TD SYNNEX is a global IT distributor and solutions aggregator. It operates primarily in the tier-two distribution market of the IT ecosystem, connecting technology vendors with resellers, system integrators, and retailers.
TD SYNNEX provides a broad range of IT products, services, and solutions. Its offerings are broadly categorized into:
- Endpoint Solutions: Includes personal computing devices and peripherals, mobile phones and accessories, printers and supplies, and consumer electronics.
- Advanced Solutions: Focuses on complex IT solutions such as data center servers and storage, hybrid cloud, cybersecurity, networking, communications, and IoT.
- Destination AI: Is an end-to-end program designed to guide partners (resellers, MSPs, etc.) through integrating AI into their strategies and solutions.
- MSP Evolve: MSP Evolve is a program for managed service providers (MSPs), offering tools, training, and access to the StreamOne Cloud Platform to help scale and modernize.
- StreamOne: StreamOne is TD SYNNEX's global digital platform for cloud commerce management. It unifies and standardizes vendor systems into a single view, through tools like headless commerce APIs, Professional Services Automation (PSA) connectors for billing reconciliation, and real-time consumption reporting to reduce complexity, increase operational efficiency, and drive business growth through digitalization.
- PartnerLINK: PartnerLINK is TD SYNNEX's specialized partner community structure, focused on providing exclusive benefits, networking, and enablement for partners in North America. It is designed to strengthen partner businesses by connecting them into specialized communities based on their areas of expertise or geographic focus.
- Cloud Services: TD SYNNEX partners with major hyperscalers, including Microsoft, Amazon Web Services (AWS), and Google Cloud. TD SYNNEX also works with a vast network of other cloud and software providers such as IBM and Red Hat.
- Vendor Relationships: Strategic alliances with major technology providers (e.g., AWS, Microsoft, Dell Technologies, Lenovo, Palo Alto Networks) to distribute products and solutions globally.
- Channel Enablement: Providing tools, platforms (like StreamOne Ion), and programs to empower more than 150,000 channel partners to effectively deliver technology solutions to end customers.
- Specialized Businesses: Operates specialized solution businesses such as Datech (global design software solution distribution) and Maverick (professional audiovisual, collaboration, and digital signage solutions).
TD SYNNEX's strategic focus centers on enabling channel partners to deliver end-to-end IT solutions. Key areas of strategic emphasis include:
- High-Growth Technologies: Expanding capabilities and offerings in advanced technologies such as cloud, cybersecurity, big data/analytics, AI, IoT, and everything-as-a-service models.
- Solutions Aggregation: Aggregating complex solutions, providing partners with access to a comprehensive portfolio from leading technology vendors.
- Operational Efficiency: Continuously improving "quote-to-cash" efficiency, technical support, and enablement programs to streamline sales cycles and enhance customer retention for its partners.
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Sarah Brubacher