--- title: TikTok Ads Reviews meta_title: 'TikTok Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 144 reviews by the users' company size, role or industry to find out how TikTok Ads works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 144 scale: '5' date_modified: '2026-07-28' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # TikTok Ads Reviews **Vendor:** TikTok **Category:** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) **Average Rating:** 4.2/5.0 **Total Reviews:** 144 ## About TikTok Ads TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size. ## TikTok Ads Pros & Cons **What users like:** - Users praise TikTok Ads for its **ease of use** , making video creation and promotion simple and enjoyable. (6 reviews) - Users love TikTok Ads for their **exceptional audience reach** , enabling impactful engagement with younger demographics through creative content. (4 reviews) - Users appreciate the **natural blending of ads** with content, enhancing engagement and storytelling for brands. (4 reviews) - Users appreciate the **seamless integration** of TikTok Ads into the user experience, boosting engagement and brand reach. (3 reviews) - Users value the **easy-to-view analytics** of TikTok Ads, enhancing their ability to track and optimize campaign performance. (3 reviews) - Users love the **high-quality engaging content** TikTok Ads provides, effectively promoting products and services creatively. (3 reviews) - Creative Freedom (3 reviews) - Creativity (3 reviews) - Users value the **intuitive design** of TikTok Ads, enhancing their marketing efforts with seamless campaign execution. (3 reviews) - Users appreciate the **ease of use and integration** of TikTok Ads, effectively reaching younger audiences with its features. (3 reviews) **What users dislike:** - Users are frustrated by the **long review duration** and delayed spending of TikTok Ads campaigns, impacting planning. (2 reviews) - Users express frustration over **limited targeting options** in TikTok Ads, impacting their advertising effectiveness and strategy. (2 reviews) - Users find the **limited targeting options** on TikTok Ads frustrating compared to more flexible platforms like Facebook and Instagram. (2 reviews) - Users struggle with the **steep learning curve** and inconsistent performance of TikTok Ads, affecting their overall experience. (2 reviews) - Users are frustrated by **algorithm limitations** that lead to repetitive content and excessive ads, impacting their experience. (1 reviews) - Dashboard Issues (1 reviews) - Difficult Learning (1 reviews) - Users desire more **detailed reporting** from TikTok Ads to better understand ad performance and placement. (1 reviews) - Users face **ineffective advertising** , with repetitive content and excessive ads making the experience frustrating and time-consuming. (1 reviews) - Learning Curve (1 reviews) ## TikTok Ads Reviews ### 1. one of the best places to promote your product **Rating:** 5.0/5.0 stars **Reviewed by:** Youssef K. | Q, Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2022 **What do you like best about TikTok Ads?** simply because most of the world now are using this platform, if you want to get to the biggest audience, then this is the right channel **What do you dislike about TikTok Ads?** I haven't encountered anything yet to dislike honestly **What problems is TikTok Ads solving and how is that benefiting you?** the amazing features you can use to edit your post and utilize it to show your product in the best version ### 2. TikTok ads are a must **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2022 **What do you like best about TikTok Ads?** tiktok ads have a month the best CPMs in paid ads **What do you dislike about TikTok Ads?** they are not the most efficient in terms of CPA and require investments in creative **What problems is TikTok Ads solving and how is that benefiting you?** Allows us to diversify social media marketing advertising efforts and drive more quality traffic ### 3. TikTok Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Tori F. | Paid Media and Analytics Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2021 **What do you like best about TikTok Ads?** I think TikTok is excellent for brand visibility and awareness. Videos perform better than static images. There is great targeting capabilities. **What do you dislike about TikTok Ads?** Nothing. I think it's a very new and upcoming platform. I do wish there was more data for appropriate benchmarks on TikTok. **Recommendations to others considering TikTok Ads:** I think marketers should be taking advantage of this new digital channel. **What problems is TikTok Ads solving and how is that benefiting you?** We are able to help our client's get more visibility and awareness. ### 4. TikTok ads review **Rating:** 4.5/5.0 stars **Reviewed by:** Olena K. | Performance Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2021 ### 5. Tik Tok Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2021 **What do you like best about TikTok Ads?** I like the tik Tok ads because they have a higher demographic reach than most social media platforms **What do you dislike about TikTok Ads?** Nothing at all. The mechanics of the app are pretty easy to maneuver around with. Everything is pretty much set in stone as far as making videos, editing, and adding music. **Recommendations to others considering TikTok Ads:** Use it for promotional reasons. Posting consistently helps so much. **What problems is TikTok Ads solving and how is that benefiting you?** The problem I'm having is reaching other audience. I have realized the benefits of using the app generates a lot more followers than any other social media app I've used. ### 6. Tik tik ads review **Rating:** 5.0/5.0 stars **Reviewed by:** Devasheesh S. | Senior Associate Quality Control, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2022 **What do you like best about TikTok Ads?** Application is fast and has not so lagging issue. **What do you dislike about TikTok Ads?** Intermittently crashing, freezing or video non working **Recommendations to others considering TikTok Ads:** Before using clear cache for smooth usage **What problems is TikTok Ads solving and how is that benefiting you?** It is a good short video creation application and one can get a platform to showcase talent. ### 7. Tiktok Business User **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas M. | Credit Controller, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2021 **What do you like best about TikTok Ads?** Toktok is becoming the leading social media platform with more than a billion downloads, this broadens my audience with an option to select and target my niche market. **What do you dislike about TikTok Ads?** Inability to do retargeting and showing the product to people that have made impressions **What problems is TikTok Ads solving and how is that benefiting you?** Tiktok allows me to run ads according to my budget, I can also harsh tag the keywords so that the ads appear to the preferred audience. It's a cost-effective ads solution with options for pictures, video, and lots of inbuilt interesting editing features. ### 8. Tik Tok Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie A. | Student, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2020 **What do you like best about TikTok Ads?** I like how 9 times out of 10 the tik tok ads that I see are sponsoring the most recent and relatable trends and products customized to my feed. **What do you dislike about TikTok Ads?** Sometimes the TikTok ads are way too long to watch **Recommendations to others considering TikTok Ads:** Just enjoy the ads whenever possible. They’re considerably designed to your needs or interests **What problems is TikTok Ads solving and how is that benefiting you?** The benefits I have realized are that you get to see the current trends on products and services quickly. ### 9. Good for advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Renae V. | Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about TikTok Ads?** Needed to advertise on TikTok, and they made it easy for self-service ads **What do you dislike about TikTok Ads?** Targeting options are limited. I'm glad they have opened it up slightly, but could use improvements **What problems is TikTok Ads solving and how is that benefiting you?** Advertising on TikTok ### 10. the best application for everyone and the easiest product promotion place **Rating:** 5.0/5.0 stars **Reviewed by:** Kuntari 1. | Freelance, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about TikTok Ads?** The stage is new and smooth simple to run crusades. You can execute changes by checking the exhibitions of your missions. The more unique and quality substance you make and the additional publicizing stages help your video turn into a web sensation and contact the focused on crowd. You can undoubtedly make a deal in item brand through Tiktok promotions **What do you dislike about TikTok Ads?** In the time that I have utilized the application, I have not had any issues with this product. since it has been exceptionally valuable in my distributions. **What problems is TikTok Ads solving and how is that benefiting you?** Through the inventiveness of making recordings of dance, cosmetics, cooking, drawing, craftsmanship, acting and others, I have had the option to advance the various items that we offer along these lines filling in the cutting edge market. ### 11. TikTok Ads allowed us to reach our younger demographic with ease! **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew F. | Digital Advertising Specialist, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2021 **What do you like best about TikTok Ads?** The quick setup of ad campaigns without much fuss. **What do you dislike about TikTok Ads?** The long list of restrictions and the limited targeting capabilities for campaigns. **What problems is TikTok Ads solving and how is that benefiting you?** Being able to deliver our client's music to younger demographics on the TikTok platform. ### 12. Everything you can imagine in one place. **Rating:** 5.0/5.0 stars **Reviewed by:** alex b. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2020 **What do you like best about TikTok Ads?** This is an application with which you can create a variety of videos quickly and easily. It has a variety of effects ranging from special effects, trends, happy holidays, newest, games, beauty. It also has filters for portraits, landscapes, food, among others. It has beautification options to smooth, contrast, bases, nose, lips, among others that can enhance your beauty. This software has a variety of content ranging from advertising to entertainment. **What do you dislike about TikTok Ads?** I have not had any kind of problem with the use of this application. **Recommendations to others considering TikTok Ads:** It is a very easy to use application, with which you can create a variety of content without problems. You can publish short videos that last second, editing it quickly with the different effects and filters that this software presents. This program allows you to broaden your horizons in the viral world. **What problems is TikTok Ads solving and how is that benefiting you?** This software has been of great benefit to my field of work since through this medium I have been able to reach a wider network of people who visit this application. Allowing the advertising of the designs and products that I work without any problem. It has also been very useful as it has provided me with a lot of entertainment in my spare time. ### 13. Advertising and entertainment close at hand. **Rating:** 5.0/5.0 stars **Reviewed by:** charles r. | graphic design , Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2020 **What do you like best about TikTok Ads?** Tik tok is a very easy and fast to use software that has a variety of elements to create your videos, these videos range from a duration of 15 seconds to 60 seconds, it presents a variety of effects, tones and designs with which you can make your videos they go viral. With this application you can also see and enjoy various content that will make you laugh, cry and even motivate you and make your publications go viral. **What do you dislike about TikTok Ads?** I have not presented any kind of problem since I use this application. **Recommendations to others considering TikTok Ads:** It is a very easy to use and fast application, with which you can create and spread your videos virally reaching a wide range of visitors to this site. It has many elements for creating and editing your videos. Besides, you can have entertainment in the palm of your hand. **What problems is TikTok Ads solving and how is that benefiting you?** This software has benefited me in my field of work since with it I have been able to reach a wide range of people who visit this software, allowing my videos to be more viral, thus helping with the publication of my designs and creations. It is very useful for the maximum dissemination of products and that at the same time it serves as good entertainment and fun to pass the time. ### 14. Amazing Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about TikTok Ads?** This software makes it extremely easy to create great campaigns. **What do you dislike about TikTok Ads?** In the beginning, it was a little difficult to set up campaigns. **What problems is TikTok Ads solving and how is that benefiting you?** We are solving the issue of not reaching enough of our audience. This software has helped tremendously. ### 15. The best app for everyone. **Rating:** 5.0/5.0 stars **Reviewed by:** Brenda z. | graphic design, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2020 **What do you like best about TikTok Ads?** It is very easy and fast to use. is a software used to watch videos, make them and publish them. With a diversity of content for all tastes, it presents the best entertainment and a variety of options to make your videos viral. **What do you dislike about TikTok Ads?** In the time that I have used the application, I have not had any problems with this software. since it has been very useful in my publications. **Recommendations to others considering TikTok Ads:** It is a very easy to use application. With which you can have fun and even promote an article or a company, it has a wide variety of elements that will make your publications more profitable. **What problems is TikTok Ads solving and how is that benefiting you?** This software has been very useful for me to advertise my designs and promote my company in another environment, being able to reach many viewers of this application. ### 16. Create, Edit and Upload Videoselfies. **Rating:** 5.0/5.0 stars **Reviewed by:** chelsea m. | GRAPHIC DESIGNER, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2020 **What do you like best about TikTok Ads?** The best app I've seen has a lot of content and the best thing is that every time you give your heart to some videos you get more, it has very good filters, some very fun games, and above all the creativity of people at the time of create your videos. **What do you dislike about TikTok Ads?** I would have liked them to add search engines for the section of videos that you liked and that you added to favorites. **Recommendations to others considering TikTok Ads:** ideal for creating, editing, and uploading 60-second music selfies, applying various effects and adding a music background, Artificial Intelligence functions, and includes eye-catching special effects, filters, and augmented reality features. **What problems is TikTok Ads solving and how is that benefiting you?** Through the creativity of making videos of dance, makeup, cooking, drawing, art, acting and others, I have been able to promote the different products that we offer thus growing in the modern market. ### 17. Spend time having fun **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2020 **What do you like best about TikTok Ads?** The format of the videos is short, 15-30 seconds. **What do you dislike about TikTok Ads?** The relationship with likes is not about sharing but about showing off. **Recommendations to others considering TikTok Ads:** Trying is always good to have an overview **What problems is TikTok Ads solving and how is that benefiting you?** Algorithm many people have interesting things to share but since they are not ranked or certified well we never see their success and yet it takes work for their videos ### 18. Advertising media in order to promote my different articles. **Rating:** 5.0/5.0 stars **Reviewed by:** madison s. | administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2020 **What do you like best about TikTok Ads?** I like it very much since there is a wide range of varied content being very funny and entertaining, with the possibility of creating different moments in the videos. **What do you dislike about TikTok Ads?** Every time I upload a video, there is a possibility that they will delete it since they say that I did not comply with the rules but I did not do anything wrong, and they do not tell me why they delete it. **Recommendations to others considering TikTok Ads:** It is a really good application that its function is to make 60 second videos where you can use all the creativity possible making videos for different purposes. **What problems is TikTok Ads solving and how is that benefiting you?** It has helped me to have a better distribution of my public announcements reaching a wide range of visits, thus making my products known and growing in the market. ### 19. Greaat for awareness, still needs to work on conversion campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2021 **What do you like best about TikTok Ads?** - Best tool to find younger audiences in today's world - Large reach **What do you dislike about TikTok Ads?** - Awareness campaigns have great performance but have not seen conversions from any campaign yet. TikTok needs to come ul with new formats thay will drive more traffic to the website and generate conversions **What problems is TikTok Ads solving and how is that benefiting you?** - Reaching a younger audience ### 20. Easier management of the advertisements **Rating:** 4.0/5.0 stars **Reviewed by:** Marc T. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2021 **What do you like best about TikTok Ads?** There are many useful features to optimize the campaigns. Even the translation features work very well and a lot of content can be adjusted automatically. The ads can be pre-planned for up to 1.5 years. **What do you dislike about TikTok Ads?** I can display certain ads only for a part of the target audience and the customization or implementation depending on the target audience doesn't always seem to work accurately for me. **What problems is TikTok Ads solving and how is that benefiting you?** Thanks to the tool, we can use our ads better and also see in the reports exactly the results depending on the campaign. We can reach our target groups better and drive more traffic to our homepage. The advertisements through TikTok are worth a lot for us, because we can reach a younger target group. ### 21. Easy management of the ad-campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Ivan S. | Advertising Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2021 **What do you like best about TikTok Ads?** We especially like the advertising campaign manager. Here we can perfectly customize each campaign individually to our needs. Furthermore, the reports are very accurate and the objective is met with our advertising initiatives. **What do you dislike about TikTok Ads?** We cannot be 100% sure that the desired target groups are always reached correctly by country. There are a few functions in the dashboard to adjust the target group, but improvements should be made here. **What problems is TikTok Ads solving and how is that benefiting you?** It helps us to create and manage our advertising campaigns. We use the platform to create and customize advertising posts. The tool offers a direct view of the finished campaign, so we can make changes quickly and see the finished result directly. ### 22. Advertising and entertainment at hand. **Rating:** 5.0/5.0 stars **Reviewed by:** tracy w. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about TikTok Ads?** It is an application with which you can create and view your own videos, in an entertaining, fast and easy way in which you can also make advertisements without any problem. It has a variety of elements with which you can modify and create your videos, making them more viral. **What do you dislike about TikTok Ads?** Since my beginning with the use of this software I have not had any problems. **Recommendations to others considering TikTok Ads:** It is very fast and easy to use software. in which you can have fun, entertain yourself and publish what you want without problems. **What problems is TikTok Ads solving and how is that benefiting you?** This application has helped me in my field to work for the creation and publicity of my line of designs and products, approaching a wide range of people who visit this software. being of great importance for the application of my future. ### 23. Useful service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2021 **What do you like best about TikTok Ads?** I like how easy it is to promote products. **What do you dislike about TikTok Ads?** I disklike how you can post the ad multiple times. **What problems is TikTok Ads solving and how is that benefiting you?** Solving customer outreach by having more people find my product. ### 24. Reaching the Tik Tok audience **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin A. | Co-Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2020 **What do you like best about TikTok Ads?** This new social platform makes others look like they are from the stone ages. This makes it easy to upload my ad and make it easy to use and customize. I find the content management tool really helps with wanting to change and look at the reach. Talking about the reach, the analytic tools are very powerful and it easy to make and transfer data. **What do you dislike about TikTok Ads?** The hardest part of tik tok ads is the pricing. We currently have to re-think our strategy and look at getting a positive Roi with the investment. We also found that it was hard to get the physical data of our returns into our tracking software of choice, so I would suggest looking up what software integrates well with tik tok ads. Finally, with everything political going on with Tik Tok the uncertainty is strong right now. **Recommendations to others considering TikTok Ads:** Know when going into TikTok Ads know that it could switch to something else in an instant. **What problems is TikTok Ads solving and how is that benefiting you?** We are reaching the younger demographics that were leaving Instagram and Facebook and Snapchat. We found the benefit of being about to get new customers with Tik Tok. ### 25. Best management of the advertisements **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle T. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2021 **What do you like best about TikTok Ads?** Very good is that very many functions are adjustable and there are many addons and widgets to design the ads. It is also possible to set and change the budget used per campaign individually. **What do you dislike about TikTok Ads?** Some ads are changed automatically and some content is not displayed correctly. **What problems is TikTok Ads solving and how is that benefiting you?** In the tool we can manage all our ads directly and save a lot of time in creating the posts we want to post on tiktok. ### 26. TikTok Ads - So Easy to Watch **Rating:** 4.0/5.0 stars **Reviewed by:** Amory T. | Program Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2020 **What do you like best about TikTok Ads?** TikTok ads are special because of their authenticity, you find yourself watching the full video before even realizing it's an ad. I love seeing my favorite influencers in the ads that I like. **What do you dislike about TikTok Ads?** I sometimes feel deceived or I see an ad too many times. There will be ads that I do not agree with and I find them to be inauthentic. The best ads show me something funny that I want to watch. Take for example an ad where I see lots of dancing and something that makes me laugh, and then i notice that it is an ad, I won't be disappointed that it is an ad because it still entertained me. **Recommendations to others considering TikTok Ads:** I think that the closest you can get to keeping your audience entertained will increase your chances of your ads being successful. You have to really go the extra mile with understanding your audience. If you want the younger generation to watch your ads make sure you are using the right influencers and really tapping into what they love. **What problems is TikTok Ads solving and how is that benefiting you?** We are solving the problem of users skipping over ads and not seeing them. It's a benefit to use an influencer in the ad because people are thirsty for more content from those influencers. When you see an ad with Charli D'amelio and you love watching her normal videos, you are going to pay more attention to this ad and watch what she is selling. ### 27. New platform to generate sales **Rating:** 4.5/5.0 stars **Reviewed by:** John B. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2020 **What do you like best about TikTok Ads?** The platform is new and smooth easy to run campaigns. You can implement changes by monitoring the performances of your campaigns. The more original and quality content you make and the more advertising platforms help your video go viral and reach the targeted audience. You can easily make a sale in clothing brand through Tiktok ads. **What do you dislike about TikTok Ads?** TikTok favors verified and old profiles more than new users. **Recommendations to others considering TikTok Ads:** If you are new to advertising and don't know where to start Tiktok is the only platform that can help you rate your brand as well as generate leads both in one shot. **What problems is TikTok Ads solving and how is that benefiting you?** Tiktok Ads benefits in more than one way first it helped me increase my credibility and brand value secondly advertising on Tiktok platforms help me make money and lead generation easily third not least is that my business accounts have some market value with the followers I received through advertising. ### 28. The new innovative way to advertise **Rating:** 4.0/5.0 stars **Reviewed by:** Prateek J. | Campus Ambassador, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2020 **What do you like best about TikTok Ads?** It is fun to use. Everyone can enjoy the ads and user video all the same.In terms of quality , it's not gonna disappoint you at all .Also to the features it has are quite useful for more attraction.It really a great platform for advertisement of any products. **What do you dislike about TikTok Ads?** I think it's not easy to use the app at all for the newcomer.The options are really complicated for some reason can't easily find it. **Recommendations to others considering TikTok Ads:** Yes i will definitely recommend everyone to use this .As from my personal experience it really is the best out there in the market for advertisement of products and engagement. **What problems is TikTok Ads solving and how is that benefiting you?** Promoting the esports teams through this because the engagement is good so it's ease for people to realise and acknowledge them. ### 29. Marketing campaigns for the mobile app **Rating:** 4.5/5.0 stars **Reviewed by:** Stefan B. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2020 **What do you like best about TikTok Ads?** I can modify our video advertisements very well - there are numerous functions to improve the advertising message. Our admin area is very clearly arranged, despite the countless functions. **What do you dislike about TikTok Ads?** Since it is a relatively new app, the support might be a bit overloaded. Inquiries regarding billing are answered with standard answers. **What problems is TikTok Ads solving and how is that benefiting you?** To be able to advertise effectively in the new social media account we have registered. We can gain many new customers and can customize our ads and select the desired target group. ### 30. The extension of your own reach through tiktok. **Rating:** 4.0/5.0 stars **Reviewed by:** Bastian K. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2020 **What do you like best about TikTok Ads?** there is a large selection of different advertisements that vary frequently. Often the same advertisements do not always appear, which leads to the variability of the entire program. In addition, many other competitors are represented there, which unfortunately will not make you stand out from the crowd. **What do you dislike about TikTok Ads?** unfortunately there are many advertisements for irrelevant products. Therefore, it is unfortunately also possible that the wrong target group receives the advertisement. Often two advertisements are also shown one after the other, but then also from a competitor before or after. **What problems is TikTok Ads solving and how is that benefiting you?** This program makes it possible to increase your reach at tiktok and thus reach a larger target group and sell more products. It is also possible that you can interact more with your own buyers. ### 31. A great way to reach Gen Z **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler S. | Social Media | Website Graphic UI | Email Marketing | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2020 **What do you like best about TikTok Ads?** I like that the platform is easy to implement ad content into the main flow of traffic, with good ad content you can very effectively reach your audience. **What do you dislike about TikTok Ads?** A trained TikTok user can recognize ad content quickly and VERY easily skip your information. There's also SKIP options on start up ads sadly. **Recommendations to others considering TikTok Ads:** Make sure you are experienced in creating SHORT and compelling video content or else this is NOT the advertising platform for you. You have just a couple of seconds to capture your market's attention. **What problems is TikTok Ads solving and how is that benefiting you?** A new medium that Gen Z uses frequently, TikTok is booming with traffic so it's yet another new channel to reach your potential customers. Great for product advertising (usually on the cheaper end) or even event promotion. ### 32. Great Design but can be challenging if you are used to FB/Google **Rating:** 3.5/5.0 stars **Reviewed by:** Varun B. | Marketing Managwr, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2020 **What do you like best about TikTok Ads?** Ease to setup campaigns, monitoring performance **What do you dislike about TikTok Ads?** Compared to Facebook/Google, slightly difficult to setup ads & replicate, identifying different creative dimensions for different platforms **What problems is TikTok Ads solving and how is that benefiting you?** We were looking to scale our digital acquisition campaigns, with a wide base for our Geo location, this seemed the perfect bet. We were able to deliver impressions at a fraction of main stream media networks with a decent performance attribution ### 33. TikTok Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2020 **What do you like best about TikTok Ads?** The mass reach on the younger demographic. We also like this platform because there are no other social platforms that stick so well with the younger demographic. **What do you dislike about TikTok Ads?** The disorganization of their team when executing campaigns. It my experience we receive multiple answers to one question, finding that we have different answers that don't align with each other. That caused mass difficulty when moving forward efficiently with the plan. **Recommendations to others considering TikTok Ads:** Jump on a call to clarify outstanding questions and get email receipts so everyone is tracking to the same deliverable and needs. **What problems is TikTok Ads solving and how is that benefiting you?** Solving the awareness play our brand has for this year. ### 34. Easy way to get your product out there. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2020 **What do you like best about TikTok Ads?** This product allows for you to get your product out to an audience of millions of users. It also allows for specific people may be more ept to see your product driving up sales as well. **What do you dislike about TikTok Ads?** It can get jumbled in the videos you the user may be seeing. The ability to place ads helps drive business but it can be hard to see from time to time especially when someone may be on there for a while. **What problems is TikTok Ads solving and how is that benefiting you?** This product allows for a demographic that may not be reached in typical fashion to have access to your products. It is a good product for the function it serves. ### 35. Great outlet for young outreach **Rating:** 4.0/5.0 stars **Reviewed by:** Michael S. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2020 **What do you like best about TikTok Ads?** Not necessarily the best for serious platforms but does give an outlet for serious PSA to an already technologically fluent populace. We were able to encourage a wide sort of public news and updates. **What do you dislike about TikTok Ads?** The seriousness of the content that proceeds to make claims disambiguation. Not a lot of fact checking either. **What problems is TikTok Ads solving and how is that benefiting you?** Public health outreach ### 36. TikTok Ads WORK **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2020 **What do you like best about TikTok Ads?** The TIkTok ads show ads that are relevant to me, seem like they work, and are relatable to my humor **What do you dislike about TikTok Ads?** I dislike that I can't skip ads that aren't relevant to me. **What problems is TikTok Ads solving and how is that benefiting you?** Connection and skill building. It is also the center of pop culture right now which makes it easier to connect to my students ### 37. Great Platform for Advertisers **Rating:** 2.5/5.0 stars **Reviewed by:** Somesh A. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2020 **What do you like best about TikTok Ads?** Ad Visibility, with low cost and connect to Creator **What do you dislike about TikTok Ads?** Pricing with payment option also, It's not that much to see insights **Recommendations to others considering TikTok Ads:** Great one but it was banned in India it was not that much good **What problems is TikTok Ads solving and how is that benefiting you?** Brand Awareness ### 38. New Age TikTok millennial experience **Rating:** 4.0/5.0 stars **Reviewed by:** Aashna B. | Content Producer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2020 **What do you like best about TikTok Ads?** The ease and reach to younger audiences. **What do you dislike about TikTok Ads?** The fact that it wouldn’t reach to a lot of adults **Recommendations to others considering TikTok Ads:** Use it keeping in mind your target audience **What problems is TikTok Ads solving and how is that benefiting you?** Access to a wider audience and cost efficiency ### 39. Various information, fun, and education **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2020 **What do you like best about TikTok Ads?** Easy to use, friendly, interactive, and dynamic **What do you dislike about TikTok Ads?** Inappropriate content could be restricted and foster vileness. **Recommendations to others considering TikTok Ads:** Restricting content inappropriate. No violence, no content that encourages aggression. Profile regulation with this kind of content. **What problems is TikTok Ads solving and how is that benefiting you?** Entertainment ### 40. The new shape of advertsing. **Rating:** 4.0/5.0 stars **Reviewed by:** Brenda H. | Graphic designer - UX/UI , Design, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about TikTok Ads?** Tik tok is fast, fun and easy to manage and insert the message into the users. The ads looks like user´s video! there is no limits! I love the sliding mode because the user can watch diverses content in a short time, so , the brands will sell from the platform correctly. Also, i think that the all images and ads created with this app, have a very good resolution, therefore they are more atractive for the consumers. **What do you dislike about TikTok Ads?** the logg in is very slow! if i forgot my password, the e mail reset doesn´t appear. i think that the interface is some confucious for inexpert users. I had searchig the options a lot of time. **Recommendations to others considering TikTok Ads:** Actually Tik Tok Is growing between tenagers and youg people, maybe in a pair of months ( or now) that app will be a good place where invest. **What problems is TikTok Ads solving and how is that benefiting you?** Im trying the app designing a new campain for a independent singer and her concerts, so in adittion to musical.ly we will viralize her songs and videos using the filters and tik tok options also we will segment the audience. ### 41. TikTok **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2020 **What do you like best about TikTok Ads?** I like the fact that you are able to reach a variety of people with simple ads. **What do you dislike about TikTok Ads?** What I dislike is the ad run time. It seems very timid. **What problems is TikTok Ads solving and how is that benefiting you?** Problems I am solving are product reach between consumer and business so that the business can acquire a broader customer base. ### 42. Tiktok sucks **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2020 **What do you like best about TikTok Ads?** There is nothing about these ads that entice me, they are all geared towards tiktokers who spend their lives making idiots of themselves. **What do you dislike about TikTok Ads?** I hate how aggressive they are and how they make me cringe everytime. **What problems is TikTok Ads solving and how is that benefiting you?** None....ever ### 43. They are a great tool for quick video **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2020 **What do you like best about TikTok Ads?** Best part about them is it’s quick information on a subject. Overall a great experience **What do you dislike about TikTok Ads?** I wish it was clearer and a little more hd **What problems is TikTok Ads solving and how is that benefiting you?** Quick. Delivery. ### 44. easy and simple to use **Rating:** 4.0/5.0 stars **Reviewed by:** happy s. | manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2019 **What do you like best about TikTok Ads?** tiktok ads are easy to use and a good platform for advertise your apps. results are very good and cost is very low. **What do you dislike about TikTok Ads?** in tiktok ads we have only limited options. **What problems is TikTok Ads solving and how is that benefiting you?** also ad reach and engagements options in ads. ## TikTok Ads Discussions - [Are TikTok ads effective?](https://www.g2.com/discussions/are-tiktok-ads-effective) - 3 comments, 1 upvote - [TikTokAds good job💯👍](https://www.g2.com/discussions/40272-tiktokads-good-job) - 1 comment, 1 upvote - [what is the best way for more views and followers??](https://www.g2.com/discussions/what-is-the-best-way-for-more-views-and-followers) - 3 comments, 1 upvote - [What is the best content for TikTok?](https://www.g2.com/discussions/what-is-the-best-content-for-tiktok) - 1 comment - [Can you advertise in TikTok?](https://www.g2.com/discussions/can-you-advertise-in-tiktok) - 1 comment - [View TikTok Ads pricing details and edition comparison](https://www.g2.com/products/tiktok-ads/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+15%3A33%3A44+-0500&secure%5Bsession_id%5D=27e003a1-7d6c-4379-8ae1-da2c9639ffd3&secure%5Btoken%5D=1e5aea36e2dee5c78b5025315e2def9aa98e2732563b87d23601bdf03b98f86e&format=llm_user) ## TikTok Ads Integrations - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ReportGarden](https://www.g2.com/products/reportgarden/reviews) ## TikTok Ads Features **Link Options** - Custom Links - Referral Link Generator - Smart Link **Platform Interoperability** - Close Ecosystem API **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top TikTok Ads Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews)