--- title: The Trade Desk Reviews meta_title: 'The Trade Desk Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 184 reviews by the users' company size, role or industry to find out how The Trade Desk works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 184 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # The Trade Desk Reviews **Vendor:** The Trade Desk **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 184 ## About The Trade Desk The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. ## The Trade Desk Pros & Cons **What users like:** - Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management. (31 reviews) - Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes. (27 reviews) - Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics. (25 reviews) - Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach. (23 reviews) - Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools. (21 reviews) - Users appreciate the **proactive and highly responsive customer support** from The Trade Desk, enhancing their overall experience. (20 reviews) - Users praise the **impressive performance results** of The Trade Desk, noting its versatility and effective campaign management. (20 reviews) - Targeting Efficiency (20 reviews) - Results Performance (19 reviews) - Targeting Options (16 reviews) **What users dislike:** - Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising. (20 reviews) - Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners. (13 reviews) - Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform. (12 reviews) - Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns. (10 reviews) - Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed. (10 reviews) - Users face a **steep learning curve** with The Trade Desk, needing training to navigate its complex features effectively. (10 reviews) - Users face a **steep learning curve** with The Trade Desk, making it challenging for newcomers and smaller teams. (10 reviews) - Users struggle with **poor usability** in The Trade Desk, finding navigation difficult and reporting sluggish during campaign management. (9 reviews) - Complex User Interface (8 reviews) - Time-Consuming (8 reviews) ## The Trade Desk Reviews ### 1. Trade Desk with the new UI is very easily navigable. **Rating:** 4.5/5.0 stars **Reviewed by:** Keenan N. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2024 **What do you like best about The Trade Desk?** I like how easy the interface is to navigate and the support we get when we have any questions is top-notch. Always able to answer all and any questions in a timely manner. **What do you dislike about The Trade Desk?** The one thing that is difficult with TTD is that downloading reports does take longer than other DSP's. Full campaign reports usually take between 20-40 minutes to download. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk makes my job as a Media Planner a lot easier. Constantly building new campaigns every week I like how I can depend on TTD to be a manageable DSP. ### 2. Review of The Trade Desk as a solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2024 **What do you like best about The Trade Desk?** Tradedesk provides consolidation across multiple inventory with cross platform learnings & optimisation made plausible. **What do you dislike about The Trade Desk?** While consolidation happens on The Trade Desk, this implies greater load and potentially heavier ask. Oversights can take place with lesser operative support to ensure campaigns are optimized. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade desk offers consolidation which allows planners like myself to planned based campaigns altogether with 1 POC instead of connecting with multiple that could disrupt flow of the campaign, suppose 1 vendor delays while others are timely in execution. **Official Response from Sarah Robin:** > It's great to hear that The Trade Desk's consolidation capabilities have been beneficial for your campaigns. We're committed to providing a seamless experience for our users and sincerely appreciate the constructive feedback you've provided on consolidation. Thank you for taking the time to leave us a review and offering this valuable feedback. ### 3. TTD, one of the most powerful tools in advertising! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2024 **What do you like best about The Trade Desk?** The best part of running campaigns through TTD is their vast sources of inventory and publishers **What do you dislike about The Trade Desk?** Compared to its counterpart, DV360, TTD does a great job of bringing an even better experience. However, this does become difficult sometimes in pitching TTD over Google products given the most recognition Google has in the public space and advertising in general **What problems is The Trade Desk solving and how is that benefiting you?** TTD does a great job in leveraging vast access to inventory, making it easier for our clients to target their audience **Official Response from Sarah Robin:** > Thank you for your valuable feedback! We're pleased to hear that you appreciate the vast inventory opportunities we provide. We understand the challenges in pitching TTD over Google products, and we're continuously working to enhance our offerings and increase recognition in the digital advertising space. ### 4. Necessary Product with Exceptional Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Heidi C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2024 **What do you like best about The Trade Desk?** Anytime we need anything the TTD team makes themselves available to answer questions or provide feedback! Regular touch bases with the team are extremely helpful. **What do you dislike about The Trade Desk?** It can be a difficult platform to learn due to all the capabilities! **What problems is The Trade Desk solving and how is that benefiting you?** Helps us target the right audiences we are looking for and place ads at scale on the right platforms to the right audiences. ### 5. From my view, best DSP on the market **Rating:** 4.5/5.0 stars **Reviewed by:** Irene L. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2023 **What do you like best about The Trade Desk?** The bid factor feature is very useful, and it also enhances the user experience because it is so practical, making the setup task easier than other DSPs. However, the best aspect of this technology is customer support; they always solve any problem, and you don't need to escalate it by opening a ticket (unlike their competitors). **What do you dislike about The Trade Desk?** I think it would improve the way to make bulk changes. **What problems is The Trade Desk solving and how is that benefiting you?** They are always supportive in any issue. For example, we needed to archive hundreds of deals to enhance the user experience, and they always try to help by escalating it with the necessary team support. They also strive to improve their service in order to focus on new measurements that we need (e.g., socio-demographic insights) ### 6. Above and Beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Olivia P. | Director, Media Coordination, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2024 **What do you like best about The Trade Desk?** The Trade Desk team makes using the platform extremely easy and helps if any issues arise. Being able to count on that support when you have a lot of moving pieces to keep an eye on every day is very much appreciated. **What do you dislike about The Trade Desk?** Sometimes the amount of customizable options can be overwhelming. **What problems is The Trade Desk solving and how is that benefiting you?** Being able to control exactly how we reach our audience is extremely beneficial to our clients. ### 7. Great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Mike F. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about The Trade Desk?** TTD's mission to remain agnostic in who they work with puts them at the top. Working with our selected partners is alway seasy and straightforward. The product offerings are always very current, and do a good job of solving problems for us and our clients. **What do you dislike about The Trade Desk?** The reporting suite is amazing, but very manual. For teams that are well structured and resourced, there are no issues with that. For teams like mine that are understaffed in that area, it would be beneficial to have more report output templates for us to utilize. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk is allowing us to house our digital media buys in one place, and as a result, give us a more holistic view our consumer interactions with our Advertiser's brands. ### 8. Joey's Review of The Trade Desk **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2023 **What do you like best about The Trade Desk?** I like that the Trade Desk is media agnostic and willing to work with just about any internet service. The Trade Desk is a breeze to work with as everything you need is available in one platform. **What do you dislike about The Trade Desk?** I dislike that The Trade Desk doesn't have more efficient training modules for using all the various Reporting Templates. The reporting capabilities are not self explanatory and are often times too complex to dive into without the help of a training. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk is unifying multiple Media Touchpoints and buying practices in one platform to alleviate time dealing with multiple partners. I am able to do everything that I need to do in one place with less cooks in the kitchen. ### 9. I love TTD thank you **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2024 **What do you like best about The Trade Desk?** Support team. They are always extremely helpful and make my life much easier. **What do you dislike about The Trade Desk?** Forecasting can sometimes be a little bit difficult. Might be good to have forecasting templates the same way we do campaign templates. **What problems is The Trade Desk solving and how is that benefiting you?** One stop shop for all things programmatic advertising. It's nice to only use one DSP that fits all our needs. **Official Response from Sarah Robin:** > Thank you for your kind words about our support team! We understand the importance of forecasting accuracy and will take your suggestion for forecasting templates into consideration. We're pleased to hear that The Trade Desk is meeting all your programmatic advertising needs and we very much appreciate your thoughtful feedback. ### 10. Very pleasant. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2024 **What do you like best about The Trade Desk?** The team we work with is extreamly committed and helpful. Always there when we need them. Super accessible which is very important given the fast paced environment. **What do you dislike about The Trade Desk?** The UI is a little clunky. Not very streamlined. Not that intuitive for new users. **What problems is The Trade Desk solving and how is that benefiting you?** Everything is in one place. Features are advanced for the most part. Easy to integrate just about any partner. Makes running campaigns, large campaigns, very easy. ### 11. Great product and Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2024 **What do you like best about The Trade Desk?** Very easy to use platform and our reps over there are the nicest and most helpful reps around. We have had a great experience so far. **What do you dislike about The Trade Desk?** Can be a little complicated at the beggining but we had a lot of help along the way! **What problems is The Trade Desk solving and how is that benefiting you?** Allows us to expand our reach greatly across a variety of platforms ### 12. Review Summary **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Government Relations | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2024 **What do you like best about The Trade Desk?** All in one platform. Ease of use. Hiccups are minimal. **What do you dislike about The Trade Desk?** reporting takes very long . if issues with the report - takes very long. **What problems is The Trade Desk solving and how is that benefiting you?** Serving ads efficiently. ### 13. An Excellent option for the advertisers to run their programmatic campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Fernando O. | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about The Trade Desk?** Faster User-Friendly Bulk edition is the best in the market Powerful reports Machine learning (KOA) is very efficient Optimizations options are very efficient **What do you dislike about The Trade Desk?** Something the platform has some bugs but I think is normal, nothing to be concerned Reports might take too long to generate when bugs are in **What problems is The Trade Desk solving and how is that benefiting you?** All of them, we run it as a primary platform for our VCR, CTR, VR, Reach and CPA campaigns and in all of them the results are very efficient ### 14. Programmatic buying platform enabler **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2023 **What do you like best about The Trade Desk?** TTD has a great suppport team behind it offering support, advice, and advice. **What do you dislike about The Trade Desk?** TTD has high platform fees, and the UI can be somewhat challenging to understand. **What problems is The Trade Desk solving and how is that benefiting you?** TTD helps solves buying issues other platforms may have in terms of inventory. TTD seems to be more ahead then some other DSPs on the formats and inventory they offer. Besides this, they have a very active support team who helps you get to the end goal. ### 15. Best DSP technology and customer support on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley W. | Enterprise (> 1000 emp.) **Reviewed Date:** June 15, 2023 **What do you like best about The Trade Desk?** In addition to their product, I think the biggest differentiator of The Trade Desk is their customer support. I've worked in a ton of DSPs, and none of them offer the level of support that TTD does. **What do you dislike about The Trade Desk?** The Trade Desk's DSP fees are significantly higher than some other DSPs, but we are willing to pay a premium to get their strong level of customer support. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk helps Chewy acquire new customers and retain existing customers. ### 16. Product and support teams are strong, but UI could use some improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 19, 2023 **What do you like best about The Trade Desk?** - UI is fairly intuitive and easy to use - Support team is proactive, highly responsive, and willing to provide an e2e service **What do you dislike about The Trade Desk?** - Self-service reporting is really slow and glitchy to the point of being impractical to use - Focus always seems to be on selling us new features and products, regardless of how much we spend or whether we have available budget **What problems is The Trade Desk solving and how is that benefiting you?** - providing access to a wide range of inventory - better lift and attribution features than competitors - reps are incredibly proactive in helping identify opportunities for improvements and optimizations - TTD is the only DSP that all upfront network partners work with for programmatic upfront commitments ### 17. TTD is amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Luis R. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2023 **What do you like best about The Trade Desk?** The UI is very user-friendly. The team that works with me from TTD is very helpful and cooperative in making sure that our campaigns run smoothly and efficiently. They always make themselves available for a call and have great optimizations and ideas. **What do you dislike about The Trade Desk?** For now, there is nothing i dislike about the Trade Desk. **What problems is The Trade Desk solving and how is that benefiting you?** Running Native with TTD has been beneficial to our campaigns. We are experiencing a great amount of signups at a very efficient CPA. ### 18. Is TTD a worthwhile DSP? **Rating:** 4.0/5.0 stars **Reviewed by:** Tamir F. | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2023 **What do you like best about The Trade Desk?** The Trade Desk, unlike other DSPs offers amazing customer support providing you an Account Manager, an Analyst, a Trader and an overseeing manager of the team. **What do you dislike about The Trade Desk?** The biggest issue with The Trade Desk is the high fees, which counteracts the strong conversion numbers, preventing it from being a Top Tier DSP. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk is working to solve the connection of the wide net to advertisers. ### 19. TTD is a powerful product with a phenomenal team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about The Trade Desk?** The product is very transparent, easy to use, and has stellar support from the team. **What do you dislike about The Trade Desk?** Some TTD features require advanced knowledge to properly utilize. However, TTD does do a great job at simplying and educating. **What problems is The Trade Desk solving and how is that benefiting you?** TTD is leader in the advertising space. Their overall innovation and efforts to find solutions to privacy issues are outstanding. ### 20. great tech, exceptional customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher R. | Enterprise (> 1000 emp.) **Reviewed Date:** September 06, 2023 **What do you like best about The Trade Desk?** unmatched customer service and support. ad tech id comprehensive and always improving **What do you dislike about The Trade Desk?** there is a ton of information and features available and its tough to know about all of them **What problems is The Trade Desk solving and how is that benefiting you?** they help provide solutions for complex asks and needs from our clients ### 21. Powerful tool for medium to large business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2023 **What do you like best about The Trade Desk?** The range of features available for the campaign and training modules to upskill are great. One can run any type of campaign as long as it is display, native, video, OOH **What do you dislike about The Trade Desk?** the tool is very complex and the reporting gets complicated when you dig deeper to get deeper insights. Certainly offers everything however, one should learn the ways to use the data **What problems is The Trade Desk solving and how is that benefiting you?** It has the ability to combine different features into one which avoids getting subscriptions to various other features. Its integration with multiple 3rd party tools makes it seamless. ### 22. Good experience using this **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2023 **What do you like best about The Trade Desk?** Our TTD reps' customer service and intuitive platform **What do you dislike about The Trade Desk?** There is no major downsides that I've experienced **What problems is The Trade Desk solving and how is that benefiting you?** Their unified ID solution has helped with cross-device reach. ### 23. Programmatic Trader **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2023 **What do you like best about The Trade Desk?** It's an easy DSP to use and has all the tools needed for a day to day programmatic trader. **What do you dislike about The Trade Desk?** There are ceratin features like the DMP that could use improvements. **What problems is The Trade Desk solving and how is that benefiting you?** Solves forecasting and helps with media planning to make my job easier. ### 24. Programmatic Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** VRavi K. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2023 **What do you like best about The Trade Desk?** The amount of audience the programmatic audience has is very huge and the low cost when compare to other advertising. **What do you dislike about The Trade Desk?** The audience relevancy may not be assured and conversions can be very low since low relevancy. **What problems is The Trade Desk solving and how is that benefiting you?** For brand awareness I prefer the TTD and it covers very huge market. ### 25. Access to multiple audiences and data sources, slow report generation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2023 **What do you like best about The Trade Desk?** Access to multiple audiences and data sources Helpful reps Ability to add direct PMP deals **What do you dislike about The Trade Desk?** Slow report generation compared to other ad platforms **What problems is The Trade Desk solving and how is that benefiting you?** Access to PMPs and other video inventory ### 26. Advanced features but is not very user friendly and is not intuitive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 15, 2023 **What do you like best about The Trade Desk?** The campaign insights tab is very helpful **What do you dislike about The Trade Desk?** The least helpful part of the Trade Desk is the reporting section. This could be a lot more visual and intuitive when pulling reports. There are a million different words for "Cost" making it confusing which to use. **What problems is The Trade Desk solving and how is that benefiting you?** Showing attribution for our video campaigns ### 27. Great DSP with easy learning curve **Rating:** 5.0/5.0 stars **Reviewed by:** Trevor J. | P, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2022 **What do you like best about The Trade Desk?** The Trade Desk is one of the easier DSPs to learn and onboard junior members on. Their UI is very intuitive and comes with a lot of integrated optimization tools. **What do you dislike about The Trade Desk?** Support can be kind of high level and junior, but it all depends on the level of spend your company has. Reporting can also be a little daunting for someone that is new. **What problems is The Trade Desk solving and how is that benefiting you?** Easy programmatic execution with an easy to learn UI. This allows me to ramp up junior members fairly quickly which gives us the ability to take on more clients. ### 28. Good Service and Complete Technology **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about The Trade Desk?** The Trade Desk offers a lot of technologies used in the programmatic field. It has partnered with several vendors to make it easy to implement the campaign in the dashboards. **What do you dislike about The Trade Desk?** Although it has many technologies, the costs for every technology are separate. Among all existing DSPs in the market, the price used in TTD is relatively the highest. It makes the total cost or CPM high. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk has an excellent supporting team. They give training and updated information about the dashboard relatively often. They also give recommendations in order to achieve our KPI. ### 29. DSP with a huge inventory and great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2022 **What do you like best about The Trade Desk?** The Trade Desk has an easy-to-use platform that is intuitive to use between setting up campaigns/optimizing/and programmatic buying of media. **What do you dislike about The Trade Desk?** I liked the legacy platform that they had before they introduced Solimar. **What problems is The Trade Desk solving and how is that benefiting you?** It solves a lot of issues with access to inventory and insights all in one place. ### 30. Senior Account Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2022 **What do you like best about The Trade Desk?** Frequent updates and knowledge portal capabilites **What do you dislike about The Trade Desk?** tail aggregate & lack of transparency into site lists **What problems is The Trade Desk solving and how is that benefiting you?** They are our only DSP for programmatic, so a huge part of our business! ### 31. Love all the integrations and your customer support team is amazing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2022 **What do you like best about The Trade Desk?** They stay pretty agnostic to vendors to be able to work with almost all vendors and partners. Other DSPs are tied down by who owns them and which partners they can have. The customer service teams have been amazing at all agnecies I have worked with TTD at. **What do you dislike about The Trade Desk?** The fees that they charge for the AI services. KOA has fees for almost all the optimization services or cross device services. I prefer a more inclusive price when bidding rather than having to add on all of our fees. **What problems is The Trade Desk solving and how is that benefiting you?** Bringing all the buying in house - using TTD to run and measure advertising efforts in house and with partners that will use DSP integrations. ### 32. The Trade Desk is good software for growing business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 09, 2022 **What do you like best about The Trade Desk?** The Trade Desk cabalities of increasing sales volume by reacing the masses is good **What do you dislike about The Trade Desk?** The Trade Desk practically for user does not have any drawback as the ROI will come on the investment **What problems is The Trade Desk solving and how is that benefiting you?** Obviously the increase in sales by reaching to larger audience ### 33. The Trade Desk Best for Data Management Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2022 **What do you like best about The Trade Desk?** This is one of the most extensive audience targeting and campaign management platform. The user interface is easy to navigate. **What do you dislike about The Trade Desk?** Nothing I can think of at this moment. Everythings are great **What problems is The Trade Desk solving and how is that benefiting you?** It is helping making programmatic campaign management easier and faster. ### 34. The Trade Desk Review **Rating:** 4.0/5.0 stars **Reviewed by:** Zack C. | Senior Manager, Business Development, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2022 **What do you like best about The Trade Desk?** TTD had a smooth and easy UI to use and follow. Can easily create campaigns for media activation **What do you dislike about The Trade Desk?** Looking at overlap among several audiences isn't possible on the backend or frontend. This becomes a challenge when planning large campaigns with several audiences. **What problems is The Trade Desk solving and how is that benefiting you?** TTD allows for self-service advertising buying cross-channel. TTD helps grow brands' penetration. ### 35. Great CTV Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Bruce M. | Senior Vice President, Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2022 **What do you like best about The Trade Desk?** They have a device graph that maps most of the devices in the US and knows how they're related. So you can see when you delver an ad to a connected TV and then the person takes an action on their mobile phone. **What do you dislike about The Trade Desk?** They can be expensive unless you have a solid media buying company working with you. **What problems is The Trade Desk solving and how is that benefiting you?** It allows you to buy TV and measure it like you would digital. ### 36. An excellent, evolving platform with great service & support **Rating:** 5.0/5.0 stars **Reviewed by:** Steve G. | Growth Manager - Financial Services, B2B & Healthcare, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about The Trade Desk?** Access to inventory, integrated data partners, and "levers" to pull are unparalelled. The UI is as intuitive as it gets, which is especially impressive considering the integrations with third-party verification, brand safety, viewability, etc vendors. The ability to create audiences from pre-loaded data sets is also astoundingly easy yet allows for precision targeting. And there is always something new coming - their product road map tends to have exactly what I feel has been missing, so if there is a lack of something, it doesn't last for long. **What do you dislike about The Trade Desk?** Reporting within the platform is great, but is much easier when an API integration is possible. However, the reporting built in to the platform should satisfy most users I would think. **What problems is The Trade Desk solving and how is that benefiting you?** Since we believe in audience-first targeting, The Trade Desk facilitates this and allows us to reach a wide swath of the internet cost-efficiently. There are also many options for optimizing campaigns, many of which are handled automatically by the platform's AI (while still be customizable). There isn't a problem that we've had that we cannot solve for a client with The Trade Desk. There is much more flexibility than say, a Google, Amazon, Simpli.fi or another similar DSP. ### 37. Premium Programmatic Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2020 **What do you like best about The Trade Desk?** The best part of The Trade Desk is the availability of third party data. The targeting capabilities are endless and relying on third party data rather than first party, like from Google and Facebook, is a game changer in digital marketing. **What do you dislike about The Trade Desk?** The Trade Desk is expensive. Their data, targeting capabilities and additional features are incredible, but they all come at a price. I also dislike the limit to only tracking up to five conversions per campaign. **What problems is The Trade Desk solving and how is that benefiting you?** Driving brand awareness, traffic and leads to my client. Running display ads with better targeting and data than other more common platforms. ### 38. TTD - Programmatic Leader **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about The Trade Desk?** Automates quality ad-buying that ensures our ads are hitting the target market **What do you dislike about The Trade Desk?** The UI within the platform could be cleaner **Recommendations to others considering The Trade Desk:** Standard programmatic platform **What problems is The Trade Desk solving and how is that benefiting you?** Driving conversions on the backend ### 39. Trade Desk for DSP Needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about The Trade Desk?** The ability to see your segments and reach as well as their forecasting and reporting capabilities **What do you dislike about The Trade Desk?** Turnaround time with support leaves some to be desired **What problems is The Trade Desk solving and how is that benefiting you?** Having a high impact DSP platform with more features that are cost efficient ### 40. The Trade Desk is great to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2022 **What do you like best about The Trade Desk?** Great customer service, easy to set up campaigns **What do you dislike about The Trade Desk?** Invoices system could be simplified or streamlined **What problems is The Trade Desk solving and how is that benefiting you?** Driving customers to convert for multiple advertisers. ### 41. Sophisticated 3P DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about The Trade Desk?** Very sophisticated mature DSP platform that allows the trader a lot of control over various targeting variables. Amazing in-platform audience finder/builder tool. **What do you dislike about The Trade Desk?** TTD is an independent DSP and relies largely on 3P data and audiences, unlike other platforms such as DV360 that have proprietary 1P data. With the cookie deprecation coming eventually it is still not clear how effective TTD's Unified ID solution will be. **What problems is The Trade Desk solving and how is that benefiting you?** great bidding platform, lots of trader control and collection of audiences ### 42. Trade Desk Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about The Trade Desk?** Performance is a lot better when comparing it to other DSPs (DV360, MediaMath, amazon, etc). Specifically conversion campaigns. **What do you dislike about The Trade Desk?** No 1st party data, and some of the reporting is limited to specific attributions. Also, some bulk edit features are limited as well. **What problems is The Trade Desk solving and how is that benefiting you?** It is running conversion advertising dollars specifically to the trade desk since it performs the best. ### 43. Premium Programmatic Network **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about The Trade Desk?** The data and third-party partners that TTD offers are unbeatable. This premium platform allows for quality data and campaign performance with various options to use that other platforms don't offer. **What do you dislike about The Trade Desk?** There are a few user experience areas of that platform that should be more user-friendly and allow for customization. Each of these are incredibly minor and doesn't significantly impact the experience of using their platform. **What problems is The Trade Desk solving and how is that benefiting you?** Obtain quality data to target display ads to our client's targeted audience, along with managing quality placements and other criteria for our ads. ### 44. TTD **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about The Trade Desk?** UI is clean and easy to use. Performance seems to be better than its competitors **What do you dislike about The Trade Desk?** Some of the bulk features are not available that are usually available in other DSPs. **What problems is The Trade Desk solving and how is that benefiting you?** Main DSP for performance ### 45. Robust Targeting in Any Context **Rating:** 4.0/5.0 stars **Reviewed by:** Mitchell K. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2020 **What do you like best about The Trade Desk?** The campaigns structure The number of different Rails to choose from The number of different optimizations to choose from Being able to make changes mid-campaign The different ad categories to run in (display, video, CTV, etc.) The Training Academy **What do you dislike about The Trade Desk?** There's definitely a learning curve, but once you get past that it's a breeze **What problems is The Trade Desk solving and how is that benefiting you?** We're able to add another channel to any one of our clients' media mix with ease ### 46. An innovative DSP that is constantly improving features and benefits and is a leader in the space **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2020 **What do you like best about The Trade Desk?** The Trade Desk provides insightful and helpful tools, such as the Planner Tool & Forecasting Tool that allows buyers & planners to make more informed decisions based on data instead of intuition or opinion. The Trade Desk also saves a lot of time with its bulk editing features and easy to use/ intuitive UI. **What do you dislike about The Trade Desk?** Bulk uploading image tags takes longer than it should. There should be a faster way to do this! **What problems is The Trade Desk solving and how is that benefiting you?** I'm able to forecast spend, impressions, and frequency levels within a certain geo and audience target. This has been extremely beneficial, especially compared to other DSPs I have used in the past that did not have this capability. ### 47. Data that will help your business **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about The Trade Desk?** They have good technology. We consistently get low CPAs while working with them. Also, their inventory and data availability are very good allowing you to expand the reach of your campaigns. Another advantage is the possibility of doing cookie matching and connecting cookies to mobile device ids and retarget the consumer on any of their devices. **What do you dislike about The Trade Desk?** It is not clear the margin they take. I would love to get more clarity on that. Also, reporting could be improved by adding more dimensions. **Recommendations to others considering The Trade Desk:** The Trade Desk has great support staff so do not hesitate to ask the team for any doubts you may have with the service. **What problems is The Trade Desk solving and how is that benefiting you?** With The Trade Desk full suite of services I am able to run campaigns internationally and complete the budgets from my clients while reaching more users and getting CPAs that meet my targets. I strongly recommend it. ### 48. Better than Google **Rating:** 4.5/5.0 stars **Reviewed by:** Kristin R. | Portfolio Management (Manager), Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2019 **What do you like best about The Trade Desk?** The geo targeting capabilities and B2B is much better than Google and I use it for this **What do you dislike about The Trade Desk?** Matching geos in DCM and the methodology difference is difficult with DMA oriented clients **Recommendations to others considering The Trade Desk:** This is a great B2B platform but watch out for anytime you have a client that needs to attribute DMA to conversion or activity through 3PAS as there are some inconsistencies **What problems is The Trade Desk solving and how is that benefiting you?** Geo & B2B primarily. ### 49. My Favorite Programmatic Tool for Display Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle A. | PPC & Programmatic Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2019 **What do you like best about The Trade Desk?** The best aspects of The Trade Desk is the various options it provides, including targeting, cross-device linking, bot avoidance and inventory providers. **What do you dislike about The Trade Desk?** The one aspect I dislike is the limit on only five conversions per campaign. This is troublesome when an account has more than five conversions to track, because you either need to cut the remaining or track them together with another conversion (all form submits instead of tracking them individually), which means you can't decipher which kind of conversion occurred. **What problems is The Trade Desk solving and how is that benefiting you?** Superior targeting options for display ads, with real time bidding to maximize ROI for clients running banner ads. ### 50. The most powerful data management platform **Rating:** 5.0/5.0 stars **Reviewed by:** Zack G. | Account Coordinator/Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about The Trade Desk?** The amount of data Trade Desk provides in their data management platform makes it a premium. From first party data including remarketing pixels, to an endless amount of highly relevant and specific third-party data, TTD's DMP is a top contender for providing top targeting capabilities, comparable to Google and Facebook. **What do you dislike about The Trade Desk?** There is very little to dislike about this DMP. One minor thing I dislike is how difficult it is to share data sets previously made/used with a new account. **Recommendations to others considering The Trade Desk:** This is an expensive but premium, top product and an incredibly powerful tool. It is definitely worth the money if you require an advanced tool for programmatic advertising. **What problems is The Trade Desk solving and how is that benefiting you?** Purchase advertising third party data from various data companies to target specific audiences through digital marketing campaigns. ## The Trade Desk Discussions - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) - [View The Trade Desk pricing details and edition comparison](https://www.g2.com/products/the-trade-desk/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+10%3A25%3A25+-0500&secure%5Bsession_id%5D=de9cafe8-e587-4692-9d10-0b8ddbb408e7&secure%5Btoken%5D=fe0b0e326494046e313c58af3b577e964d5ed52aacf81a55ed4c612c30495884&format=llm_user) ## The Trade Desk Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaigns** - Proximity Marketing - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications **Platform Additional Functionality** - Offline Ads - Video Ads - Team Collaboration - Integrations **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Engagement** - Coupons and Promotions - Social Promotion **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top The Trade Desk Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (888 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) - 4.2/5.0 (310 reviews)