The platform itself is really use to use and has a simple interface, once numerous campaigns are setup, it is quite simple to duplicate and edit for other campaigns Review collected by and hosted on G2.com.

I think the lack of exclusive inventory can sometimes be a disadvantage as other platforms would have more ad inventory available, which also makes the pricing seem a bit expensive for what it offers. Review collected by and hosted on G2.com.

What I like best about The Trade Desk is how easy it is to integrate with different platforms and get started quickly. The implementation process is smooth, even for complex campaigns. The interface is powerful yet manageable, and their customer support is very responsive, helping solve issues fast and optimize performance efficiently.Ai id perfect and low price. Review collected by and hosted on G2.com.

One minor drawback of The Trade Desk is that the platform can feel slightly overwhelming for new users. Some reporting features could be simpler, and initial learning takes time, but these are small issues compared to its overall capabilities and performance. Review collected by and hosted on G2.com.

I love how The Trade Desk helps me centralize CTV, OLV, and Display campaigns all in one platform, reducing fragmentation and improving efficiency. I appreciate having strong control over targeting, bidding, and frequency, which helps me optimize performance in real time. It makes it easy to set up PGs and PMPs, providing better transparency and cross-channel measurement to evaluate and adjust campaigns effectively. My favorite part is the reporting tool; creating reports is very easy, and it automatically provides a pivot table with the key info I need, which makes analysis and optimization much more efficient. Review collected by and hosted on G2.com.

The transition to Kokai hasn't been as smooth for me. While it's intended to be more user-friendly, it actually makes some workflows more complex. I often have to switch between Kokai and Solimar to make campaign changes, which slows down execution and affects efficiency. Review collected by and hosted on G2.com.

What I like best about The Trade Desk is its powerful data-driven approach and transparency. The platform offers advanced targeting options, access to premium inventory, and strong optimization tools that allow full control over campaign performance. I also appreciate the detailed reporting, cross-channel reach (especially CTV), and the ability to make real-time adjustments based on reliable insights, which helps consistently improve results. Review collected by and hosted on G2.com.

The main downside of The Trade Desk is the learning curve, especially for new users, as the platform offers many advanced features that take time to fully master. Additionally, smaller advertisers may find the minimum spend and complexity higher compared to simpler ad platforms. However, once learned, these features become a strong advantage for scaling and optimizing campaigns effectively. Review collected by and hosted on G2.com.

The Trade Desk really holds its own on performance because the targeting is so granular. I like that the connections to our other data tools work without a headache. Plus, the support team is fast and helpful, which makes a big difference daily. Review collected by and hosted on G2.com.

The platform is powerful, but it’s a lot to take in when you are a beginner. My main dislike is the constant interface updates; right when I learn where a button lives, it seems to move. It’s pretty annoying to deal with. Review collected by and hosted on G2.com.

The trade desk really delivers on performance, the targeting precision is hard to beat. I like how the UI takes conplicated data and makes it feel clean and easy to navigate. their support is responsive and genuinely helpful, which is pretty rare these days. It’s a high quality product. Review collected by and hosted on G2.com.

The platform is great, but sometimes reporting dashboard can lag when you are trying to load massive data sets. It works well otherwise you just need a bit patience. Review collected by and hosted on G2.com.

I like the strong control and transparency The Trade Desk offers. It's great that you can go deep on targeting, bidding, and optimization without platform limitations. The reporting is detailed and actionable. I also appreciate the access to premium inventory, especially CTV. Review collected by and hosted on G2.com.

The learning curve is quite steep, especially for new users. The UI can feel overwhelming at times with how many options there are. Some reporting workflows could be more streamlined and certain features require multiple steps to access. Also, minimum spend requirements can be a barrier for smaller advertisers. Review collected by and hosted on G2.com.

What I like most about The Trade Desk is the transparency and control it gives advertisers. The reporting is detailed. The platform makes it easy to manage budgets, adjust bids in real time, and access premium inventory Review collected by and hosted on G2.com.

can be quite complex to set up and manage without prior programmatic experience. Additionally, the minimum budget requirements may be a barrier for smaller advertisers. More flexible pricing tiers would make it accessible to a wider range of businesses. Review collected by and hosted on G2.com.

The biggest benefit of The Trade Desk is the continuous updates to the platform’s UI and UX, which steadily improve the experience over time. Feedback is consistently taken on board, and it shows in how the platform keeps evolving. Review collected by and hosted on G2.com.

There are still a few features and integrations from the previous Solimar interface that haven’t fully made their way into the newer Kokai interface. As a result, I sometimes need to revert back to the previous UI interface. Review collected by and hosted on G2.com.

I love The Trade Desk's intuitive UI and the level of transparency it provides across the entire media buying process. The omnichannel integration, especially for CTV and audio, makes it incredibly easy to scale complex campaigns from a single dashboard. The intuitive UI speeds up campaign management, while deep transparency ensures every dollar is spent efficiently on high-performing inventory. It's the gold standard for programming power and transparency. Review collected by and hosted on G2.com.

I find the high monthly minimum spend requirement to be a barrier for smaller campaigns, and the platform's advanced features have a steep learning curve for new team members. The initial setup is also moderately complex due to the extensive technical configurations required for tracking and data integration. The high entry cost is the only thing holding back a perfect score for me. Review collected by and hosted on G2.com.