--- title: TrueClicks Reviews meta_title: 'TrueClicks Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 197 reviews by the users' company size, role or industry to find out how TrueClicks works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 197 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # TrueClicks Reviews **Vendor:** TrueClicks **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.5/5.0 **Total Reviews:** 197 ## About TrueClicks TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns. Founded in 2017 by marketing agency veterans, we're on a mission to raise the PPC quality standard. We aim to be the most intuitive tool for tracking all your accounts in one place, automating repetitive tasks, and delivering actionable, prioritized, and unbiased recommendations to improve performance. With real-time alerts, a robust scoring system, and clear next steps, TrueClicks makes sure you never miss an issue or opportunity again. This makes it easier to improve results, retain clients, and save at least 10 hours per month per user. ## TrueClicks Pros & Cons **What users like:** - Users love the **ease of use** of TrueClicks, benefiting from its user-friendly design and seamless integration. (2 reviews) - Users appreciate the **efficiency improvement** with TrueClicks, saving hours on Google Ads through automation and clear suggestions. (2 reviews) - Users find **automation features** of TrueClicks highly effective, significantly enhancing campaign performance and saving valuable time. (1 reviews) - Users appreciate the **excellent customer support** of TrueClicks, enhancing their experience and ensuring quick assistance. (1 reviews) - Users praise the **user-friendly dashboard** of TrueClicks, which simplifies campaign monitoring and management effectively. (1 reviews) - Users praise the **easy setup** of TrueClicks, facilitating quick integration and seamless use in daily routines. (1 reviews) - Users value the **error detection capabilities** of TrueClicks, ensuring no budget is wasted on missed optimizations. (1 reviews) - Implementation Ease (1 reviews) - Users value the **immediate notifications of anomalies** from TrueClicks, allowing for quick resolutions and improved client results. (1 reviews) - Users commend the **time-saving optimization algorithms** of TrueClicks, streamlining campaign management with user-friendly automation. (1 reviews) **What users dislike:** - Users often desire **more information on ad performance** , as current insights can be insufficient for addressing issues. (1 reviews) - Users struggle with **data inaccuracy** due to limitations in tracking all conversions accurately in TrueClicks. (1 reviews) - Users often feel the **recommendations are ineffective** , lacking sufficient detail on why ads underperform. (1 reviews) - Users desire more **customization options** in TrueClicks, such as adding additional columns in reports and various site areas. (1 reviews) ## TrueClicks Reviews ### 1. A must for every professional PPC Specialist/Team **Rating:** 5.0/5.0 stars **Reviewed by:** Alex P. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2024 **What do you like best about TrueClicks?** As an agency, we manage numerous accounts and clients. Thanks to TrueClicks notifications and checks, which alert us to urgent issues and errors, I can promptly address mistakes in the accounts. For instance, I've been able to rectify campaigns without ad groups, targets, or missing conversion values within 24 hours. Not only does this system save a significant amount of manual work, but it also ensures that our accounts perform at their peak levels **What do you dislike about TrueClicks?** I honestly can't think of something I dislike. **What problems is TrueClicks solving and how is that benefiting you?** - It helps us save time on manual checks and tasks, especially for smaller issues that can often be fixed within the tool. This is particularly beneficial when dealing with tasks like fixing a couple of 404 sitelinks in a large account that takes forever to download in the Google Editor. This results in extra hours per week that we can allocate to more strategic projects. - It minimizes the impact of mistakes caused by unreliable feeds or humans, resulting in better and more stable performance. - For a small agency like ours, it helps us compete with larger agencies that have more resources. - During pitches, it saves a significant amount of time to audit the account and leaves a positive impression of the quality of our work. ### 2. Helpful tool for Paid Media day-to-day **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan N. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about TrueClicks?** It's extremely helpful to have some aspects of Paid Media campaigns under observation at all times. TrueClicks will easily flag items that seem out of the ordinary based on standard accepted procedures for Search campaigns, and the my team is able to jump in to quickly identify whether or not an item is truly worth adjusting. **What do you dislike about TrueClicks?** TrueClicks flags out of the ordinary settings, but the user does not have the ability to mark a feature if it is something the campaign needs. For example, "accidental use of targeting". **What problems is TrueClicks solving and how is that benefiting you?** It makes better use of my time as I am able to quickly identify issues with any campaign. It is especially helpful during launches of new campaigns. ### 3. Excellent tool - wouldn't know where to start without it! **Rating:** 4.5/5.0 stars **Reviewed by:** Holly M. | Paid search assistant, Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2024 **What do you like best about TrueClicks?** Trueclciks is a one-stop-shop for all things optimisation and daily checks. Easy to navigate and all my checks are in one convienient place. **What do you dislike about TrueClicks?** Audits can sometimes take a while to run. **What problems is TrueClicks solving and how is that benefiting you?** Checking daily pacing and other account issues - much quicker and easier to navigate than checking in-engine. ### 4. Handy Google Ads tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mining & Metals | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2024 **What do you like best about TrueClicks?** I like the ease of use, the emails that highlight issues and the general design and user experience. **What do you dislike about TrueClicks?** Sometimes i wanted more information from it about why my ads were not working correctly. **What problems is TrueClicks solving and how is that benefiting you?** it points out issues within your google ad campaigns to help you improve them. ### 5. Best way to keep up with account budget pacing and urgent issues. **Rating:** 5.0/5.0 stars **Reviewed by:** Putnins K. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2024 **What do you like best about TrueClicks?** TrueClicks helps me a lot in keeping up with account budget pacing, especially since I have a lot of accounts to manage. I check in almost every day to see if I'm on track. TrueClicks also helps me see if any urgent issues have appeared in the accounts. **What do you dislike about TrueClicks?** The downside of the budget pacing feature is that it rounds the target spend to a full number, and it doesn't show cents, this is particulary important for accounts that have a relatively small monthly budget, where every cent for the daily spend counts. **What problems is TrueClicks solving and how is that benefiting you?** It helps me keep track of client account budgets, since I don't have to manually fill out a formula sheet so often. ### 6. Trueclicks feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Corey B. | Paid Media manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2024 **What do you like best about TrueClicks?** Easy to use and during the beginning before we paid for it. You are almost forced to educate yourself on the platform to get more free days which made me understand the tools a little better **What do you dislike about TrueClicks?** the price is high and puts me off using trueclicks in the future. however the free version is an excellent tool when managing smaller budgets **What problems is TrueClicks solving and how is that benefiting you?** managaing multiple clients in one place. Highliting critical issues **Official Response from Wijnand Meijer:** > Hi Corey, Thanks for sharing your feedback! I'm glad to hear you find TrueClicks easy to use. I'm sorry (and a bit surprised) to hear you believe our price is way too high. We're the only PPC management tool offering a free forever plan that includes $50K of monthly ad spend. When comparing our paid plans to other vendors like Optmyzr and Opteo, you'll find that our pricing is actually lower. As it looks like you're still regularly using our free plan, I'm hoping you're willing to update your review based on your more recent experience and understanding. Here's a deep link to update existing G2 reviews https://www.g2.com/users/~?tab=application_rated ### 7. This tool will pay itself back to you in time and $ a small error is worth it **Rating:** 5.0/5.0 stars **Reviewed by:** Jaap R. | Freelance marketing specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2021 **What do you like best about TrueClicks?** It notifies you of anomalies and it is a great structure for improvements. We can share it with our clients which is also great. **What do you dislike about TrueClicks?** I would like to see some score updates to be faster. When you change something you want immediate visible results. This is done for many issues but not all. **What problems is TrueClicks solving and how is that benefiting you?** Helps me speed up the audit of accounts. And the recommendation done by Google mainly focus at growth, this one at your targets. Benefits are saving the ass with stupid mistakes and improvements to all sorts of relevant aspects. ### 8. Amazing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Pascal Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2024 **What do you like best about TrueClicks?** Often times when you are optimising a Google Ads account you run stuck with what to optimize. This is where TrueClicks comes in. There is a very detailed list inside the platform to guide you towards the best optimizations. Sometimes you miss some settings when setting up an account, TrueClicks will help you spot these errors quickly so budget wont be wasted. **What do you dislike about TrueClicks?** Honestly I have not found something iIdid not like about the platform. **What problems is TrueClicks solving and how is that benefiting you?** Optimization of the account and making sure all the settings are set-up correctly ### 9. Highly recommend TrueClicks **Rating:** 5.0/5.0 stars **Reviewed by:** Chris B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2024 **What do you like best about TrueClicks?** Ease of use, highlighting account issues and actionable insights. **What do you dislike about TrueClicks?** Have yet to find anything, will keep you posted! **What problems is TrueClicks solving and how is that benefiting you?** Our website has many different categories, therefore we have a few different search/pmax campaigns running which brings in a ton of data every day. TrueClicks can help segment where we need to work on the account, at times we just dont havw the time to sift through the Ads interface, we have scripts running to handle a lot of the work. But using a management platform like this has taken a load off! ### 10. A Game-Changer for Google Ads Management **Rating:** 5.0/5.0 stars **Reviewed by:** David S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about TrueClicks?** TrueClicks excels in budget tracking and optimization for Google Ads. Its ability to manage budgets effectively without cost for budgets under $50k is outstanding. A solid 10/10! **What do you dislike about TrueClicks?** The platform falls short on PMax campaign suggestions, limiting its utility in these areas. Despite this, its overall performance and value are unparalleled **What problems is TrueClicks solving and how is that benefiting you?** TrueClicks solves the challenge of managing and optimizing budgets in real-time. It provides insights and recommendations that help me fine-tune my campaigns for better performance. This has led to more efficient ad spend and improved ROI. ### 11. Great Tool for Google Ads Management **Rating:** 5.0/5.0 stars **Reviewed by:** Zeeshan A. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2024 **What do you like best about TrueClicks?** It's tell the ranking about every account. You can set benchmarks. and it offers free of cost upto $50k budget. **What do you dislike about TrueClicks?** Sometimes it's recommend wrong spelling mistakes. **What problems is TrueClicks solving and how is that benefiting you?** Now I don't have to check every account. It simply tells me that on which account there is any issue or is there any room of improvement **Official Response from Wijnand Meijer:** > Hi Zeeshan, Great to hear you're liking our scoring methodology and generous free plan up to $50K monthly ad spend. We know our spelling & grammar check is very sensitive, that's why we let you customize it with whitelists and rule exclusions, and it's also why it does not impact the TrueClicks score. As far as we know, there's no other PPC tool out there that checks for spelling, grammar and style mistakes in 30 languauges 😉. ### 12. TrueClicks is good for efficiency and precision ending in good results. **Rating:** 4.0/5.0 stars **Reviewed by:** Michael B. | Online Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about TrueClicks?** What I like most about TrueClicks is the time I save by not having to check all the individual accounts. The budget pacing tool helps me a lot. **What do you dislike about TrueClicks?** TrueClicks' error detection is not yet perfect. Many errors that are recognised are sometimes not errors at all. Or errors that are recognised daily are also marked as critical every day. **What problems is TrueClicks solving and how is that benefiting you?** TrueClicks helps me to have an overview of the budgets of all accounts summarised. TrueClicks also identifies anomalies in accounts. ### 13. Trueclicks is a true time saver when it comes to account hygiene and adhering to best practices. **Rating:** 4.5/5.0 stars **Reviewed by:** Kelly M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about TrueClicks?** Anomaly / urgent issues notifications Mostly in line with dentsu best practices Helpful for junior members in the team to develop a list of optimizations **What do you dislike about TrueClicks?** Slow interface when working with large MCCs. **What problems is TrueClicks solving and how is that benefiting you?** It gives immediate insights on quick wins. It gives possible optimizations to less experience consultants - can be used as input for a roadmap for new, less advanced clients. It gives insights in the hygiene / best practices level for your clients. **Official Response from Wijnand Meijer:** > Hi Kelly, Great to hear you're saving lots of time and catching anomalies and issues with TrueClicks! If you mean we're slow when working with large MCCs, I'm assuming you're talking about the page where you can (un)link Google (or Microsoft) Ads accounts to TrueClicks. That part is always slow as we fetch the complete MCC structure each time, and this can take a minute or two (or even three) for very large MCC structures (with many sub-MCCs), like in your case. We offer a "quick load" button on this page, ignoring the hierarchy and showing all accounts alphabetically. Clicking on this usually speeds things up significantly! ### 14. Excellent experience for new Google ADs user **Rating:** 5.0/5.0 stars **Reviewed by:** Marko G. | Admin, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2023 **What do you like best about TrueClicks?** This is my first experience with a site like this that does help Google ADs users , especially beginners and those who would like to learn more about fine tunning and properly setup their Google ADs account. Much of the things i did not know , now i can see trough TrueClicks and make my ADs run better and get better optimization. Now, I`mUsing it every day :) **What do you dislike about TrueClicks?** For now , i dont see any downsides , but if i do , i wll sure contact great customer support ! **What problems is TrueClicks solving and how is that benefiting you?** Maintaining my current Google ADS account and helping me making it better every day. It benefits from ease of use and also good implementation & Google ADs account suggestions and improvements. ### 15. Very complete and easy tool... **Rating:** 5.0/5.0 stars **Reviewed by:** David M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2024 **What do you like best about TrueClicks?** It allows you to monitor many accounts and objetives. Tracking any error or low performance. **What do you dislike about TrueClicks?** Maybe the UI design could be better, but it's ok anyway. **What problems is TrueClicks solving and how is that benefiting you?** Detecting deep errors in many accounts and finding growth opportunities for the campaings. ### 16. i like how fast i can review my campaings metrics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2024 **What do you like best about TrueClicks?** the advises about the performance and the target **What do you dislike about TrueClicks?** that i cant add as a metric all the convertions **What problems is TrueClicks solving and how is that benefiting you?** help to track and meseure my metrics in an esay way so y can make some changes ### 17. A game changer in notification **Rating:** 5.0/5.0 stars **Reviewed by:** Damien F. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about TrueClicks?** Being able to immediately look over new accounts and essentially have a host of quick fixes is priceless. But what is even better as being able to set custom notifications so you know exactly when something isn't behaving as you want it to. **What do you dislike about TrueClicks?** I don't have any issues with TrueClicks at all. It's been a fantastic addition **What problems is TrueClicks solving and how is that benefiting you?** It's saving a huge amount of time not having to manually go through accounts. ### 18. Straightforward and Efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Matt B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about TrueClicks?** The multitude of aspects that are monitored, making for decently all-round analysis and the ease to organise and manage multiple accounts. **What do you dislike about TrueClicks?** Some of the features, especially the newest ones, might benefit from custom parameters. There could also be an option to "ignore" points that might be irrelevant in order to avoid it affecting the score. **What problems is TrueClicks solving and how is that benefiting you?** First optimisation and up-to-date monitoring of the different managed accounts. ### 19. The ultimate tool for keeping your accounts secure. **Rating:** 4.5/5.0 stars **Reviewed by:** Yoann F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2024 **What do you like best about TrueClicks?** Say goodbye to incorrect URs, misspelt ads, conflicting keywords and more. TrueClicks has saved me numerous times, and now it can do the same for you. **What do you dislike about TrueClicks?** Sometimes, the tool lacks essential features like deferring, adding brand keywords as a list, or ignoring specific alerts to make the account score more realistic. **What problems is TrueClicks solving and how is that benefiting you?** Pay-per-click (PPC) Audits **Official Response from Wijnand Meijer:** > Hi Yoann, It's great to hear TrueClicks has saved you numerous times! By deferring, do you mean "snoozing" recommendations for a number of days/months? We do have a custom attribute field for branded terms, and you can dismiss (and sometimes disable) specific alerts and recommendations if you want. We'd love to hear more details in our in-app chat in the bottom-right corner of TrueClicks! ### 20. TrueClicks really helps me staying on top my first freelance clients accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2024 **What do you like best about TrueClicks?** - simple and quick set-up - monitoring alerts - cost-saving opportunities - ngram analysis **What do you dislike about TrueClicks?** - not too handy if it comes to negative keywords -> the ability to choose match-types would be great **What problems is TrueClicks solving and how is that benefiting you?** - spending my clients budgets efficiently **Official Response from Wijnand Meijer:** > Hi there, Thanks for your feedback! We have several features that let you add negatives (such as n-grams or conflicting negative keywords), we'll look into these and see where it makes sense to let you adjust the match types. Feel free to chat with us in TrueClicks for more feature requests, we're always quick to answer there. Thanks again! Wijnand ### 21. Some things work well some thinks dont **Rating:** 3.0/5.0 stars **Reviewed by:** Sebastian B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2024 **What do you like best about TrueClicks?** Various recommendations. Budget spacing and automated rules. Good and quick support. Easy interface to overlook. **What do you dislike about TrueClicks?** No power over recommendations makes the whole score system completely redundant. If a recommendation is dismissed, the score should go up. Otherwise, what is the point? **What problems is TrueClicks solving and how is that benefiting you?** General recommendations and other things that can easily be overlooked. **Official Response from Wijnand Meijer:** > Hi Sebastian, thanks for your feedback! I'm glad to hear you appreciate our budget pacing, automated rules, support and interface. I'm sorry I have to disagree with your take on dismissing recommendations. We're purposefully not like Google's OptiScore: dismiss everything and get a 100% score. That score becomes meaningless, as anyone can get a 100% score by dismissing everything. However, we do let you disable selected recommendations that we all know are advertiser-dependent. Such as different types of extensions, audiences, and tracking settings. When disabling those, your score will go up. We also offer insights that don't impact the score such as n-grams and spelling recommendations, so there's no need to dismiss those for a higher score. In case you've changed your mind about our scoring methodology by now, I'd greatly appreciate it if you'd update your review. Here's a deep link where you can do that: https://www.g2.com/users/~?tab=application_rated ### 22. A great tool for (automatically) checking for your Google Ads accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Bob v. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about TrueClicks?** It sees problems that Google Ads itself does not detect yet. Additionally the budget pacing gives you a clear overview your accounts' ad spend. **What do you dislike about TrueClicks?** The Microsoft Advertising features are quite limited. **What problems is TrueClicks solving and how is that benefiting you?** It checks the accounts automatically and sends e-mails if it detects any. Additionally it makes the regular account checks easier. ### 23. Very useful **Rating:** 5.0/5.0 stars **Reviewed by:** Gemma G. | paid search senior specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about TrueClicks?** You can have control of budgets in seconds. Easy to use You can give feedback and the cange things customer support fast and helpful easy integration **What do you dislike about TrueClicks?** not monthy budgets has manually integration **What problems is TrueClicks solving and how is that benefiting you?** help to us to not have problems with busgets (spend more) fast audit (urls broken, negative keywords conflict...) ### 24. Simple and efficient tool for PPC **Rating:** 4.5/5.0 stars **Reviewed by:** Jacob S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about TrueClicks?** The overview gives a clear view on which accounts are okay and which ones need attention. **What do you dislike about TrueClicks?** Some elements are not useful on all accounts (e.g., e-commerce values on lead generation accounts) **What problems is TrueClicks solving and how is that benefiting you?** It scans all sorts of settings, which would take a lot of time if you were to do that manually. ### 25. Easiest Way to Make Optimisaiton **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2024 **What do you like best about TrueClicks?** Easy to use Clear instructions Value of Recommendations **What do you dislike about TrueClicks?** There can be a feautre that we can dismissed some recommendaitons. **What problems is TrueClicks solving and how is that benefiting you?** Fixing disapproval isuese quickly ### 26. Excelent service and platform for optimizing google ads **Rating:** 4.5/5.0 stars **Reviewed by:** Martijn T. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2023 **What do you like best about TrueClicks?** all tech analysis that you get in the score. You can adapt it in truclicks itself but also in google ads. **What do you dislike about TrueClicks?** sometimes the e mailing is not regular, can we have an update of the own accounts everytime? **What problems is TrueClicks solving and how is that benefiting you?** Monitoring accounts easyly and make a good hygiene score ### 27. Great tool to fill in the gaps of your account! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2023 **What do you like best about TrueClicks?** Great overview of seeing what's missing in which account, especially when you have a lot of accounts to maintain. **What do you dislike about TrueClicks?** So far I haven't found many, however the 'solutions' to some problem are to pause ad groups/campaigns, which of course isn't really a solution. **What problems is TrueClicks solving and how is that benefiting you?** Giving me good overview of what's missing in which accounts. Since it's really hard to know what's missing unless you actively search for it. TrueClicks just shows me! ### 28. Excellent PPC Management Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2024 **What do you like best about TrueClicks?** Truclicks has really helped the digital team manage exceptions and improve results for our Google Ads management services. It's very easy to use and set up, and new features are being added all of the time. **What do you dislike about TrueClicks?** Nothing, to be honest. We are very happy with Truclicks. **What problems is TrueClicks solving and how is that benefiting you?** It enables us to manage large accounts and identify everything from potential spelling errors to spend against budget and everything in between. ### 29. Clear and usefull paid search optimization tool **Rating:** 4.5/5.0 stars **Reviewed by:** Mark d. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about TrueClicks?** It keeps all our paid search accounts healthy by a daily check on all health related topics. **What do you dislike about TrueClicks?** Nothing in particular, no real annoyences found. **What problems is TrueClicks solving and how is that benefiting you?** Solving errors and disapprovals quickly and easy. ### 30. Very intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** Jose Manuel S. | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about TrueClicks?** It is a visual platform which conceeds the user full autonomy to manage the campaigns **What do you dislike about TrueClicks?** Lack of shortcuts inside the web to make the process faster **What problems is TrueClicks solving and how is that benefiting you?** Manage the budget of each account and control their paces ### 31. I had a good experience using TrueClicks. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about TrueClicks?** Ease of Use and ease of implementation. The ability to fix some issues and implement recommendations directly through TrueClicks. **What do you dislike about TrueClicks?** I recently experienced slow response/loading when using TrueClicks. **What problems is TrueClicks solving and how is that benefiting you?** Providing a fast and reliable way to monitor and audit multiple accounts. ### 32. Easy To Use & Make Changes **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about TrueClicks?** It's easy to use, helps me stay up to date on clients budget using their budget pacing system. Keeps me aware of any issues arising from Ad accounts. Would highly reccommend. **What do you dislike about TrueClicks?** Sometimes it takes a while for the changes to come through. Or sometimes suggestions it makes aren'tm relative for a particular clients business in which if them changes aren't in place it still gives a slight lower optimised score. **What problems is TrueClicks solving and how is that benefiting you?** Keeping up to date on client tasks, informing me of any decsions and account optimisations that are needed to make to increase account and ad quality, thus improving overall performance. ### 33. TrueClicks gives you up to date insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2023 **What do you like best about TrueClicks?** TrueClicks is very personal in the way they check your account settings. you can optimize per account as different clients have different needs. it also helps you control the budget very well **What do you dislike about TrueClicks?** I feel like they sometimes follow the google AI too much in their recommendations, s uch as the bidding strategies etc. For more advanced marketeers it is probably less useful **What problems is TrueClicks solving and how is that benefiting you?** Managing multiple Google A|ds accounts and their spending, making sure the quality score is always on a good level. It is a kind of more efficient platform for google recommendations ### 34. Quick overview of account improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about TrueClicks?** You can see very quickly if there are any urgent improvement opportunities. **What do you dislike about TrueClicks?** Some improvements can not be fixed directly in Trueclicks. **What problems is TrueClicks solving and how is that benefiting you?** Quick wins. ### 35. Nice and easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2023 **What do you like best about TrueClicks?** You can see at a glance everything that need to be taken care of, easy to audit new accounts and improve current ones. **What do you dislike about TrueClicks?** It would be great having email notifications when a task is created and assigned to each team member. **What problems is TrueClicks solving and how is that benefiting you?** Time saving for account optimization without budget-spending Google "suggestions" ### 36. I use this tool as part of my work day as a specialist in paid search **Rating:** 4.0/5.0 stars **Reviewed by:** Mila D. | SEM spesialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 29, 2021 **What do you like best about TrueClicks?** The diagnostic tool that True Clicks offers to detect issues in my clients accounts. The budget pacing tool is also quite favourable for helping me hold a control over clients accounts. **What do you dislike about TrueClicks?** That it does not contain real time updates in the accounts. Other than this, the tool works properly. Sometimes it takes way too long for an audit to be completed. **Recommendations to others considering TrueClicks:** Make sure to get yourself familiar and accustomed to using this tool once you get access to it. **What problems is TrueClicks solving and how is that benefiting you?** Cutting off the time I spend to troubleshoot issues across accounts. A ready made analysis in a pdf format. Notifications sent by email. All of these are the advantages ### 37. Impressive PPC Auditing Software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about TrueClicks?** Using only the free version of the platform, we were able to find multiple improvements and fixes across our search campaigns that were otherwise tough to locate or determine. Everything is laid out quite simply, and PPC marketers can find instant use without much knowledge of the platform itself. **What do you dislike about TrueClicks?** So far I haven't encountered any notable downsides for the program. Microsoft Ads are still being fully implemented, but even in the meantime the platform presents a lot of useful information on which action can be taken. **What problems is TrueClicks solving and how is that benefiting you?** TrueClicks has helped to solve a lot of smaller but impactful issues that we would otherwise not have noticed. Additionally, it makes the implementation of such fixes very easy, usually with a single click taking you straight to the relevant page. ### 38. Helpful insights and recommendations for Google Ads accounts **Rating:** 4.0/5.0 stars **Reviewed by:** Andreas B. | Online Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2022 **What do you like best about TrueClicks?** What I value most about TrueClicks is the fact that we can easily group different accounts and clients via the tag mechanic. We can therefore define different groups of customers based on our team structure which helps a lot in keeping an overview on the most relevant issues in the most relevant accounts. **What do you dislike about TrueClicks?** For some accounts, there are issues that cannot be resolved due to reasons beyond our control as an agency. Those issues or requirements make it sometimes not possible to further improve the TrueClicks score, a metric to display the accounts "health rate". I would love to have an option to exclude these factors from the calculation of the overall score. **What problems is TrueClicks solving and how is that benefiting you?** TrueClicks is displaying helpful tips and recommendations to further improve Google Ads accounts based on a variety of factors. These vary from rejected and to n-grams or simply accounts without any non-bidding changes in a certain timeframe. ### 39. Great for an overview of your ad campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Sam T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2023 **What do you like best about TrueClicks?** It's a great tool for taking a quick look at your campaigns from and seeing things that you didn't spot in Google Ads. **What do you dislike about TrueClicks?** It's not as in-depth as other tools, but that's not neccecarily a bad thing sometimes. **What problems is TrueClicks solving and how is that benefiting you?** Finding areas of improvements and spotting campaign issues. ### 40. TrueClicks saves us around 15 hours per month on audits **Rating:** 4.5/5.0 stars **Reviewed by:** Gemma R. | Head of Paid Media, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2022 **What do you like best about TrueClicks?** Easy-to-use interface with clear ratings and copyable content that you can use for insights in audits. Spend caps and issues get flagged via email to the users in the account. **What do you dislike about TrueClicks?** Long set up custom attributes process for accounts. I wish it was easier to do deep linking into Google Ads for publishing changes live into Google, such as some of the other tools. **What problems is TrueClicks solving and how is that benefiting you?** Helping us win new business by providing audits fast. Plus, avoids clients' accounts overspending with notifications. Health scores are very useful for an overview. ### 41. Good auditing tool for Paid Search **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2022 **What do you like best about TrueClicks?** Useful, actionable and easy to follow recommendations, that actually make your accounts perform better. **What do you dislike about TrueClicks?** Tool needs a few updates for multiple countries/languages accounts. **Recommendations to others considering TrueClicks:** Get in contact with the Trueclicks team. They are very helpful and able to give you a free test period. **What problems is TrueClicks solving and how is that benefiting you?** Help to take the account to the next level, without having to do the tedious and continuous analyses by ourselves. It helps save time. ### 42. Extremely uselful but I'm not using it enough **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2022 **What do you like best about TrueClicks?** I love the overview of non-converting (or low converting) search queries, and de overview page that shows a trueclicks score and urgent errors. Showing low-performing searchpartner networks is also nice to have. **What do you dislike about TrueClicks?** Sometimes I feel like it's not 100% accurate, for example it show non-converting keywords that have been excluded already. Education about possibilities within the account was very nice (recently saw a presentation). Tip: show performance of search partner network of a branded campaign next to just search of a generic campaign, because this sometimes still performs better than a generic campaign. **What problems is TrueClicks solving and how is that benefiting you?** It gives me an easy overview of: 1. current errors (incl. "soft" errors that don't suspend the account but are very important) 2. what improvements can be made and what needs attention. ### 43. TrueClicks is a helpful tool for auditing and monitoring Google Ads -accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about TrueClicks?** I like the quick and easy dashboard views, I can easily see where I should focus and spend my time on. **What do you dislike about TrueClicks?** In budget pacing -report I would like to have the option to look at different dates, including year to date budget pacing, not only month to date option. **What problems is TrueClicks solving and how is that benefiting you?** It saves me time and quickly audits so that I can spend my time more effectively. ### 44. TrueClicks is very helpful and is a nice tool do manage Google Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2022 **What do you like best about TrueClicks?** The most helpful feature is the possibility to make small changes in the account directly on the TrueClicks user interface. **What do you dislike about TrueClicks?** No feature in tTrueClicks is not helpful for me. **What problems is TrueClicks solving and how is that benefiting you?** Trueclicks helps me a lot to save a lot of time for small optimizations. This makes my daily work much easier, and I have more time for strategic customer topics. ### 45. Makes work easier, automated & efficient with one stop destination for all your health check needs. **Rating:** 5.0/5.0 stars **Reviewed by:** Kumar H. | Paid Media Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about TrueClicks?** I like the in-depth insights it gives that helps you do the health check and let you know about the problems in accounts that would have taken a lot of time to research on your own. The list is long but to name a few I can say that whether it is proper budgeting or hygiene check or revenue optimization opportunities you can get them all here in one place. I highly recommend this for accounts health. **What do you dislike about TrueClicks?** Even though it makes optimization much easier but still it's a tool and you will have to do some tricky tasks manually. You see that it can provide you with much valuable insight but sometimes you will have to implement them on your own. So maybe they can ask some more deep questions to understand the account better. **Recommendations to others considering TrueClicks:** Just go for it if you can afford it. Excellent for checking all your accounts in one place and getting deeper insights that you wouldn't have got anywhere else or through manual check. From urgent issues to errors to disapprovals to anomalies you get all. **What problems is TrueClicks solving and how is that benefiting you?** This solves the problem that you don't have to look at multiple options of Google Ads for multiple campaigns and accounts. I can keep health track of multiple accounts on one dashboard. Not only does it help save much money wasted on non-converting and inefficient keywords but also shows the growth opportunities you can use to increase your revenue. The benefits that I have realized are as follows: 1. Automation in finding disapprovals and other health check options that you wouldn't have found otherwise in the middle of ocean-like work. 2. It gives you anomalies, growth options, hygiene issues with your account and shows all the accounts under one tab where you can track the health and grab revenue optimization opportunities that would take your business to the next level. 3. I can apply the recommendations directly from the tool which makes the workload much less and increases the productivity of my organization. ### 46. A Comprehensive Google Ads Management Lifesaver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2021 **What do you like best about TrueClicks?** The score recommendations to amend and add to improve your campaigns are “second to none”. Some of the suggestions offered I would have never thought about and essential in fine-tuning my performance and Ad spend. **What do you dislike about TrueClicks?** To be picky, some of the Negative word suggestions were not applicable but had to do more with the Australian vocabulary usage in my industry. **What problems is TrueClicks solving and how is that benefiting you?** I am fine-tuning my Ad extensions, Dynamic and Responsive Ads to target my customer base. Campaign Target location settings were another excellent recommendation. ### 47. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Miika S. | Shopkeeper www.eGrillen.se, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2022 **What do you like best about TrueClicks?** The best is that it is telling me simply the problem and how to fix it. For example it instantly shows negative keyword conflicts or granular ad groups to split to smaller ones. **What do you dislike about TrueClicks?** There was some problems with understanding n-grams. Also system does not understand all the branded terms correctly. Mostly it is working quite fine to me. Thanks! **What problems is TrueClicks solving and how is that benefiting you?** - Negative keywords, large ad groups, branded and non-branded keywords, redirects to new url. The biggest was to evolve responsive ads to good or high quality. I think there has been improvments showing ads. ### 48. Useful and accurate **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2023 **What do you like best about TrueClicks?** I like that you can fix issus on the platform. **What do you dislike about TrueClicks?** Sometimes it is a bit slow with the email updats. **What problems is TrueClicks solving and how is that benefiting you?** Showing us issues that need to e resolved that we can easily miss ### 49. Great Google Ads management tool with good support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2022 **What do you like best about TrueClicks?** TrueClicks gives an in-depth audit of all our accounts customized to the actual goals for those campaigns. The result is more actionable insights and less other stuff to sift through to get them. The product demo and onboarding at the start was also fantastic, with a genuine desire to ensure we got tangible value from the software before commencing our subscription. **What do you dislike about TrueClicks?** So far, it is doing everything we need it to do. I wish that we had found TrueClicks sooner **Recommendations to others considering TrueClicks:** If you're considering a Google Ads management tool, I recommend checking it out and scheduling a product demo. **What problems is TrueClicks solving and how is that benefiting you?** Finding time to get everything done and have insights as close to real-time as possible is always a challenge. TrueClicks helps us address this by: 1. Running audits of our campaigns every 1-2 days 2. Alerting us to issues 3. Highlighting any issues that are still outstanding since the previous audit 4. Tracking activity on our Google Ads accounts 5. Saving us a stack of time ### 50. Great tool for managing Google Ads accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2022 **What do you like best about TrueClicks?** TrueClicks gives a great overall look at all of your accounts, it's easy to get the "big picture". It also gives concrete recommendations on what to improve on your accounts. One can also fix things directly from the tool. With the tool's own "TrueClicks Score" you can compare different accounts with each other and see quickly if there are any essential changes that need your attention. **What do you dislike about TrueClicks?** Adding more features to better analyze the Quality Score would be helpful. **What problems is TrueClicks solving and how is that benefiting you?** The tool finds the problems on your accounts you have to fix and by doing that it saves you time and money. It also finds great growth opportunities! ## TrueClicks Discussions - [When can we have Trueclicks for Social?](https://www.g2.com/discussions/when-can-we-have-trueclicks-for-social) - 1 comment, 1 upvote - [View TrueClicks pricing details and edition comparison](https://www.g2.com/products/trueclicks-trueclicks/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+18%3A04%3A59+-0500&secure%5Bsession_id%5D=9f04b09d-d5e8-4909-aa16-d2204737ad25&secure%5Btoken%5D=f2fa906e974121ddc8d38e89414b5e2fb0637bec053a84cf30b84acd42707bc0&format=llm_user) ## TrueClicks Integrations - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Slack](https://www.g2.com/products/slack/reviews) ## TrueClicks Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Scenario Planning - Extensions - Product Listing Ads - Budget Execution & Monitoring **Analytics & Administration** - Ad and Conversion Tracking - Reports **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization ## Top TrueClicks Alternatives - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,937 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) - 4.5/5.0 (1,048 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews)