Jason B.
JB
Jason B.
Founder / Consultant
Mid-Market (51-1000 emp.)
"Powerful tool, easy to use, easy to get started..."
5/5
What do you like best about Thematic?

Thematic has been great to work with and incredibly responsive. They got us up and running quickly and held our hand every step of the way. Support and answers are an email away.

The tool is powerful and so easy to use. The interface is very intuitive and does a nice job visualizing data and trends. It’s really helped us figure out where to prioritize our efforts – and gives us the ability to see improvement over time. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

When it comes to implementing a theme strategy would have preferred a framework or guide that “teaches me how to fish” rather than an expert doing it for me. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Thematic review"
5/5
What do you like best about Thematic?

the data they have available enables us to really analyze customer processes Review collected by and hosted on G2.com.

What do you dislike about Thematic?

UI could be improved a bit in my opinion Review collected by and hosted on G2.com.

DM
Desmond M.
Chief Executive Officer
Small-Business (50 or fewer emp.)
"We selected Thematic and have not looked back!"
4.5/5
What do you like best about Thematic?

We selected Thematic to be our partner after reviewing and assessing multiple vendors and options over a 3 year period. Cost, value for money, accuracy, reliability, service and support were critical and on those points, Thematic delivers.

Nick, Nicholas and Alyona have been there when we needed our hands to be held. They've supported us with sales meetings and introductions and, when things have gone wrong, they've been quick off the mark to find and fix issues. No other company we dealt with (and there were many) have cared as much.

We especially like how transparent the solution is. Our clients shy away from "black boxes" and need to understand (and trust) the science behind the art. With Thematic, we've been able to add significant value to our existing client relationships. We've found new (and often surprising) insights. And most importantly, we've been able to demonstrate, with real evidence, exactly how much of an impact specific issues customers mention have on their experiences and care. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

Given that most of our work is in the Healthcare space where technical jargon and weird comments prevail, it took us longer than we would have liked to "train" the software in the initial setup phase. It also took a lot of "hands on" time for us to fully appreciate the value the solution has and being able to share this knowledge with time poor customers so they can use the platform independently has been challenging. Thematic have improved the interface and knowledge base significantly since we started and are always on hand to help so even though we had these challenges, they've been manageable and worth the "pain" to get where we are at today. Review collected by and hosted on G2.com.

Steve W.
SW
Steve W.
Director of Sales
Mid-Market (51-1000 emp.)
"Great analytics, easy to use, visually rich"
5/5
What do you like best about Thematic?

Ability to drill down to see the context and find the "signal amidst the noise."

It's one thing to bucket information into categories - I like how Thematic allows for correlation and gives me the ability to easily select and compare the various data points. Historical trends are easy to analyze as well. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

I wish it would analyze my data instantaneously - give those AI bots some RedBull! Review collected by and hosted on G2.com.

Musa H.
MH
Musa H.
Advisor
Enterprise (> 1000 emp.)
"Great AI Solution"
5/5
What do you like best about Thematic?

1. I used it for qualitative analysis and trending, and I liked the themes and sub-themes, and I can set it up to look at the data from different LoBs data set.

2. I liked the theme impact on the NPS score and compared them to period or another LoB; it drove the point and where to invest in improving the experience. And apply the trend, you would see if there were improvements or not.

3. I liked the customer sentiment score, which was an eye-opener to the team. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

I don't know if you call it dislike but training the engine is critical to get accurate results; as we put more data and finetune the categories - we got 85 to 95% accuracy. We saved time with additional new customer feedback. I got a team to look at the themes and analysis the feedback in a matter of hours rather than days, and sometimes, it used to take us two weeks before using Thematic.

The key is spending time early to put your theme strategy and working with the Thematic team to implement it. Review collected by and hosted on G2.com.

Timothy L.
TL
Timothy L.
Customer Insights & Reporting Analyst
Small-Business (50 or fewer emp.)
"Easy to use text analysis with great support team"
4.5/5
What do you like best about Thematic?

The tailored support based on specific user experience. Nicholas and Nick were a great help in understanding how we can best use thematic to understand changing and evolving customer themes. Also the functionality of thematic through a simple to understand user interface. The native charts were useful as it reduced effort to display information in presentations. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

Only the fact that we didn’t utilise it more which was more of a budgeting constraint. Review collected by and hosted on G2.com.

Response from Alyona Medelyan of Thematic

Thanks so much for your review Tim! Love your point on "profitable exercise". Ultimately, insights from feedback should lead to actual return for the company: reduced call center volumes, faster adoption and user growth, increased retention.

Mahnatse C.
MC
Mahnatse C.
Mid-Market (51-1000 emp.)
"Insightful Information"
5/5
What do you like best about Thematic?

The themes and the statistical significance of each comment per theme Review collected by and hosted on G2.com.

What do you dislike about Thematic?

Under a certain price plan, i can't download the themes and the comments that make up the themes. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"Excellent text analysis tool"
4.5/5
What do you like best about Thematic?

Thematic does what you expect other text tools to do Review collected by and hosted on G2.com.

What do you dislike about Thematic?

As with any tool that analyzes open-ended text, some refinement of output is required Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
AA
Verified User in Airlines/Aviation
Enterprise (> 1000 emp.)
"Excellent functionality, excellent service"
5/5
What do you like best about Thematic?

Thematic's platform makes it easy to get actionable insight from our data. I really like the way the platform is able to quantify the impact of a particular topic or theme on our customer metrics. The platform also produces visualisations that are ready to lift and drop into stakeholder presentations, this saves a lot of time and effort. The Thematic team have invested a lot of time and effort in understanding our data, customers and research programs and are always insightful and responsive. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

The only thing that can be difficult in using Thematic is not having the ability to self-serve ad-hoc or one off data analysis. It would also be great to have a greater ability to manipulate visuals in the platform. Review collected by and hosted on G2.com.

Response from Alyona Medelyan of Thematic

Thanks so much for your input!

We are adding the ability to easily create a new dataset and upload data by either dragging and dropping a CSV or connecting to a data source, e.g. SurveyMonkey. You'll be able to even setup the analysis yourself. Excited for you to try it out!

With regards to manipulating visuals, that's a bigger task. We'll get in touch to learn more about what you have in mind.

Verified User in Telecommunications
AT
Verified User in Telecommunications
Mid-Market (51-1000 emp.)
"A user-friendly and intuitive platform"
4/5
What do you like best about Thematic?

Thematic is easy to navigate and as an administrator, it gave more control on theme refinement than other insight platforms. It enabled the themes to be grouped according to the business's approach to NPS insights. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

The themes in Thematic are set and maintained by the end user. This can be either a blessing or a curse. If the administrator is aligned with the business requirements, it will be successful. If the administrator is not, the themes will not add value and insight. Review collected by and hosted on G2.com.