I like the intra day data loads quickly and the UI. It makes things very easy to see what's performing from a channel perspective. I like how the team is accessible when there are issues. I like how I can see the actual purchases of the people each day which is a cool feature. Being able to see different attribution models also really helps me and my team optimize and help our clients. Review collected by and hosted on G2.com.

I'm not able to look at different sublevels of campaign, ad set and ad. I can only look at campaign and if I wanted to look at the ad set level I have to click in. Also, I'm not a big fan of the export feature. Revenue numbers are off a lot of time with view through attribution. If we can ensure that's fixed moving forward that will save my team a lot of time. Load time for higher spending accounts also is something I think can be fixed! Review collected by and hosted on G2.com.

One of the things I love about Triplewhale is their product analysis, cohorts, and product bundling features. The product analysis helps us understand how our app is performing in the market and identify areas for improvement. The cohorts feature allows us to track user behavior and engagement over time, which has been incredibly helpful in optimizing our retention and engagement strategies.

The product bundling feature is also great because it enables us to bundle our app with other related apps and offer users a more comprehensive experience. This has helped us increase our user base and generate more revenue.

Overall, Triplewhale is a fantastic platform for any mobile app developer or publisher looking to optimize their product and increase user engagement. The product analysis, cohorts, and product bundling features are just a few examples of the many powerful tools available through Triplewhale, and I highly recommend giving it a try. Review collected by and hosted on G2.com.

While I've had a great experience with Triplewhale overall, one thing that I dislike is that the platform can be a bit expensive for certain e-commerce businesses, especially if you're trying to use it in third-party countries. The cost can add up quickly, which can be a barrier for some smaller businesses or startups.

However, despite the cost, I still believe that Triplewhale is an excellent platform for mobile app developers and publishers looking to optimize their user acquisition and retention strategies. The data-driven approach and powerful tools available through Triplewhale can make a big difference in the success of your app, and the support from their team of experts is invaluable.

Overall, if cost is a concern, it may be worth considering alternative options, but if you're willing to invest in a high-quality mobile marketing platform, I highly recommend giving Triplewhale a try. Review collected by and hosted on G2.com.

Initially the best thing about using triple whale is the visualisation you can get across your whole marketing funnel through the triple pixel. You can see the role every channel plays in your funnel, and it really helps with budget allocation. After that the range of additional features are incredible value and a big time save in a small team. Review collected by and hosted on G2.com.

The platform is easy to use, but one gap I think there is related to pattern recognition. If there was a way to tell me that ads that feature product A have all performed very well in the last 30 days, or ads showing product B have a lower roas than product C, it would be a very useful addition. Review collected by and hosted on G2.com.

TripleWhale makes it easy to see the impact of your marketing campaigns. It also uses AI to deliver clear reporting that is essential to explaining to people outside marketing what is happening and what can be done about it. That is a fantastic tool. Review collected by and hosted on G2.com.

It would be great to have some more advanced attribution offerings. For example, if promo codes are only run on certain channels, it would be very helpful if purchases with that code were tracked back to the attribution---otherwise we have unattributed sales or wrongly attributed sales with a channel specific promo code. Additionally, it would be great if Triple Whale would not default to attribution for channels that didn't have ad spend--we toggle some channels on and off and it would be good to see those being attributed organically to the channel. Review collected by and hosted on G2.com.

I love TripleWhale's evolving, easy-to-use platform. Depending on which package you choose, you have the option to view not only the Triple Pixel insights, but what creative is driving profitable results from Meta and other social media platforms. If you like looking at day-to-day metrics, this is the platform for you. It amalgamates the data for you so you don't have to create spreadsheets and use Supermetrics. I wish all my clients used TW Review collected by and hosted on G2.com.

TripleWhale is limited to Shopify stores only. Would love to see integrations with WooCommerce and BigCommerce stores. In addition, it would be great if one could use it for lead gen clients / non-ecommerce. The price of this product is also on the high side, and would recommend to stores that are making $150K+ in sales a month to be worth the investment. Review collected by and hosted on G2.com.

I like that the team seems to be responsive to requests, and that they're constantly adding new features and improving others. The attribution seems solid but other areas are lacking. Review collected by and hosted on G2.com.

On several occasions I have raised issues to Triple Whale about specific problems that are business critical, not just to us, but to a significant portion of business owners, and they have done little to solve these. Initially there were issues with adding product COGS via CSV. the functionality simply didn't work and I spoke to AJ about this a fair few times. I was told it was being looked at but after months it was never fixed. i actually left TW because of this and then came back later after Pixel was added. More recently I've spoken about permissions and filtering for P&L reasons. It all seems to get kicked down the road. Review collected by and hosted on G2.com.

Triple Whale has been a key resource for us in tracking attribution. With iOS 14 and now upcoming iOS 16.4, this is a great tool to be able to see where revenue is coming from, track ROAS across platform and globally, see insights on creative assets, dive into the customer acquisition journey, and so much more. We use the insights every day. Review collected by and hosted on G2.com.

It is hard to state dislikes but if I could add something then it would be the lack of tracking on organic content. It is easy to see where traffic comes from but not necessarily where it goes, as in what content is driving organic traffic. Is it a specific product or blog posts or what? I'd like to see more focus on what content is driving revenue eventually. Review collected by and hosted on G2.com.

It makes reporting with clients a million times easier. The fact it pulls data from Meta, Google and Klaviyo allows you to reconcile all the different platforms and get a really good picture of what is working and what isn't Review collected by and hosted on G2.com.

At some points have had inconsistencies with the pixel stats but this can always be accounted for and isn't too much of an issue. Systems are updated regularly so feel confident I am getting the right data Review collected by and hosted on G2.com.

The ability to see mutually exclusive performance enhanced by TripleWhale's AI tools is invaluable for our business. We now not only see what ad platform but which exact ads are resulting in orders & what these exact customers purchased. Review collected by and hosted on G2.com.

The cost is a bit on the higher side, but with more and more features being at with no cost increases, this is becoming less and less of a negative factor. Excited to see what comes next! Review collected by and hosted on G2.com.

With this software, businesses can identify which marketing channels are driving the most conversions and allocate their resources accordingly. It also helps in understanding the customer's path to purchase, giving businesses a better understanding of the effectiveness of each touchpoint. In summary, digital marketing attribution software provides valuable insights that can help businesses make data-driven decisions and improve their marketing performance. Review collected by and hosted on G2.com.

Data privacy is a major concern when using digital marketing attribution software as it involves collecting and processing personal data. Additionally, the cost of the software can be high, making it inaccessible for smaller businesses. Review collected by and hosted on G2.com.