--- title: Triple Whale Reviews meta_title: 'Triple Whale Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 481 reviews by the users' company size, role or industry to find out how Triple Whale works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 481 scale: '5' date_modified: '2026-07-17' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Triple Whale Reviews **Vendor:** Triple Whale **Category:** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 481 ## About Triple Whale Triple Whale is the complete intelligence platform for ecommerce, helping brands stop guessing and start knowing what’s actually driving growth, what’s wasting money, and what to do next — with total confidence. By pulling all of a company’s data into one place, delivering measurement tools teams can actually trust, and applying the smartest AI in the industry, Triple Whale turns fragmented data into clear insights and actionable recommendations. That intelligence can then be put to work through AI agents and automations that generate creative assets, take action across marketing channels, and make every tool in their stack smarter and more effective. More than 50,000 ecommerce brands including Pressed Juicery, OUAI, and True Classic trust Triple Whale to grow faster and drive revenue with fewer resources by uncovering opportunities and acting on them at a scale that would be impossible manually. ## Triple Whale Pros & Cons **What users like:** - Users praise the **fast and helpful customer support** of Triple Whale, enhancing their overall experience and implementation. (3 reviews) - Users appreciate the **ease of use** of Triple Whale, simplifying the monitoring and tracking of their business metrics. (3 reviews) - Users value the **attribution accuracy** of Triple Whale, enabling clear insights into conversion sources and campaign performance. (2 reviews) - Users appreciate the **seamless attribution tracking** of Triple Whale, enhancing clarity in campaign performance and conversion sources. (2 reviews) - Users appreciate the **clear data attribution** provided by Triple Whale, enhancing their understanding of conversions and revenue sources. (2 reviews) - Easy Integrations (2 reviews) - Helpful (2 reviews) - Informed Decisions (2 reviews) - Integrations (2 reviews) - Reporting (2 reviews) **What users dislike:** - Users report **data inaccuracy** with Triple Whale, often needing manual checks due to unreliable metrics and buggy systems. (2 reviews) - Users find Triple Whale's pricing to be **expensive** , particularly challenging for smaller businesses to manage. (2 reviews) - Users note a **slow loading pace** when handling large datasets, hampering their experience with Triple Whale. (2 reviews) - Users face **access restrictions** with Triple Whale, limiting the integration of Amazon Sales functionalities for better information consolidation. (1 reviews) - Users express frustration over **attribution issues** , citing bugs and unreliable performance that undermine its value. (1 reviews) - Data Inconsistency (1 reviews) - Users struggle with **data management issues** in Triple Whale due to limited integration and consolidation of Amazon sales data. (1 reviews) - Users face **feature limitations** in data range and integration, complicating the consolidation of Amazon sales information. (1 reviews) - Filtering Issues (1 reviews) - Inaccuracy (1 reviews) ## Triple Whale Reviews ### 1. Extremely useful working with clients in Paid Media **Rating:** 5.0/5.0 stars **Reviewed by:** Bradley H. | Head of Paid Search, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Triple Whale?** It helps us get around the long delays in Google Ads, and helps us portray to clients the true impact of our advertisements. Particularly when it comes to PLAs, which then allows us and the clients to further invest in the right campaigns. **What do you dislike about Triple Whale?** I would like some better UX when it comes to understanding the total performance and what is/isn't improving over time. I'm nitpicking though, it still has adequate functionality for this. **What problems is Triple Whale solving and how is that benefiting you?** As a business focussing on driving incremental sales to our clients, Triple Whale helps us portray the full value and impact of our work to clients, which then allows us to further invest and be more successful with our business model. It allows us to understand which campaigns are performing best in real time and maximize their efforts. ### 2. Super clear view of attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Triple Whale?** With the support of Triple Whale, we get to confidently report on our agency's efforts and celebrate our clients' successes. TW gives us insight on which levers and platforms are our best performers and where to put more of our time, attention, and $. Helping our clients WIN. **What do you dislike about Triple Whale?** We'd love to see more tools around Affluencers and making the set up process more efficient. **What problems is Triple Whale solving and how is that benefiting you?** Providing accurate platform attribution reporting to our clients has always been one of the most important goals our business. Triple Whale makes it easier than ever for us to track where our clients' advertising dollars are being allocated and how they are performing. TW allows us to monitor performance across multiple platforms in real-time, enabling us to confidently provide our clients with a full picture of performance and guide them in next steps. ### 3. hugely impactful insights and accessible data analysis for small businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Carolyn K. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Triple Whale?** Easy access to data organization and customer insights, particularly through Shopify integration! **What do you dislike about Triple Whale?** Almost *too* good and expansive to get started on but the customer support team has been amazing and helpful to get us there! **What problems is Triple Whale solving and how is that benefiting you?** We use Shopify and the data analytics and intelligence are just impossible to manage. Triple Whale has solved 99.9% of those issues and now we are in the know! ### 4. Excellent tool I use every day **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel O. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2023 **What do you like best about Triple Whale?** I love the ease of use and the way I can utilize the data which also is presented in an excellent and amazing user experience. Those who are running a brand online on Shopify would be hard-pressed to find a better tool. Our whole team uses this on a daily basis. **What do you dislike about Triple Whale?** It can be expensive to use and there are some features that may not be as useful as the core features. **What problems is Triple Whale solving and how is that benefiting you?** The main problems it solves is having all the data in one place. We used to use Google Data Studios and it just didn't hit the mark and wasn't helpful when it came down to giving us data and it was constantly broken. We also utilize the Triple Pixel which is extremely helpful as well. ### 5. Triple Whale fundamentally changed our business **Rating:** 5.0/5.0 stars **Reviewed by:** Drew M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** Triple Whale provides context for how we look at e-commerce for Shopify stores across multiple channels, helping with attribution, customer journey, and a benchmark for native analytics on each channel. **What do you dislike about Triple Whale?** As a platform, Triple whale is very new and some features that would be standard on a legacy platform, like billing for multiple accounts, still needs some development. These are not 'feature' issues but rather administrative improvements that need to be made. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale provides context for how we look at e-commerce for Shopify stores across multiple channels, helping with attribution, customer journey, and a benchmark for native analytics on each channel. This allows us to help clients make better decisions on how to spend their marketing budget, while providing context and verification for analysis. ### 6. Fantastic tool, easy to use with functionality rolling out on a constant basis. **Rating:** 4.5/5.0 stars **Reviewed by:** Anthony B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** It's great to get a clear picture of our marketing efforts and answers on attribution. The new 'Total Impact' attribution model is a natural step forward into MMM-type reporting, which will become increasingly crucial as privacy-related tracking adjustments are made. **What do you dislike about Triple Whale?** Minor things around reporting that would make life easier - new customer identification in customer views, Splitting Instagram vs Facebook in pixel view isn't possible. 'Creative' reporting doesn't cater well to dynamic creative testing, where it could excel. **What problems is Triple Whale solving and how is that benefiting you?** We must understand how our awareness level and bottom-of-funnel marketing efforts contribute to our revenue and customer acquisition. Triple Whale's attribution models allow us to better understand this, bringing together 1st party, post-checkout survey and pixel data. We've been able to scale certain channels as a result. ### 7. The perfect way to share data with clients **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** I love that Triple Whale makes sharing ongoing data and reporting to clients easy! We also love getting more granular with attribution and the distribution of advertising funds, and TW makes it so easy to see everything in one place. **What do you dislike about Triple Whale?** A lot of the data and dashboard elements are not as client-friendly as we would like. It could be beneficial to have a "back end" area for advertisers and marketers and then have a "front end" that's simplified significantly for clients. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale is allowing us to see all of our data and marketing ad spend and results in one place, saving us time and money! We also love the weekly reports that get emailed directly to us, so we aren't constantly logging into the platform everyday. ### 8. Best and most simple way to see your business from top level to in-depth! **Rating:** 5.0/5.0 stars **Reviewed by:** Erik S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** Look I'm new to the digital side of marketing and planning out our business. Triple Whale makes it so easy to see my ROI through each channel, and what products, creative, and tactics are working making it simpler to plan strategies with my agencies and teams. **What do you dislike about Triple Whale?** Actually, I would say I wished they had a product analysis function but thankfully this has been in beta and has helped so much! If there was a function to filter out products by tags that would be next level! **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale is helping me to take a deep dive into attribution from each channel, reviewing creative launched by our different agencies and also viewing lifetime values which is helping me create line plans for future seasons. ### 9. The Crystal Ball For Ecommerce Growth Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Travis E. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triple Whale allows us to get a much deeper understanding of how our entire advertising eco-system is working together and allows us to get more clarity on attribution. It also provides us with a WEALTHY of insight all in one dashboard that has dramatically allowed us to make better data drive decisions to help scale brands. **What do you dislike about Triple Whale?** The only downside for TW is the a la carte pricing for specific features when you are already getting charged ona sliding scale based on revenue. It would be great if they could lump this all into one. **What problems is Triple Whale solving and how is that benefiting you?** It give us more clarity on attribution. It's also helping us understand whats working and not working in terms of performance and giving us more insights on product analysis ### 10. Has been a life saver for tracking our attribution! **Rating:** 4.5/5.0 stars **Reviewed by:** Uyo O. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** In the apocalyptic days of ios14, Triple Whale has been a game changer for our business. It has helped us understand which of our marketing is working and which isn't. I think the best feature is our ability to see the purchase journey of our customers as they interact with several phases of our marketing campaigns in google, email and FB. **What do you dislike about Triple Whale?** At times, TW acts glitchy. The new search bar that was recently added under the Pixel>Ads page added is pretty annoying because it is always prefilled with my login text, so we have to delete the text before we can see any valuable data. **What problems is Triple Whale solving and how is that benefiting you?** See previous answer - mostly for the purpose of understanding attribution and getting our analytics all in one place. ### 11. Better than in-platform analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Denis M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** It has a better way of looking at attribution than just last click/touch model found on most ad platforms. With Triple Whale you'll be able to see side-by-side how in-platform data is different from the Triple Whale's holistic attribution model that offers Linear model, First click model among others. **What do you dislike about Triple Whale?** It's not able to show cohorts very clearly and lacks the data into middle-funnel conversions (i.e: leads), thus you cannot really see the important middle step in your conversion journey - people who clicked through, became a lead and then purchased. **What problems is Triple Whale solving and how is that benefiting you?** Paid ads attribution is solved by Triple Whale in a more non-biased manner than on most ad platforms. Their model would give you a better (not best) way of measuring success of campaigns. ### 12. Incredibly Powerful Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Tommy G. | Director of Ecommerce & Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Since using Triple Whale it has never been easier to make data driven business decisions. Their atribution models, AI insights, customer journey maps, and creative analysis has helped us make educated actions that ultimately lead to an increase in online revenue by over 130% in a single month. **What do you dislike about Triple Whale?** There is so much information available sometimes it can be hard to digset, however, with the new AI powered lighthouse tool the data has become much easier to understand at times. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale helps us with our attribution issues across Meta, Pinterest, TikTok, Google, etc. It has also allowed us to visually see our customer journey and make more informed decisions on how to target our core customer and on which platform. ### 13. Changed the game for our digital marketing agency **Rating:** 5.0/5.0 stars **Reviewed by:** Cami F. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** It provides a more accurate picture of our ad performance across multiple platforms but especially Meta/Facebook. Since the iOS privacy updates, platform-tracking has gotten so inaccurate but Triple Whale gives us such a clearer picture. It also provides even more insight like what products are more popular and recommendations on how to bundle. It's definitely helped us with our clients. **What do you dislike about Triple Whale?** Just that the cost is definitely something to consider. Luckily, clients that are serious about their ad performance see the value and worth of investing in a Triple Whale account! **What problems is Triple Whale solving and how is that benefiting you?** Our current advertising platforms like Meta/Facebook are becoming more broad with targeting and having worse attribution/performance analytics so we've been using Triple Whale as our new, more accurate benchmark. ### 14. Helpful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Triple Whale?** TW has helped us "check" direct platform numbers and is a useful tool in reviewing all of our creative and what specific creatives our dollars are going to. We flirted with them for years but finally pulled the trigger as our paid media spend scaled and becoming more precise in our marketing efforts became that much more important to us. **What do you dislike about Triple Whale?** While not dififcult to use some of the reporting that we would actually like to see is not necessarily "out of the box" and requires a little bit of customization. **What problems is Triple Whale solving and how is that benefiting you?** Provides pretty clear data on a granular level for us to review our campaign performance. Also helps us easily view all of our specific creatives where viewing it in platform is not as easy as it should be. ### 15. Powerful tool to centralize DTC brand's analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Matias R. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** It can be used as the primary source of truth for all paid and owned media channels. For those of us who love to have all the data centralized, it's a great tool. **What do you dislike about Triple Whale?** It's such a powerful tool that it can be a bit overwhelming and complex sometimes. Setting up everything takes time. I would love to have someone in the TW team join me in the setup process in a more personalized way. **What problems is Triple Whale solving and how is that benefiting you?** The first problem that it solves is the attribution issue after the iOS update back in time. But, on top of that, it solves the issue of centralizing data coming from so many sources, which, for an omnichannel DTC brand is great. ### 16. Great for Blended Results **Rating:** 4.5/5.0 stars **Reviewed by:** Tim P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triple Whale pulls all the data that I care most about into one spot. I love that it can be my one spot to check each day to see both campaigns and business performance **What do you dislike about Triple Whale?** It's tough to find something that I dislike. I would say that one thing is that I don't 100% trust their attribution tools. Some of them appear to be getting better and they have survey results but those survey results don't really match some of the attribution models. **What problems is Triple Whale solving and how is that benefiting you?** It helps me aggregate my data into one, easy to read spot. It also helps me tell a story of how my ads are performing and provides lots of different tools to tell that story. ### 17. What I've been waiting for!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Shane . | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triple Whale is essential to understand attribution in a day and age where every platform wants to say they helped make a sale. Triple Whale helps businesses see where their marketing efforts are making the greatest impact. I've tried other attribution tools and this one by far is the best and easiest to setup. **What do you dislike about Triple Whale?** There really hasn't been anything I dislike about Triple Whale. It may take some time to navigate and understand the tool, but once you do it does its job. **What problems is Triple Whale solving and how is that benefiting you?** To know where our paid marketing efforts are making the most impact and realizing that platforms may be inflating their numbers or not telling the full truth when it comes to blending the data. ### 18. Marketing Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Andrea S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Triple Whale?** I like how user friendly is and aldo the data that you can take from it wich is super helpfull for optimizing every marketin strategy in media buying, newsletter or your own site. **What do you dislike about Triple Whale?** sometimes the real data can be delay and the need to put more info about how the dat is extracted so you can consider that into the messuring perspective. **What problems is Triple Whale solving and how is that benefiting you?** the visibility in the attribution model that facebook, google and klaviyo has because they attribute a lot sales and at the end its not entirly true so triple whale helps you to have a better understanding about your marketing spent and how effective you are investing that money in each platform. ### 19. Saves time in finding the valuable data I need! **Rating:** 4.5/5.0 stars **Reviewed by:** Lizette E. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** The best thing about Triple Whale is that I can find what I need with one click! I scroll and have everything I need in one dashboard, instead of having to login and look at other platforms. There is so much information available that it is making it easier to make decisions because of the information in front of me. **What do you dislike about Triple Whale?** In analyzing creative that works, I was hoping that Triple Whale would show me the results from images and copy combined, but it doesn't. I can only view one or the other. Yet this doesn't make sense because when I am running dynamic ads, there is copy AND an image on those platforms. This diminishes the value of my data, and I have to dig a little deeper to figure out what combination of Ad image and copy are working best. **What problems is Triple Whale solving and how is that benefiting you?** Getting a better sense if my ad dollars are being spent wisely. It's supporting us in increasing our ROAs. And it is saving us time in finding this data! ### 20. A must-have attribution tool + dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Adnan S. | Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** The Triple Pixel is a must-have if you care about your ad performance post-iOS 14. I don't make any decisions regarding ads without checking the data on Triple Whale. Also, the dashboard, in general, is essential to our business. Love having all the metrics and KPIs we care about in one place, and the added bonus of having them easily accessible on a mobile app is so convenient too. The Triple Whale community on Slack is also an awesome place to chat with people in ecom, ask questions, pick people's brains, and get a reading on current trends and best practices. **What do you dislike about Triple Whale?** The one thing about Triple Whale that is both a pro and a con, is that they are building in public, and sometimes I feel like they roll out new features a bit "half-baked". I think the 'pro' is that they do this to get the community of users involved in beta-testing and building the feature exactly as they'd want it, but ultimately what happens is that you get excited about a new feature announcement, and then you try to use it and find that it's not really useable and either has a good amount of the functionality/useability missing. **What problems is Triple Whale solving and how is that benefiting you?** - Ad attribution - Tracking general performance and profitablity ### 21. Great early experiencing using TW to manage / centralize all of my ad spend metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Rob G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Super easy way to keep track of all of my ad spend across amazon, tiktok, meta, and google. All of the information is updated every 15 minutes or so, which is fast enough to get effective, actionable metrics. **What do you dislike about Triple Whale?** It can take a decent amount of time for the APIs for Amazon and TikTok to reflect the correct ad and revenue metrics. I would also like to be able to see revenue breakdown by product for my amazon products. **What problems is Triple Whale solving and how is that benefiting you?** Managing all of my different accounts across amazon, tiktok, facebook / meta, google, youtube, etc. All of the revenue and ad spend information is pulled form the APIs from these platforms and makes it easy to analyze. ### 22. The most digestible analytics platform we have used. **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** I like how easy it is to build and understand our data. They have integrations with most marketing apps to help us understand the big picture of our business. The marketing attribution is most valuable. We can understand First Click, Last Click, and somewhere in between among our marketing channels. I have more confidence in increasing marketing budgets, knowing how each channel drives people to the site, especially those channels converting traffic to customers. **What do you dislike about Triple Whale?** Triple Whale is just marketing and sales focused. It would be nice to add other datda from Operational Data (from ERP) to Returns, Customer Support, and more. That would be an excellent opportunity for TW to see a more accurate overview of our business. **What problems is Triple Whale solving and how is that benefiting you?** How much to spend between marketing channels. We have more confidence on which channels are driving awareness, consideration, and conversion. We also have visibility on customer lifetime value, what product have the highest LTV, what products drive the most profit, and more. ### 23. great for unleashing acquisitions insights about your ecom store **Rating:** 5.0/5.0 stars **Reviewed by:** Guido H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** It's so easy to set up, you literally press 3-4 buttons, add the UTMs to your facebook ads and boom... you have an entire business intelligence at your service. You can understand marketing so much better with it. And also, it's very cheap. It's just a great product. **What do you dislike about Triple Whale?** It's only available through Shopify, and not for other the other major CMS like Woocommerce, Drupal or Magento. That's the only thing that comes to mind. **What problems is Triple Whale solving and how is that benefiting you?** Attribution. It's very easy to find out where (and how) your customers found about your store, and comparing different marketing channels is also very easy. You can see how much revenue is attributed to Facebook, Google, Tik Tok, etc. ### 24. Triple Whale is a game changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Triple Whale?** It has helped make decision making that much clearer. In an industry where purchase journeys can take anywhere from 1 week to 12 weeks, along with both online and offline touch points, understanding value is extremely difficult. However, Triple Whale really simplifies it all and displays stats in a view that mean you can make decisions in an instant. **What do you dislike about Triple Whale?** The fact that you can get so involved in the stats and results that it can completely absorb a day if you allowed it to. Hardly a dislike to be honest but working out the best cadence is a challenge. **What problems is Triple Whale solving and how is that benefiting you?** Grouping all of our data from multiple channels and providing data output that helps to make decisions simple and instant. It also displays assets from Meta etc in a very simple and easy to find view, often saving me a lot of time - particularly when channels like this are managed externally. ### 25. Triple Whale is the Best Attribution Tool Right Now **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Multiple attribution views, more reliable reporting, more unbiased, and post-purchase flow survey takes it to another level; the fact that the survey is free and can be set up instantly, and that we can tie answers to other attributions for even more accurate reporting is insane. We have gained new understandings of our customers and shattered old beliefs that were holding us back. The data has sent shockwaves through the company that is changing our model, no exaggeration. **What do you dislike about Triple Whale?** Honestly not much. There is one thing I wish TW had and I can't find it anywhere else, but when it shows the customer journeys, you can't see the average number of days from first visit till purchase. It'll tell you the average days between a visit from Google and seeing a Facebook ad or getting an email, but you can't click on Purchase and just see how many days between each of those. **What problems is Triple Whale solving and how is that benefiting you?** Attribution is tricky as we all know, and it's hard to trust any one source, plus the fact that they all conflict only decreases trust. Triple Whale seems most reliable, in part because you have multiple Attribution views in one place. And being able to connect our post-purchase survey to attribution is phenomenal. See previous comments about it's changed our very business model ### 26. Game changer for approaching data differently **Rating:** 4.5/5.0 stars **Reviewed by:** Brien K. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** • Ease of Use/simplicity of the dashboard: Since onboarding Triple Whale I held one training session with my executive team, the board and our investors. They understood it immediately, use it on a daily basis (the slack updates are great too), and it has eliminated so many one off ad hoc analytics requests for myself and my team • More accurate attribution: For a long time Meta/Google had gotten away with an overreporting of performance, and on the flip side, something like Tiktok has too narrow of an attribution window to really understand the performance. Having triple whale ingest data from all these sources, help us better understand multi touch and our customer journey better, has given new light into how we think about performance and budgeting across our performance channels • LTV:CAC clarity: Our business is unique in that there is a ton of below the line spending and channel dynamics at play across our acquisition channels, so a true LTV:CAC number is hard for us to get to. Through the TW integration, we may not have full visibility down to unit economics or other incentives, but because it takes into account all our spends and inputs, we are now able to incorporate this key metric back into our KPIs **What do you dislike about Triple Whale?** Batching of influencers: We have a huge roster across multiple platforms (some may be only sponosored for instagram, others might be their entire handle) and there currently isnt a way to upload these in groups, and the resulting UTM link is Platform specific, so for an influencer to adequately remember and utilize these various links across 4-5 different platforms becomes unlikely. So while TW is still better than our existing reporting in GRIN it is not as effective as the rest of our spend channels On the snapshot view, CPA and LTV:CAC is calculated at the total customer level not based on spend, so you have to manually go into the ads channel and see how these metrics are performing independently of your retained set **What problems is Triple Whale solving and how is that benefiting you?** LTV:CAC Channel performance Cohort level LTV and Promo analysis Customer Jouney Sales Mix Also it relieves a lot of pressure from our senior leadership and our investors / board. Not everyone at our organization is data literate, so we chose triple whale over northbeam because of the quality of your visualizations. I still feel like some of the data granularity and presonalization of the data set is easier within Northbeam, but it would have been a bigger lift from a training perspective to get other people engaged on it. ### 27. Great for touching on all points of attribution. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** There's no denying that some updates have really skewed the ability to have a decent enough understanding of where some of our sales are coming from but by using both the inbuilt reporting and Triple Whale we have a lot more clarity. Not to mention all of their newer features such as lookalike audiences etc have been invaluable - We've been seeing success using these and don't look back! **What do you dislike about Triple Whale?** Sometimes we've seen some issues with data syncing either for the current day, or issues within a couple days of present. With that said, it's generally an easy fix of a manual sync, but it can still be a bit annoying from time to time. Overall the pro's greatly outway the cons. **What problems is Triple Whale solving and how is that benefiting you?** Clearer information surrounding attribution and which touchpoints the customer has had prior to completing the purchase. Triple Whale helps greatly with better understanding where our leads are coming from and what our customer journey looks like. ### 28. Very User Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triple Whale is very user-friendly and easy to navigate to find the data you need across multiple channels. Relevant channels like emails, ads, organic, etc are already broken down for you and when looking at the specific channel, you have the option to customize the table displaying the data to choose which metrics are most relevant for your needs. **What do you dislike about Triple Whale?** Some data we still notice discrepancies between platforms, for example, tracking ads, and differences in the reported metrics like revenue. Or with our emails/sms platforms about what revenue is attributed to which channel, for example, Triple Whale will attribute more revenue to the email that was sent out, but the platform will attribute more revenue to the SMS that was sent out. **What problems is Triple Whale solving and how is that benefiting you?** Clarity and useability. Sometimes we found with platforms like google analytics, it can be over complicated to get a relatively straightforward piece of data and Triple Whale provides a much more streamlined experience. ### 29. When the world needed them the most, Triple Whale came through. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triple Whale allowed us to combine two apps into one. Unit economic and profitability tracking with data/attribution to help us better understand marketing efficiency. With these two core functions, Triple Whale is easily the best tool to navigate business metrics and marketing efficiency. Every brand owner should at a BARE MINIMUM use their business metric dashboard to keep track of profitability. You'll be able to better understand your margins in REAL TIME, not just in Excel. **What do you dislike about Triple Whale?** The only thing I did not like at one point is I felt they were trying to build too many products into their tool (finance, AI creative, etc). That's what makes them special though they continue to innovate and improve. What makes them special though is being able to use unit economics and marketing data to help a business owner BETTER understand his/her business. **What problems is Triple Whale solving and how is that benefiting you?** Overall business efficiency. In one glance you can see how much profit you're making and how much you're spending. You can see where revenue is coming from and what levers to pull (to improve efficiency) based on that data. This is exactly what you need for an eCom business owner. ### 30. Triple Whale User Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** I like the intra day data loads quickly and the UI. It makes things very easy to see what's performing from a channel perspective. I like how the team is accessible when there are issues. I like how I can see the actual purchases of the people each day which is a cool feature. Being able to see different attribution models also really helps me and my team optimize and help our clients. **What do you dislike about Triple Whale?** I'm not able to look at different sublevels of campaign, ad set and ad. I can only look at campaign and if I wanted to look at the ad set level I have to click in. Also, I'm not a big fan of the export feature. Revenue numbers are off a lot of time with view through attribution. If we can ensure that's fixed moving forward that will save my team a lot of time. Load time for higher spending accounts also is something I think can be fixed! **What problems is Triple Whale solving and how is that benefiting you?** It's helping me understand where we should put our paid media dollars from a channel perspective. It helps me also optimize dollars for my clients and give them data backed recommendations. It also helps me work with my creative team to ensure we're iterating off of the top performing creative. A lot of our clients use Triple Whale as their source of truth. ### 31. Triplewhale is a great platform for measuring attribution and making data-driven decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Carlos Andrés B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** One of the things I love about Triplewhale is their product analysis, cohorts, and product bundling features. The product analysis helps us understand how our app is performing in the market and identify areas for improvement. The cohorts feature allows us to track user behavior and engagement over time, which has been incredibly helpful in optimizing our retention and engagement strategies. The product bundling feature is also great because it enables us to bundle our app with other related apps and offer users a more comprehensive experience. This has helped us increase our user base and generate more revenue. Overall, Triplewhale is a fantastic platform for any mobile app developer or publisher looking to optimize their product and increase user engagement. The product analysis, cohorts, and product bundling features are just a few examples of the many powerful tools available through Triplewhale, and I highly recommend giving it a try. **What do you dislike about Triple Whale?** While I've had a great experience with Triplewhale overall, one thing that I dislike is that the platform can be a bit expensive for certain e-commerce businesses, especially if you're trying to use it in third-party countries. The cost can add up quickly, which can be a barrier for some smaller businesses or startups. However, despite the cost, I still believe that Triplewhale is an excellent platform for mobile app developers and publishers looking to optimize their user acquisition and retention strategies. The data-driven approach and powerful tools available through Triplewhale can make a big difference in the success of your app, and the support from their team of experts is invaluable. Overall, if cost is a concern, it may be worth considering alternative options, but if you're willing to invest in a high-quality mobile marketing platform, I highly recommend giving Triplewhale a try. **What problems is Triple Whale solving and how is that benefiting you?** riplewhale is an excellent platform for mobile app developers and publishers looking to optimize their user acquisition and retention strategies. The data and insights provided by Triplewhale are very effective in helping make informed decisions about marketing campaigns, and the platform's other features, such as product analysis and cohorts, are also very powerful. While there is a learning curve to using Triplewhale effectively, the platform's team of experts is always available to provide support and guidance. Their commitment to a data-driven approach means that we can be confident in the decisions we make. Overall, I highly recommend Triplewhale to anyone looking to improve their mobile app marketing strategies and grow their user base. The platform's effectiveness in making data-driven decisions is a big part of why I continue to use it, and I believe it can make a big difference in the success of your mobile app. ### 32. Practical analytics and a lot more in one package **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Initially the best thing about using triple whale is the visualisation you can get across your whole marketing funnel through the triple pixel. You can see the role every channel plays in your funnel, and it really helps with budget allocation. After that the range of additional features are incredible value and a big time save in a small team. **What do you dislike about Triple Whale?** The platform is easy to use, but one gap I think there is related to pattern recognition. If there was a way to tell me that ads that feature product A have all performed very well in the last 30 days, or ads showing product B have a lower roas than product C, it would be a very useful addition. **What problems is Triple Whale solving and how is that benefiting you?** True (or as close as you can get to it) attribution digitally. We can see the whole funnel clearly. As performance at a visual glance. Clear, actionable data for the whole team. ### 33. TripleWhale Is a Source of Truth for Marketing teams **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** TripleWhale makes it easy to see the impact of your marketing campaigns. It also uses AI to deliver clear reporting that is essential to explaining to people outside marketing what is happening and what can be done about it. That is a fantastic tool. **What do you dislike about Triple Whale?** It would be great to have some more advanced attribution offerings. For example, if promo codes are only run on certain channels, it would be very helpful if purchases with that code were tracked back to the attribution---otherwise we have unattributed sales or wrongly attributed sales with a channel specific promo code. Additionally, it would be great if Triple Whale would not default to attribution for channels that didn't have ad spend--we toggle some channels on and off and it would be good to see those being attributed organically to the channel. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale helps me understand which channels are the primary drivers of performance. Additionally, it helps me to see which channels are driving the best KPIs, such as the highest AOV. ### 34. Secondhandedly the best platform for cross-channel attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** I love TripleWhale's evolving, easy-to-use platform. Depending on which package you choose, you have the option to view not only the Triple Pixel insights, but what creative is driving profitable results from Meta and other social media platforms. If you like looking at day-to-day metrics, this is the platform for you. It amalgamates the data for you so you don't have to create spreadsheets and use Supermetrics. I wish all my clients used TW **What do you dislike about Triple Whale?** TripleWhale is limited to Shopify stores only. Would love to see integrations with WooCommerce and BigCommerce stores. In addition, it would be great if one could use it for lead gen clients / non-ecommerce. The price of this product is also on the high side, and would recommend to stores that are making $150K+ in sales a month to be worth the investment. **What problems is Triple Whale solving and how is that benefiting you?** As an agency, it benefits me immensely. It allows me to view cross-channel attribution from Google to Meta, and make key optimization decisions in the ad platforms themselves. ### 35. Promising platform with bugs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** I like that the team seems to be responsive to requests, and that they're constantly adding new features and improving others. The attribution seems solid but other areas are lacking. **What do you dislike about Triple Whale?** On several occasions I have raised issues to Triple Whale about specific problems that are business critical, not just to us, but to a significant portion of business owners, and they have done little to solve these. Initially there were issues with adding product COGS via CSV. the functionality simply didn't work and I spoke to AJ about this a fair few times. I was told it was being looked at but after months it was never fixed. i actually left TW because of this and then came back later after Pixel was added. More recently I've spoken about permissions and filtering for P&L reasons. It all seems to get kicked down the road. **What problems is Triple Whale solving and how is that benefiting you?** Being able to attribute in an agnostic way, where the incentives are aligned and the data is visible and could be checked by us via looking at path to conversion data. ### 36. An excellent resource for attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy H. | Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triple Whale has been a key resource for us in tracking attribution. With iOS 14 and now upcoming iOS 16.4, this is a great tool to be able to see where revenue is coming from, track ROAS across platform and globally, see insights on creative assets, dive into the customer acquisition journey, and so much more. We use the insights every day. **What do you dislike about Triple Whale?** It is hard to state dislikes but if I could add something then it would be the lack of tracking on organic content. It is easy to see where traffic comes from but not necessarily where it goes, as in what content is driving organic traffic. Is it a specific product or blog posts or what? I'd like to see more focus on what content is driving revenue eventually. **What problems is Triple Whale solving and how is that benefiting you?** Primarily solves the attribution conundrum. We use it to figure out where revenue is coming from but also helps us to see cohorts and customer flow into making a purchase. ### 37. Perfect for the post IOS14 era **Rating:** 5.0/5.0 stars **Reviewed by:** Samuel T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** It makes reporting with clients a million times easier. The fact it pulls data from Meta, Google and Klaviyo allows you to reconcile all the different platforms and get a really good picture of what is working and what isn't **What do you dislike about Triple Whale?** At some points have had inconsistencies with the pixel stats but this can always be accounted for and isn't too much of an issue. Systems are updated regularly so feel confident I am getting the right data **What problems is Triple Whale solving and how is that benefiting you?** When advertising on multiple platforms can be really difficult to understand what is working and what isn't but this gives a really good picture. When selling consumable goods the lifetime value analysis is particularly useful ### 38. THE tool for Shopify eCommerce Brands **Rating:** 5.0/5.0 stars **Reviewed by:** Matt S. | Growth Hacker | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The ability to see mutually exclusive performance enhanced by TripleWhale's AI tools is invaluable for our business. We now not only see what ad platform but which exact ads are resulting in orders & what these exact customers purchased. **What do you dislike about Triple Whale?** The cost is a bit on the higher side, but with more and more features being at with no cost increases, this is becoming less and less of a negative factor. Excited to see what comes next! **What problems is Triple Whale solving and how is that benefiting you?** I can see all my different sources of truth )GA, Shopify, Facebook Ads, Google Ads, TikTok, etc.) all in one place for reporting purposes & also for truly understanding what is driving my eCommerce store's growth. ### 39. Amazing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** With this software, businesses can identify which marketing channels are driving the most conversions and allocate their resources accordingly. It also helps in understanding the customer's path to purchase, giving businesses a better understanding of the effectiveness of each touchpoint. In summary, digital marketing attribution software provides valuable insights that can help businesses make data-driven decisions and improve their marketing performance. **What do you dislike about Triple Whale?** Data privacy is a major concern when using digital marketing attribution software as it involves collecting and processing personal data. Additionally, the cost of the software can be high, making it inaccessible for smaller businesses. **What problems is Triple Whale solving and how is that benefiting you?** Facebook attribution can be challenging due to the platform's complex algorithms and privacy policies, making it difficult to track the customer journey across various touchpoints accurately. Additionally, there can be discrepancies in attribution data due to Facebook's attribution window, which can lead to inaccurate reporting and optimization decisions. Triple whale helps resolve this. ### 40. Triple Whale an All in one tool for E-commerce **Rating:** 4.0/5.0 stars **Reviewed by:** Nino T. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** I like how Triple Whale consolidates important Metrics from different platforms like Shopify, FB Ads, and Google Ads. We can see the data in just one glance and you can also choose which data that you want to see. **What do you dislike about Triple Whale?** Based on our experience, there were times when the data lags and we cannot see real-time reporting. Also, there is no option to integrate Triple Whale with Amazon. **What problems is Triple Whale solving and how is that benefiting you?** Before we manually download all of the data that we want to see and put it in a spreadsheet. But with Triple Whale it is automated and we don't need to do manual encoding of data which saves a lot of time. ### 41. The clarity I've wanted for YEARS! **Rating:** 5.0/5.0 stars **Reviewed by:** Adam O. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Triple Whale?** All my data on one dashboard, clear attribution insights (and multiple ways to calculate attribution!), ongoing updates always bringing the HOT new features, and a customer support team that is helpful and informative. **What do you dislike about Triple Whale?** I wouldn't say I dislike anything about Triple Whale if I'm being completely honest. There is one integration that is missing, which I'd like to see in the future and that would be Microsoft Ads. **What problems is Triple Whale solving and how is that benefiting you?** The main reason we started using triple whale was to get clear attribution across our many channels. But it has grown into so much more than that. Seriously, if you need insight into your e-commerce business, this is the ultimate tool. ### 42. Great for those who aren't Data Savvy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Triple Whale?** I like that you're able to see the data you need, without all of the extra statistics that make it hard to see what data actually matters. I also love that you're able to customize your dashboard for the data that you need, and arrange the widgets in a way that makes things easier to digest. **What do you dislike about Triple Whale?** Not necessarily anything I've encountered, I am not a data person generally speaking but this makes it easier for me to actually understand and have a better sense of numbers. Overall as a creative, data and statistics aren't my favorite. **What problems is Triple Whale solving and how is that benefiting you?** It gives me all of the important data that I need in one platform, in a way that's easy digest and allows me to look in one dashboard as opposed to all of the different dashboards - like socials and shopify, etc. ### 43. Great additional insights if you put in the time **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** Triple Whale can help bring together analytics in one place to get a more holistic view of performance across multiple channels. Useful for analyzing collective performance and determining where to focus resources. **What do you dislike about Triple Whale?** Attribution has gotten much harder with iOS 14.5 - Triple Whale can only do so much to offset the visibility reduction due to Apple's introduced tracking changes. As good as it is, not possible to achieve 100% accuracy and there still is a bit of guesswork. We have found strangely that Triple Whale has reported higher conversions for platforms like Google than Google itself reports. We've found this quite odd because all the networks are incentivized to show as many conversions as possible. **What problems is Triple Whale solving and how is that benefiting you?** Bringing all analytics together in one place and offering multiple ways to dissect and arrange the data, which can vary depending on the product, goals and methods utilized in ads. ### 44. Needed in todays world of digital marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** Chris F. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Triple Whale?** It give you another layer of data that allows you to cross check and make more backed up decisions rather than just relying on the ads manager of what ever platform you are using. **What do you dislike about Triple Whale?** I wouldn't say it's a dislike now but there is a big learning curve at the start and you have to have a good knowledge of eccomerce for you to use the max benefits of triple whale. I still don't use all the features it has. **What problems is Triple Whale solving and how is that benefiting you?** Right now it's allowing me to get more accurate attribution that then allows me to make more informed decisions around optimising ads along with scaling spend in the right areas. ### 45. Gets the Job Done **Rating:** 4.5/5.0 stars **Reviewed by:** Mitch S. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** TripleWhale is simple to use, reliable and not overly expensive. We are able to create custom metrics that show us what we need in real-time. **What do you dislike about Triple Whale?** Some features and data fixes are only able to be performed by Triple Whale support. However, the support team is usually responsive and helpful. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale brings together all of our e-commerce inputs like Google and Facebook Ad Spend, and Shopify data then we are able to perform calculations on that data. We lean heavily on profit per order as an e-commerce metric that brings in all of our costs and to give us an idea of how profitable we are on a given day. ### 46. One Stop Shop for Ecom Metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Gabe H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** The dashboards Triple Whale provides allow us to get a quick pulse check on how things are going in a way that would previously have us logging into at least 5 different spots. **What do you dislike about Triple Whale?** Triple Whale is growing and has many more features gated by multiple subscriptions, and bundling them all can get pricey. There aren't any trials of those features, so it is challenging to understand what value they'd provide against the cost. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale gives us important ecommerce metrics from our store and our advertising platforms to allow us to combine our overall marketing and ecommerce picture and make informed decisions based off the data. ### 47. Best tool for ecommerce owners **Rating:** 5.0/5.0 stars **Reviewed by:** Frederic J. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Triple Whale?** I love how the platfrom aggregates all of the data into one easy to read dashboard. As an agency owner we need to quickly access all of our clients data in order to make the best decisions for the brand. **What do you dislike about Triple Whale?** Sometimes it doesn't integrate with other 3rd party platforms and we need to manually push the data into triple whale, but I think they're working on a lot of those fixes **What problems is Triple Whale solving and how is that benefiting you?** trippple whale helps with the aggregation of data for our clients ecommerce stores. Most times our clients have multiple acquisition channels and the platform helps us read all of the data in one place ### 48. Growth marketers are 10x more productive w/ Triple Whale **Rating:** 5.0/5.0 stars **Reviewed by:** Ben G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** Creative Cockpit is the most valuable growth opportunity of Triple Whale. To have the availability to analyze key metrics like LC-ROAS, NCCPA, NC in real time has changed our ability to communicate decision making to key stakeholders. **What do you dislike about Triple Whale?** There are very few downsides to TW. If I had to make a comment, I don't believe the AI creative suite is currently useable for brands. I probably wouldn't have launched it until you had plenty more customisability. **What problems is Triple Whale solving and how is that benefiting you?** Attribution is the primary problem TW helps us solve. The secondary benefit is that we are able to communicate attribution across secondary layers, like NCPA, MER,aMER, profit/loss, Creative-based AOV in real-time. ### 49. Triple Whale solved our attribution issues! **Rating:** 4.5/5.0 stars **Reviewed by:** Scott B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** Its ability to sync not only with our acquisition channel but also our retention channel. Email, SMS, Facebook, Google, everything in 1 dashboard and super easy! **What do you dislike about Triple Whale?** I'd like to see a bit more on the LTV data, perhaps having a weekly or 30 day window. To see the effects or campaigns such as Free+Shipping (hoping for a second order in under 30 days). **What problems is Triple Whale solving and how is that benefiting you?** We often see platform data over-reporting and we also often see Google Analytics under reporting (last click) Triple whale is that perfect tool in the toolbox to look at the data through different lenses and get a better idea of actual results. ### 50. Made reporting on multiple ad platforms quick, easy and clear! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** I like the ads pixel dashboard where I can see all of my ad platforms quickly including spend, ROAS and other KPIs such as CPMs and CTR. I also love the creative cockpit where I can see how my creatives are stacking up against one another in a glance. **What do you dislike about Triple Whale?** I wish Bing was included so that I could see all my digital ads ROAS totaled up for me. That's the only one I'm missing right now. I also wish that it included Pinterest in the creative cockpit and metrics like outbound CTR on Facebook. Also wish there was CVR by ad in the creative cockpit. **What problems is Triple Whale solving and how is that benefiting you?** Time spent on reporting and also optimizing with the best information in front of me all at once. I would have to hop between platforms and GA before and now I can drill down to the numbers all at once. ## Triple Whale Discussions - [What is Triple Whale used for?](https://www.g2.com/discussions/what-is-triple-whale-used-for) - [How to get Correct Google Shopping Search Term Attribution](https://www.g2.com/discussions/how-to-get-correct-google-shopping-search-term-attribution) - 1 upvote - [View Triple Whale pricing details and edition comparison](https://www.g2.com/products/triple-whale/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+03%3A28%3A52+-0500&secure%5Bsession_id%5D=6bd3fc43-1476-456b-860a-a85396f3e467&secure%5Btoken%5D=1527bba9ec90b266409433d4629ed9dd61cec4564fb24c8a95c689cc7c6fbd2b&format=llm_user) ## Triple Whale Integrations - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [AppLovin Exchange](https://www.g2.com/products/applovin-exchange/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Fairing](https://www.g2.com/products/fairing/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Gorgias](https://www.g2.com/products/gorgias/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) - [Okendo](https://www.g2.com/products/okendo/reviews) - [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) - [Realize](https://www.g2.com/products/taboola-realize/reviews) - [Recharge Subscriptions](https://www.g2.com/products/recharge-subscriptions/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - [ShipBob](https://www.g2.com/products/shipbob/reviews) - [ShipStation](https://www.g2.com/products/shipstation/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Skio](https://www.g2.com/products/skio-skio/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Stripe Billing](https://www.g2.com/products/stripe-billing/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [X](https://www.g2.com/products/x/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) ## Triple Whale Features **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Custom Attribution **Development ** - Pre-built Connectors - Custom Connectors **Data Management** - Data Types - Consolidation - Cleansing **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Administration** - Data Storage - A/B Testing - Integrations **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Management ** - Reporting and Analytics - Data Mapping **Analytics** - Forecasting - KPIs - Dashboards - Integration **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integration Options** - Accounting Systems - CRM and Marketing Automation Systems **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Platform Additional Functionality** - Cloud **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retail Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Integration ** - Marketplace - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Triple Whale Alternatives - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,208 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews)