# Trustpilot Reviews **Vendor:** Trustpilot **Category:** [Review Management Software](https://www.g2.com/categories/review-management-software) **Average Rating:** 3.4/5.0 **Total Reviews:** 256 ## About Trustpilot Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve. Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York. Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars, and more, to help stand out where it matters most - in search. Our powerful reporting and analytics also allows brands to boost LTV, conversion rates, and ROI. Sign up for a free account today to experience the power of reviews! ## Trustpilot Pros & Cons **What users like:** - Users enjoy the **user-friendly interface** of Trustpilot, facilitating easy navigation and decision-making with confidence. (10 reviews) - Users value Trustpilot for its **effective reputation management** , streamlining feedback integration and enhancing project efficiency. (5 reviews) - Users appreciate the **easy setup** of Trustpilot, allowing for quick integration and streamlined access to feedback tools. (3 reviews) - Users find Trustpilot to be a **user-friendly platform** for reading and sharing product reviews efficiently. (3 reviews) - Users find the **review increase** feature effective for building trust and showcasing genuine customer feedback. (3 reviews) - Users value Trustpilot's **automated review management tools** , significantly improving workflow efficiency and reputation management. (3 reviews) - Setup Ease (3 reviews) - Simple (3 reviews) - Users appreciate the **user-friendly interface** of Trustpilot, making review management and decision-making process effortless and efficient. (3 reviews) - Users appreciate the **great dashboard analytics** of Trustpilot, highlighting its ease of use and implementation. (2 reviews) **What users dislike:** - Users express concerns over **review authenticity** and inconsistent moderation on Trustpilot, impacting trust and dependability. (11 reviews) - Users experience **poor customer support** with delays, unhelpful responses, and confusing resolutions to disputes. (10 reviews) - Users warn about **review manipulation** on Trustpilot, which can harm small businesses' online reputation. (6 reviews) - Users criticize Trustpilot for its **expensive pricing** , especially with unexpected bill increases and lack of affordable options. (5 reviews) - Users find the **usage difficulty** of Trustpilot challenging, particularly with steep pricing and confusing moderation rules. (3 reviews) - Users face **billing issues** with Trustpilot, experiencing unexpected price hikes and poor support in disputes. (2 reviews) - Delays (2 reviews) - Deletion Issues (2 reviews) - Users warn about Trustpilot's **drastic price increases** , feeling trapped by automatic renewals and poor communication. (2 reviews) - Review Management (2 reviews) ## Trustpilot Reviews ### 1. Phenomenal Review Generation; Disappointing Adwords Benefit **Rating:** 3.5/5.0 stars **Reviewed by:** Will L. | Freelancer in Chief, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2016 **What do you like best about Trustpilot?** We tried Trustpilot Pro for 60 days and generated 94 reviews after sending out about 1,500 email invitations from our customer database. **What do you dislike about Trustpilot?** We initially researched Trustpilot (and their competitors) for the sole purpose of improving click-through rate within Adwords. Google often references a higher performance for ads that feature "seller ratings" and unfortunately we experienced the exact opposite. After a substantial amount of impressions (thousands), our ads *with* seller ratings were clicked less often and costed more. To be fair, that isn't an aspect that is under Trustpilot's control. But for us, it was the sole purpose of considering their service. We still have a basic membership and intend to use it in the future to generate more reviews. **Recommendations to others considering Trustpilot:** If you need to generate reviews and have a healthy list of customer emails to submit, it is very likely you will be pleased with the quantity of reviews. **What problems is Trustpilot solving and how is that benefiting you?** As a growing company, we needed a central hub to request and display service reviews. **Official Response from Trustpilot Team:** > Hi William, Thanks for the feedback! Sorry to hear you didn't see the conversions improvement you were looking for. While it's true that ads with Google Seller Ratings receive, on average, about a 10 percent increase in CTR vs. the same ads without those ratings (https://support.trustpilot.com/hc/en-us/articles/202216898-Google-and-Trustpilot-FAQ), results cannot be guaranteed. That said, we'd love to give it another shot. If you'd like, please feel free to reach out to your customer success manager. Often times minor tweaks and/or letting your ads run for a longer amount of time lead to the results you're after. In the mean time, we appreciate the feedback. Don't hesitate to reach out if there's anything we can do. ### 2. Trying to shoehorn an ecommerce solution into B2B **Rating:** 3.0/5.0 stars **Reviewed by:** Derek B. | Senior Manager, Customer Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2016 **What do you like best about Trustpilot?** Intuitive interface, attentive account managers + support reps, easy to solicit reviews and display rating widgets, Trustpilot easily plugs into Adwords. **What do you dislike about Trustpilot?** Solution is very, very much geared towards ecommerce. Seemed like a bit of a mismatch trying to implement for a B2B software company. **What problems is Trustpilot solving and how is that benefiting you?** Attempting to leverage social proof + customer reviews on website, Despite paying for the solution for a year, the organization failed to implement. **Official Response from Trustpilot Team:** > Hi Derek, Thanks for your insights and feedback. Much appreciated. While it's true that Trustpilot has hundreds of thousands of B2C e-commerce customers, we do also serve many B2B companies. In fact, many B2B brands - especially in the software space - look to Trustpilot for validation and credibility of their overall brand. Some also choose to supplement with B2B-specific services, like G2 Crowd! In any case, we'd love to help out however we can. Please don't hesitate to reach out to our support or customer success team. We're constantly releasing new functionality and features, so things may have changed since you last used Trustpilot. And because we offer a free tier of service, you can feel free to test us out again without any risk. Let us know if there's anything we can do to help! ### 3. Not sure yet if TrustPilot is effective... **Rating:** 3.5/5.0 stars **Reviewed by:** Meredith Y. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2016 **What do you like best about Trustpilot?** From my understanding, TrustPilot is a highly reputable review site and that's why we chose them. I appreciate that they validate every submission and that no one (including the company reviewed) can alter the review. That is what makes is a true unbiased reference tool. It was relatively easy to set up and launch--it took far more time for us to put our list together than it did to set up our template and review page! **What do you dislike about Trustpilot?** You can't edit your template in the settings--you have to edit it once you start the invitation process, which is really inefficient if you simply want to edit the template prior to your emails going out. In addition, we had a number of undeliverable emails and you can't export that list by type. Meaning, you could filter the list of undeliverables by reason, but there are so many reasons that it would be senseless to go through and filter by each one. There should be a global filter and export function so you can see why someone didn't receive the invitation. **Recommendations to others considering Trustpilot:** I think this service is excellent, and has merit. There are a couple of tweaks they could make to be more user-friendly (as mentioned above) but overall I believe in the service and we will continue trying to solicit reviews through TrustPilot. **What problems is Trustpilot solving and how is that benefiting you?** We are trying to build our awareness and credibility in the marketplace with positive reviews. So far we have had very little response, but I certainly can't say it's TrustPilot's fault--it could very well be our list. **Official Response from Brittany Bono:** > Hi Meredith, Thanks for the review! We're so happy you were able to get Trustpilot setup and launched easily. We know we're not perfect and apologize for any trouble you've had with invite settings and undelivered emails. We've passed along your feedback to our Product team to look into on our end. If you're ever having trouble in the future, please don't hesitate to contact your Customer Success Manager or our Support team - we want to make your Trustpilot experience as seamless as possible! ### 4. Effortless Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2016 **What do you like best about Trustpilot?** It allows our company to focus less on the administrative side of managing and posting. Keeps good content front of mind. **What do you dislike about Trustpilot?** More transparency and ownership of review process. **What problems is Trustpilot solving and how is that benefiting you?** Solving product and company evangelism. Benefits of automation and effortlessness. **Official Response from Brittany Bono:** > Hi there, Thanks for taking the time to share your feedback with us. We're thrilled to hear you're enjoying using our platform for content and to resolve any issues that may come up from your customers. We recently had a new round of funding which will help us to create greater transparency and openness. We know we're not perfect, but will definitely take your feedback into consideration to further improve. We hope you'll continue enjoying creating better experiences for everyone with Trustpilot reviews! ### 5. Happy Trustpilot client for 3 years **Rating:** 3.5/5.0 stars **Reviewed by:** Mark C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2016 **What do you like best about Trustpilot?** Easy to implement, integrations with multiple platforms, ratings are indexed by Google. **What do you dislike about Trustpilot?** Pricing is super expensive and doesn't make sense for business with high repeat purchase rate. **What problems is Trustpilot solving and how is that benefiting you?** We wanted to have a third-party review site collect unbiased reviews on our behalf so that we could get a) good customer feedback and b) have a higher rating on our Google Ads. **Official Response from Brittany Bono:** > Hi Mark, Thanks for taking the time to leave us a review. It's great to hear that you've found Trustpilot reviews easy to collect and implement. We know what we do comes at a cost so that's why we have plans that range from Free to Enterprise to try and suit different company needs. But, we'll definitely take your feedback into consideration for any future improvements to our plans and pricing. If you have any concerns with the plan you're on, please feel free to contact your Customer Success Manager. We hope you continue enjoying using Trustpilot for the next 3 years (and hopefully more)! ### 6. Great **Rating:** 4.5/5.0 stars **Reviewed by:** Neil D. | Business Development Manager, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2015 **What do you like best about Trustpilot?** The ease of use of the platform to gather reviews and publish them. **What do you dislike about Trustpilot?** Some reviews from people who are not genuine customers come through however this is unavoidable on such as large platform. **Recommendations to others considering Trustpilot:** It's an easy to use platform which can be managed and implemented on a variety of different mediums **What problems is Trustpilot solving and how is that benefiting you?** We can see that our brand recognition and reputation has increased **Official Response from Brittany Bono:** > Hi Neil, Thanks for the feedback. It's great to hear you're finding our platform to be easy to use and that Trustpilot reviews have helped your company to grow brand recognition and reputation - that's what we like to hear! We apologize for any trouble with those reviewers that haven't posted a review for the right company. Please know, you're always free to report any reviews you find go against our guidelines. If you're ever having trouble with this, give your Customer Success Manager or our Compliance Team a shout. We hope you continue to power your business forward with Trustpilot! ## Trustpilot Discussions - [Divergences between evaluations -- TrustPilot & Shopper Approved](https://www.g2.com/discussions/30388-divergences-between-evaluations-trustpilot-shopper-approved) - 1 comment, 2 upvotes - [how improvements and new integrations can be made in the software](https://www.g2.com/discussions/how-improvements-and-new-integrations-can-be-made-in-the-software) - 1 comment, 1 upvote - [Why flagged reviews are deleted?](https://www.g2.com/discussions/why-flagged-reviews-are-deleted) - 1 comment, 1 upvote - [Anyone else found fake Trustpilot reviews against their website](https://www.g2.com/discussions/anyone-else-found-fake-trustpilot-reviews-against-their-website) - 1 comment, 1 upvote - [What is the best way to work with Trustpilot in order to help with Businesses grow?](https://www.g2.com/discussions/34480-what-is-the-best-way-to-work-with-trustpilot-in-order-to-help-with-businesses-grow) - 1 comment, 2 upvotes - [View Trustpilot pricing details and edition comparison](https://www.g2.com/products/trustpilot/reviews?page=6§ion=pricing&secure%5Bexpires_at%5D=2026-05-21+03%3A23%3A58+-0500&secure%5Bsession_id%5D=845c6ac0-7759-4472-9d83-791672004eb6&secure%5Btoken%5D=077114412f3c2db333876c9721629b929612e179dad16de4dbaca5bfb33797a1&format=llm_user) ## Trustpilot Integrations - [Contentstack](https://www.g2.com/products/contentstack/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Yext](https://www.g2.com/products/yext/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Trustpilot Features **Collection** - Authentification - Review Forms - Personalization - Engagement **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Consumer Intelligence** - Customer Feedback - Competitive Intelligence - Sentiment Analysis **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Reporting** - Corporate Reporting - Dashboard **Media Monitoring** - Social Networks Monitoring - Social Media Management **Use Cases** - E-commerce - Retail - Customer Service **Administration** - Syndication - Insights - Content **Display Options** - Badges - Widgets - Integration & APIs - Marketing **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Online Reputation Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Trustpilot Alternatives - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - 4.2/5.0 (793 reviews) - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) - 4.8/5.0 (636 reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - 4.3/5.0 (255 reviews)