---
title: Symbe Reviews
meta_title: 'Symbe Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 133 reviews by the users' company size, role or industry
  to find out how Symbe works for a business like yours.
aggregate_rating:
  rating_value: 5.0
  review_count: 133
  scale: '5'
date_modified: '2026-06-19'
parent_category:
  name: PreSales
  url: https://www.g2.com/categories/presales
---

# Symbe Reviews
**Vendor:** Symbe  
**Category:** [Value Selling Tools](https://www.g2.com/categories/value-selling-tools)  
**Average Rating:** 5.0/5.0  
**Total Reviews:** 133
## About Symbe
Symbe is an Intelligent Business Case Platform that automates and standardizes the creation of compelling business cases, empowering GTM teams to deliver value selling at scale.



## Symbe Pros & Cons
**What users like:**

- Users find Symbe&#39;s interface incredibly **easy to use** , simplifying business case development and enhancing communication. (22 reviews)
- Users find it **extremely easy to create compelling business cases** , enhancing communication and showcasing unique value effectively. (9 reviews)
- Users find **team collaboration effortless** with Symbe, enhancing their ability to create impactful business cases efficiently. (9 reviews)
- Users praise the **efficiency** of Symbe for streamlining proposal processes and enhancing team collaboration effortlessly. (8 reviews)
- Users find Symbe **extremely intuitive** , enabling quick engagement and seamless customization for enhanced productivity. (8 reviews)
- Templates (8 reviews)
- Time-saving (6 reviews)
- Communication (5 reviews)
- Sales Efficiency (5 reviews)
- Customization (4 reviews)

**What users dislike:**

- Users find the **learning curve** of Symbe a bit challenging, especially for those less tech-savvy. (2 reviews)
- Users note that the **AI performance can be inadequate** , often needing manual input for more personalized suggestions. (1 reviews)
- Users find the **limited customization** options in Symbe somewhat generic, requiring manual adjustments for a personalized experience. (1 reviews)
- Users desire a **bigger library of pre-built templates** , as current options are limited and restrict flexibility. (1 reviews)

## Symbe Reviews
  ### 1. Symbe is amazing for value selling and creating business case presentations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Darren P. | Account Executive, Computer Software, Enterprise (> 1000 emp.)

**Reviewed Date:** August 05, 2025

**What do you like best about Symbe?**

I like how easy it is to use and the fact that we can store saved templates in Symbe so we are not creating business case presentations from scratch

**What do you dislike about Symbe?**

I wish there was more customization to make it easier to edit slides but the product is still new  and they are innovating at a rapid pace

**What problems is Symbe solving and how is that benefiting you?**

It allows me to efficiently build out a business case presentation for internal stakeholders to review.  Since I can do this so quickly using Symbe, it often gives me a leg up in my sales process and positions me more as a trusted consultant

  ### 2. Great for value based selling

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dara B. | AE, Enterprise (> 1000 emp.)

**Reviewed Date:** August 07, 2025

**What do you like best about Symbe?**

It's very easy to use and build custom business cases for any deal
I can tailor specific outcomes to each opportunity base on their needs      
Love the HubSpot integration, such a time saver

**What do you dislike about Symbe?**

Nothing I can think of right now........

**What problems is Symbe solving and how is that benefiting you?**

Symbe helps me apply effective value-selling on my deals

  ### 3. Powerful tool that genuinely helps win deals

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emer D. | Corporate Account Director, Enterprise (> 1000 emp.)

**Reviewed Date:** August 21, 2025

**What do you like best about Symbe?**

Very easy to use and slick interface 
Collaboration features make it easy to build the business case with my prospects
Love the HubSpot integration

**What do you dislike about Symbe?**

Nothing i dislike so far about the product so no downside

**What problems is Symbe solving and how is that benefiting you?**

Helps with strategic selling to stakeholders

  ### 4. Great business case building tool to win enterprise deals

**Rating:** 5.0/5.0 stars

**Reviewed by:** Can K. | Strategic Sales Lead EMEA, Enterprise (> 1000 emp.)

**Reviewed Date:** April 25, 2025

**What do you like best about Symbe?**

Symbe has been instrumental in helping our enterprise team adopt a consistent, value-driven selling approach, especially in complex enterprise deals. The platform's intuitive design makes it incredibly easy to collaborate effectively with prospects throughout the sales cycle. I also value the seamless integration with HubSpot, which allows me to access and manage my business cases directly within my CRM workflow

**What do you dislike about Symbe?**

There's not much to dislike, if you don't create business cases regularly some additional guiding prompts could be helpful for newer users.

**What problems is Symbe solving and how is that benefiting you?**

Helps me to get executive and board level buy in to invest into HubSpot's CRM platform.

  ### 5. A core tool in value selling

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** October 24, 2025

**What do you like best about Symbe?**

Symbe made it easy to build and present a clear ROI and value case to my prospects

**What do you dislike about Symbe?**

There is nothing that I can think of. Symbe has been an addition to my work

**What problems is Symbe solving and how is that benefiting you?**

Symbe is helping build stronger champion relationships in our sales process

  ### 6. Great sales tool for high-velocity segments

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dimi P. | Growth Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** August 07, 2025

**What do you like best about Symbe?**

Super easy to use and simple to share with my prospect
Love the HubSpot integration directly into the deal record
Helps me value-sell across my pipeline

**What do you dislike about Symbe?**

Nothing, i like everything about the tool

**What problems is Symbe solving and how is that benefiting you?**

Symbe is helping us rollout value selling across our pipeline

  ### 7. Great for value-based sales

**Rating:** 5.0/5.0 stars

**Reviewed by:** David W. | Enterprise Sales, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 25, 2025

**What do you like best about Symbe?**

It saves a lot of time editing slides that are based on value/metrics that change a lot depending on use case/customer. Easy to use and flexible. Great off-the-shelf visuals

**What do you dislike about Symbe?**

Nothing currently, a few additional features will be nice as the platform evolves

**What problems is Symbe solving and how is that benefiting you?**

Time taken to build bespoke business cases for customers. Symbe helps with the creation of slides that are easily customised based on business case data extracted from customer calls/meetings. The visuals look professional and helps with champion credibility building

  ### 8. Great for value based selling in Healthcare

**Rating:** 5.0/5.0 stars

**Reviewed by:** kiran p. | Business Development Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 10, 2025

**What do you like best about Symbe?**

Ease of Access - the visuals make it very easy to describe the potential ROI
Was easy for the sales team to adopt as part of their practice

**What do you dislike about Symbe?**

nothing I can think of, the product has been good

**What problems is Symbe solving and how is that benefiting you?**

NHS Trusts are very thoughtful of ROI. They have little money to invest so quick ROI calculations early in the sales cycle are important

  ### 9. A fantastic resource that saves hours of time

**Rating:** 5.0/5.0 stars

**Reviewed by:** Victoria S. | Growth Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** April 24, 2025

**What do you like best about Symbe?**

The integration into Hubspot is fantastic, you simply click on the deal record and it pulls the relevant information. The custom templates are so easy to use. 

The customer support is excellent, you always have someone on hand to support and answer any questions.

**What do you dislike about Symbe?**

I can't think of any at this time, everything has been very straight forward

**What problems is Symbe solving and how is that benefiting you?**

Working in a very fast paced organisation, every minute counts. This saves us hours of time manually building out business case documents for our customers.

  ### 10. Easy, powerful data visualusation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Isa S. | Senior Mid Market Account Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 12, 2025

**What do you like best about Symbe?**

Helps my reps take KPIs and metrics we track on validation and turn it into a story

**What do you dislike about Symbe?**

You need to be in a sales cycle where you can capture tangible data to tell a story. This is not a criticism of Symbe, but instead knowing how and when to use it.

**What problems is Symbe solving and how is that benefiting you?**

Helping take data and tell a story to prove ROI, increase ACV and multi-thread

  ### 11. Useful tool for value-based sales

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Symbe?**

Symbe streamlines value selling, making it simple and effective. The templates are intuitive, easy to use, and flexible, ensuring they fit nearly every deal scenario. It’s become a useful tool for optimising our sales process.

**What do you dislike about Symbe?**

Nothing of note so far, no issues or complaints.

**What problems is Symbe solving and how is that benefiting you?**

Making business cases more aesthetically pleasing and easy to understand to a mix of stakeholders.

  ### 12. Genuinely helps win more deals

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** November 04, 2025

**What do you like best about Symbe?**

Its very easy to use. I really like the AI capabilities to help with building out the business case.

**What do you dislike about Symbe?**

Nothing I can think of, the product is brilliant.

**What problems is Symbe solving and how is that benefiting you?**

The creation of business cases. Especially when the business case has a lot of ROI metrics.

  ### 13. Great tool high-velocity value-selling

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** June 19, 2025

**What do you like best about Symbe?**

Symbe is super intuitive to use and allows me to communicate the value of our tools to customers in easy to understand value slides.

**What do you dislike about Symbe?**

Nothing I can think of during initial usage over 3 months.

**What problems is Symbe solving and how is that benefiting you?**

Symbe helps our team clearly communicate the value of our solutions and get quick customer input. We have a high-volume and high-velocity pipeline, Symbe lets us apply value-selling across our pipeline without needing to choose between deals

  ### 14. Best business case builder for transformative projects

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eric M. | Principal Consultant - Co-Founder - Director, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2024

**What do you like best about Symbe?**

Provides clear insights that help drive more meaningful customer conversations.

**What do you dislike about Symbe?**

Nothing. It only took me a few minutes to get my head around connecting the basic maths of our proposition to the overall ROI, but the software is simple to use, and the support from Symbe is excellent.

**What problems is Symbe solving and how is that benefiting you?**

Long sales cycles and multiple decision makers can make it really hard to maintain a Value based sales approach. Symbe helps us showcase the value of each individual element of our services that are relevant to the individual decision makers, in a way that is simple, scalable and highly compelling. We can include the deeper detailed calculations that matter to each stakeholder, and roll-up the value of each into an overall single slide with ROI and payback time calculation for board-level approval.

  ### 15. Amazing tool to simply a business case and value add for clients

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brandon A. | Director, North America, Enterprise (> 1000 emp.)

**Reviewed Date:** October 08, 2024

**What do you like best about Symbe?**

What I like best about Symbe is how it simplifies the entire workflow. The ease of use is remarkable, making it quick and straightforward to develop presentations using ready-made templates. This allows for a polished result in a fraction of the time. Additionally, the platform's features for client collaboration are seamless, making it easy to communicate and incorporate feedback in real-time, ensuring a more interactive and productive experience.

**What do you dislike about Symbe?**

Honestly, I haven't found anything I dislike about Symbe. It's been a smooth experience so far, from creating presentations to collaborating with clients. Everything just works efficiently, and it covers all my needs.

**What problems is Symbe solving and how is that benefiting you?**

Symbe is solving several key problems, particularly around the time and effort needed to create high-quality presentations and collaborate with clients. By providing easy-to-use templates and streamlining the design process, it significantly reduces the time spent on formatting and structuring presentations. The built-in collaboration tools make it easy to gather client feedback and make real-time adjustments, eliminating the back-and-forth of emails. This benefits me by improving efficiency, speeding up project timelines, and ensuring clearer communication with clients, leading to more successful outcomes.

  ### 16. great tool to help with value-selling

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** April 24, 2025

**What do you like best about Symbe?**

UI is extremely intuitive and easy to use, I define unique outcomes for each prospect and create a custom business case based on their specific needs. The new integration with HubSpot is making things even more seamless. Symbe team is a pleasure to work with, they've been helping a lot to learn the platform and get the most out of it.

**What do you dislike about Symbe?**

nothing really,  I do love the tool and keep finding some new cases how to use it

**What problems is Symbe solving and how is that benefiting you?**

Helps increase win-rates with scalable value-selling

  ### 17. Great for value-selling at scale

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thomas P. | Sales Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 27, 2025

**What do you like best about Symbe?**

Symbe enables a consistent approach to value-selling.
Easy to use and modify.
Intuitive interface make it easy to share with prospects and engage in value conversations with them.

**What do you dislike about Symbe?**

Took me a while to get the hang of it, but now it's super quick for to build a business case.

**What problems is Symbe solving and how is that benefiting you?**

I can build a well presented business case in seconds.

  ### 18. Delivers scalable value-selling

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** May 26, 2025

**What do you like best about Symbe?**

Symbe is super easy to use and helps create beautiful and compelling business cases in limited time. It allows for real time collaboration with prospects on their business case and helps us empower champions during the sales process.

**What do you dislike about Symbe?**

There is nothing I can think of at the moment

**What problems is Symbe solving and how is that benefiting you?**

Symbe is enabling my team to deliver value selling at scale

  ### 19. Ideal for up-market deals

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thomas F. | Enterprise AE, Enterprise (> 1000 emp.)

**Reviewed Date:** March 27, 2025

**What do you like best about Symbe?**

Symbe makes it easy to have value-based conversations from the beginning of the sales cycle
AI features save a lot of time
Very intuitive to add and modify outcomes and variables

**What do you dislike about Symbe?**

nothing.
It is easy to use and flexible depending on the business case.

**What problems is Symbe solving and how is that benefiting you?**

Supports up-market deals at scale

  ### 20. Great for high velocity value-selling

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** May 02, 2025

**What do you like best about Symbe?**

Symbe is a huge time-saver for crafting persuasive business cases. Its ease of use and sharing capabilities are fantastic, and the flexibility to tailor variables and outcomes for each prospect is a real strength.

**What do you dislike about Symbe?**

Nothing at all, symbe is super easy to use and champions, decision makers love it!

**What problems is Symbe solving and how is that benefiting you?**

Helps me deliver value selling without sacrificing deal volume

  ### 21. Brilliant tool for increasing deal close rates

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** March 25, 2025

**What do you like best about Symbe?**

It helps to centre the conversation on the value of our solution.  Elevates the conversation in eyes of senior stakeholders, and helps to build more of a collaborative relationship with the buyer.  Helps to create a visually appealing data backed document they can use to justify the purchase.

**What do you dislike about Symbe?**

Nothing comes to mind, i have found this tool to be incredibly valuable

**What problems is Symbe solving and how is that benefiting you?**

Stopping deals from stalling and increasing the number of deals i close

  ### 22. Great value- based tool for Healtcare

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 10, 2025

**What do you like best about Symbe?**

Symbe is easy to use, pleasing interface, great customer service with multiple features.

**What do you dislike about Symbe?**

There is nothing I can think of right now.

**What problems is Symbe solving and how is that benefiting you?**

Symbe tool help to visualise financial benefits of our products for Healthcare System.

  ### 23. Makes building business cases a breeze

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karen O. | Inbound Growth Specialist | Mid Market | UKI, Internet, Enterprise (> 1000 emp.)

**Reviewed Date:** November 26, 2024

**What do you like best about Symbe?**

Symbe has made it so easy to create business cases that my prospects and customers love.
Being able to collaborate with my champion directly on the business case is a bonus!

**What do you dislike about Symbe?**

Nothing I can think of right now as the team are consistently making improvements!

**What problems is Symbe solving and how is that benefiting you?**

Symbe helps me to apply a value based approach to all my deals. I have already had a huge reaction from customers - it saves us both time when having to present a business case during the buying process.

  ### 24. Genuinely increases win-rates

**Rating:** 5.0/5.0 stars

**Reviewed by:** Simon K. | Enterprise Account Executive, Enterprise (> 1000 emp.)

**Reviewed Date:** February 20, 2025

**What do you like best about Symbe?**

So easy to set up a business case and engage with prospects . Works really well as a discovery guide to build value from the very beginning. When it's ready, my prospect can use it for their internal decision making -full branded for them

**What do you dislike about Symbe?**

You have to make sure you get the right data from the client to maximise the value of Symbe, otherwise I find its ease of use tremendous

**What problems is Symbe solving and how is that benefiting you?**

A scalable business value tool

  ### 25. A wonderful business case solution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 26, 2024

**What do you like best about Symbe?**

I always struggle to put a business case together - having to work in a messy excel, and then spend time to create a presentation. 
With Symbe I can access my business case templates and very easily share and collaborate with my champion to get the information and metrics needed that the Economic buyer cares about.

**What do you dislike about Symbe?**

Nothing. What a wonderful tool. I use it every day. So happy I don't have to use excel anymore.

**What problems is Symbe solving and how is that benefiting you?**

Automating the creation of a business case - saving me a lot of time
Automating the presentation layer - saving me a lot of time
Giving my prospects access to the business case template - giving me an advantage vs other competitors

  ### 26. Where has this been all my life?

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jonathan M K. | Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 01, 2024

**What do you like best about Symbe?**

Symbe to me is like having a value prop/ROI/Business case co pilot where it helps gives form to the value of what a company, product, or solution has to offer.  Easy to use, really easy to understand, the team is top notch, and it creates a way for me to communicate what I have unique to each buyers situation, wrapped up in a bow so instead of me showing a Google doc with some excel slides, or my poor excuse for designing graphics and visuals, it takes the hard work out of it so I can focus on what I need to deliver which is.... my unique value proposition in an easy to understand business case.

**What do you dislike about Symbe?**

Wish it had more flexibility in some areas, but nothing that is a dealbreaker and the team is already implemented some things I have asked for, so nothing to dislike that I would say.

**What problems is Symbe solving and how is that benefiting you?**

Biggest value is being able to put together a cohesive and comprehensible, easy to understand business case that communicates the value based on what I can do for the customer.  Right now, the alternative is communicating in either a deck in slides or powerpoint, or in docs and both have limitations on what you can do design wise or it takes a lot of time to do it. So this saves me time and gives me a better output.

  ### 27. A game-changer for organisations and vendors to collaborate

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hassan C. | Advisor, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 30, 2024

**What do you like best about Symbe?**

I have long hated business cases. I hated writing them. I hated reading them. The problem was that I was always unsure what each stakeholder was thinking as I read/wrote them. I didn't realise it was possible for each stakeholder to collaborate and align online and draft together. Symbe has shifted that completely. Easy to use, simple to reuse the content on Symbe for other business cases, and (almost) fun to collaborate on business cases.

**What do you dislike about Symbe?**

It's important to note that Symbe is very new so there is work to do for it to get wide adoption. Just because a vendor is using it now, does not mean the buyer also has Symbe. I assume this will change over time but is worth noting.

**What problems is Symbe solving and how is that benefiting you?**

The key problem for me is to find a way for all parties to align early in the business case process so we aren't all wasting time. It also means we don't have to write from scratch and can just take portions of previous business cases into new ones.

  ### 28. Effortlessly Builds Strong Business Cases

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tea B. | Senior Services Consultant, Enterprise (> 1000 emp.)

**Reviewed Date:** November 20, 2024

**What do you like best about Symbe?**

It is quick, intuitive and user-friendly
It has a slick interface with an elegant design
It ensures smooth collaboration with diverse stakeholders

**What do you dislike about Symbe?**

There is nothing I can think of at this moment

**What problems is Symbe solving and how is that benefiting you?**

Symbe enables our team to consistently create and deliver compelling business cases, ensuring a unified approach and a high level of professionalism across all projects. Its streamlined tools and features allow us to present our ideas clearly and persuasively, driving better decision-making and alignment within the team.

  ### 29. Excellent for value selling

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Capital Markets | Enterprise (> 1000 emp.)

**Reviewed Date:** February 14, 2025

**What do you like best about Symbe?**

Easy to get to grips with, it didn't take much time away from my deal to create a business case. Seeing how the prospect has interacted with it and is using it to sell our product internally is great to understand what matters to them.

**What do you dislike about Symbe?**

Symbe was great, hard to find a negative

**What problems is Symbe solving and how is that benefiting you?**

Helps to have consistent value conversations with all prospects

  ### 30. Best sales-tech I've laid my hands on

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2024

**What do you like best about Symbe?**

Creating a business case used to be a complex 'admin-task'. With Symbe I have a template for each sales scenario, which makes it so so easy to configure a new business case for any new prospect I'm engaging with.

**What do you dislike about Symbe?**

Really nothing. And any request I may have, the Symbe team address right away.

**What problems is Symbe solving and how is that benefiting you?**

Enables me to esily and seamlessly configure a business case per prospect - saving me a lot of time, and gives me a clear advantage when engaging with a prospect as I can demonstrate the business value of my proposition in a very visually appealing manner.

  ### 31. Powerful value-selling tool that delivers results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amir S. | Enterprise Client Director, Enterprise (> 1000 emp.)

**Reviewed Date:** November 13, 2024

**What do you like best about Symbe?**

Helps build alignment with my Champion from day one  
Easy to configure quickly without losing any detail 
Helps easily translate benefits into real monetary value
Help create a compelling reason to buy

**What do you dislike about Symbe?**

Nothing to date. I would recommend it to anybody who needs to build a compelling value selling case for their customer.

**What problems is Symbe solving and how is that benefiting you?**

Symbe has helped me introduce a consistent value-selling methodology across my pipeline

  ### 32. Brilliant for high velocity value-selling

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** February 17, 2025

**What do you like best about Symbe?**

Takes far less time to set up a business case - super easy and great for sharing with prospects.

**What do you dislike about Symbe?**

Nothing at this stage, it has been very useful to me.

**What problems is Symbe solving and how is that benefiting you?**

It is helping me to create business cases that are helpful for not only me but also for my prospects when evaluating our solution.

  ### 33. Symbe is the best way to showcase the value of our outcomes

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ellie J. | Enterprise Account Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 15, 2024

**What do you like best about Symbe?**

Symbe simplifies the process of showcasing our business results. As a Digital Health company, effectively connecting health outcomes with business outcomes is crucial in guiding our prospects toward a buying decision. The business cases we create with Symbe provide a persuasive story with a clear ROI, making it straightforward for our Champion to secure internal support. The AI-generated executive summary builder is also impressive, saving both me and my Champion time by creating a draft for senior stakeholders so we don't have to do it ourselves.

**What do you dislike about Symbe?**

Nothing, we've found it really valuable.

**What problems is Symbe solving and how is that benefiting you?**

Symbe has helped us build a consistent value case that can be applied across all deals.

  ### 34. Powerful tool to drive commercial conversations forward

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 16, 2024

**What do you like best about Symbe?**

The whole concept of Symbe!  This makes creating a business case a collaborative process with your champions, decision makers and influencers.  It's very easy to use and the direct support has been amazing.  They are loads of great features, especially being able to export slides into your own deck or of course you can use the Symbe desk as well.  I have been using it for nearly all of my large deals recently and it is certainly helping to drive the conversation forward.

**What do you dislike about Symbe?**

There's nothing I dislike about it so far

**What problems is Symbe solving and how is that benefiting you?**

Solving the problem for being able to present business case in a slick visual presentation with reliable data

  ### 35. Great product!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Junaid B. | Honorary Clinical Associate Professor, Enterprise (> 1000 emp.)

**Reviewed Date:** July 23, 2024

**What do you like best about Symbe?**

This product stands out for its simplicity and the rapid learning curve it offers. While numerous products on the market required extensive training sessions for users to derive any real value, Symbe makes it possible for users to start applying it to their business cases almost immediately after signing up.

**What do you dislike about Symbe?**

Easy to use and intuitive product. Cannot think of anything immediate re: any dislikes

**What problems is Symbe solving and how is that benefiting you?**

Symbe is an AI-powered Business Case Platform that addresses several key challenges in the sales process. It simplifies and standardizes the creation of compelling business cases, offering a user-friendly interface with a rapid learning curve. This allows users to quickly apply it to their business scenarios without extensive training. By providing ready-to-use templates and enabling real-time collaboration between sales teams and prospects, Symbe streamlines the entire sales cycle, saving valuable time and facilitating better understanding of customer pain points. The platform's focus on quantifying and driving high-value outcomes empowers Go-To-Market teams to deliver effective value-selling at scale, potentially improving overall sales effectiveness and client alignment.

  ### 36. Intuitive Value Selling Tool with a Great Team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stuart M. | Senior Sales Executive, Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2024

**What do you like best about Symbe?**

Helps me align commercial value to product features in an easy intuitive way. Really enjoy using the tool to collaborate with prospects on agreed outcomes.

**What do you dislike about Symbe?**

Needs a bigger library of pre-built templates that we can use. Only a matter of time before it is built out.

**What problems is Symbe solving and how is that benefiting you?**

Helping our team have value conversations from an early stage. We're using it to collaborate with prospects on agreed commercial outcomes

  ### 37. Automate the admin we all hate and give champions what they need

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael W. | Co-Founder @ AIOps LTD, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 01, 2024

**What do you like best about Symbe?**

The automation of the platform to seemlessly prompt sales teams and their prospects to create invaluable documented business cases

**What do you dislike about Symbe?**

It is a growing fast start up business so of course there are gaps for the biggest complex deals I see in Software selling that brokers millions of dollars but that is countered oftwn by the rapid response of the Symbe team who fix most suggestions you have and add additional features every month from feedback. Truely agile peoduct development!

**What problems is Symbe solving and how is that benefiting you?**

Reduces the manual labour required to prepare, communicate and to report results of a comprehensive business case to my prospects. Its loterally shaving weeks off proposals in most cases. Thats weeks off sales process across the team.

  ### 38. Category defining tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** November 27, 2024

**What do you like best about Symbe?**

Creating business cases is an ubiquitous element of doing busines + yet no one has found a way to combine excel with a presentation layer in a sleek design, until now. 

What a marvelous solution Symbe offers..

**What do you dislike about Symbe?**

Honestly - nothing to dislike, maybe integration to excel would be helpful down the line, but even without that, I rank this tooling very highly.

**What problems is Symbe solving and how is that benefiting you?**

Streamlines, automates and standardizes the creation of business cases. It saves me a lot of time.

  ### 39. Symbe is a one-of-a-kind business case solution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Itamar  B. | Senior SEO Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 24, 2024

**What do you like best about Symbe?**

Symbe is a one-of-a-kind business case solution. The ready-to-use templates make it incredibly easy to find my use case and run with it, and the personalisation it offers allows me to tailor each case towards what priorities my prospects have. Symbe provides a truly unique offering that's extremely valuable to sales teams, customer success, and other business functions that need to develop strong, tailored and personalised business cases.

**What do you dislike about Symbe?**

Being quite a new tool, there are obviously going to be a couple of teething issues, but I'm sure the team are working hard to continue to build up the platform.

**What problems is Symbe solving and how is that benefiting you?**

Being able to easily create personalised and relevant business cases to get buy-in and win more proposals.

  ### 40. 5* Star  Product Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Charlie B. | Founder, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 11, 2024

**What do you like best about Symbe?**

The team has been extremely helpful in ensuring our business case templates adapt to most of our pipeline segments, and most importantly, we were able to apply them immediately to deals in-flight!

**What do you dislike about Symbe?**

I cant think of anything that i disliked about my experience with Symbe.

**What problems is Symbe solving and how is that benefiting you?**

Creating business cases from scratch was very time-consuming and resource-intensive for my team. Symbe solved that problem with ready to go templates built on my company's value proposition.  The team has been extremely helpful in ensuring our business case templates adapt to most of our pipeline segments, and most importantly, we were able to apply them immediately to deals in-flight!

  ### 41. A Game-Changer for Our Business Case Creation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Derek H. | Founder, Partner & Executive Coach, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 24, 2024

**What do you like best about Symbe?**

I couldn't imagine our business without Symbe. It's become an absolute game-changer for us. This AI-powered platform has revolutionised how we create business cases and proposals, saving us heaps of time and ensuring everything's consistent and top-notch. It automates and standardises the proposal process, meaning less time faffing around with formatting and more time focusing on what matters. The AI-driven insights and real-time collaboration tools have made it easier to craft proposals that clearly demonstrate the return on investment, reducing any client resistance to commit. The platform is a breeze to use, with seamless collaboration, quick revisions, and the ability to scale as we grow. Personally, I love how it allows for highly customised proposals that address each client's specific needs and goals, making us look like absolute stars.

**What do you dislike about Symbe?**

While Symbe has been fantastic overall, there are a few areas that could be improved. Occasionally, the AI-driven suggestions can be generic, requiring us to manually add more personalised touches. Hoping this improves over time. Additionally, the learning curve for new users, while not steep, can be a bit challenging for those less tech-savvy. Some advanced customisation features could be more intuitive. However, these are minor issues in an otherwise excellent platform that has dramatically enhanced our proposal process.

**What problems is Symbe solving and how is that benefiting you?**

Symbe has really helped us tackle the tricky task of demonstrating a solid business case for coaching, which often involves intangible variables. Before Symbe, it was challenging to quantify the benefits in a way that resonated with potential clients. Now, with its automated and standardised proposal creation, we save a lot of time and ensure everything is consistent. The AI-driven insights and real-time collaboration tools make it easier for us to show the clear return on investment of our coaching services. This has made our proposals more compelling and has helped clients understand the real value we bring, making it easier for them to commit. Overall, Symbe has made our proposal process much more efficient and effective, supporting our growth in the competitive coaching industry.

  ### 42. Such a cool Business Case tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 26, 2024

**What do you like best about Symbe?**

Everything - and the fact I can share and collaborate with my purchasing prospects, automatically generate exec summaries with AI, and download as PDF just makes is even better.

**What do you dislike about Symbe?**

Nothing really I can think of. The customer service is awesome.

**What problems is Symbe solving and how is that benefiting you?**

My purchasing prospects always ask for me to help them build a business case. Now I can just share a precreated and populated template in a very sleek design. Super helpful and time-saving.

  ### 43. An amazing business case tool that helps win deals

**Rating:** 5.0/5.0 stars

**Reviewed by:** Peter N. | Account Executive, Enterprise (> 1000 emp.)

**Reviewed Date:** January 24, 2025

**What do you like best about Symbe?**

Helps structure a value conversation with my prospect
Makes building custom business cases super easy 
Saves a lot of time in the sales process

**What do you dislike about Symbe?**

Nothing really, good for building out use cases

**What problems is Symbe solving and how is that benefiting you?**

Symbe is helping our prospects learn how to buy our product better

  ### 44. Next-gen business case'ing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.)

**Reviewed Date:** November 28, 2024

**What do you like best about Symbe?**

Really enjoy this solution. Once I have configured my base templates, I can create a new custom business case everytime I speak with a new prospect

**What do you dislike about Symbe?**

I don't really have anything to dislike about the solution

**What problems is Symbe solving and how is that benefiting you?**

What used to be a very cumbersome and manual process that took time and effort, I can now create a new busines case with a few clicks. Saves me time and speeds up the decision-making process.

  ### 45. Very intuitive Business Case tool to deliver value-selling

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kim H. | Founder, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 26, 2024

**What do you like best about Symbe?**

Every sales team needs an easy template to build their biz case on - they do

**What do you dislike about Symbe?**

Not much - it is pretty self expanatory.

**What problems is Symbe solving and how is that benefiting you?**

Helps teams to adopt a consistent framework to sell on value

  ### 46. Great Enterprise Business Case Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** James K. | Co-Founder & CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 20, 2024

**What do you like best about Symbe?**

I've really liked using Symbe and feel grateful to be one of the early adopters. The pace at which this product is evolving is seriously impressive.

The big problem we had before is we'd do complex calculations on spreadsheets and then try and find ways to visualise them, which was fraught with complexity, manual error and very time intensive. 

Now with Symbe, we can plug in variables choose the visualisations and even showcase the calculations with prospects.

It's definitely improved our sales conversion, deal values and provided a collaborative and ROI value-based selling approach that can differentiate ourselves from competitors. 

We've even gone further and started now to map out the questions we need to ask in the sales process so we can create stunning visualisations in Symbe.

**What do you dislike about Symbe?**

I think choosing the style of visualisations would be beneficial. And a few more design features. Also the export needs some improvement. The team will get on this, so look forward to further improvements.

**What problems is Symbe solving and how is that benefiting you?**

Manual and error-prone ROI calculations on spreadsheets and trying to visualise them on slides yourselves.

  ### 47. Best for fast paced value selling

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.)

**Reviewed Date:** August 27, 2024

**What do you like best about Symbe?**

Symbe makes it easy to apply value-selling across the entire sales cycle.  I can generate a business case in seconds and it enables a metric based discovery with my prospect from the start of the conversation.  I can also invite my champion to collaborate with me on the business case which helps them then take it to their stakeholders. It has saved me a lot of time across the entire sales process and equally, has sped up the whole sales cycle with my buyer, as it's helped get the budget holder conversations in earlier.

**What do you dislike about Symbe?**

Nothing, it's doing everything I had hoped it would.

**What problems is Symbe solving and how is that benefiting you?**

Symbe helps us standardise our value selling and increases win-rates across the team.

  ### 48. Symbe helps us to have relevant value-based conversations to win more deals

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sebastien G. | CEO & Co-founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2024

**What do you like best about Symbe?**

We're in a space selling to insurers that has rather long enterprise sales cycles.  We use Symbe to help quantify the value of our solution and demonstrate a clear reason for first buy or expand business with existing clients.  The solutions saves us a lot of time in building  business cases.

**What do you dislike about Symbe?**

Nothing that I can think of.  Having seen their upcoming roadmap, I'm very excited about some of the new releases.

**What problems is Symbe solving and how is that benefiting you?**

Symbe has helped us showcase the cost of inaction, helping to drive urgency and speed up the sales cycle.

  ### 49. A top-quality value engineering solution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Harvey J. | SEO Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 26, 2024

**What do you like best about Symbe?**

I love the level of customisation that it allows me to give my proposals. The platform is also incredibly user friendly, and it takes a lot of extra steps out of our processes due to automatic template updates across the team. Would recommend to anyone looking for a tool to take their value engineering processes to the next level.

**What do you dislike about Symbe?**

A couple of little blips, which is understandable since it's a new tool. The customer support is great and more than mitigates this, though!

**What problems is Symbe solving and how is that benefiting you?**

It's helping us to streamline our processes and also to ensure that quality is consistently high across all our teams.

  ### 50. Incredibly easy to use Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Umar M. | Head of Strategy and Delivery, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2024

**What do you like best about Symbe?**

An intuitive and sleek UI makes navigating the tool and populating business case templates quick and easy. We’ve developed templates to help our partners with sales, enabling the creation of great visuals for complex relationships.  Further, the real-time collaboration feature allows us to work with our partners more effectively reducing time going back and forth with different versions.

**What do you dislike about Symbe?**

Will be good to see a wider range of templates as the tool develops.

**What problems is Symbe solving and how is that benefiting you?**

Helping us to create more compelling business cases



- [View Symbe pricing details and edition comparison](https://www.g2.com/products/symbe/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-06-19+14%3A44%3A12+-0500&secure%5Bsession_id%5D=08071d3c-56ea-4fd3-921f-ee360f4df648&secure%5Btoken%5D=16ab857c3ed89eb5a9cf5c33bc0a6d7ff16eafbd35c093d003c0c27f1c2472e1&format=llm_user)
## Symbe Integrations
  - [Gong](https://www.g2.com/products/gong/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews)
  - [trumpet](https://www.g2.com/products/trumpet/reviews)

## Symbe Features
**Value Content Types - Value Selling Tools**
- Business Case Creation
- ROI/TCO Calculators
- Post-Sales Value Realization

**Value Content Management - Value Selling Tools**
- Content Editing
- Content Sharing
- Usage Analytics
- Value Templates
- Currency/Conversion Rates
- Integrations

**Agentic AI - Value Selling Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

## Top Symbe Alternatives
  - [Mediafly](https://www.g2.com/products/mediafly/reviews) - 4.4/5.0 (1,313 reviews)
  - [ValueCore (Formerly VisualizeROI)](https://www.g2.com/products/valuecore-formerly-visualizeroi/reviews) - 4.5/5.0 (68 reviews)
  - [Prezentor](https://www.g2.com/products/prezentor/reviews) - 4.6/5.0 (62 reviews)

