Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Very user friendly and a great software to have!"
4/5
What do you like best about Thematic?

Thematic is extremely user friendly, which is why my company, MMGY Global, decided to parter with their team when we were selecting a software to help our client easily review consumer product data. Having very little experience reviewing large amounts of data, such as open ended user comments, Thematic and the team were able to help us easily digest product information in order to identify product issues and easily resolve them. The software also helped my company and client when it came to deciding what marketing messaging would most resonate with our clientele by pulling out key words from the reviews our customers were actually saying about our product. I would absolutely recommend Thematic and the team to anyone looking for a software that can quickly analyze large amounts of consumer data. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

Though the Thematic team did do a lot of the heavy lifting in the initial set-up, the client does need to do a lot of set-up work as well to train the software to pick-up on certain items you'll want to measure, such as branded words. However the software is extremely easy to navigate and the Thematic team is super helpful during the set-up process. Review collected by and hosted on G2.com.

Response from Alyona Medelyan of Thematic

Glad that we could help your team digest product comments. Agree that there was some amount of set-up to teach Thematic which product names meant the same thing.

While Thematic discovers most themes automatically (without the need labelling of data or training), it won't always know the specific branded terminology. For example, there might not be enough data to learn that "ps4 slim" is the same as "playstation 4 slimline".

Luckily, these can be easily added in our Themes & Concepts editors.

Verified User in Hospitality
AH
Verified User in Hospitality
Small-Business (50 or fewer emp.)
"Valuable Insights"
4.5/5
What do you like best about Thematic?

Thematic has been a great partner, in allowing our clients the opportunity to dig deeper into guest verbatims. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

Thematic has been a great partner, no downsides to mention at this time. Review collected by and hosted on G2.com.

Verified User in Industrial Automation
UI
Verified User in Industrial Automation
Enterprise (> 1000 emp.)
"Instant insights tied to NPS metrics."
5/5
What do you like best about Thematic?

The platform is easy to use and provides a method to measure the themes by volume, impact, and score. It allows you to drill down in each of the themes and see the comments related to the themes. The ability to see the changes overtime and related themes is very helpful in understanding the comments. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

The reporting capabilities could use some improvement. We find we often create our own reports and graphs vs using the ppt included in the tol. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Verified User in Internet
Enterprise (> 1000 emp.)
"AI + Human Touch to Improve Efficiency & Generate Deeper Insights"
4.5/5
What do you like best about Thematic?

Team is easy to work with - very responsive and open to feedback to customize the tool to our needs. Appreciate their willingness to partner on adjustments to their roadmap and to work through ways that our team can get even more out of our use of Thematic.

Quick and seamless upload process from taking our raw data and getting it into the portal in a digestible fashion so that teams can begin analysis. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

Initial codeframe set-up required a bit more time and input from my end than expected, but they have since streamlined the process and the time spent was a worthwhile investment in the long-term. Review collected by and hosted on G2.com.

Response from Alyona Medelyan of Thematic

Love the "AI + Human Touch" phrasing! Thanks so much for your input.

Verified User in Automotive
AA
Verified User in Automotive
Mid-Market (51-1000 emp.)
"Amazing software managed by great people"
5/5
What do you like best about Thematic?

How clever the algorithm is. Visualizations are meaningful and powerful. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

Not enough flexibility to make changes (e.g. filter management). Review collected by and hosted on G2.com.

Verified User in Telecommunications
IT
Verified User in Telecommunications
Enterprise (> 1000 emp.)
"Thematic Customer Feedback"
5/5
What do you like best about Thematic?

Thematic is a fantastic company to work with, very helpful and committed to support us in our endeavors to understand and derive insight from our customer feedback. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

The tooling does what i expect, we did have to iterate a little because we tried to over complicate our categories but with the teams support we ammended to make more simple and insightful Review collected by and hosted on G2.com.

Response from Alyona Medelyan of Thematic

Glad to hear that we helped you with your focus on drivers of NPS. And you are right, it's important to know both: positive and not so positive things to paint the full picture and help different departments in their work.

RS
Ronald S.
Insight Mapping and Detractor Management
Small-Business (50 or fewer emp.)
"Life saver"
5/5
What do you like best about Thematic?

Makes my job easy and provide great analysis that allows me to identify areas to focus on Review collected by and hosted on G2.com.

What do you dislike about Thematic?

Nothing that i could think of, since support listen to my needs and build around my requirement. Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
AC
Verified User in Commercial Real Estate
Enterprise (> 1000 emp.)
"Great Product and Customer Support"
5/5
What do you like best about Thematic?

The fact that they can work with small datasets. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

The product can be more user friendly for untrained users. Review collected by and hosted on G2.com.

Response from Alyona Medelyan of Thematic

Good point on user friendliness. It's tricky to make an analytics platform both easy and powerful and it's definitely a focus. Every month we are shipping improvements in this area.

Verified User in Real Estate
AR
Verified User in Real Estate
Mid-Market (51-1000 emp.)
"Helps organize responses and prioritize for actionable insights"
4.5/5
What do you like best about Thematic?

Provides impact of each theme/subtheme on rating/NPS Review collected by and hosted on G2.com.

What do you dislike about Thematic?

Unable to format a few things like adding fiscal quarters Review collected by and hosted on G2.com.

Ajantha S.
AS
Ajantha S.
Behavioral Research Practice Lead
Information Technology and Services
Mid-Market (51-1000 emp.)
"Smart product, outstanding team"
5/5
What do you like best about Thematic?

Thematic's is among the smarter NLP products I've used. The platform is fairly intuitive. I find the quantification of NPS categories - i.e. Impact Scores - particularly useful as it enables us to prioritize the areas of immediate attention on which to focus our limited resources. It also bears to call out that this team is outstanding. The swift nature of work has enabled us to get to more complex response calculations easily. They are an intellectually curious bunch. They test new things in the platform not just becauseI've raised an issue, but because they are genuinely keen on finding solutions that don't exist. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

As with any NLP platform, it takes a few tries to get the algorithm to classify feedback categories accurately. Instead of having to rely upon the Thematic team to do this for me, I'd like to have the ability to test/ play with categories myself. Review collected by and hosted on G2.com.