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Truescope Reviews & Product Details

Truescope Overview

What is Truescope?

Truescope is a global leader in media monitoring, social media listening and PR analytics. We service hundreds of clients with a media intelligence service designed to inform users with media monitoring, alerts, reports and insights. The Truescope service provides corporations, non-profits, and government organizations with real-time alerts, insights and media intelligence derived from thousands of sources, including mainstream, online, and social media. Truescope utilizes advanced artificial intelligence technology and comprehensive data to deliver faster and highly relevant monitoring and accurate insights, enabling professional communicators to make informed decisions. Key features of the Truescope service include real-time monitoring of millions of articles and media mentions, live alerts, customized reports and dashboards that present relevant information for all stakeholders. Users can generate tailored reports focusing on specific metrics, such as public relations campaign performance or brand sentiment analysis. The platform’s intuitive interface further enhances user experience, making it easier for teams to access and interpret critical data. Truescope is focussed on innovation, accurate, relevant information and client service. Founded in 2019 by industry leaders, the platform has rapidly evolved, supported by a sophisticated technology roadmap and a dedicated team. With offices in key global locations, including New York, Omaha, Singapore, New Zealand, and Sydney, Truescope provides extensive support to its users with dedicated account management teams in each city, while continually enhancing its media intelligence capabilities. By combining cutting-edge technology with a focus on user experience, Truescope offers a leading solution for organizations seeking to harness the power of media monitoring and insights in a rapidly changing media cycle.

Truescope Details
Product Website
Languages Supported
English
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Product Description

Make better informed communications decisions with Truescope. Harnessing millions of media posts every day to deliver you real-time information that influences your business strategy.

How do you position yourself against your competitors?

Truescope differentiates itself from its media intelligence competitors in the following ways;

1. Advanced AI-Driven Insights
- Real-Time Analytics
- Customizable Dashboards

2. Seamless User Experience
- Intuitive Design

3. Comprehensive Coverage

4. API Integration Capabilities

5. Customer-Centric Innovation
- Proactive Account Support: Dedicated account managers who proactively suggest optimizations based on client data.

6. Flexible Pricing Models


Seller Details
Company Website
Year Founded
2019
HQ Location
Sydney, AU
Twitter
@truescopehq
232 Twitter followers
LinkedIn® Page
www.linkedin.com
88 employees on LinkedIn®
Description

Truescope is the fastest growing media monitoring and measurement service. Truescope surfaces real-time media insights and business intelligence for organizations around the world. Its mission is to leverage better content, cleaner data, and the newest technology to better inform subscribers by simplifying the media monitoring and analysis process professional communicators need today. Truescope changes the way communications professionals in corporate, non-profit and government organizations access real-time media intelligence from mainstream, online, and social media. The SaaS platform harnesses millions of articles to deliver comprehensive and real-time information, and enables access to live alerts, dashboards and reports to best inform stakeholders. The company was founded in 2019 by a team of media intelligence experts and is backed by employees who have walked in the shoes of their clients, with deeper understanding of their needs today. Truescope’s success is in its technology and its people: a sophisticated AI and technology roadmap, and industry experts with a dedication to exceptional customer service. Truescope has offices in New York, Omaha, Singapore, New Zealand and Sydney, where its development team is based.


John C.
JC
Overview Provided by:
Co-Founder & CEO at Truescope

Recent Truescope Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"TrueScope for academic research and social media analytics class"
The team at Truescope has been oroactive and super helpful. They often reach out asking if they are capturing all the content with keywords and are...
SS
Shonda S.Small-Business (50 or fewer emp.)
5.0 out of 5
"I look forward to getting my Truescope email every day at 8am!"
We do our best to stay current with our member agencies and their efforts across the state. Truescope turned this years long challenge into efficie...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Nebraska Public Media Review of Truescope"
Staff like Jodi Ziskin are patient and helpful while helping our network interpret and organize the information gathered in our media reports. We a...
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Truescope Media

Truescope Demo - Truescope Media Intelligence - The Media Inbox
The Media Inbox for managing your integrated, relevant data.
Truescope Demo - Truescope Media Measurement - The Dashboards
Customised Dashboards with real-time insights
Truescope Demo - Truescope Media Monitoring- All Integrated Media
Your Media Inbox shows relevant data from all media, including print, broadcast, online and social.
Truescope Demo - Truescope News Monitoring - Query Builder
All the tools to deliver relevant data and information.
Truescope is the first media monitoring service to elevate news monitoring and PR measurement to true business intelligence. By simplifying our tools, users can quickly turn their news monitoring into enterprise wide data.
Play Truescope Video
Truescope is the first media monitoring service to elevate news monitoring and PR measurement to true business intelligence. By simplifying our tools, users can quickly turn their news monitoring into enterprise wide data.
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52 Truescope Reviews

4.8 out of 5
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52 Truescope Reviews
4.8 out of 5
52 Truescope Reviews
4.8 out of 5

Truescope Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for TruescopeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Matt W.
MW
Executive Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Truescope?

The ebst part of Truescope is how effortless it is. Targeted, easily-digestible, daily emails give me a 10,000-foot view of how we're being portrayed in media, how often our work is being republished, and more. And when we need to get more sophisticated, the dashboard makes it easy to do that, too.

I recommend Truescope to everyone. Everyone. Review collected by and hosted on G2.com.

What do you dislike about Truescope?

I don't know that it's something I dislike, but some of the specific reach numbers don't always seem realistic. In practice, the numbers are apples to apples, which works for our purposes. So this is a nitpicky complaint. Review collected by and hosted on G2.com.

What problems is Truescope solving and how is that benefiting you?

Our nonprofit newsroom distributed our work at no cost to media. To make it as easy to use as possible, we don't require that media partners tell us whether they use it or not. The reason we can do that? Truescope. They make it effortless to track our uptake and understand how our work is being used. Review collected by and hosted on G2.com.

Response from John Croll of Truescope

Thanks Matt for the review. Great to hear that we make it effortless and we support your team. We are always looks at ways to ensure the reach numbers are accurate, so thanks for bringing it up.

Verified User in Broadcast Media
UB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Truescope?

Staff like Jodi Ziskin are patient and helpful while helping our network interpret and organize the information gathered in our media reports. We are looking at using the data to support KPI reporting and Jodi is very willing to help us this up. Currently, I don't acccess the platform often, so I forget how to manipulate data. Jodi's customer service is exemplary! Review collected by and hosted on G2.com.

What do you dislike about Truescope?

The platform seems intimidating at first because it has so many capabilities, but the staff helps you work through all of that. Currently, I don't acccess the platform often, so I forget how to manipulate data. Jodi's Review collected by and hosted on G2.com.

What problems is Truescope solving and how is that benefiting you?

We are considering how to use media monitoring and analytics to support development of KPIs for our organization. Jodi jumped right, offering to set up a meeting to demonstrate how online and print circulation can help us reach that goal. Review collected by and hosted on G2.com.

Response from John Croll of Truescope

Thanks for the review and I agree Jodi is a star.

Verified User in Research
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Truescope?

The team at Truescope has been oroactive and super helpful. They often reach out asking if they are capturing all the content with keywords and are willing to make adjustments. Truescope experts know the platform inside out and have been accommodating and flexible to my needs. The platform itself is so easy to navigate and quite intuitive. Review collected by and hosted on G2.com.

What do you dislike about Truescope?

Everything worked perfectly. Nothing to complain about. Review collected by and hosted on G2.com.

What problems is Truescope solving and how is that benefiting you?

Capturing social media, broadcast, online, and podcast content based on phrases. Review collected by and hosted on G2.com.

Response from John Croll of Truescope

Thanks so much for the review. Great to hear that the team and the platform have delivered a great service.

Anne B.
AB
Senior Vice President
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Truescope?

Todd and his team provide fast and reliable information for us. They have been a trusted partner for years and their reports have helped us make significant decisions about who we do business with as well as our own orgranizational reach and impact. Review collected by and hosted on G2.com.

What do you dislike about Truescope?

This is not Truescope's issue but sometime I have to rethink what information/key words are really important so I can narrow down to what I really need to know. When this has happened, the Truescope team has really helped us figure out what might be some alternatives to pursue to get more focused results. Review collected by and hosted on G2.com.

What problems is Truescope solving and how is that benefiting you?

We want to know multiple things - the perception of our region, how our marketing/PR efforts have been picked/shared and things like an individual business perception. Review collected by and hosted on G2.com.

Response from John Croll of Truescope

Thanks Anne for the review. Great to hear that Todd and the team have been such great partners.

Verified User in Hospital & Health Care
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Truescope?

Truescope provides timely and accurate media monitoring reports. Their alerts are also a valuable tool in tracking media trends. Not only do those alerts give you an immediately heads up, they also let you know exactly what topic or topics are fueling an influx of mentions. But the best think about Truescope is the customer service. While most of the platform is user-friendly, our liason is always willing to help us create a time sensitive report or schedule a Zoom show and tell for our team so we can get the most out of our experience. Review collected by and hosted on G2.com.

What do you dislike about Truescope?

Creating reports can be a little challenging for a new user. But the Truescope team is patient and willing to help! Review collected by and hosted on G2.com.

What problems is Truescope solving and how is that benefiting you?

Truescope is monitoring and neatly packaging our media mentions, even on platforms that can be harder to track, such as radio. Review collected by and hosted on G2.com.

Response from John Croll of Truescope

Thanks for the great feedback. Good to hear the team has supported you and the platform is delivering the relevant and hard to get information.

Verified User in Market Research
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Truescope?

A very easy to use platform with advanced AI features allowing me to create new searches, get insights within a few clicks. Review collected by and hosted on G2.com.

What do you dislike about Truescope?

None so far. The Truescope platform has not just kept up but stays ahead of the competition in terms of features that users actually needs. Review collected by and hosted on G2.com.

What problems is Truescope solving and how is that benefiting you?

We face many crisis in our daily work that we have to address to the media. The Truescope platform's real-time capabilities and snap analytics allows me more time to analyse and craft a better response and do my job better. Review collected by and hosted on G2.com.

Response from John Croll of Truescope

Thanks for the review. Great to hear that you are finding the AI tools deliver valuable insights and assist you in your day-to-day work.

SS
Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Truescope?

We do our best to stay current with our member agencies and their efforts across the state. Truescope turned this years long challenge into efficient simplicity! Review collected by and hosted on G2.com.

What do you dislike about Truescope?

In our experience, there are no downsides to working with Truescope. Review collected by and hosted on G2.com.

What problems is Truescope solving and how is that benefiting you?

We decided to eliminate one particular 'keyword' for our customized search as it was pulling some irrelevant media into the mix. Since then, it's incredibly accurate, relevant, and so easy to peruse. Review collected by and hosted on G2.com.

Response from John Croll of Truescope

Thanks for the review. I love efficient simplicity.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Truescope?

Truescope has a fairly simple learning curve, which was great for someone like me who had never used a social listening tool before. I love the option to perform simple queries or switch over to advanced queries. That allowed me to progress my skills as I learned more and more. I also like that the interface is user-friendly, appealing, and readable. It makes taking in all the content a lot easier.

I also love that Jodi has been so helpful. I can always reach out if I forget how to do something or if I get stuck in the middle of a task and she has a response for me sometimes within minutes. The customer service is impeccable. Review collected by and hosted on G2.com.

What do you dislike about Truescope?

Even though the platform is readable, I think it could be more efficient. For example, separate inboxes for each query could be easier to access. A button on the sidebar that says "+ New Query" would also be very helpful. There was one point when I forgot how to make a new query and I was looking for a Plus sign of some sort, not realizing I had to click on the magnifying glass symbol.

There are some other areas in which it takes 3-4 clicks to perform a relatively frequently needed task. Reducing the number of clicks for some of those features would take the platform to the next level.

I'm also not a fan of the fact that som uch has to be done on the back end of the platform. In certain situation, like crises, there isn't time to wait until new accounts have been added on the back end. Sometimes certain data is time-sensitive. Review collected by and hosted on G2.com.

What problems is Truescope solving and how is that benefiting you?

As an agency, we like to do client research at every stage of the process: before, during, and after a campaign . Truescope is allowing us to do that and hsare it with the relative members of our agency. Review collected by and hosted on G2.com.

Todd M.
TM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Truescope?

After reviewing news monitoring and media intelligence platforms globally, I chose Truescope for our clients in North America. The advanced technology, which is served up to users through a very friendly interface, delivers the best user experience I could find. Review collected by and hosted on G2.com.

What do you dislike about Truescope?

Honestly, there's nothing about Truescope I don't like. The developers are the best in the World, with rare industry experience few others services can leverage. The vision for the platform comes from the best global minds, with over 20 years experience of building and running media intelligence services. The client support approach ensures real support for all users. These attributes makes the ease of implementation and integration a real plus for clients. Review collected by and hosted on G2.com.

What problems is Truescope solving and how is that benefiting you?

By integrating all the tools needed for true media intelligence, Truescope has solved the problem many other vendors suffer from. Legacy platforms have struggled to integrate disparate news monitoring parts in the attempt to create a unified platform like Truescope. Truescope's focus on true integration and support from the ground up places their offering at or near the top of anyone looking for a better news monitoring and media insights solution. Review collected by and hosted on G2.com.

JL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Truescope?

"Maverick Social Media effectively used Truescope in 2023 to track news stories and social conversation about our client in Council Bluffs, Iowa. The students in the UNO Social Media Lab for Research and Engagement found that daily emails with recent news stories, and a data dashboard summary were very useful in developing social media plans, SMART goals, strategies and tactics for 2024." -- Jeremy Harris Lipschultz, Peter Kiewit Distinguished Professor, University of Nebraska at Omaha Review collected by and hosted on G2.com.

What do you dislike about Truescope?

We need stronger tracking of social media comversation and influence. Review collected by and hosted on G2.com.

What problems is Truescope solving and how is that benefiting you?

Truescope offers simple access to recent news stories. Review collected by and hosted on G2.com.