Sprout Social Influencer Marketing Reviews & Product Details

I like the sourcing process in Sprout Social Influencer Marketing; it's great for finding influencers that align with the client's demographics, and I've liked it historically. The reporting features are fantastic, providing great visibility into campaign performance and allowing us to pull live monitoring of campaigns for instant updates. The platform also helps with brand safety by flagging potential risks, which is really helpful and speeds along the process of vetting influencers. We've been using the platform for a couple of years, and these aspects have consistently been valuable for us. Review collected by and hosted on G2.com.

I'm unhappy with the recent data changes and things being sampled. I don't love the content workflow approval because it alerts the influencer immediately, which isn't ideal when the client's comments are not complete. Also, I don't use the messaging feature much as it doesn’t provide full team visibility, even within organization logins. The recent need to authenticate for certain data points has been frustrating, especially early in sourcing when we aren't typically doing outreach yet because it feels like a waste of the influencers' time and we've had negative responses from people seeming to think it's a bit sketchy since we don't have the relationship yet. Additionally, the change from having a dedicated support rep to a shared support team hasn't been a positive shift. Review collected by and hosted on G2.com.

I love that Sprout Social Influencer Marketing recently updated their platform with a new, fresh look. The AI features provide a wide range of metrics and information to review when I’m selecting influencers. I especially like the metrics that rate how well an influencer’s brand aligns with my brand, along with the one that flags any posts that could potentially be red flags. Together, these features make it very easy for me to vet influencers who could be a good fit for our brand.

I use this tool every time I need to research an influencer before deciding whether we could work with them. Even better, customer support makes it easy to get answers to all of my questions, with live chat support directly on the website and a wealth of help articles that help me solve any problems that may come up.

I am also super excited to try the new tool that Sprout Social Influencer Marketing just released called Recruit. This will allow my brand to create landing pages designed to attract and filter potential influencers. Review collected by and hosted on G2.com.

I wish the search feature were a bit more advanced. I’d like to be able to search for multiple topics at once—for example, someone who speaks about Higher Education AND Business—instead of only being able to search one topic at a time. That kind of filtering would really help narrow my results and make it easier to find influencers who better connect with my target audience. Right now, I don't feel like I'm able to refine my search enough to receive valuable results. Review collected by and hosted on G2.com.

One of the things I like best is how intuitive and easy the platform is to use. The interface is clean and straightforward, which makes it quick for our team to search, evaluate, and organize potential creators. The lookalike feature is especially valuable, it’s been a great way for us to discover new influencers who resemble creators we’ve already had success with in our program. I also appreciate how quickly you can view an influencer’s audience breakdown. Since our campaigns focus primarily on the U.S. market, having immediate access to geographic audience data makes it much easier to determine whether a creator is a good fit. Review collected by and hosted on G2.com.

One challenge we’ve experienced is that not all of OUR creators are verified within the platform, which can make it difficult to manage a complete roster of partners in one place. Additionally, we haven’t found the campaign functionality particularly effective for tracking content related to seeding or paid partnerships. Because of this, we often rely on other methods to track and report on influencer content outside of the platform. Review collected by and hosted on G2.com.

Having everything I need in one place is my favorite thing about Sprout Social Influencer Marketing because of how easy it is to use. Meeting with their customer support onboarding team made training easy to integrate into my daily workflow. Review collected by and hosted on G2.com.

One of the main challenges is the payment section. They offer the option to use a PayPal plugin, but we’ve found that some influencers are disappointed by the required PayPal fee, since it reduces their payout. Review collected by and hosted on G2.com.

I find the scheduling feature of Sprout Social Influencer Marketing incredibly helpful as it makes planning posts easy and ensures they go out on time without a hitch. I also like how it simplifies managing multiple client accounts, which would otherwise get messy if done manually across different platforms. The platform is streamlined, making scheduling smoother and approvals easier to manage. The initial setup was really straightforward, with the platform guiding me through everything, making the learning curve manageable even with its extensive features. As a small team managing multiple client accounts, Sprout Social really helps keep everything organized. Overall, it’s a really solid tool, especially for scheduling and reporting, and it’s convenient to use on a daily basis. Review collected by and hosted on G2.com.

The analytics could go a bit deeper. For some clients, we want granular breakdowns without having to export and rework things ourselves. And pricing-wise, it can feel a bit steep for what we're using it for. Review collected by and hosted on G2.com.

The team have excellent customer support, and take feedback well. The platform has a great large selection of global creators and stats on content which we use to analyse the best talent and campaign performance in reports. It's also very easy and intuitive to use the reporting features and research features, as well as competitor analysis. Review collected by and hosted on G2.com.

The new AI interface takes some getting used to, but has been OK. Some improvements on the details of the discovery search and the speed at which we can work in this new UX is definitely needed, and feedback has been shared about some older features being brought back in as they were essential to the efficiency of working on the platform so we were not sure why they have been taken out. Review collected by and hosted on G2.com.

The best part of Sprout Social Influencer Marketing is that it helps us discover influencers we likely wouldn’t come across organically. It also lets us vet potential influencers in a more streamlined, data-driven way, rather than relying purely on a gut feeling. Review collected by and hosted on G2.com.

I’m still struggling to fully navigate the platform. The trainings provided were helpful, but I need to spend more time exploring the platform itself so I can become more familiar with it and feel more confident in its abilities. Review collected by and hosted on G2.com.

I like how Sprout Social Influencer Marketing keeps everything we need in one easy-to-navigate area, eliminating the need for spreadsheets and manual organization on our end. I also appreciate how it lets us have different lists depending on what type of influencer we are trying to reach. Since we offer various products, we maintain about five lists in our Sprout account. Additionally, the initial setup was pretty easy because I had the opportunity to meet with training people from Sprout's end, which made it easier. Review collected by and hosted on G2.com.

I wish it was easier to keep track of notes on each individual influencer. When I signed on I was told it was easier than it has turned out to be. I would love for there to actually be a notes area that could be in date order, instead of the form area that I currently have to use. Review collected by and hosted on G2.com.

I love that Sprout Social Influencer Marketing makes it easier to find and verify creators for our campaigns, letting us see their audience and track outreach without needing thousands of emails. It simplifies the whole process compared to using spreadsheets. I like the creator discovery and vetting features, which speed up finding influencers that fit our campaigns. It used to take us days, but now we can pull a full list within an hour or two with all metrics in one place, making it much more scientific than going off gut instinct. Outreach in one spot is really nice too. The simple setup was also easier than building our own methods in spreadsheets. Review collected by and hosted on G2.com.

Ultimately I think the creator search isn't perfect. We still need to double-check every now and then when the filters don't actually align for our very specific/niche campaigns. Some of the data is a bit surface level and you as a user need a nuanced understanding of the data to parse it well. The filtering could be more precise. I need, for example, Toronto-based creators whose audience is almost entirely located in Canada and who makes athletic content in the supplement space. The keyword tagging/matching doesn't always perfectly link. I think some of the audience and engagement data could go deeper. Things like engagement trends over time would be huge, whether this creator has been on the rise for a while, has hit their peak, or is falling. Especially audience quality, I need to flag clearer whether followers are fake or from giveaways. Review collected by and hosted on G2.com.

Sprout Social is a great tool for anyone managing influencer marketing and partnerships because it helps streamline content planning, scheduling, and performance tracking. You can monitor mentions and hashtags to see how influencer posts are performing, track engagement and audience insights to measure ROI, and keep everything organized in one place. It also makes team collaboration easier, from approving content to coordinating campaigns, ensuring partnerships run smoothly and effectively. Review collected by and hosted on G2.com.

I dislike the new view and prefer the old view because you could track EMV. Review collected by and hosted on G2.com.