--- title: Tealium Reviews meta_title: 'Tealium Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 478 reviews by the users' company size, role or industry to find out how Tealium works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 478 scale: '5' date_modified: '2026-07-21' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Tealium Reviews **Vendor:** Tealium **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 478 ## About Tealium Tealium is a customer data orchestration platform designed to connect customer engagement data across an organization in real time. By bringing together data from web, mobile, server-side, cloud, and offline sources, Tealium helps brands build a complete and current view of the customer, then take action on that data across teams, systems, and channels. Tealium is designed for marketing, data, analytics, customer experience, and IT teams that need trusted customer data for personalization, audience management, analytics, and operational decision-making. It helps organizations collect and standardize event data, resolve identity into persistent profiles, enrich data with business logic and real-time context, and activate that data across downstream tools. Tealium also supports consent enforcement across collection and activation, helping teams govern customer data as it moves through the stack. Key capabilities of Tealium include tag management, API-based and server-side data collection, profile unification, audience and event activation, and data delivery across a broad integration ecosystem. Tealium works with existing technology investments and data clouds, rather than requiring a rip-and-replace approach, and supports real-time, scheduled, and triggered activation patterns. It can also prepare clean, consented customer context for AI models and agents, then help activate resulting outputs across channels. Globally, organizations use Tealium to connect customer data from web, mobile, server-side, API, cloud, and offline sources, build persistent profiles with real-time identity resolution and enrichment, activate audiences and signals through real-time, scheduled, and triggered workflows, and enforce consent and governance controls across collection, orchestration, and activation. For organizations that need customer data to be usable everywhere decisions are made, Tealium provides one governed foundation for turning customer data into action. ## Tealium Pros & Cons **What users like:** - Users commend the **ease of use** of Tealium Customer Data Hub, enabling seamless customer data unification and management. (58 reviews) - Users value the **unified customer data management** in Tealium Customer Data Hub, enhancing efficiency and streamlining workflows. (55 reviews) - Users value the **seamless integrations** of Tealium Customer Data Hub, enhancing data unification and usability across various platforms. (53 reviews) - Users value the **real-time processing** of Tealium Customer Data Hub, enhancing efficiency and accuracy in data management. (49 reviews) - Users value the **easy integration** of Tealium Customer Data Hub with various tools, enhancing their marketing and analytics efforts. (48 reviews) - Platform Integration (46 reviews) - Users love the **centralized, real-time platform** of Tealium Customer Data Hub for unifying and activating customer data efficiently. (40 reviews) - Real-time Data (40 reviews) - Users value the **real-time audience activation** capabilities of Tealium, enhancing personalized marketing and data integration. (39 reviews) - Easy Integrations (38 reviews) **What users dislike:** - Users face a **steep learning curve** with Tealium Customer Data Hub, often requiring technical expertise for effective navigation. (63 reviews) - Users find the **difficult learning** curve of Tealium Customer Data Hub challenges new users and necessitates technical expertise. (46 reviews) - Users struggle with the **complexity** of Tealium Customer Data Hub, as it has a steep learning curve for non-technical users. (41 reviews) - Users highlight a **steep learning curve** with Tealium Customer Data Hub, making navigation challenging for non-technical individuals. (32 reviews) - Users face a **steep learning curve** with Tealium Customer Data Hub, struggling with complexity and needing technical expertise for setup. (32 reviews) - Users find the **difficult setup** of Tealium Customer Data Hub challenging, especially for those lacking technical expertise. (31 reviews) - Not Intuitive (22 reviews) - Users find Tealium Customer Data Hub to be **too expensive** for smaller businesses compared to simpler alternatives. (21 reviews) - Difficulty Learning (20 reviews) - User Difficulty (20 reviews) ## Tealium Reviews ### 1. Good but could be better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2023 **What do you like best about Tealium?** Has options for bringing data from file imports and can train ml models **What do you dislike about Tealium?** Cannot see more than 10 connector logs in the UI **What problems is Tealium solving and how is that benefiting you?** Tiq was used ti ingest data and managing the data was easy ### 2. Easy to collect website traffic and send it to various places **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Tealium?** Connectors are really easy and intuitive There are many efficient ways to test if data is coming in correctly **What do you dislike about Tealium?** Tallies don't give ordered results Querying data can get tricky **What problems is Tealium solving and how is that benefiting you?** - Sending website data to internal CDP, Email marketing platform, social media - Badging and categorizing users on various use cases for marketing and personalization ### 3. Unifying Customer Data for Accurate Activation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2023 **What do you like best about Tealium?** Tealium CDP has helped us integrate various sources of customer data to then standardize and create audiences that are activated in marketing channels. **What do you dislike about Tealium?** The UX can be improved, it would be nice to include tooltips to help better understand the features. It is also interesting to have a dashboard to see the volume of audiences **What problems is Tealium solving and how is that benefiting you?** Creating 360 customer view. Solve the silos in the data and in the work culture of the different business departments. Activate audiences in specific marketing channels with a more accurate experience. ### 4. Love Eventstream **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah O. | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Tealium?** Huge fans of how easy it is to utilize, but also to add additional connectors to our instance along the way. **What do you dislike about Tealium?** Not much I can say that I don't like about it. **What problems is Tealium solving and how is that benefiting you?** A variety of items from deduplication and getting other data into the same location. Clearing up site load times on the client side and shifting items to server side. ### 5. Provided the data insights we needed **Rating:** 5.0/5.0 stars **Reviewed by:** ★Allison M. | Vice President, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Tealium?** Allowed us to see the data more accurately within Google Ads and Facebook. **What do you dislike about Tealium?** We haven't had any issues to date. So far the solution has worked well for us. **What problems is Tealium solving and how is that benefiting you?** We lost visibility to all audiences in Google with the privacy changes. Tealium gave us that back. ### 6. Tealium helps us to succeed! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Tealium?** Tealium CDP is a really useful tool for middle companies like ours, we can send the customer data in many different ways and then integrate that with a lot of vendors and platforms to activate that amazingly. **What do you dislike about Tealium?** I'd prefer to have a clearer vision on the roadmap and future features, like a notification bar inside the product itself, showing estimated release times or similar. **What problems is Tealium solving and how is that benefiting you?** Tealium CDP helps Kimialba to send many different aspects of the user data to a common point and then activate them all in platforms like Analytics, Google Ads, etc... ### 7. Great product with support from Tealium **Rating:** 4.0/5.0 stars **Reviewed by:** Christina (Haddad) S. | Senior Digital Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about Tealium?** I like how easy this is to use and how well it integrates with our marketing systems **What do you dislike about Tealium?** Often hard to integrate with site personalization **What problems is Tealium solving and how is that benefiting you?** It is helping us to personalize messaging across marketing channels ### 8.

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**Rating:** 5.0/5.0 stars **Reviewed by:** Kevin C. | Feature Lead — Frontend Javascript, Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Tealium?** Responsiveness from the Tealium team. For the platform itself, you can customize it to best fit your company's needs, or use their setup out of the box. In production, we've never had an issue with Tealium. Emma and Toby have been great! **What do you dislike about Tealium?** I would love to be able to deploy non-JavaScript assets. Other than that, the only other assistance or updates we've requested have been swiftly addressed by the Tealium team. **What problems is Tealium solving and how is that benefiting you?** Deliver vendor scripts to pages. Quickly configurable for agile changes. ### 9. Best Server Side Integration in a cookie less world **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2023 **What do you like best about Tealium?** its work most of the time without any issues **What do you dislike about Tealium?** Nothing. It works without any issues for our use case. **What problems is Tealium solving and how is that benefiting you?** We have quite a lot of data science model that is dependent on Audience Stream. These data science models predict scores every lead. ### 10. Tealium is a powerful tool for your arsenal **Rating:** 4.5/5.0 stars **Reviewed by:** Justin C. | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Tealium?** It's a powerful tool that is highly customizable **What do you dislike about Tealium?** It can be highly customizable which also results in complexity to setup, learn, and maintain **What problems is Tealium solving and how is that benefiting you?** Identity management, marketing activiation/suppression ### 11. Best Tag management Solution in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Claudio S. | Head of Digital Data Collection, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2022 **What do you like best about Tealium?** The tool is extremly flexible and adaptable to every situation. **What do you dislike about Tealium?** it's straight up the best solution. Clearly it's a little bit more complex than other tools. **Recommendations to others considering Tealium:** Choosing an enterprise level Tag Management solution it should be a priority for every one whodoes online business and TIQ it's the best solution in the market by a large margin. **What problems is Tealium solving and how is that benefiting you?** Managing big and complex data collection project and the evolution of those during the years it's a big task, but with TealiumIQ and following some best practice it's doable. Migrating from othe tool to TealiumIQ without IT support it's a common task we achive thaks to the flexibility of the solution. ### 12. We are relying on Tealium since 2014 **Rating:** 4.5/5.0 stars **Reviewed by:** Dajo R. | Online Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Tealium?** The seamless integration with other Tealium products (Such as iQ & Predict) makes everyday use a breeze. Another big, big advantage is the level of support. No matter what you want or need (or require) the Tealium team is always on standby. **What do you dislike about Tealium?** AudienceStream is not something you can dive straight in. You'll need a fairly deep understanding of the structure of your data and your setup. You also need to be comfortable with the technical side of things. **Recommendations to others considering Tealium:** Do not overcomplicate things. Start with a small use case and build from there. **What problems is Tealium solving and how is that benefiting you?** We use Tealium for a wide variety of tasks. We started using Tealium AdienceStream with just 1 case. During the years we've added multiple other cases that benefits us greatly, in terms of improved conversion, reduction of IT efforts and improving the reliability of our data. ### 13. SWR - Taking a data led approach **Rating:** 3.5/5.0 stars **Reviewed by:** Richard B. | P, Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2022 **What do you like best about Tealium?** Audience creation, de silo of data sources, data ingestion **What do you dislike about Tealium?** Not intuitive needs to improve analytics, data visualization and channel connections **What problems is Tealium solving and how is that benefiting you?** 2020/21 has been an extraordinary time, with a global pandemic and three national lockdowns changing the way South Western Railway’s customers live, work, and travel. The crisis has had a significant impact on our business and on our brand. Ticket sales have dropped by up to 80% year-on-year across the network, and footfall in Waterloo remains below pre-COVID levels. SWR’s core challenge is travelers have fallen out of the habit of taking our trains, eroding their relationship with our business. SWR believed that there was an opportunity to significantly improve our targeting and efficiency through the use of data to drive revenue. Key challenges included – We needed to increase digital sales; online sales are dominated by Trainline, and the return on investment from digital display advertising is not as strong as desired. We can’t talk to enough of our customers; Only 8% of our CRM database has opted in for marketing. Data silos mean we cannot connect our activities. We are losing the ability to target and measure digital activity; Functional and marketing cookies are being disabled. This will have a significant commercial impact on targeting and delivery, measurement, and attribution. Strategy South Western Railway chose Acxiom and Tealium to create a bespoke best-in-class customer data platform (CDP) to consolidate disparate and siloed data sources into a holistic 360-degree customer view. Customer Data Platforms (CDPs) are the current technology of choice when it comes to big data marketing and a way of bringing together all the data points and insights on customers that a business might capture across every interaction. The combination chosen also had to work for SWR’s media agency, Seven Stars, to make sure communications on digital and social channels integrated closely with the new technology. Unlike many typical implementations of CDPs, this was adopted wholesale within SWR. The project required a complete re-engineering of how data can aid the omnichannel activation of the business’ marketing strategy. It’s a significant challenge and requires major cultural changes within an organization to make the adoption a success across the whole business. But by working closely with the right suppliers and partners, Acxiom and Tealium, the project has been able to achieve this – and the results so far have been hugely transformational for how SWR interacts with its customers. Results SWR has delivered almost double the anticipated target in revenue and 400% return on investment. Activity has been split across three teams, always-on, campaigns, and partnerships. All three have seen massive uplifts in ROI while providing relevant communications to clients. Results-focused on - • New promotions and products - Driven by the insights around customer demand and preferences. For example, Friday theatre travel promotions, new leisure ticket types, and senior saver tickets have all been use cases that have been created and made live thanks to the project’s output. • Programmatic advertising - thanks to actionable and accessible insights, we’ve experienced a return on investment of 3-1, exceeding even their own KPI set going into the project, which was 2-1. • Personalisation - Everything the business now does in terms of external communications and marketing takes a lens on personalization. This makes sure we are relevant to our customers at an individual level. • Omnichannel Expansion - SWR are continuing to expand their digital channels across TV, radio, and out-of-home advertising to raise the profile of SWR and what it can offer travelers. ### 14. Take Marketing Automation To A Whole New Level **Rating:** 5.0/5.0 stars **Reviewed by:** Jared K. | VP of Marketing Operations, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** The ability to target specific audiences of people and deliver personalized messaging to them on multiple software platforms. For example, we have a very complicated membership program and we are able to target specific members at different tiers with key Facebook ads as well as triggering Marketo emails to these members when they take specific actions. Additionally a differentiator for us is personalization and we can use Tealium to help us build key "audiences" that allow us to put those audiences into first party tools on our website that allow us to show real-time personalized messages to our members. **What do you dislike about Tealium?** Organizing the platform is challenging. Especially with multiple brands in a way that makes it easy to interact with and search for or monitor specific audiences within each brand. Sometimes different audiences get buried in a long list of criteria, which means we need to use smart labeling to keep things organized. **Recommendations to others considering Tealium:** Tealium is setting themselves up as a market leader in this space. If you want to go with the best - choose them. **What problems is Tealium solving and how is that benefiting you?** We use multiple Single Page Application websites and tracking a user's behavior and interactions across multiple domains is extremely challenging when using tools like Google Tag manger. Tealium allows us to authenticate our users across all of our platforms in a simple way. We use Marketo for our email marketing platform and because our websites are not connected in the normal sense it was impossible to get our Marketo Web Tracking script (Munchkin) setup properly without heavy development work. Tealium solved this for us instantly. ### 15. In a world where 1st party data is currency, Tealium is the best exchange **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan C. | Director, Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Tealium?** real-time sync between server-side (like CRM, SIS, LMS, data warehouse type data), user ID stitching across our defined identities, Tealium support team is incredibly responsive. **What do you dislike about Tealium?** Tealium AudienceStream is fantastic, thus a 9/10; however, no technology is absolutely perfect, so although I provide this list with the hope of future build outs:) 1) Limited integration with the Google Cloud Platform. 2) AudienceStream data is housed in Tealium-managed AWS infrastructure, it would be great if we could maintain a copy of the production data, or the production version itself, on our own hosted cloud infrastructure, whether it be GCP, AWS, or Azure 3) It would be great to have access to logs of AudienceConnector activity, to either verify successful sends or better understand when an error occurs. **Recommendations to others considering Tealium:** Leveraging Tealium's AudienceStream project via custom integration with Google's Google Tag Manager server-container may better position Tealium assets loading on web assets. **What problems is Tealium solving and how is that benefiting you?** Merging authenticated and un-authenticated digital experiences into a single profile so we can leverage both defined/confirmed and/or probabilistic attributes in our service operations. Building a robust user-ID keyring so various systems can more easily speak with each other. Provide enhancements to higher education pre-enrollment and post-enrollment activities. ### 16. Tealium Audience Stream is without doubt the best CDP in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Tealium?** Data Ingestion from literally any kind of source, super dynamic 1:1 audience generation, activation and integration with a vast number of Martech solutions. **What do you dislike about Tealium?** To be honest, its my favourite martech technology of all of them. **Recommendations to others considering Tealium:** I would first make sure you have a decent data structure & data Layer set up the Digital Asset (Ie. Web, App), as well as a robust data collection from client side (Browser, App), with Tealium IQ preferably since it’s the most powerful. **What problems is Tealium solving and how is that benefiting you?** Creating real live omnichannel interaction with end customer. Personalization 1:1. Easy setup of data streams to any other source. Full understanding of end customer context. ### 17. Not suitable for mobile analytics to analyze the user behavior **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2022 **What do you like best about Tealium?** You can pass data from single source to multiple connectors/tools **What do you dislike about Tealium?** It is a live data stream, every time you change the events or properties, you Have to make sure to update the connectors linked to it to be able to view all the events **Recommendations to others considering Tealium:** This is only live stream data. You must use one of the connectors to view your data for analyzing **What problems is Tealium solving and how is that benefiting you?** Nothing for mobile analytics. I believe it is used for marketing purpose ### 18. Tealium-CDP **Rating:** 4.5/5.0 stars **Reviewed by:** Sebastian W. | Head of OCP, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Tealium?** - future-proof setup due to the integration of client-side and server-side data collection - high flexibility and wide range of applications due to many available connectors/integrations - patented visitor stitching/user recognition across different devices - real-time approach - fast and reliable support - interesting exchange in the community **What do you dislike about Tealium?** - UI could be designed a bit more modern - Digital Velocity in person again as soon as possible **What problems is Tealium solving and how is that benefiting you?** - 360-degree view of the customer - Formation and activation of audiences Addressing target groups across various channels in real-time - Preparation for a world without (3rd party) cookies ### 19. Was once cutting edge, but is starting to fall behind to the competition. **Rating:** 2.0/5.0 stars **Reviewed by:** Jason P. | Director, Marketing Data and Technology, Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Tealium?** The ability to act on real time data on thousands of users to downstream vendors. **What do you dislike about Tealium?** The lack of data enrichments that you can do. Everything is based on wizard based enrichments that only touch the basics of what you might want to do. You're mainly forced to update the data in TiQ and send the pre-enriched value into AudienceStream to avoid the frustration of that UI and lack of capabilities. I wish there was an integration between EventStream and AudienceStream to share data. Building rules is cumbersome and they need to add support for nested conditions. Audience searching is useless in the UI. It takes forever and rarely returns what you think it should. Modern tools that have data sitting in ElasticSearch are able to get you immediate results for the data you're querying. **Recommendations to others considering Tealium:** Just be aware that there is a huge lift to get this set up and it's difficult to troubleshoot. There's also no concept of QA or staging in AudienceStream. Everything is published to production! **What problems is Tealium solving and how is that benefiting you?** Getting a 360 view of the customer across multiple devices and channels. We've been able to better understand/identify who is on our site and what they're doing. ### 20. EventStream for your Data Compliance Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Mark M. | Optimization and Personalization Analyst , Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2021 **What do you like best about Tealium?** EventStream, in combination with its suite of products, can remove any Personal Health Information (PHI) or Personal Identifying Information (PII) from your analytics and ensure your data analytics is protected and HIPAA compliant. Their platform is a game-changer for our data analytics . **What do you dislike about Tealium?** There is a very steep learning curve of their product suite, but once your team is up-to-speed, there is no other suite of products more robust. **What problems is Tealium solving and how is that benefiting you?** We use Tealium EventStream to set the Events within our data layer and provide the rules of where the data will land. The benefit we have seen is keeping our data and platforms across our marketing stack in HIPAA Compliance. ### 21. An extremely powerful tool for conglomerating and transforming data within the scope of a user. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Tealium?** The ability to create new attributes and transform the data in meaningful ways. **What do you dislike about Tealium?** Limitations in rule creation, like being unable to combine an "OR" statement inside an "AND" or vice versa. **Recommendations to others considering Tealium:** Unparalalled as a CDP. Easy to use, but deep with potential complexity. Extremely supportive staff on the Tealium side. **What problems is Tealium solving and how is that benefiting you?** Tieing together users from dispirate data sources, and creating holistic views of the user. ### 22. Flexible Audience Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Tealium?** The platform provides a lot of flexibility with defining custom segments to create and define audiences which can be utilized to power our marketing campaigns immediately after event data comes into the platform. **What do you dislike about Tealium?** Too many event attributes within the system may bog down the UI, and bulk-editing items may require special tools or assistance which isn't directly accessible within the product. **What problems is Tealium solving and how is that benefiting you?** This product has helped us to define user segments for real-time campaign retargeting and suppression based on users' interaction on our website, while traditional batch-processing may result in stale data being utilized for our marketing campaigns. ### 23. Great functionality, bad UX **Rating:** 3.5/5.0 stars **Reviewed by:** José Antonio S. | Senior Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2021 **What do you like best about Tealium?** It provides a lot of versatility because it's not bound to a specific platform like Google or Adobe. Also, the history change view that looks like Github version control. **What do you dislike about Tealium?** Because of the flexibility, it is way harder to make implementations that are otherwise simple and straightforward in Google Tag Manager. Also, the UI/UX is just bad. **What problems is Tealium solving and how is that benefiting you?** None, using it because clients were using it. I haven't found any benefit that is unique to the platform or that puts them ahead of competitors. That being said, their support is really good and can actually help you do some of the implementation but I think that depends on the contract that they have with the client. ### 24. Not a Bad Tool, But Difficult to Justify the Cost **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2015 **What do you like best about Tealium?** Tealium does a great job of integrating third-party tagging solutions (marketing, analytics, commerce, etc.) into one, easy to use application that ensures synchronous results across the board. I really like that Tealium has pre-integrated with nearly all of the partners we are already using which makes integration very quick and easy. Tealium support is top notch and having a "person" to talk to rather than using online discussion boards (like GTM) has always been the big plus. **What do you dislike about Tealium?** The cost is hard to justify both internally and to our clients. Especially when there are other solutions like Google Tag Manager which are free and are improving quickly. It will be hard to continue to pay for Tealium unless they are able to roll out additional features that are not additional cost, as we have had many clients trial the platform but decided to stick with the free version of GTM for the time being. **Recommendations to others considering Tealium:** Tealium is great if you are going to be integrating several different solutions and you want enterprise-level support. As previously stated, it is a challenge to justify the cost so make sure you are well documented prior to implementing the solution with the time wasted and development resources needed to implement the work you are going to be able to do on your own once you launch Tealium. The business case is critical for any GTM solution to prove the worth of your investment to leadership. **What problems is Tealium solving and how is that benefiting you?** We have been able to work around the development cycle that used to hold us back significantly whenever we wanted to track a new functionality, page or process on any of our websites. Tealium gives us the flexibility to launch new tags quickly and effortlessly. If there is a bug within our current set up, we can go in and make a fix without being held back by the development cycle. There are various environments which make testing new tags smooth and can launch confidently. ### 25. Building a data lake is easy with Tealium CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2021 **What do you like best about Tealium?** Using Tealium as our data lake foundation has been straightforward to set up and use without writing custom code. **What do you dislike about Tealium?** The learning curve can be a bit steep when initially setting up Tealium. I recommend the training sessions and help from the Tealium team to understand the different sections within the platform. **What problems is Tealium solving and how is that benefiting you?** Looking to build a single source of truth as it relates to our customer data. Having a central repository for customer data and being able to connect to many different platforms (such as ad platforms, email marketing platforms, etc.) has made Tealium a critical component of our marketing tech stack. ### 26. Tealium AudienceStream is an easy, intuitive and powerful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Joan P. | Digital Assets Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Tealium?** The ease of creating attributes, audiences,, and connectors **What do you dislike about Tealium?** The need for data access to analyze audience information **What problems is Tealium solving and how is that benefiting you?** The union with IQ makes AudienceStream more than a segmentation tool, eliminating the dependency on other tools ### 27. Cool things I always wanted to do is finally possible. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2021 **What do you like best about Tealium?** The myriad possibilities of segmenting, activating, analyzing audiences, and the DIY element that comes with it, is the best components. We are not limited by "the borders" of the software in the different ways we want to connect data. The API library is incredibly wast; it doesn't let you down. Even if there is no OOB connector per se, there is always a way to make it happen, albeit via simple coding using existing Tealium protocols or raising a request to the support team to roll out the bespoke data connector. **What do you dislike about Tealium?** I work with a team that manages the product implementation for us. The interface and the functionalities look a bit intimidating. I currently don't even dare touch it before having completed my Tealium certifications. I sometimes want to dip my toes in the water to explore, but I always got anxious about "breaking" the system if I pressed the wrong button. **Recommendations to others considering Tealium:** My recommendation is to have an agreement in place internally about the custodianship of the product, plan or foresee cross-departmental usage and agree on a process. **What problems is Tealium solving and how is that benefiting you?** As a B2B business, we primarily use our CDP to leverage a lead scoring mechanism and personalize and automate instrumental conversations at the right stage of the lifecycle of a customer. ### 28. I like everything but the version control. **Rating:** 4.0/5.0 stars **Reviewed by:** francis g. | Web Analytics Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Tealium?** After getting used to it, the level of customization goes way deeper than other TMSs. This is great for power users. The handy custom tools are great but I also wish they would just be features. As a platform, it's relatively easier to troubleshoot compared to GTM. **What do you dislike about Tealium?** Version control is too rigid and still allows for mistakes (human error) to happen. The UI gets sluggish for larger profiles. There's also an unpredictable delay (related to caching) when publishing a new profile. The filtering and sorting options could be improved. Mass editing is impossible without the custom tools and even then it's not as precise as it needs to be. **Recommendations to others considering Tealium:** Get comfortable with editing the tag templates. Regularly check for updates to tag templates. Get very familiar with debugging on the front end using breakpoints - this will save you a lot of time. Often, the issue with tags is not obvious in the UI. **What problems is Tealium solving and how is that benefiting you?** It does the job as advertised ### 29. I would recommend **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Tealium?** Visitor stitching Trace Live events Visitor lookup **What do you dislike about Tealium?** eventDB is slow and most of the time it just crashes in the middle of the query execution. Some ES/AS attributes populate in visitor lookup but the when used in rule configuration, it does not work **What problems is Tealium solving and how is that benefiting you?** web behavioral insights send data to marketing platforms ### 30. A must for Marketing teams **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Tealium?** Tealium AudineceStream calls itself a central data hub and it really is. You can integrate your Email, App push, social and paid channels into Tealium AudienceStream and create unique audiences. For example, you could select customers that haven't opened an email or app push in the last 7 days but have been active on Facebook and refine your targeting.  Of course, then there is the real-time data element which allows you to target customers based on metrics pretty close to real-time. In most CRM systems the data used is 24 hours old which means often you are not targeting customers with the right message at the right time.  This type of tool is a must for businesses that use various CRM providers. **What do you dislike about Tealium?** It's not the most user-friendly tool, personally, it took me a really long time to get to grips with how to use Tealium AudienceStream properly. I found anyone with a non-technical background in the business really struggled with the interface. Cookie consent has had an impact on volumes and the accuracy of our real-time data. **What problems is Tealium solving and how is that benefiting you?** I used to work for a company where to send app pushes we had to download our target list from one system and upload it into our app push platform, whilst taking our target and controls manually at the same time. Obviously, this is a time-consuming and inefficient use of time, open to errors if you do not have the correct cross-checks in place. Enter Tealium AudienceStream which allowed us to build our app push audiences in an automated fashion with the data flowing from our big data platform into Tealium AudienceStream onto our App push provider. ### 31. Great CDP, at the heart of our Digital Marketing Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Tealium?** Efficient real-time data collection and activation Powerful visitor stitching and reconciliation capabilities which is helping us leveraging the usage of our first party data A large number of connectors are available to link Tealium AudienceStream to almost all the Digital Marketing tools: Personalization / Media / Marketing Automation / Emailing / Social / Analytics / CRM... Very easy to use and to set-up. Native data collection using Tealium IQ (TMS) Capabilities to extract data using AudienceDB: very helpful in feeding internal tools/platforms with digital data and running Machine Learning use cases **What do you dislike about Tealium?** Nothing to mention apart the need to have a training / onboarding at the beginning of the adoption of the tool **What problems is Tealium solving and how is that benefiting you?** Increasing our known visitor: using visitor stitching feature. By using Tealium AudienceStream, we multiplied the number of known visitors by 4 Connecting our websites to emailing and CRM Marketing automation: using website's events to trigger emailing scenarios and workflows Omnichannel Orchestration: orchestrating our campaigns from paid, social, onsite personalization, emailing Exclusion of our known visitors from campaigns Retargeting of abandoners ### 32. Honest opinion .... **Rating:** 5.0/5.0 stars **Reviewed by:** Jason L. | Founder and Managing Director - No More Punctures Ltd , Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2021 **What do you like best about Tealium?** Great price point, leading the middle of the pack, and agile enough to take direction from the front of the pack if believed correct. Big enough to deliver, small enough to innovate. **What do you dislike about Tealium?** no real issues with the product, currently does what it needs to do.. **What problems is Tealium solving and how is that benefiting you?** Realtime interaction delivering the customers experience, across all channels... ### 33. Few CDPs are as robust as Tealium **Rating:** 5.0/5.0 stars **Reviewed by:** Erik S. | Senior Digital Transformation Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Tealium?** Straightforward for novices but still powerful enough to work in even the most complex enterprise data environment **What do you dislike about Tealium?** Tealium sometimes oversells their developing capabilities but the core functionality is great **What problems is Tealium solving and how is that benefiting you?** Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms. ### 34. Basic functionality has been failing for 3 months and counting **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Tealium?** Many different connectors available. Defining our target audiences and sending information to the data layer. **What do you dislike about Tealium?** If I could do it over, I would definitely not choose to buy Tealium. The Salesforce connector has been down for 3 months, and the customer support team has been very slow to help. It's basic functionality we need. Tealium introduced a production bug that stopped it from working, and it's still not working. Their answer has been "just wait longer" -- they built a workaround that covers half the functionality we need, and took about 2 months to build the workaround. So we bought another system to cover this functionality. Implementation took a long time. When we started, we didn't even have access to the app for 2 full weeks. Again, the answer is "just wait longer -- we're working on it and we think it's not a big deal." In general the user interface has been hard for the team to learn, and tough to edit and maintain. The way orchestration works -- every event must be connected to an audience, which means we have dozens of audiences specific to the connections they're driving. It just means lots of work to set up something fairly straightforward. **What problems is Tealium solving and how is that benefiting you?** Able to orchestrate updates among a few connectors Storing visit data in one place is helpful to visualize visit behavior using a separate BI tool **Official Response from Mike Anderson:** > I was upset to read your post last week on G2, and I felt I had to respond. I am the founder and CTO at Tealium and I am responsible for everything related to the product and the engineering team. First I’d like to apologize for the experience you’ve had so far, this is definitely not our plan for our customers. I am investigating the Salesforce connector issue with my team now and working with my Chief Customer Officer as well to understand the response times on both product and customer success sides. A lot of our current in progress roadmap is focused on simplification of the user experience. As you can imagine collecting, transforming, enriching and syndicating data out is a challenging feat, so capturing the usability in an extremely easy way is a challenge, but it’s one we are working on right now. There are additional enhancements coming that I believe will make things easier, especially around audiences. If you could make the time, I’d be happy to schedule a video call with you and give you some of our relevant roadmap items that I think will be exciting, as well as give you an opportunity to as me anything about our product and roadmap and even to discuss other items that may make sense for us to add to our roadmap, if we haven’t added them already. I, and we at Tealium, do appreciate your partnership, and I do apologize that we have not lived up to our side of the equation from a partnership perspective. Best, —Mike Anderson ### 35. A CDP is key in every omnichannel strategy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2022 **What do you like best about Tealium?** I'd recommend Tealium Audience Stream as a CDP in order to develop and transform the way we create customized experiences. **What do you dislike about Tealium?** There's nothing remarkable from my perspective **What problems is Tealium solving and how is that benefiting you?** Identity resolution, real time decisioning, omnichannel connections. ### 36. API Management - No Devs Required **Rating:** 5.0/5.0 stars **Reviewed by:** Justin H. | Team Lead, Marketing Technology and Ad Operations, Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2021 **What do you like best about Tealium?** Many out-of-the-box integrations makes it easy to start streaming data to partners. Non-developers can setup and manage EventStream. Robust integration with TiQ and support for source-agnostic data streams makes the platform extremely flexible for any and all use cases. Real-time data stream view makes it easy to see data in and data out. Error reporting and live trace feature makes it easy to troubleshoot issues. Time savings to update APIs = positive ROI. **What do you dislike about Tealium?** Documentation could be more robust for certain partners and creating many event feeds can be tedious - a duplicate feature would be nice. **Recommendations to others considering Tealium:** Great product that pays for itself. Once you are set up and running, you can trust the API's will be maintained and updated on a regular cadence. No stress, no mess. **What problems is Tealium solving and how is that benefiting you?** Real-time data streams and vendor API integration and management. Tealium ES has helped us circumvent the need for internal builds and continuous maintenance of vendor/partner APIs. Tealium has empowered our marketing team to take control of their API's and ensure we're maximizing our speed to market of new features and staying ahead of the various data fidelity resulting from the loss of cookies. Taking our data streams server-side has helped preserve our media measurement and analytics. ### 37. Tealium AudienceStream CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Amir N. | M, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2021 **What do you like best about Tealium?** AudienceStream gives us the ability to expand on the data we are already capturing about our current and prospective students from our websites and all other data points and then take the data and combine them to create badges and audiences, which then allows us to enhance user experience.
The 200+ native server-side API integrations allow us to activate data in real-time and expand the reach of all the data we collect and the new audiences we create - we are no longer limited to only using this data on our site directly, instead we can pass this information effortlessly through to other tools such as Salesforce Email Studio, Google Adwords, Salesforce Journey Builder, etc. to increase the relevance of our other marketing and intervention efforts. I am personally a fan of the Trace tool, Trace allows you to isolate a specific test case and view a log of how it gets processed in AudienceStream. **What do you dislike about Tealium?** I know that the tool is not meant for reporting, but the ability to do more data visualization would be very helpful while trying to make segments. **What problems is Tealium solving and how is that benefiting you?** Primarily to orchestrate our existing marketing initiatives and create automated marketing actions based on real-time user behavior ### 38. tealium IQ its helping us to create real time experiences in our digital channels **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Tealium?** Ease to use in all our digital channels. **What do you dislike about Tealium?** Nothing even the product support its great **What problems is Tealium solving and how is that benefiting you?** Real time interaction management based on our client's behavior of the site using the real time data managed by Tealium IQ ### 39. Their approach towards FPD really helps companies to prepare for the next era of digital marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Bendegúz N. | Senior Data & Direct Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Tealium?** I'm able to use a software that is way ahead of its competitors and the whole industry. And, of course, the 1000+ integrations. **What do you dislike about Tealium?** Most of the product guides are helpful, but in some cases, the value proposition is missing. **What problems is Tealium solving and how is that benefiting you?** I can prepare for a digital world without third-party cookies. Meanwhile, still keeping the business momentum and the value from digital marketing activities. ### 40. THE Tag Manager against which all others benchmark **Rating:** 5.0/5.0 stars **Reviewed by:** Julian B. | Head Of Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2021 **What do you like best about Tealium?** Tealium iQ tag manager is about as flexible and functionally rich as you'll need with a mind-bogglingly vast marketplace of plug and play tag providers. Provides both server and client-side options to improve performance where required and future-proof. The service support is the best in the industry. **What do you dislike about Tealium?** The functionally rich platform can be a bit daunting at first although, the awesome service support covers this well. **What problems is Tealium solving and how is that benefiting you?** The flexibility of tag implementation and configuration combined with good tag governance ### 41. Invaluable for our business transformation **Rating:** 5.0/5.0 stars **Reviewed by:** Simon H. | CTO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2021 **What do you like best about Tealium?** The ability to build relevant customer profiles based on digital and offline activity **What do you dislike about Tealium?** The user interface can be a little daunting **What problems is Tealium solving and how is that benefiting you?** The customer profile being shown to sales agents when speaking with customers provides insight and opens opportunities for cross and up-sell that would previously not have been discussed. It also means that no-contact quoting is more relevant. Additionally using AudienceStream allows for a far more managed online advertising budget - excluding existing customers from paid advertising and building more targeted retargeting campaigns. ### 42. good technical support **Rating:** 3.5/5.0 stars **Reviewed by:** Kelsey C. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2021 **What do you like best about Tealium?** the technical support, especially with a small team. Ability to work with other vendors in the marketplace and have technical support communicate with vendors regarding issues. **What do you dislike about Tealium?** some tools are not always reliable, the tool for google chrome is not always operational. The CSS selector tool will just not work out of the blue for no reason. **Recommendations to others considering Tealium:** make sure when setting up the account there is some type of record regarding the logic of why everything has been done the way it is. This legacy data will be highly beneficial when there is employee turnover and issues in the future. **What problems is Tealium solving and how is that benefiting you?** Site speed improvements by moving things from being hard coded on site to tealium. Quickly adding and removing pixel's for specific vendors on site. ### 43. AudienceStream CDP for HealthCare **Rating:** 4.5/5.0 stars **Reviewed by:** Mark M. | Optimization, Personalization and Data Governance Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2021 **What do you like best about Tealium?** We have paired the AudienceStream product with their Private Cloud which enables the tool to be HIPAA and Privacy Compliant. This is a game changer for our organization **What do you dislike about Tealium?** As a non technical developer type, the tool does take some time to get used to **What problems is Tealium solving and how is that benefiting you?** We are able to track our customers through our solutions as well as build audiences that we were unable to do before hand because of HIPAA and Privacy issues. Now that we are able to see who is dropping off in certain sensitive areas of our website. We now can send our customers reminders. We are also using the tool to help with Personalization as well as Audience stitching. ### 44. Tealium all around is very helpful, engaged and cares about the outcome. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Tealium?** It's robust, yet simple enough that you can get started right away. They have been eager to help with new features and creating helpful recommendations. The user interface is well organized and you can spend as little or as much time in it as you want, but you will see benefit to a thought out plan. **What do you dislike about Tealium?** Sometimes finding what is linked to a particular attribute, tag or extension can be difficult. A flow chart of how all things are linked would be nice, but also may not be worth the effort if it takes away from the overall product. This would allow users to easily identify what is in use and what isn't to potentially deprecate anything that may not be applicable anymore. **Recommendations to others considering Tealium:** To get the most out if it you should have a plan of what you want in order to implement that from the beginning. Gather more data and not less. I realize plans change, but if you gather more in the beginning you'll be able to use that later. **What problems is Tealium solving and how is that benefiting you?** We have been able to retarget customers easier when they abandon carts, even when we don't know them. We are also able to make better recommendations in a timely manner. We currently operate under a two domain system where our transactions come from one domain, but customers typically come to another initially and Tealium helps to stitch those sessions together so we can see the path of our visitors. ### 45. More complicate than GTM to debug / understand why a tag is not fired. **Rating:** 3.0/5.0 stars **Reviewed by:** Antoine A. | Web analyst senior, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2021 **What do you like best about Tealium?** Technical Features: JQuery and Extensions + Tag template when well understood. **What do you dislike about Tealium?** QA tool / Debug tool. difficult to undertsand why a tag is not fired (vs GTM). but sometimes less native features (scroll tracking , Timer) than GTM . **What problems is Tealium solving and how is that benefiting you?** Track events with JQuery and push media tags. ### 46. Robust solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2021 **What do you like best about Tealium?** The audience can be easily managed by the Marketing team with limited knowledge of coding and cut down the dependency of the Development team. **What do you dislike about Tealium?** Too many things to learn and more profound training required. **What problems is Tealium solving and how is that benefiting you?** We are currently working on Implementing and benefits yet to realize and measure it. we aim to solve the unification of data and activation in real-time across different channels. ### 47. Using Tealium AudienceStream to Personalize User Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Veterinary | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2021 **What do you like best about Tealium?** Once it is properly set up with all applicable data feeds, it's brilliant! I love being able to target different types of users with information relevant to them. For example, you can have one category page with items important to the vast majority of shoppers, but if you are not adding what they are interested will the shopper become bored of flipping through multiple pages prior to seeing what they are interested in. You may even lose them to a competitor. I really like how intuitive I can be utilizing AudienceStream. I also really like how I can see how many users are actually in an Audience. This allows me to targeter the bigger and more valuable users more efficiently. **What do you dislike about Tealium?** I don't love Trace. I've tried this before in conjunction with Optimizely, but for some reason, it does not work with our storefront. I know AudienceStream is working, but it is hard to QA my work. We see positive results overall though. It would be nice for Trace to be upgraded, however. **What problems is Tealium solving and how is that benefiting you?** Before we were able to implement content and used customer feedback and other data feeds, now we can target with live data and targeting. I'm able to add efficiencies and reduce showing products to Pet Owners who are not interested leading them to leave our eCommerce website. ### 48. Great Flexibility, Good Connectivity **Rating:** 3.5/5.0 stars **Reviewed by:** Clark H. | Digital Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Tealium?** The ways I can define my own attributes and enhance my incoming data. It has a lot of data types that you can map. I really like the rules you can create to map incoming data to plain english descriptors so that many different users can benefit from the enrichments. **What do you dislike about Tealium?** Lack of connection to Adobe services for email events. The current connector to ACS uses an older way of connecting to Adobe's API and it hasn't been useful to us. The customer service has been great though and has engaged with us along the way to find solutions. **Recommendations to others considering Tealium:** Think about what you would use it for and make sure it has the audience connector you need. It is a great tool if you have the use-case. We are using it primarily to push ads on Google platforms to users we've seen on Google platforms and drive retention and re-engagement. We also have a team of people including developers, analysts, ad experts and strategists who are working to get the most out of this product. **What problems is Tealium solving and how is that benefiting you?** We are stitching data from multiple sources on a Google ID and pushing it back out to targeted ads. We are exploring adding even more data sources so that we can enrich our customer experiences even more. We would love to see Tealium support our email efforts in providing targeted email content to our users based on the enrichments we've made in Tealium. ### 49. Excellent Tool for a 360 view of Customer **Rating:** 5.0/5.0 stars **Reviewed by:** Ty B. | Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Tealium?** The ability to understand a user across multiple domains including offline data is really powerful. The interface is easy to use and allows to launch projects quickly. I also have nothing but good things to say about the entire team at Tealium. Everyone from sales, onboarding, to support is fantastic and really cares about our business and success. **What do you dislike about Tealium?** I wish testing across devices and browsers was easier. There use to be an extension in Firefox and Chrome that allowed this, but the Firefox extension is no longer available. **Recommendations to others considering Tealium:** Don't come into AudienceStream with a rigid roadmap because you will learn a lot during implementation. Knock out your first use case, and use your learnings to iterate and come up with your next projects. **What problems is Tealium solving and how is that benefiting you?** We were looking to have more sophisticated website traffic segmentation and better understand how users were engaging online across multiple sessions. Thanks to the great integrations available in AudienceStream with vendors such as Facebook, we've been able to deliver a better client experience, save marketing dollars, and have a much better idea of our customer. ### 50. Great tool for website **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Tealium?** It does what they say it will do, and offer any support needed. **What do you dislike about Tealium?** Steep learning curve with Audience Stream **Recommendations to others considering Tealium:** Still learning all the benefits of this product, but tools are there to take our website to the next level. **What problems is Tealium solving and how is that benefiting you?** Need more support than originally thought due to how advanced the CDP actually is. ## Tealium Discussions - [When can we use iQ and Audience Stream with separate user rights managing?](https://www.g2.com/discussions/when-can-we-use-iq-and-audience-stream-with-separate-user-rights-managing) - 1 comment, 1 upvote - [What types of client-internal data can Tealium can onboard?](https://www.g2.com/discussions/data-onboarding) - 1 comment, 1 upvote - [How does Tealium maintain the security of the data center to prevent a data breach?](https://www.g2.com/discussions/data-security-and-infosec-73b87304-a5c8-497e-b041-51085e691d39) - 1 comment, 1 upvote - [What types of security certifications or attestations does Tealium have?](https://www.g2.com/discussions/data-security-and-infosec) - 1 comment, 1 upvote - [Have you evaluated your product relative to the European Union's General Data Privacy Regime? What if any changes have been made to ensure, or to help clients ensure GDPR compliance?](https://www.g2.com/discussions/gdpr-1decb5f8-ac08-4ee0-866d-8cadd0b9a157) - 1 comment, 1 upvote - [View Tealium pricing details and edition comparison](https://www.g2.com/products/tealium-2026-07-21/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-24+08%3A37%3A30+-0500&secure%5Bsession_id%5D=f4492f08-bfcc-40d8-b6cd-c02266e5bbae&secure%5Btoken%5D=9d7f1d729715bab5718990d43570fb6678fad569e44c2478658e78066f7677e4&format=llm_user) ## Tealium Integrations - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [CDK](https://www.g2.com/products/cdk/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot CRM Integration for Jira](https://www.g2.com/products/hubspot-crm-integration-for-jira/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Nextdoor Business](https://www.g2.com/products/nextdoor-business/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - [Snap](https://www.g2.com/products/snap/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Trello](https://www.g2.com/products/trello/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Yelp Advertising](https://www.g2.com/products/yelp-advertising/reviews) ## Tealium Features **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Functionality** - Dashboard - Reporting - Integrations - End-user management - Audit trails - APIs - Mobile SDK - Customizable design - Server-side storage **Platform Basics** - Dynamic Segmentation - Journey Optimization **Development ** - Pre-built Connectors - Custom Connectors **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Management** - Hierarchy Management - Reference Data Management - Data Lineage - Metadata Management **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Management ** - Reporting and Analytics - Data Mapping **Security** - Access Control - Roles Management - Compliance Management **Functionality ** - Multi-Domain - Match & Merge - Relationship Mapping - User Interface **Security** - Data Governance - Data Masking **Data Quality** - Data Preparation - Data Distribution - Data Unification **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Maintainence** - Data Quality Management - Policy Management **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making ## Top Tealium Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (556 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (399 reviews)