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Creovai Reviews & Product Details

Creovai Overview

What is Creovai?

Creovai is a software suite designed to bring intelligence and guidance to contact centers worldwide. By transforming unstructured conversation data into actionable insights, it empowers contact center leaders to make smarter decisions that improve agent performance for reduced customer churn, increased sales, and lowered service costs. Our promise is simple: the fastest ROI, the easiest-to-use solution, and the most trustworthy insights to drive real business impact. The platform’s combination of analytics and real-time agent support creates a continuous improvement loop, enabling organizations to adapt and excel. Creovai identifies important trends, bridges knowledge gaps, and equips agents with the right information at the right moment—so they can handle even the most complex interactions with confidence. Hyper-focused on intelligence and guidance, Creovai improves contact center operations, helping you deliver better outcomes for your customers and your teams that serve them.

Creovai Details
Product Website
Languages Supported
English
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Product Description

An intelligent platform that listens to customer phone calls to surface insights. Enabling you to increase sales, improve customer loyalty & ensure compliance.

How do you position yourself against your competitors?

Creovai, built by contact center experts and powered by AI, unifies conversation insights and real-time agent assistance to drive excellent customer and agent experiences.

Creovai integrates with your CRM and knowledge base to offer real-time agent assistance with relevant info, intent-based alerts, and guidance, while AI-generated call summaries streamline post-call tasks. Creovai’s real-time workflows aid agent onboarding and navigation of complex interactions. Post-interaction analytics and automated QA highlight friction points, and pre-built insights and dashboards turn conversation data into actionable intelligence for improving performance and operations.

Creovai’s easy implementation and minimal IT needs are supported by a hands-on Customer Success team. Our customers value us as a strategic partner, not just a vendor, for our commitment to their ongoing excellence.


Seller Details
Seller
Creovai
Company Website
Year Founded
2012
HQ Location
Austin, TX
Twitter
@Creovai
2 Twitter followers
LinkedIn® Page
www.linkedin.com
48 employees on LinkedIn®
Description

Creovai is an AI-powered software suite that provides real-time agent guidance and post-conversation analytics to contact center teams. Contact center leaders use Creovai to listen to every voice and digital conversation their agents have with their customers, understand what’s impacting the customer and agent experience, and take informed action to drive continuous contact center improvement and bottom-line results.Born through the merger of conversation analytics leader Tethr and real-time agent guidance innovator Awaken Intelligence, Creovai uses AI and machine learning to transform customer and employee experiences. Creovai turns unstructured conversation data into insights to improve agent performance and retention, reduce customer churn, increase sales, and reduce the cost of service. Our promise is to provide the fastest ROI, easiest-to-use solution, and most trustworthy insights that our customers can act on to maximize business outcomes.


Dean C.
DC
Overview Provided by:
Marketing leadership for growth companies

Recent Creovai Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Shows the smoke in your quality"
Tethr helps highlight high level problems.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Creovai useful for coaching team members"
Scoring models and tagging the transcript
Verified User
U
Verified UserMid-Market (51-1000 emp.)
2.5 out of 5
"ability to sort and filter is limited and does not save, has to be re-applied each time I open Tethr"
It is easy to see where markdowns are applied (once you locate the markdown)
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Creovai Media

Creovai Demo - Home screen
When you log in to Tethr, you'll see dashboards filled with analytics about all the areas you care about: customer experience, costs, agent performance, sales, and churn risk.
Creovai Demo - Individual interaction view
You can view the transcript or listen to the recording of any single interaction, see the moments Tethr detected, and see how Tethr scored the interaction
Creovai Demo - Dashboard view
Want a quick summary of your calls? Our dashboards provide top-line summaries to show you what's going on in your contact center
Creovai Demo - Interaction score view
You can see a detailed view of how Tethr scored the interaction
Creovai Demo - SalesRX view
SalesRx, one of our dashboards that automatically populates with your conversational data, shows you key metrics related to your sales process so you can improve your sales pitch and processes.
Creovai Demo - AgentRX view
AgentRX gives you real-time analysis of how your team addresses problems and practices positive behaviors, and how individual agents perform.
Play Creovai Video

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148 Creovai Reviews

4.4 out of 5
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148 Creovai Reviews
4.4 out of 5
148 Creovai Reviews
4.4 out of 5

Creovai Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CreovaiQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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ND
Member Resource Center Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Creovai?

I love that I no longer have to take substantial amount of time out of my day to review calls. Rather than just looking at a sample size, I am able to review 100% of my agents calls. The plug and play was so seamless that it really didnt require anything from our IT team. The team at Creovai that we have been able to work with has just been amazing. Review collected by and hosted on G2.com.

What do you dislike about Creovai?

The only downside is the amount of time it takes to build out the things you would like to use such as dashboards or the phrasing for certain things to trigger when searching. Review collected by and hosted on G2.com.

What problems is Creovai solving and how is that benefiting you?

Creovai is solving how we complete QA and how we have conversations. Before, we understood how powerful language is but now that we have the tools identifying the type of language the member is receiving (or how it may be received) allows us to adjust from one phrasing that might sound okay to something that sounds GREAT. Review collected by and hosted on G2.com.

Response from Greg Taylor of Creovai

Thanks for the review, Nick!

Murtuza L.
ML
Quality Engineer - AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Creovai?

The reports and the dashboard feature. I have hands-on experience leveraging AI analytical tools to analyze large datasets, uncover insights, and drive data-informed decision-making across various business functions Review collected by and hosted on G2.com.

What do you dislike about Creovai?

Improve transcription for Mono calls - I know the fact that this is going to be an issue with Mono audio recordings but there is still an area of improvement and quality of transcripts can be better Review collected by and hosted on G2.com.

What problems is Creovai solving and how is that benefiting you?

Easy to create categories; generate reports and add widgets to the dashboards which gets updated automatically and able to see what is happening in the program in the best possible way Review collected by and hosted on G2.com.

Response from Greg Taylor of Creovai

Thanks for your feedback, we have made note. Many thanks!

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Creovai?

Streamlines dashboard statistics and KPI tracking, QA is organized in an easy to understand way that is geared towards efficiency. Excited to get access to the scheduling assistant and AI support in call flow and organization of company documents Review collected by and hosted on G2.com.

What do you dislike about Creovai?

It would be awesome to have access to the new features offered by Creovai but unfortunately getting access to those features requires additional funds. Making improvements and aquiring another company is great to supplement Tethr, it shouldn't require additional purchases to be made to get access to those features. Review collected by and hosted on G2.com.

What problems is Creovai solving and how is that benefiting you?

QA and dashboard building, implementation of coaching reports that can be sent directly to agents Review collected by and hosted on G2.com.

Response from Greg Taylor of Creovai

Thanks for the review, and your feedback has been noted. Have a great day.

Sara A.
SA
Analyst II, Quality Insights
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Creovai?

As an insight analyst for a large energy company, I need to efficiently and quickly locate phone calls with specific criteria for my insights. Creovai (formerly Tethr) excels in this area by allowing me to fine-tune search criteria beyond the standard agent, name, date, and type of call. I can search for key specific words and have those calls transcribed in real-time. The ability to save and continually update my personal search dashboards has made my workflow significantly more efficient compared to previous products I've used. When I first accessed the tool, I had no instructions yet found it easy to navigate. The more I use Creovai, the more I appreciate its capabilities. I've been using it for about 10 months now, and it continues to impress me. Review collected by and hosted on G2.com.

What do you dislike about Creovai?

The only drawback I’ve encountered with the tool is its automatic removal of what it interprets as personal information. Since part of my role involves verifying that correct addresses and phone numbers were provided, this feature limits my ability to use the tool for that purpose. However, this automatic redaction makes it a great tool for showcasing to a larger audience during listening sessions. Review collected by and hosted on G2.com.

What problems is Creovai solving and how is that benefiting you?

It's helping me take less time to review customer calls Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Creovai?

Building out reports and dashboards is easy

Very easy to show the data in a way that I want to show it

Reports are usually pulled very quickly - as in there's not a long wait time for the report to fully generate. Review collected by and hosted on G2.com.

What do you dislike about Creovai?

I would like to see a better form of month over month averages.

It's annoying that you need to manually share reports/dashboards with people instead of just sending them a share link Review collected by and hosted on G2.com.

What problems is Creovai solving and how is that benefiting you?

Listening to calls for quality assurance as well as listen to calls to see why our customers are requesting support. Review collected by and hosted on G2.com.

Response from Greg Taylor of Creovai

Hi there, thanks for the feedback. If you'd like to discuss in more detail then please don't hesitate to reach out to your account manager.

Irfan B.
IB
Assistant Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Creovai?

Reports and simple and understand by all. Review collected by and hosted on G2.com.

What do you dislike about Creovai?

It does not give us an access for evalution form hirarky and does not allow to prepare a reports using groups. Review collected by and hosted on G2.com.

What problems is Creovai solving and how is that benefiting you?

Preparing reports and sharing them to respective persion. this saves a time of creating a mail. Review collected by and hosted on G2.com.

Response from Greg Taylor of Creovai

Hi Irfan, thanks for your review!

Adrían L.
AL
Customer Satisfaction Team Member
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Creovai?

The way to find every interaction and how it supports on how to work Review collected by and hosted on G2.com.

What do you dislike about Creovai?

sometimes there is a delay with every call, but is nothing that affects in total. Review collected by and hosted on G2.com.

What problems is Creovai solving and how is that benefiting you?

Find interactions for a better customer service. Review collected by and hosted on G2.com.

Response from Greg Taylor of Creovai

Thanks Adrian, I'm glad we're delivering for you. Many thanks!

Annastasia J.
AJ
Manager of Customer Operations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Creovai?

I love that I can pull more data around trending topics that our general phones platform reporting does not provide. We can be faster at reacting to trends from our incoming calls because it's identifying that for us in real time. Review collected by and hosted on G2.com.

What do you dislike about Creovai?

I dislike that if a call is transferred to multiple people the data onlycaptures the final person the call was with. Review collected by and hosted on G2.com.

What problems is Creovai solving and how is that benefiting you?

I don't have the budget for a full time QA person so Creovai is helping me still have a pulse on quality of interactions. Review collected by and hosted on G2.com.

Response from Greg Taylor of Creovai

Thanks for the review, Annastasia!

Verified User in Oil & Energy
UO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Creovai?

The use of keywords to find accurate information. Making reports is easier with this feature to proccess large volume of calls. Specially when we try to find succesful interactions between agents and customers. Review collected by and hosted on G2.com.

What do you dislike about Creovai?

The accuracy of word detection sometimes isn't the best. Right now is on 85%. When trying to get accurate data based on specific words is hard to get an accurate result for the AI not recognizing some words. Additional training for the AI can help solve the issue. Review collected by and hosted on G2.com.

What problems is Creovai solving and how is that benefiting you?

Find patterns in words for customer care interactions. This way we are managing to get specific data regarding frequency of some issues, how to prevent them and how to train the customer care agents. Also we can get additional data about some wording or verbatims that are specially useful. We gather that information to replicate it and add it to the training of customer care and sales agent in outbound/inbound calls. Review collected by and hosted on G2.com.

Response from Greg Taylor of Creovai

Thanks for your review!

Rebecca R.
RR
Quality Assurance Coordinator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Creovai?

-Easy to navigate

-Creativity

-Engagement with Vendor Review collected by and hosted on G2.com.

What do you dislike about Creovai?

-Scripting, either you get it or you don't. Not user friendly for someone who doesn't understand.

-No ability to capture holds and their durations

-Whenever needing to make a change to custom scoring it has to go to the vendor to submit and there is a waiting period involved - would be nice to be able to have a hands on approach with this and not have to schedule a meeting to change something about this.

-Unable to generate disconnect reason (i.e. the caller hung up or the agent)

-Unable to assist the user in auto-completing scorecards based off of the categories picked up/used in the custom scoring/score evaluation. Review collected by and hosted on G2.com.

What problems is Creovai solving and how is that benefiting you?

N/A Review collected by and hosted on G2.com.

Response from Greg Taylor of Creovai

Thanks for the detailed feedback, we appreciate it. Your thoughts have been fed back to our Product team. Thanks.