web/android to different data sources like Redshift/Amplitude/etc. ### 34. Critical Hub for Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Twilio Segment?** Segment enables us to control the sources and destinations for our data while serving a critical enabling function around privacy and data governance. It makes a LOT of data plumbing easy and easier to do the right way. **What do you dislike about Twilio Segment?** Segment is a large bill that scales with usage. I wish there was better support during source/destination setup for understanding if enabling something would add cookies. **What problems is Twilio Segment solving and how is that benefiting you?** Segment solves 2 problems: 1) Makes plumbing data a lot easier 2)Makes it far easier to handle privacy requirements ### 35. Best Data Platform for all your needs **Rating:** 4.5/5.0 stars **Reviewed by:** Jarryd P. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Twilio Segment?** I am a Product Manager and Segment makes it extremely easy for nontechnical folks to access the platform and do what they need. A lot of times, the debugging tool or their new Protocols tool is useful for me to see how data flows from one platform to another. **What do you dislike about Twilio Segment?** The only thing that comes to mind here is trying to improve the health of the data across all the different sites. Naming conventions can be problematic and having a solution built into Segment would be ideal. **What problems is Twilio Segment solving and how is that benefiting you?** - Data Tracking - Naming Event, Screen, Identity, & Page calls ### 36. Ultimate CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Twilio Segment?** The connections and personas functionality are critical for our business, as several integrations are built upon Segment as a connector. **What do you dislike about Twilio Segment?** Price is a bit hefty, but factoring in saved integration and maintenance costs, the price is worth it. **What problems is Twilio Segment solving and how is that benefiting you?** Integrating tracking with paid ads and powering other CRM programs. ### 37. Very useful customer data paltform solution **Rating:** 5.0/5.0 stars **Reviewed by:** Natarajan C. | Data Engineering Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Twilio Segment?** good ecosystem of source/destinations to send/receive events across from your application. Good personas integration to build strong audiences using event data **What do you dislike about Twilio Segment?** docs around pricing could be more clear. MTU based pricing is not easy to figure out early. Also currently the segment public api documentation can be improved - the old api docs are available as well as the new api docs **What problems is Twilio Segment solving and how is that benefiting you?** using segment as a customer data platform to send events from a variety of internal sources. and using destinations to send events downstream. actively looking to use data privacy portal capabilities ### 38. A beautiful tool for making sense of your data and getting more out of it **Rating:** 5.0/5.0 stars **Reviewed by:** Emilio R. | Implementations Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Twilio Segment?** I love being able to collect data from multiple sources and sending it to the rest of my tools automatically with little to no configuration. No need to worry about how to shape your data to make it work for every tool. **What do you dislike about Twilio Segment?** I haven't found anything missing yet, but I've only scratched the surface. I'm currently leveraging page and identify events only. **What problems is Twilio Segment solving and how is that benefiting you?** I'm getting more out of my website visitor data by enriching it with Clearbit and sending richer profiles over to my CRM (HubSpot) and my web analytics tool (Google Analytics). ### 39. Wonderful start into event analytics and CDP world **Rating:** 4.5/5.0 stars **Reviewed by:** Taylan Y. | Marketing Analytics Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2022 **What do you like best about Twilio Segment?** Web platform is perfectly designed for newbiees. Even if I don't have any prior experinces on CDP, event analytics world , I never faced any difficulties within platform **What do you dislike about Twilio Segment?** To be honest, I don't have any! But maybe a brief onboarding assets can be implemented when a new user signs up. **What problems is Twilio Segment solving and how is that benefiting you?** I am a business user and been trying to get insights on mixpanel. I can directly go to segment to see how our events are send to database, without asking to data people. It helps me save time and effort. ### 40. Excellent CDP for clickstream event tracking, and data routing **Rating:** 5.0/5.0 stars **Reviewed by:** Dave M. | enterprise architect, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Twilio Segment?** Ease of implementation with analytics.js library. Long list of Source and Destination integrations that can be enabled with a click of a button. Personas product is a huge value add to create a customer profile graph. **What do you dislike about Twilio Segment?** The Protocols and Personas setup and onboarding process require a significant amount of setup and team training time. **What problems is Twilio Segment solving and how is that benefiting you?** We are able to track customer interactions across dozens of different clickstream sources, as well as third-party SaaS solutions. This reduces the amount of integration, ETL and data movement code we have to write and maintain ourselves. ### 41. Great CDP with growing list of capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Individual & Family Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2022 **What do you like best about Twilio Segment?** The ease with which you can send events to destinations (ad platforms, ESPs, etc.). Also helps marketers, product managers, and engineers get on the same page about what is and should be tracked. **What do you dislike about Twilio Segment?** Would be great to have a system similar to Facebook pixel helper that lets you click around your site to create/define events. Instead, you have to rely on engineers to code each event. And it would be great to have a tool that helps you create a schema. It's laborious work that could be easier with some sort of tool to help guide someone through that process. **What problems is Twilio Segment solving and how is that benefiting you?** Segment simplifies collecting data around how users interact with your product and communicating that data to external sources, like ad platforms, email providers, etc. ### 42. Great tool for event implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Sanyog S. | Product manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Twilio Segment?** Debugger for verifying events. Able to see the schema for complete events implemented. Able to see failed events which help in debugging any issue related to events implementation **What do you dislike about Twilio Segment?** Mostly everything is there. There should be some custom dashboard which we can make according to our requirements. Any mechanism to share failed events reports on email would be very helpful. **What problems is Twilio Segment solving and how is that benefiting you?** Mostly everything around events implementation is sorted with the segment. Previously debugging of events was quite challenging but after segment any team member can test these events. ### 43. A perfect tool to track your app events **Rating:** 5.0/5.0 stars **Reviewed by:** Saile R. | Developer II, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2022 **What do you like best about Twilio Segment?** As a developer, I like the fact I can debug event tracking in real-time also the convenience of having a single place where I can route my events to other analytics apps such as Mixpanel, Google Analytics etc **What do you dislike about Twilio Segment?** The one and only thing I dislike on Segment it's when I want to debug events of a source that has many track requests simultaneously it's hard for me to find it and often I have to try and find it at the destination app. **What problems is Twilio Segment solving and how is that benefiting you?** Keeping track and routing thousands of user events that helps me and my team with user experience analysis. Also the implementation it's pretty easy and the documentation is well described and helpful. ### 44. Pleasant distribution of events experience **Rating:** 4.5/5.0 stars **Reviewed by:** Domen K. | Software engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Twilio Segment?** Pleasant experience using it as a distributer of the events. Their customer support system is also very helpfull. **What do you dislike about Twilio Segment?** Some integrations (HubSpot) might need some updating. **What problems is Twilio Segment solving and how is that benefiting you?** It distributes tracking events to multiple external track repositories. ### 45. The perfect foundation for a modern-day data stack **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Twilio Segment?** It makes focusing on what's most important a breeze, with easy add-ons of new tech and debug for the ability to follow your data in real-time **What do you dislike about Twilio Segment?** Nothing really. Segment's been helpful where needed and i can't really think of anything i dislike. It works as intended, without downtime or bugs. **What problems is Twilio Segment solving and how is that benefiting you?** It connects all our apps, allows for customisation of our pipelines through functions and reduces time-to-market and analysis. ### 46. Easy to use and reliable **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Twilio Segment?** Segment enables us to easily disperse our information to different tools, which our sales, customer support and other teams use to communicate with our end users efficiently. **What do you dislike about Twilio Segment?** I see room for improvement in monitorisation and logging of issues we might encounter between Segment and other tools. **What problems is Twilio Segment solving and how is that benefiting you?** It enables us to easily disperse data with multiple 3d party tools instead of manually handling direct communication with those tools. ### 47. User tracking platform with many integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Twilio Segment?** Segment is easy to use and integrate with your applications and third-party software. I mostly like the number of integrations it provides, it's special features like Personas which make it easy to work with user data. **What do you dislike about Twilio Segment?** Mostly steep learning curve when it comes to working with Segment for the first time. There are also missing data warehousing source and destination connections, mostly relational databases. For example, on-premise SQL Server (Azure SQL is present). From classic relational databases, only PostgreSQL connection is present. **What problems is Twilio Segment solving and how is that benefiting you?** - Tracking user actions in a mobile app - Using personas to track user information from a Data Warehouse and act upon it - Integrate with Customer.io for engaging with users ### 48. Reliable and clean data for everyone **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan M. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2020 **What do you like best about Twilio Segment?** With features like computed traits, protocols, and now personas, my company is able to leverage the data from multiple tools to better inform our entire ecosystem. **What do you dislike about Twilio Segment?** Had a small bit of difficulty setting up computed traits, but that was mostly user error! **Recommendations to others considering Twilio Segment:** It's so sturdy and reliable. We've considered moving some of our native programs like lead scoring out of our different suite of tools just because we know segment is going to work every time. It takes an enormous amount of pain out of our day to day when we can link multiple data sets and bring insights from one tool to another without having to worry about manually enabling it with something like SPSS Modeler. **What problems is Twilio Segment solving and how is that benefiting you?** Clarity and centralization of our data efforts. It's very satisfying once the implementation is complete to feel confident about the orchestration of data amongst your tech stack. ### 49. My interesting experience with Segment **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Twilio Segment?** The connections product that allows us to integrate with multiple 3rd party services. It allows us to centralize all of our analytics between all our products into one place. **What do you dislike about Twilio Segment?** Segment is missing some key 3rd party integrations which means we have to leverage Functions which is defeating the process of the ease of use of Segment. The onboarding process for Personas is superfluous and not needed. **What problems is Twilio Segment solving and how is that benefiting you?** Segment is solving the problem of integrating new tools without having to do the heavy lift of integrating it in our products. The benefits we've realized is the power of Personas via the use of email drip campaigns and funnel targeting. ### 50. My hub for taking action on in-product events **Rating:** 4.5/5.0 stars **Reviewed by:** William W. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Twilio Segment?** Segment makes it easier to unify and take action on events across my tech stack. For example, I use Segment to monitor key events within Product then push those to a transactional email tool (Customer.io) for lifecycle messaging. **What do you dislike about Twilio Segment?** Implementation can sometimes take a bit of technical know-how or support from a developer. **Recommendations to others considering Twilio Segment:** From a marketing perspective, check with your dev or product team to make sure they are committed to adequately implementing and maintaining the segment tags. Also, make sure that Segment not only connects with key platforms in your stack but that you have a clear idea of how the data will actually be leveraged **What problems is Twilio Segment solving and how is that benefiting you?** Syncing event and lifecycle data across platforms, which is key for effective product marketing. ## Twilio Segment Discussions - [I used segment in different organizations as I was the one suggesting it, but then](https://www.g2.com/discussions/i-used-segment-in-different-organizations-as-i-was-the-one-suggesting-it-but-then) - 1 comment, 2 upvotes - [What is the best way to do QA of tracking implementation?](https://www.g2.com/discussions/what-is-the-best-way-to-do-qa-of-tracking-implementation) - 1 comment, 1 upvote - [What is Segment used for?](https://www.g2.com/discussions/segment-what-is-segment-used-for) - 1 comment - [Is segment an ETL tool?](https://www.g2.com/discussions/is-segment-an-etl-tool) - 1 comment - [What is segment used for?](https://www.g2.com/discussions/what-is-segment-used-for) - 1 comment - [View Twilio Segment pricing details and edition comparison](https://www.g2.com/products/twilio-segment/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-06-01+12%3A24%3A25+-0500&secure%5Bsession_id%5D=88b3a196-f9de-4367-a5df-b1bd3db6731f&secure%5Btoken%5D=0b9610d31c2c148e5a6c5e018d7bc4244e9ab5dff991fc05fd288d280ac5142f&format=llm_user) ## Twilio Segment Integrations - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [Amplitude Feature Experimentation](https://www.g2.com/products/amplitude-feature-experimentation/reviews) - [Amplitude Session Replay](https://www.g2.com/products/amplitude-session-replay/reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) - [Fin](https://www.g2.com/products/fin/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) ## Twilio Segment Features **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Functionality** - Data Subject Access Requests - Identity Verification - Privacy Impact Assessments - Data Mapping - survey-based - Data Mapping - automated - Data Discovery - Data Classification - De-identification/pseudonymization - Breach notification - Consent management - Website tracking scanning - Data access governance **Functionality** - Dashboard - Reporting - Integrations - End-user management - Audit trails - APIs - Mobile SDK - Customizable design - Server-side storage **Development ** - Pre-built Connectors - Custom Connectors **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Data Management ** - Data Modeling - Auditing - Observability - Data mapping - Reporting **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling **Functionality** - Identity Verification - Workflow - DSAR Portal - Reporting and logs **Management ** - Reporting and Analytics - Data Mapping **Security** - Access Control - Roles Management - Compliance Management **Functionality** - Debugging - Workflow Automations - Notifications - API Integrations - Programmed trigger of data sync - Incremental data sync - Data audit **Data Quality** - Data Preparation - Data Distribution - Data Unification **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Maintainence** - Data Quality Management - Policy Management **Security** - Security Compliance - Data Encryption **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making ## Top Twilio Segment Alternatives - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (440 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (392 reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - 4.4/5.0 (175 reviews)