For targeting and retargeting options available in TTD for programmatic buying, we have utilized a lot of retargeting options on TTD along with Koa optimizations like Audience Predictor and Booster, and exclusions for our existing client along with click retargeting and pixel (both universal and static pixel). Review collected by and hosted on G2.com.

The reporting timelines are limited to not exceed 90 days. Review collected by and hosted on G2.com.

Partnership, training, availability of extra features, forward thinking vision Review collected by and hosted on G2.com.

I wish there were options for a dynamic inventory feed without using a 3rd party Review collected by and hosted on G2.com.

Simplicity to self serve and UI friendliness. The platform is made so a user can find its way around and accomplish things very easy. At the same time, if you are an experienced media buyer, you have a lot of different advanced options to support your needs. Customer support and account management teams are super helpful and very quick to respond and address all issues. Review collected by and hosted on G2.com.

Not much and had to think about this for a while. Perhaps communication with Google's products could be done more efficiently. Review collected by and hosted on G2.com.

What I like the best about the the trade desk is Data , insights, reach Review collected by and hosted on G2.com.

What I believe that is one of the least TTD capabilities is performance Review collected by and hosted on G2.com.

With the transition to Kokai, TTD has allowed advertisers even more control to target their ideal customers. Review collected by and hosted on G2.com.

While not privy to the fee structure, the cost of the media buys in the platform may be more in some cases may be a drawback. Review collected by and hosted on G2.com.

They consistently are updating and adding new features to the platform and the capabilities are a lot more than I've seen on other platforms. Review collected by and hosted on G2.com.

They new platform (Kokai) and having to relearn how to use it. Review collected by and hosted on G2.com.

This is a great platform in which to run digital campaigns. They're advertiser-first and have the best customer support teams I've encountered. Review collected by and hosted on G2.com.

There's nothing I dislike about TTD - it's an amazing platform with great support. Review collected by and hosted on G2.com.

It helps in advanced targeting and provides real time insights. Review collected by and hosted on G2.com.

The price structure is a bit complex to understand. Review collected by and hosted on G2.com.

The ease of use in the current UI is great. Everything is easy to find and the reporting suite is robust. The account service team that we work with is amazing. Always willing to help and answer any questions that come their way, and can always provide helpful suggestions or feedback. They also always share upcoming features and how to use them. The knowledge portal is also great for when you have to get an quick answer. Review collected by and hosted on G2.com.

I still wish ad group budgets rolled over automatically month to month. It is annoying to have to upload the existing months budget allocations for always on campaigns, or otherwise risk efficiency and delivery on all active publishers. I also wish the conversions counting methodology was more 1:1 with DCM reporting. Lastly, I wish the UI wouldn't change so often. I feel like we just got used to Kokai and now it will be very different soon. Review collected by and hosted on G2.com.

The best things about TTD is the way TTD operates it's business and the ethical and fair compliance it does. Review collected by and hosted on G2.com.

I currently do have any dislikes towards Trade desk Review collected by and hosted on G2.com.