Tugger is the AI-powered data platform that connects your business systems to the analytics and AI tools you want to use.
Most businesses are sitting on a goldmine of data locked inside the platforms they use every day - job management systems, accounting software, CRM tools, and more. Getting that data out, combining it, and turning it into real answers has traditionally meant expensive developers, complex API work, and months of setup. Tugger changes that.
How it works
Tugger connects to your business platforms - Simpro, Xero, HubSpot, QuickBooks, and more - and automatically pulls your data into a secure, managed cloud data warehouse. No coding. No API configuration. No data warehouse setup required. We handle all of that so you don't have to.
Once your data is in the warehouse, you've got two powerful ways to get answers.
Ask your data anything
Connect your Tugger warehouse to Claude, ChatGPT, or Gemini via our built-in MCP server and ask questions in plain English. No SQL. No formulas. No waiting for someone to build a report. Just type a question and get a real, data-backed answer in seconds. Ask things like "which jobs made money last month?" or "what's my quote conversion rate by salesperson?" - instantly, across all your connected systems at once.
Power BI and Tableau dashboards
For teams that want visual dashboards, Tugger connects directly to Power BI and Tableau. Pre-built report templates for the most popular connectors mean you can hit the ground running without building everything from scratch.
Who uses Tugger
Field service businesses use Tugger to track job profitability, technician utilisation, and quote conversion. Finance teams use it to get instant answers from Xero and QuickBooks without manual exports. Sales teams connect HubSpot for pipeline visibility and performance reporting. Accountancy practices use it to give clients self-serve access to their own data across multiple entities.
Why customers choose Tugger
Simple to set up - most customers are up and running in minutes, not months. Secure by design - ISO 27001 aligned, built on Microsoft Azure, with enterprise-grade data storage included in every plan. No contracts, transparent pricing, and a support team customers consistently describe as outstanding.
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Overview by
Craig Morrall