Thematic is extremely user friendly, which is why my company, MMGY Global, decided to parter with their team when we were selecting a software to help our client easily review consumer product data. Having very little experience reviewing large amounts of data, such as open ended user comments, Thematic and the team were able to help us easily digest product information in order to identify product issues and easily resolve them. The software also helped my company and client when it came to deciding what marketing messaging would most resonate with our clientele by pulling out key words from the reviews our customers were actually saying about our product. I would absolutely recommend Thematic and the team to anyone looking for a software that can quickly analyze large amounts of consumer data. Review collected by and hosted on G2.com.
Though the Thematic team did do a lot of the heavy lifting in the initial set-up, the client does need to do a lot of set-up work as well to train the software to pick-up on certain items you'll want to measure, such as branded words. However the software is extremely easy to navigate and the Thematic team is super helpful during the set-up process. Review collected by and hosted on G2.com.
Glad that we could help your team digest product comments. Agree that there was some amount of set-up to teach Thematic which product names meant the same thing.
While Thematic discovers most themes automatically (without the need labelling of data or training), it won't always know the specific branded terminology. For example, there might not be enough data to learn that "ps4 slim" is the same as "playstation 4 slimline".
Luckily, these can be easily added in our Themes & Concepts editors.
