--- title: Suzy Reviews meta_title: 'Suzy Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 141 reviews by the users' company size, role or industry to find out how Suzy works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 141 scale: '5' date_modified: '2026-07-13' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Suzy Reviews **Vendor:** Suzy **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.7/5.0 **Total Reviews:** 141 ## About Suzy Suzy is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud. Suzy’s suite of products allows you to conduct robust and iterative research — efficiently and at scale. ## Suzy Pros & Cons **What users like:** - Users find Suzy to be **extremely user-friendly** , enjoying its seamless integration and quick survey creation. (19 reviews) - Users value Suzy's **rapid testing capabilities** , enabling swift evaluations and seamless transitions for effective research outcomes. (13 reviews) - Users appreciate Suzy's **cost-efficiency and real-time insights** , which save them time and enhance decision-making. (12 reviews) - Users commend Suzy’s **amazing customer support** , appreciating the quick responses and friendly assistance during their needs. (8 reviews) - Users value Suzy's **rapid survey creation** , enabling fast testing of concepts with targeted audiences for efficient insights. (8 reviews) - Users appreciate the **intuitive nature** of Suzy, finding it easy to navigate and efficient for insights gathering. (7 reviews) - Research Efficiency (7 reviews) - Features (6 reviews) - Market Research (6 reviews) - Setup Ease (6 reviews) **What users dislike:** - Users are disappointed by the **limited customization** options in Suzy, wishing for enhanced tools and features. (5 reviews) - Users report **survey issues** with inflexibility hindering data quality and creating frustrating experiences for respondents. (5 reviews) - Users find the **complexity and learning curve** of Suzy challenging, requiring intentional question framing for effective use. (4 reviews) - Users note a **limited audience diversity** on Suzy, making it challenging to target niche respondents effectively. (3 reviews) - Users find Suzy's **limited features** frustrating, especially for complex research that requires more flexibility and diverse options. (3 reviews) - Users find Suzy to have **limited opportunities** for targeting specific niche groups in their research projects. (3 reviews) - Survey Limitations (3 reviews) - Expensive (2 reviews) - Geographical Limitations (2 reviews) - Learning Curve (2 reviews) ## Suzy Reviews ### 1. They have a very helpful team and an intuitive tool. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Suzy?** The onboarding process was extremely helpful. **What do you dislike about Suzy?** I wish we could create more pivot tables in Suzy itself. **Recommendations to others considering Suzy:** If there was a way to cut the data more then export that would be a huge help. **What problems is Suzy solving and how is that benefiting you?** Real time answers to current questions quickly. ### 2. 10/10 would recommend. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2022 **What do you like best about Suzy?** The amazing team. Thoughtful, flexible, and professional. Super satisfied with all the reports! **What do you dislike about Suzy?** Nothing so far. Everything has been great. **What problems is Suzy solving and how is that benefiting you?** Marketing research work. We've tested value props, worked on a couple of quantitative studies among other things. ### 3. Excellent, Quick Insights - Great Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Suzy?** Ask Suzy generates excellent insights for sale presentations, allows real-time feedback on innovation concepts and is quick, intuitive and straightforward to program and use. **What do you dislike about Suzy?** It can take a small amount of time to make sure you're getting targeting and retargeting set up - but the support team and account managers are exceptionally helpful as you work through how to use Ask Suzy **What problems is Suzy solving and how is that benefiting you?** I have used Ask Suzy to narrow down innovation concepts; look at purchase intent on new products; and understand occasion based marketing opportunities for established brands. ### 4. Super valuable tool for quick research studies on a daily basis! **Rating:** 4.5/5.0 stars **Reviewed by:** Sabrina L. | Director, Behavioral Science & Market Research, Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Suzy?** I love the ease and simplicity of the tool. It's made it super easy for us to access respondents almost instantly. I think it's an absolute must-have for any primary market researcher. The support that comes with is really great too. Meghan was incredibly helpful all throughout the year. It feels like I have an extra person on my team for fielding these quick-turnaround research studies that often come in all at the same time. She's a big part of why we signed up with Suzy for 2021. **What do you dislike about Suzy?** I wish it was easier to upload visuals or videos for respondents to assess. The reporting feature was a bit clunky, but I know that's been improved recently. There's also a bit of an issue with the sequencing of questions sometimes and we really have to think through how to best target certain respondents. I wish there were tutorials on the best methods to run a research study based on what we're looking to learn. **Recommendations to others considering Suzy:** This is a must-have tool for any and all primary market researchers. It makes our work so much more valuable for the larger organization. **What problems is Suzy solving and how is that benefiting you?** We're solving simple everyday questions like do customers prefer option A or option B - things that don't warrant or can't wait for a full research study. Suzy is a great way to quickly check things before launching them into the market, and since it's so fast and convenient, there's no reason to not do this. We have a variety of question types at our disposal and feel empowered to use this tool more frequently in the years ahead. ### 5. Suzy Turns "I Wish We Knew" into "Let's Find Out" **Rating:** 5.0/5.0 stars **Reviewed by:** Mickey C. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2021 **What do you like best about Suzy?** There are two things amazing about Suzy. First the is SaaS solution, being able to get data about your consumers in less than a day is absolutely amazing. I cannot tell you how many times I had a burning question only to find out I would need to wait 6-8 weeks to design a questionnaire, field it, get results and have them analyzed. By the time all that is done the question is no longer burning, it is just a pile of ash. With Suzy those burning questions can be answered in the moment, while the questions is still burning, which is amazing. Second the team at Suzy is top notch, from sales to support, to tech, to ops and everywhere in-between; Suzy is staffed with passionate, dedicated, and genuinely stand up human beings who stop at nothing to make sure you have an amazing experience with the platform. **What do you dislike about Suzy?** There are a lot of add ons to the platform that come with incremental costs. Like incorporating a custom typing tool, which would be great to eventually be baked into the true cost of the platform. The cost for qualitative research is also above market value, it would be great for Suzy to find a way to adjust their rates to reflect costs from companies like Fieldwork. **Recommendations to others considering Suzy:** Talk to a Suzy expert right away and start using this platform. Your business wil thank you. **What problems is Suzy solving and how is that benefiting you?** We have just started using Suzy but already it has helped us wit the following. 1. Innovation strategy and decision making. We had endless internal debates on what flavors to prioritize for 2021 innovation, so we ended up putting the question into Suzy and the results have us the clarity we had been seeking for weeks. 2. Custom research for customer meetings. In advance of some key customer meetings our sales team had a desire to get some bespoke questions answered to help with their sales pitch. So we threw the questions into Suzy and Bam! We had some amazing slides and info that really dazzled during that customer meeting. ### 6. Quick and easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Karen L. | Director of Shopper Insights, Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Suzy?** I love how fast we can field surveys using Ask Suzy. **What do you dislike about Suzy?** It is sometimes hard to find enough sample in our emerging category. **What problems is Suzy solving and how is that benefiting you?** Talking directly to shoppers from specific channels or retailers. It really helps us customize our customer presentations and sell in decks. **Official Response from Katie Gross:** > Thanks so much for using Suzy! We’re so glad you love how fast you can field surveys on our platform. We’re constantly looking to grow our sample size and improve the quality of our audience across various categories, so be sure to reach out to your client success partner for more detailed updates. ### 7. Quick Insights, Flexible Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Suzy?** The ability to micro-target a specific group of people with a targeting question and then use that audience to ask specific questions. **What do you dislike about Suzy?** Pressing that LAUNCH SURVEY button after checking my questions a million times and later STILL finding I'd made a mistake! **What problems is Suzy solving and how is that benefiting you?** Gain consumer insights on topics that will help us improve our product. It has also helped us create unique content to use for content marketing. The media love statistics! :-) ### 8. Quick Feedback for Agile Projects **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2021 **What do you like best about Suzy?** I love how quickly I can capture simple consumer feedback. **What do you dislike about Suzy?** Hoping a sequential monadic evaluation functionality will be coming soon! **What problems is Suzy solving and how is that benefiting you?** Collecting feedback quickly from target consumers. ### 9. Suzy gave us the ability to communicate directly with consumers **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Suzy?** Suzy provided us with a level of insight that we didn't have previously. By using Suzy we are able to validate our assumptions and hear first hand from our consumers. The platform is extremely intuitive and easy to use. For general questions we will get hundreds of responses in a matter of minutes. Even with more targeted questions we can reach thousands in a few days. I've also been extremely impressed with the quality of responses. I can tell that the respondents thought through their answers and didn't click randomly! **What do you dislike about Suzy?** Not a lot! I think being able to access different types of questions (ie rank, scale, grid) would be helpful. Also a way to easily cross reference the answers from two separate questions. It would also be great to have more open ended questions, although the multiple choice have been extremely helpful **Recommendations to others considering Suzy:** Attend one of their webinars! That's really what sold me on the platform **What problems is Suzy solving and how is that benefiting you?** Initially we were a little frozen and it took us a while to launch questions because we didn't want to "waste" them. At the end of the day, we had to just get over that initial hurdle. I recently asked simple path to purchase and purchase intent questions which really resonated with our retail buyer! He asked for more information! ### 10. High value tool, impressive account management **Rating:** 5.0/5.0 stars **Reviewed by:** Erin W. | VP, Strategy Director, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2021 **What do you like best about Suzy?** Suzy helps us glean insights and explore hypotheses quickly. Our account manager Meghan is smart, responsive, and always adds value in every conversation. In a short time, the tool has been improved in meaningful ways to enhance both the UX and utility. **What do you dislike about Suzy?** There are no specific downsides of note to mention. Anything that was frustrating before had to do with the UX and has already been proactively addressed by the developers at Suzy. **What problems is Suzy solving and how is that benefiting you?** We are looking at shifts in consumer behavior, preferences, and reactions to our brands, products, or creative. It allows us to have more informed creative development, and has made it possible to arm clients and creatives alike with data and insights direct from consumers. ### 11. Invaluable Resource **Rating:** 4.5/5.0 stars **Reviewed by:** Molly H. | Marketing Associate | Consumer Oral Care , Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Suzy?** Suzy is incredibly easy to use. Launching questions and targeting is simple. The support team on our account is wonderful. They're super responsive and happy to help with anything we need. **What do you dislike about Suzy?** I dislike that there are significantly more females on the platform than males and that the max responses for a 50/50 split is 500. **Recommendations to others considering Suzy:** Go through a demo with the team- they're very helpful and will launch your own questions for you to show you how to use the platform. **What problems is Suzy solving and how is that benefiting you?** We're getting quick questions about our consumers answered without having to do long, expensive studies through research agencies. There's a huge benefit in time and efficiency not having to go through an agency and being able to connect to consumers immediately. We are able to re test things we haven't for years and make sure our assumptions and knowled is up to date. ### 12. Quick and Important Consumer Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsay M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Suzy?** the quick *and I mean quick* feedback, the easy launching online system, ability to easily add stimuli to questions, large sample sizes, variety of consumers across the US. the beta version of the suzy live was also great and was a great tool during the pandemic when we were unable to host in person consumer testing and focus groups. **What do you dislike about Suzy?** sometimes the rapid response time especially for open ended doesn't have the robustness needed - but easily remedied with surveys, more specific recruitment **What problems is Suzy solving and how is that benefiting you?** Given the current climate and things changing daily, it's been great to be able to understand changes in consumer preferences overtime. A huge benefit has been being able to reach consumers in their homes, especially for the 1-on-1 capabilities to get live feedback through interviews with consumers while we are unable to meet for in person focus groups. ### 13. Great platform for quick insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Suzy?** Suzy is a tool that gives you access to immediate consumer results. By immediate I mean a fielding window of typically 1-2 days, maybe more depending on how much sample you want to deploy to. The sample size is always readable. It has all the basic question types you would need. Suzy has reduced the amount of assumptions we make internally as an organization. It's great for making quick gut-check decisions. **What do you dislike about Suzy?** Nothing too much to dislike. You get a lot of value for what you pay for. I would say if there is room for improvement, introducing new reporting tools would put the tool over the top. **Recommendations to others considering Suzy:** Suzy is great for really quick actionable insights. You can specifically target groups based on previous questions asked too. **What problems is Suzy solving and how is that benefiting you?** Making assumptions can be dangerous when it comes to business decisions. Suzy eliminates many of the assumptions that we make. We use Suzy to get quick gut-checks around packaging design, product interest, awareness, and countless of other use cases. ### 14. Data, but no insights and with limited population size **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2021 **What do you like best about Suzy?** Suzy is easy to use, the self serve nature is nice, and the standardized approach makes it turnkey. Also the results from questions come back fast (immediately, within minutes). Our customer success manage(s) have all been very nice and helpful. I think Suzy is best suited for large brands with lots of readily available users to provide statistically significant results. **What do you dislike about Suzy?** Offers data points, but no insights. The sample sizes are also very low and although they say they are statistically significant, we could never verify that as other data contradicted it. You are very much "own your own...the success team is quite limited as far as analysis and help goes. I wish that the account team was more hands on with the data and able to deliver actionable insights. We are not certain the data is 100% reflective of the markets, so we would like to have some deeper analytics done, but we dont seem to have been able to get to that point with our current package. **Recommendations to others considering Suzy:** It's a good tool if you have limited budgets, need something fast and turnkey. However, if you are looking for something very specific you will likely need to upgrade to more advanced packages or leverage internal or third party resources for additional insight development. **What problems is Suzy solving and how is that benefiting you?** We are getting basic data (survey questions) back from Suzy regarding our own brand as well as competitors to assist is with developing our brand positioning. ### 15. Efficient for general consumer insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Suzy?** The speed at which users receive consumer responses. **What do you dislike about Suzy?** Since responses are sourced via Crowdtap, sometimes that platform attracts a certain demographic, making it harder to survey more niche communities. **What problems is Suzy solving and how is that benefiting you?** Any gaps in consumer knowledge in regards to brand perception, social media usage, and more. **Official Response from Bryan Silverman:** > Thank you so much for using Suzy! We’re very committed to growing niche audiences and we currently have solutions like our qualitative Suzy Live interviews for small sample sizes. If there’s something more specific that you need, as the Head of Audience development I would be open to hearing your specific needs directly. Email me at bryans@suzy.com, we always want feedback! ### 16. Highly Recommend Suzy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2021 **What do you like best about Suzy?** Suzy allows me to get accurate and real-time data pretty quickly. I love how easy it is to use. **What do you dislike about Suzy?** Sometimes the data may be biased depending on what panelists take what questions/surveys you put out. **What problems is Suzy solving and how is that benefiting you?** Suzy helps me find out all the answers to my questions. Whether it's a product launch, current consumers, retargeting to understand some panelists and why they have answered a specific question, etc... **Official Response from Bryan Silverman:** > Thanks for sharing your feedback. Ensuring you are confident in the data you receive from Suzy is of utmost importance to us! We are investing heavily in the quality of our audience to ensure we continue to provide the highest quality data. We also have best practices that can be used to reduce bias (linked below), in addition to building out even more features to assist with this. Finally, we will be releasing additional functionality around advanced targeting to better control the data you receive this year and next. If there’s something more specific that you need, as the Head of Audience development I would be open to hearing your specific needs directly. Email me at bryans@suzy.com, we always want feedback! ### 17. Get consumer insights fast! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Suzy?** I like that Suzy makes it super easy to get quick responses to questions that might otherwise take weeks, or might not happen at all. It's really simple to set up surveys and get responses back instantaneously. It streamlines the whole consumer insight process. We love it. **What do you dislike about Suzy?** I wish I didn't have to ask to have different types of questions exchanged for our allotted multiple choice questions. It can sometimes deter me from using the different survey types, because I don't want to have to send an email and wait for the response to be able to launch that type of question. I wish there was just a simple exchange process I could do from my account. I'd also like to see those exchange rates on the platform. **Recommendations to others considering Suzy:** I recommend reviewing the results from Suzy with your team on a regular basis - and having a plan for what you do with the insights. It's easy to send out surveys and get data back, but the next step of putting those insights to use sometimes takes more effort. It's best to have a plan. The platform is great though - no recommendations on using Suzy itself. **What problems is Suzy solving and how is that benefiting you?** We are getting all sorts of consumer insights that we wouldn't have - including packaging design, use cases, etc. We have also identified our key consumer segments and set up those audiences in Suzy, so we can ask those consumers directly. **Official Response from Matt Britton:** > Thanks so much for the kind words! We are continually looking for ways to create a more seamless user experience and are currently focused on developing methods to make it easier to utilize your actions against question types. Expect big things from us on the product front in 2021 :) ### 18. Great platform. Very user-friendly. Quick results. Wonderful support/service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Suzy?** Using Suzy is extremely easy and intuitive. I get results back quickly and the data has been useful in gaining insight into general consumer insights, as well as my own audience. The customer support team is always willing jump in and help when needed. **What do you dislike about Suzy?** I'm a fairly new user so I'm still getting the lay of the land, but some things I've noticed: I would like to have an option to set quotas, perhaps more logic options, and a way to combine duplicate screener questions I've had to launch more than once to achieve more sample. **What problems is Suzy solving and how is that benefiting you?** I've used Suzy a lot throughout the Pandemic to keep a finger on the pulse of the American consumer and how they feeling, behaving, etc. I use the data to inform a lot of pre-sale ideas/pitches to prospective business partners, especially to get at those specific targets that syndicated research doesn't typically measure/provide. ### 19. Suzy moves at the speed of modern marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Sam R. | Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Suzy?** Suzy is a different kind of quantitative tool. It lets you get near real time responses. In the moment you need them most. **What do you dislike about Suzy?** Suzy has some limits in targeting. But in general has a pretty robust list of people you can isolate for quick surveys in a hurry. **What problems is Suzy solving and how is that benefiting you?** Suzy changes the way you think about surveys. It forces you to boil your key questions down to fewer BIG questions vs a list of small ones. This in itself is helpful to drive real insight. ### 20. Suzy shows an attention to detail and truly works to understand the business question at hand. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2021 **What do you like best about Suzy?** The partnership and collaboration with Suzy team members. Speed of feedback and the ability to quickly get results into presentation-ready format. **What do you dislike about Suzy?** Ideally would have a broader representation of shoppers **What problems is Suzy solving and how is that benefiting you?** We are using Suzy to understand better how customers feel about our brands and what they think about our potential innovations. **Official Response from Bryan Silverman:** > Thanks so much for using Suzy and we’re so happy to collaborate with you to get results presentation-ready! I'm Bryan, I oversee our Audience team, which is continually working on growing our pool of users and increasing the quality and diversity of shoppers in our database, so make sure to reach out to your client success partner for more detailed updates. ### 21. Fast easy way of getting survey answers **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn N. | Director of Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Suzy?** How quickly one can get answers. It only takes a moment to get responses to any question posted **What do you dislike about Suzy?** I would like better cross analytics, but it is easy to get the data out of Suzy **Recommendations to others considering Suzy:** Just try it, there is very little barrier to entry here. **What problems is Suzy solving and how is that benefiting you?** We were trying to get a brand perception. We thought it worked very well. ### 22. Quick, reliable survey feedback that reaches so many consumers in minutes **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Suzy?** The quick and ease of responses from a huge panel of consumers. You can ask them anything from concept images to product liking. New question features such as grids are a big plus and extremely useful. The report feature is great as well as the customization of graphs to download. The data cuts is very helpful and can be done with a few simple clicks. **What do you dislike about Suzy?** The photo responses are not the most reliable but they can be good for a quick read. **Recommendations to others considering Suzy:** If you are looking for a tool that can access a large amount of consumers in a short time period this is definitely a good option to pursue. **What problems is Suzy solving and how is that benefiting you?** Being able to reach a large consumer base without conducting any external testing per say. Concept testing or incidence check. ### 23. Quick Consumer Insights at Your Fingertips, along with a Curious & Strategic Account Management Team **Rating:** 4.5/5.0 stars **Reviewed by:** Jaime F. | Director, Perfect Store & Store of the Future, PepsiCo Beverages, Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2021 **What do you like best about Suzy?** Agility - Quick turn around time consumer insights results Re-Targeting Capabilities - Iterative ability to continue to unpack consumer learning Geographical Depth - Ability to gain national or local consumer insights Account Team - Curious, responsive, smart, and proactive Thought Leadership - Industry Speaker Series **What do you dislike about Suzy?** NA TBD Not sure yet ldsfjlsdjfldfjdslkfjldsjf **Recommendations to others considering Suzy:** Test & Learn **What problems is Suzy solving and how is that benefiting you?** Real-time questions about current shopping behavior shifts Concept feedback ### 24. Suzy is a fast, agile platform that allows us to quickly answer risk appropriate business questions. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Suzy?** I like the speed and ease of the system of Suzy. **What do you dislike about Suzy?** Limited functionality in terms of logic and survey creation, though they continue to innovate. **Recommendations to others considering Suzy:** Make sure you are clear with your organization on which business questions are best suited for Suzy and which ones require more robust techniques. If you train your stakeholders that everything can be done on Suzy it can become an issue when a question of higher risk that requires longer research techniques is suggested and the timing becomes unacceptable. **What problems is Suzy solving and how is that benefiting you?** We are solving random, ad hoc questions that do not require a full-blown research project to solve. It allows us to optimize concepts quickly by getting feedback quickly on concept attributes. ### 25. Quick, easy tool that puts you in touch with your audience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2020 **What do you like best about Suzy?** Not only is the tool easy to use, but it’s quick. Super quick! You upload your questions that you want your audience to answer and you instantly get responses and feedback- within minutes! Also love how Suzy is self service, and I don’t have to rely on talking to or working with a salesperson. **What do you dislike about Suzy?** There are no downsides necessarily, however I have to manage the platform for my entire team and it would be easier if we could add job codes to each question so we can keep track of usage. **Recommendations to others considering Suzy:** Once your company has access to the tool, everyone will want to use it! **What problems is Suzy solving and how is that benefiting you?** We are talking to our target audience to validate creative ideas and insights ### 26. Suzy's biggest fan **Rating:** 5.0/5.0 stars **Reviewed by:** Vaughn D. | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Suzy?** Speed of results and the ability to get any/all questions answered. No other service provides this level of flexibility and ease of use. **What do you dislike about Suzy?** I'd like to be able to specifically target certain segments (like doctors) more easily. **What problems is Suzy solving and how is that benefiting you?** Consumer research on nutritional supplements, otc drugs, and prescriptions drugs. We want to understand what consumers actually feel/think about products so we can create products that best align with their purchasing values. ### 27. Provides timely and actionable insights to use in customer presanctions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Suzy?** Suzy helps us understand quickly what items have interest to a specific customers shoppers. **What do you dislike about Suzy?** I like to make the questions multiple choice and specific as possible. Open ended questions seem to return less actionable insights. **What problems is Suzy solving and how is that benefiting you?** I've successfully used Suzy to help develop and sell in item innovations particularly by better understand shoppers preference for packaging, flavors, etc. It all is easily exported into a PPT ready deck. Customers love the data! ### 28. Suzy Review **Rating:** 5.0/5.0 stars **Reviewed by:** Tim B. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Suzy?** The combination of speed of results and a very well designed interface. **What do you dislike about Suzy?** While better than before, more export options would be nice. It would also be nice to delete studies from the library. **What problems is Suzy solving and how is that benefiting you?** I use Suzy primarily for early new product concept work and naming work. A key benefit for me is the ability to iterate concepts very quickly, **Official Response from Matt Britton:** > We agree the speed and UX is a gamechanger for Suzy. We hear you loud and clear on the export options. If you could kindly share the formats that would work best for your business we will see if we can work them into the product roadmap for 2021. Thanks and happy new year! ### 29. Quick and Easy To Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Suzy?** I love that I receive insights almost immediately. I can ask a question and literally in minutes start to see answers come in. **What do you dislike about Suzy?** I don't fully trust the quality of the answers so I use the data directionally. It is worth it for the speed, but it would be nice to have more confidence in the answers. **Recommendations to others considering Suzy:** This is a fast, affordable tool to get insights on the fly. The data should be used directionally, but the speed and ease of use is unmatched. **What problems is Suzy solving and how is that benefiting you?** We are using Suzy to build our shopper insights, learn more about our consumers and test innovation concepts. ### 30. Suzy a beneficial tool that gives you consumer insights in a pinch **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Suzy?** The speed of results and how easy it is to turn the results into actionable plans. **What do you dislike about Suzy?** Some of the features after you get a result can be frustrating like not being able to customize charts and graphs but that can be fixed. **What problems is Suzy solving and how is that benefiting you?** Tracking longtime sentiment of a brand and industry, Suzy has allowed my client to see in real time how things are shifting in the world. ### 31. Easy, fast and well-designed platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Suzy?** Suzy is a great solution for getting fast answers from consumers on a broad-range of questions **What do you dislike about Suzy?** It is difficult to ask a specific cohort of people more than 2-3 questions at once and easily loop the responses together. It would also be nice if there were more qualitative options within the platform. **What problems is Suzy solving and how is that benefiting you?** This has been a great service for my stakeholders that have a few general questions that they need to move a business process forward. This is especially true when there isn't budget or time to support a large study. **Official Response from Matt Britton:** > Really appreciate the feedback. We actually are able to loop multiple question responses together, please contact your Customer Success rep and we will help you with that right away. Looking forward to doing big things together in 2021. ### 32. Jimmy's Review of Suzy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2021 **What do you like best about Suzy?** The ability to quickly, efficiently gain access to real-time consumers insights. Ease of using the interface and great customer service. **What do you dislike about Suzy?** The targeting function can be a bit tedious. **What problems is Suzy solving and how is that benefiting you?** We are using Suzy to validate our new product development and rollout decisions. Being able to be more customer-centric when it comes to these decision is a big step forward for our company. ### 33. Fast, accurate consumer data at a low price. **Rating:** 5.0/5.0 stars **Reviewed by:** Eric R. B. | Brand Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Suzy?** Will Cimarosa, our research expert is an extremely smart and experienced guy with an incredible passion for consumer research and learning. He has been an absolute pleasure to work with. Will created a customized 3 phased consumer research plan to deliver on our long list of consumer research needs. **What do you dislike about Suzy?** I did have any negative experiences!!!!!! **Recommendations to others considering Suzy:** Suzy is an excellent resource. I am using it to conduct an Attitudes and Usage study and two concepts tests with multiple cells. **What problems is Suzy solving and how is that benefiting you?** Consumer learning to develop brand positioning, innovation ideas and packaging design for two brands. ### 34. Great for quick responses **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2021 **What do you like best about Suzy?** Suzy is a great tool for obtaining quick results to questions sent to a large sample size. **What do you dislike about Suzy?** The SMB audience is a bit small and some of the verbatims need improvement. **What problems is Suzy solving and how is that benefiting you?** I wouldn't say Suzy is solving problems. However, it's become an excellent tool for large sample survey questions. ### 35. Suzy's great for keeping decisions grounded in consumer insights. Support staff is fab! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Suzy?** Don't have to pay for sample. Can save an audience and retarget them. **What do you dislike about Suzy?** The survey functionality is very limited compared to something like Qualtrics. The dashboard is pretty basic as well. It question conversions also drive me nuts - a grid question equals 5 questions and the max # of participants is limited if you gender split, etc. **What problems is Suzy solving and how is that benefiting you?** We get iterative guidance on market sizing, white space, positioning direction. **Official Response from Matt Britton:** > Thank you for your feedback. We agree our Customer Success team is the best in the game :) The balance between offering a simple and easy to use tool while also maintaining a level of sophistication and rigor demanded by world-class insights professionals is indeed debated often internally. We believe market research needs to be democratized, but not at the expense of advanced functionality. All that being said, I think you will be quite pleased with some of the new product features we will be launching towards the end of Q1. Stay tuned and please keep the feedback coming. ### 36. Agile **Rating:** 5.0/5.0 stars **Reviewed by:** Susan S. | Category Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2021 **What do you like best about Suzy?** The speed of consumer insights and collaborative nature of the account teams **What do you dislike about Suzy?** Nothing, everything is great. No comment here **What problems is Suzy solving and how is that benefiting you?** Gaining real time insights from consumers that guide business investment and decisions ### 37. excellent experience, cost and time effective **Rating:** 4.5/5.0 stars **Reviewed by:** olesia m. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Suzy?** The customer service. Whenever there is an issue they are there to support you **What do you dislike about Suzy?** sometimes it is difficult to download date **What problems is Suzy solving and how is that benefiting you?** concept development, naming, ingredient combinations, tv advertising ### 38. Quick and Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Suzy?** The platform is able to get me survey feedback in hours time, not weeks. **What do you dislike about Suzy?** Image comparison is weak, but I've heard Q2 changes are coming! **Recommendations to others considering Suzy:** It's a great platform with easy data output. **What problems is Suzy solving and how is that benefiting you?** having real customers provide insights into packaging and product design. Removes the " I like" from the conversation and provides real data to follow ### 39. Great for Quick Questions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2020 **What do you like best about Suzy?** I like that Suzy can provide quick answers to one-off questions. **What do you dislike about Suzy?** I wish Suzy was a bit more robust for longer-length surveys. **What problems is Suzy solving and how is that benefiting you?** Suzy helps us save time when we have a question that we want to understand prior to developing other research. ### 40. Real time quality insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Suzy?** A great way to check in with consumers and get feedback almost instantly **What do you dislike about Suzy?** Need to train employees so they ask relevant questions **What problems is Suzy solving and how is that benefiting you?** Adding the voice of our consumers to all our decisions ### 41. Upcoming innovate research platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Suzy?** The ability to quickly field research is invaluable **What do you dislike about Suzy?** Paying by question is a pro and a con. If you need alot of questions answers-sometimes it ends up being more costly than its worth. **Recommendations to others considering Suzy:** N/A **What problems is Suzy solving and how is that benefiting you?** Asking quick questions that need quick insights ## Suzy Discussions - [What does Suzy do?](https://www.g2.com/discussions/what-does-suzy-do) - [What is Suzy company?](https://www.g2.com/discussions/what-is-suzy-company) - [How does Suzy work?](https://www.g2.com/discussions/how-does-suzy-work) - [What is Suzy support?](https://www.g2.com/discussions/what-is-suzy-support) - [what are the best new applications](https://www.g2.com/discussions/35933-what-are-the-best-new-applications) - 1 upvote - [View Suzy pricing details and edition comparison](https://www.g2.com/products/suzy/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+20%3A32%3A01+-0500&secure%5Bsession_id%5D=00d48acb-0a0a-4e0a-aeea-697855b275ff&secure%5Btoken%5D=9baec1a105a5b4da70b4b8b0f879a65ac6d07dee96552b3c981ba21e0e69be7a&format=llm_user) ## Suzy Features **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes **Participant Selection** - In-App - Recruitment Pool **Survey Customization** - Branching/Skip Logic - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels **Insights** - Analytics - Collaboration - Sorting **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Generative AI** - AI Text Summarization **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces ## Top Suzy Alternatives - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,913 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (734 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,192 reviews)