Tailwind Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the automation benefits of Tailwind, enhancing engagement through optimal posting times. (1 mentions)
Users appreciate the streamlined content scheduling of Tailwind, benefiting from efficient posting times and design simplification. (1 mentions)
Users value the convenience of Tailwind for effortlessly scheduling and designing posts across multiple platforms. (1 mentions)
Users love the ease of use of Tailwind, finding it simple to create and post pins effortlessly. (1 mentions)
Users love the easy creation of pins with Tailwind, allowing for quick and efficient posting. (1 mentions)
Users find the layout issues of Tailwind can make it feel cluttered and challenging to use effectively. (2 mentions)
Users find the cluttered interface of Tailwind overwhelming due to the abundance of options available. (1 mentions)
Users find Tailwind can be cluttered with complex features, making navigation and decision-making overwhelming at times. (1 mentions)
Users find Tailwind to be a bit cluttered, citing the overwhelming number of options available. (1 mentions)
Users find Tailwind's pricing to be expensive, particularly for small businesses lacking essential features like carousel scheduling. (1 mentions)

5 Pros or Advantages of Tailwind

5 Cons or Disadvantages of Tailwind

Tailwind Reviews (142)

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Reviews

Tailwind Reviews (142)

View 2 Video Reviews
4.3
142 reviews
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Kaprice D.
KD
Kaprice D.
Owner
Small-Business (50 or fewer emp.)
"Super Simple Scheduling with Turbo Boost and AI-Powered Pin Writing"
5/5
What do you like best about Tailwind?

It is super simple to use. I love the ease of scheduling and their new Turbo Boost. I love that there is an Ai feature that helps write pin descrptions and titles Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

I'm not a fan of the auto pins it generates. Review collected by and hosted on G2.com.

Carla S.
CS
Carla S.
Content creator, blogger
Small-Business (50 or fewer emp.)
"Helpful for Timing Posts, But Room for Improvement"
3.5/5
What do you like best about Tailwind?

I like that it helps me understand WHEN to post so that I have the best engagement on my posts. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Sometimes Tailwind feels a bit cluttered. There are a LOT of options Review collected by and hosted on G2.com.

Verified User in Construction
UC
Verified User in Construction
Small-Business (50 or fewer emp.)
"Fast Pin Creation and Posting Made Simple"
4.5/5
What do you like best about Tailwind?

the ease at which i can create and post pins. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

The templates are redundant. I wish the design tools were a bit easier to use. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Small-Business (50 or fewer emp.)
"A Powerful Tool for Social Media Scheduling and Engagement"
3.5/5
What do you like best about Tailwind?

Tailwind excels in streamlining content scheduling across platforms like Pinterest and Instagram. The SmartSchedule feature is particularly impressive, automatically selecting the best times to post based on audience engagement. I also appreciate Tailwind Create, which simplifies the process of generating visually appealing posts, saving me time on design tasks. Tailwind's Tribes offer a unique way to connect with like-minded users and expand reach through community-driven content sharing Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

One downside is that Tailwind currently supports only a limited number of platforms—primarily Pinterest and Instagram—which might not be sufficient for users managing a diverse set of social media accounts. Additionally, the pricing can be a bit steep for smaller businesses, especially given that some features, like native carousel scheduling or social listening tools, are missing​ Review collected by and hosted on G2.com.

Kate G.
KG
Kate G.
Strength & Fitness Coach
Small-Business (50 or fewer emp.)
"Deceptive subscription model - steals your money"
0/5
What do you like best about Tailwind?

I hate absolutely everything about Tailwind. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

They make it nearly impossible to cancel your account. You cannot remove your billing info, nor can you downgrade off of a plan that has a payment attached to it. Other than cancel my credit card entirely, I see no way to stop handing over money to these criminals. Do not use this company. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Best marketing AI tool to generate content"
5/5
What do you like best about Tailwind?

Tailwind is best for generating content for your marketing automation. It is straightforward to use. The UI is intuitive, and the calendar feature is outstanding. Copilot is very smart and gives good suggestions. The tools for social media management are fantastic. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Tailwind has no such significant cons. But it lags behind features from other marketing automation or content tools. Sometimes it behaves miserably like if I signed in, why am I returning to landing pages? Review collected by and hosted on G2.com.

Kate B.
KB
Kate B.
Mid-Market (51-1000 emp.)
"Its new AI tool is a lifesaver for efficiency"
4/5
What do you like best about Tailwind?

I actually don't really use Tailwind for its primary intended purpose. Instead, I make the most of its AI Labs tool. This feature has a wealth of AI copywriting tools for a wide range of purposes, such as Pinterest titles and descriptions, and Facebook and Instagram captions. These are a great jumping off point for writing excellent copy. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

It could be due to the API, but its Pinterest analytics are fairly limited, so I tend not to use these. Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Verified User in Education Management
Small-Business (50 or fewer emp.)
"It is a great software"
3.5/5
What do you like best about Tailwind?

It works well, saves time. It helps me get more views on Pinterest. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

If you are just starting out, it's expensive. Review collected by and hosted on G2.com.

KH
Kathleen H.
Writing and Editing
Small-Business (50 or fewer emp.)
"Amazing"
4.5/5
What do you like best about Tailwind?

It's still a great social media scheduling tool worth looking at. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Support is not so good. So they first need to improve the support system. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Verified User in Entertainment
Small-Business (50 or fewer emp.)
"Poor customer service and did not provide meaningful results for my Pinterest page"
1/5
What do you like best about Tailwind?

The pin designer did create some pretty pins for me. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

I thought I had cancelled the service because it was not positiviely impacting my views but then I found out they charged me for another year. Talked to customer service about my concern and they said I was out of luck even though I wasn't actively using their service. It's also very challenging and confusing to cancel their service which I believe they do on purpose to keep customers.

Besides the bad service, the product is on the poorer side. The communities are very clicky and generally only share pins with a few other people. When someone did share one of my pins I believe it had zero impact on my page. I could be wrong but I feel like Pinterest was actually penalizing my page because I was posting with Tailwind. My Pinterest views almost doubled 6 months after I STOPPED actively using Tailwind which makes me think they were actually hurting my page.

Based on my experience this service is mostly smoke and mirrors and doesn't provide substantial viewership results to support its high price. If you try to cancel then you may get suckered into paying for something you don't want. I recommend promoting your pins directly through Pinterest instead of spending money on this product. Review collected by and hosted on G2.com.