TransLucid is a company specializing in sustainable design solutions, particularly within the pharmaceutical sector. Their flagship product, MORPHEUS, is an advanced Eco-Design tool that enables businesses to evaluate and optimize their products' environmental performance throughout the entire lifecycle. By integrating cutting-edge features, MORPHEUS empowers organizations to make strategic decisions that balance environmental responsibility with profitability, thereby enhancing both sustainability and business success. Key Features and Functionality: - Multicriteria Eco-Design: Assess various design alternatives using standardized Life-Cycle Assessment (LCA methodologies to compare environmental impacts effectively. - Eco-Design Key Performance Indicators (KPIs: Monitor and track the sustainability performance of designs, aligning with specific sustainable development objectives. - Supply Chain Optimization: Utilize Sankey diagrams to visualize material flows, environmental contributions, and economic impacts within the product value chain, facilitating informed decision-making. - Prospective Analysis: Identify and implement new technologies that reduce environmental impacts, minimize risks, and maximize business value over the product's lifecycle. - Pareto Fronts: Employ multi-criteria optimization to find optimal trade-offs between economic growth and environmental sustainability tailored to the business model. - Marginal Abatement Cost Curve (MACC: Evaluate the cost-effectiveness of various sustainability initiatives to prioritize actions that deliver maximum impact with minimal expenditure. - Supply Chain Risk Management: Gain end-to-end visibility and implement proactive mitigation strategies to ensure resilience, compliance, and sustainability across the entire supply chain. Primary Value and Problem Solved: MORPHEUS addresses the critical need for sustainable product design by providing a comprehensive platform that integrates environmental assessments with economic considerations. It enables businesses, especially in the pharmaceutical sector, to make data-driven decisions that enhance product sustainability without compromising profitability. By offering tools for evaluating design alternatives, optimizing supply chains, and managing risks, MORPHEUS helps organizations reduce their ecological footprint, comply with regulatory standards, and achieve long-term business success.