--- title: Suzy Reviews meta_title: 'Suzy Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 141 reviews by the users' company size, role or industry to find out how Suzy works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 141 scale: '5' date_modified: '2026-07-07' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Suzy Reviews **Vendor:** Suzy **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.7/5.0 **Total Reviews:** 141 ## About Suzy Suzy is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud. Suzy’s suite of products allows you to conduct robust and iterative research — efficiently and at scale. ## Suzy Pros & Cons **What users like:** - Users find Suzy to be **super easy to use** , with great functionality and seamless integration into workflows. (19 reviews) - Users value Suzy's **rapid testing capabilities** , enabling quick evaluation of concepts with targeted audiences efficiently. (13 reviews) - Users value Suzy for its **cost-efficiency and real-time insights** , enhancing decision-making while saving time and money. (12 reviews) - Users value the **amazing customer support** from Suzy, appreciating quick responses and effective assistance at every turn. (8 reviews) - Users love Suzy for its **rapid survey creation** , enabling quick testing of concepts with targeted audiences. (8 reviews) - Users appreciate the **intuitive nature** of Suzy, finding it easy to navigate and efficient for insights gathering. (7 reviews) - Research Efficiency (7 reviews) - Features (6 reviews) - Market Research (6 reviews) - Setup Ease (6 reviews) **What users dislike:** - Users find **limited customization** options in Suzy, hindering their ability to organize and label themes effectively. (5 reviews) - Users find Suzy's **survey issues** lead to inflexible tools, limiting data quality and creating frustrating respondent experiences. (5 reviews) - Users find the **complexity and learning curve** of Suzy challenging, especially for newcomers to consumer insights. (4 reviews) - Users find Suzy's audience to have **limited diversity** , making it challenging to reach niche groups for specific research. (3 reviews) - Users find Suzy's **limited features** hinder flexibility and data quality, especially for complex research needs. (3 reviews) - Users find Suzy to have **limited opportunities** for targeting specific niche groups in their research projects. (3 reviews) - Survey Limitations (3 reviews) - Expensive (2 reviews) - Geographical Limitations (2 reviews) - Learning Curve (2 reviews) ## Suzy Reviews ### 1. Great client support and large capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Suzy?** The client support has been fantastic, allowing me to ask questions about capabilities, learning about new features, and troubleshoot issues or customize surveys. **What do you dislike about Suzy?** The screener user interface is a little inconvenient for two reasons: 1. The window for seeing the string of targeting is quite small and cannot be expanded. It requires scrolling to see what you have. 2. The selection of surveys for targeting can be ambiguous if you have multiple surveys of the same name but you want a specific one. It would be nice to be able to hover over a survey and see the meta data (e.g. specific date, tags) **What problems is Suzy solving and how is that benefiting you?** Understanding the consumer when the consumer is across the US. Suzy allows me to do this rapidly and cheaply, with large sample sizes. This would be prohibitive for in-person studies. ### 2. Suzy has been an excellent business partner by providing guidance, research tools, and expertise. **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2023 **What do you like best about Suzy?** Suzy allows for quick-turnaround research from a trustworthy panel. They always put their best foot forward and provide consultation where needed. I have never had a bad experience working with the Suzy team. **What do you dislike about Suzy?** There are some but few limitations to using Suzy at the moment. Nevertheless, they are constantly working with us to get around those limitations and still make the experience great. **What problems is Suzy solving and how is that benefiting you?** Suzy is helping solve countless key business questions for us. Whether it be general industry knowledge or key drivers of churn, Suzy is always able to help get us setup with the best survey possible and deliver results in an efficient and effective manner. ### 3. Quick and agile solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Suzy?** Suzy provides an agile and quick solution to quick polls/surveys with a large national sample size. Demographic breakout is a useful tool for directional guidance on population preferences/responses. **What do you dislike about Suzy?** The demographic breakouts are not as robust, with Suzy falling short on Gen Z and 65+ age groups, as well as ethnic breakouts (eg. Caucasians dominate the panel, with limited percentage of AA and H/L). **What problems is Suzy solving and how is that benefiting you?** Speed, agility ### 4. Very user friendly and fast results **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Suzy?** The platform is one of the easiest to use and I love the pre-made templates. It's also the fastest I've ever used in completing surveys and getting results - we've launched surveys and gotten results within hours or days. **What do you dislike about Suzy?** For some of the pre-made templates, like product names, I wish you could put in all your product names once and it would auto-populate the template rather than having the re-input them question by question. **What problems is Suzy solving and how is that benefiting you?** Suzy has helped us get quick results about our core consumers with surveys ranging from product and category usage to naming future products. I also love how fast it is and that you pay per question rather than response. ### 5. Great review platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Suzy?** Super easy to use / great functionality; easy to integrate into one's workflow. Quick to make surveys **What do you dislike about Suzy?** Panel is somewhat limited; hard to get a large "n" of survey respondents on specific companies; better for more general market research on broader consumer tastes, preferences, behavior **What problems is Suzy solving and how is that benefiting you?** Understanding the perspective of consumers on a specific brand or market ### 6. Suzy is an excellent & fast tool for shopper insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Suzy?** The best part about Suzy is how fast you can get results from the shoppers. It is also great to get as many responses as you need without additional cost! An added bonus is the Suzy support team which is quick to respond and extremely helpful. **What do you dislike about Suzy?** The downside of Suzy is that it is not a data platform to be able to track the shopper's KPI metrics along with their qualitative responses. **What problems is Suzy solving and how is that benefiting you?** Suzy helps solve for the need of rich shopper insights at a fast pace. We receive urgent requests and typically survey work cannot be done in a day or two, but Suzy has changed that for us. ### 7. Excellent Product...But Even Better Support! **Rating:** 4.5/5.0 stars **Reviewed by:** Frank C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Suzy?** Suzy gets me fast, accurate results with an easy-to-use platform. Their support is even more valuable to me than that; They are there to address any questions or concerns to ensure my project is successful. BTW: Their market segmentation process is super good! **What do you dislike about Suzy?** The reporting/analysis capabilities could use some upgrading, but they are improving. **What problems is Suzy solving and how is that benefiting you?** Determining consumer preferences, identifying "pain points" in our and competitive products. ### 8. Recommend Suzy to anyone looking for a fast, reliable, and cost-effective market research solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Suzy?** The platform's capabilities & quality of the data provided by Suzy Insights exceeded my expectations. The platform has the ability to deliver real-time results and analytics to help me make more informed business decisions. The user interface is intuitive and easy to navigate, making it easy to create surveys and gather feedback from my target audience. What impressed me most, however, was the speed at which I received responses - within hours of launching my survey, I had hundreds of responses that were both insightful and informative. a **What do you dislike about Suzy?** Not a downside of Suzy but being new to consumer insights sometimes I'm slower to determining how to incorporate Suzy into a project when it's moving quite quickly. **What problems is Suzy solving and how is that benefiting you?** Suzy helps provide the consumer insights that can shape product development especially when entering new categories ### 9. Fast Insights at Scale **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Suzy?** Love that I'm seeing more advanced analytics and methodologies on the platform! **What do you dislike about Suzy?** Would like for the analytic capabilities to be more flexible/customizable. **What problems is Suzy solving and how is that benefiting you?** It allows us to get insights on important questions that we otherwise wouldn't have been able to afford. ### 10. Suzy has been a terrific partner for us **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Suzy?** Suzy is like having your own marketing team work for you. **What do you dislike about Suzy?** Thereis a big learning curve if you have never worked with consumer insights before **What problems is Suzy solving and how is that benefiting you?** Suzy is helping us with brand perception and product innovation ### 11. Easy to learn and use. Quick insights. Great support team. **Rating:** 5.0/5.0 stars **Reviewed by:** Sandra P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2023 **What do you like best about Suzy?** How quickly you can get results and the output the tool creates. **What do you dislike about Suzy?** Without the training and background, I get nervous about how I might build a survey and prefer to get the expert involved **What problems is Suzy solving and how is that benefiting you?** Helping us better understand shoppers of our brands/categories and how we can then modify marketing and targeting to drive greater sales. ### 12. Ask Suzy offers a friendly usage experience, very fast response and simplified reporting systems **Rating:** 4.5/5.0 stars **Reviewed by:** Susana P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Suzy?** Variety of tools Rapid responses Self designing allowance Friendly environment Pre-designed menus Pre-designed reporting templates **What do you dislike about Suzy?** Some statistical analysis could be more authomatized **What problems is Suzy solving and how is that benefiting you?** The need to solve specific business questions within limiting timing Addressing several types of questions, from brand perception to concepts, packaging reactions ### 13. Excellent research vendor! **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew B. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Suzy?** The team at Suzy is very accommodating when creating screeners, recruiting users, and they are always fast to respond while running a study. **What do you dislike about Suzy?** I do not have any complaints about Suzy. They have a great product and a great team. **What problems is Suzy solving and how is that benefiting you?** Suzy helps us recruit users quickly, filling the need for research ops. They also host all of our video recordings and make them easily accessible to the rest of my stakeholders as well. ### 14. Incredible Team & Research Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Tonette C. | Founder , Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Suzy?** We used the Suzy platform in a unique way. We set up a white-glove project, where we paid a certain fee and then got X amount of research from the Suzy team. **What do you dislike about Suzy?** I didn't use the platform enough to dislike it. The summary populated by the Suzy team was top-notch. **What problems is Suzy solving and how is that benefiting you?** We needed to learn about car accident sentiment in relation to 1) what to do after an accident 2) trust in lawyers ### 15. Easy to use for quick results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Suzy?** I like how quickly we're able to source customer insights given the size of the Suzy audience/database. I also appreciate how customizable the templates are. They're very intuitive and easy to manipulate. **What do you dislike about Suzy?** I can't think of anything I dislike about the platform! **What problems is Suzy solving and how is that benefiting you?** We're currently using Suzy to test different product features, colors, and designs before bringing them to market. We're also testing consumer behaviors and utilizing this data to help prioritize future innovation projects. ### 16. Quick Insights with depth **Rating:** 5.0/5.0 stars **Reviewed by:** Sara R. | s, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Suzy?** The easy, fast way of accessing data and insights leads to better decision-making without compromising the ability to penetrate deeply into our consumer's minds. **What do you dislike about Suzy?** For us as a company being able to secure different levels of acculturation of minorities is very important, here we usually find the most acculturated it would be great if this platform could reach more audiences, and being able to capture those insights also **What problems is Suzy solving and how is that benefiting you?** Suzy has been very useful especially for testing creative concepts because it gives us an idea of whether we are being able to connect with our audiences while still working on the campaign so we can refine it as we develop more content. ### 17. Exactly what we need! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2023 **What do you like best about Suzy?** Suzy is easy to use, is a robust platform, and has many features above and beyond what others offer. **What do you dislike about Suzy?** Depending on your experience running surveys, Suzy can have a learning curve, but the interface and usability is intutive. **What problems is Suzy solving and how is that benefiting you?** Suzy helps us gain insights into consumer purchase intent and helps inform our commercial teams of new consumer trends in the market. ### 18. Superpower is service & speed! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Suzy?** I love working with Suzy. They have an amazing suite of tools, the platform is easy to navigate and provides quick connections to consumers. And on top of all that, I have a fabulous Suzy account manager. She is a ROCK STAR. Brittany always goes above and beyond to help me craft surveys and screeners that get me the best output for my needs. **What do you dislike about Suzy?** I have no complaints about Suzy. They have a great product and a great customer service team. **What problems is Suzy solving and how is that benefiting you?** Helps to solve my questions regarding consumers ### 19. Suzy is a great easy to use survey tool for beginners to experts in research. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2023 **What do you like best about Suzy?** They are user-friendly service that allows you to create surveys and customize them to your audience. **What do you dislike about Suzy?** It wasn't easy to use their panel and seemed like a cumbersome process. **What problems is Suzy solving and how is that benefiting you?** It is helping us learn more about our audience by giving us insightful data to show our clients the value of our services. ### 20. Excellent tool to get quick insights on consumer **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan M. | Channel Manager/Merchandise Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Suzy?** Ability to create any question I want and to get it out to the customer very quickly. **What do you dislike about Suzy?** SUZY should come up with a general 15/20 questions to give user more ideas. **What problems is Suzy solving and how is that benefiting you?** How inflation is affecting the customer and finding out if customers are shifting brands. ### 21. Quick consumer insights at your finger tips **Rating:** 5.0/5.0 stars **Reviewed by:** Sachie M. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Suzy?** Ability to launch a survey quickly and get timely consumer insights to influence marketing decisions **What do you dislike about Suzy?** Difficult to target a niche group (low incidence group) **What problems is Suzy solving and how is that benefiting you?** Inform marketing strategies, including email content, ad creatives, etc. ### 22. Convenient and fastest way to learn about consumer behaviour **Rating:** 5.0/5.0 stars **Reviewed by:** Sameer N. | Associate Principal Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Suzy?** Suzy is reliable,detailed online consumer research that help you to get a quick read on consumer behaviour. The tool is available in multiple countries which provides country specific consumer insights. **What do you dislike about Suzy?** Nothing. I like the tool. Only add will be to upload 3D pictures/graphics so consumer can see the pack from all the sides, however 2D pictures still works fine. **What problems is Suzy solving and how is that benefiting you?** Suzy's online research is very detailed, convenient, and helpful when you work remotely. I don't have to physically travel to conduct the research. Trunaround is quick. ### 23. Simple and fast way to gather consumer attitudes **Rating:** 4.5/5.0 stars **Reviewed by:** Robert H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Suzy?** It's easy and fast and affordable! We no longer need a survey specialist on the team to handle our surveys **What do you dislike about Suzy?** There aren't many downsides. I guess if you've never worked with surveys before then it could take a little bit of time to learn, but outside of that it's a great product. **What problems is Suzy solving and how is that benefiting you?** Suzy helps us gather information on how our customers feel about current and upcoming products in our brand set. ### 24. Suzy has a world class team **Rating:** 4.0/5.0 stars **Reviewed by:** Mark Y. | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Suzy?** Suzy has a great team. They have been extremely helpful in onboarding my team and supporting our business goals to build a long-range research plan that best uses the platform. **What do you dislike about Suzy?** At this stage I have not disliked anything about the platform. **What problems is Suzy solving and how is that benefiting you?** Suzy is helping us to understand our consumers better. We are gaining useful insight and identifying strategic opportunities that help us focus and prioritize. ### 25. Market research and insights made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Sara K. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Suzy?** The platform is very user-friendly and intuitive for both beginners and advanced users of market research. I love the speed at which we are able to gather insights from consumers. **What do you dislike about Suzy?** I cannot think of any cons to using the Suzy platform. **What problems is Suzy solving and how is that benefiting you?** Suzy is helping us understand the drivers and barriers of consumption of our products and what messaging, products, and concepts resonate most with our consumers. ### 26. Immediate value and unlimited opportunity **Rating:** 5.0/5.0 stars **Reviewed by:** Regan P. | VP Brand Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2022 **What do you like best about Suzy?** The tool is very intuitive and the quick turnaround on insights is magical. Suzy is the secret tool in your toolbox that once you have you can't live without. **What do you dislike about Suzy?** Not much - We haven't fully been able to leverage the platform and all the products (ex: lives) because we just don't have enough resources dedicated to be able to take the time. In this way I wish there was a level of analysis and proactive set up that came with a light touch of a managed service. **What problems is Suzy solving and how is that benefiting you?** Suzy is allowing us to get a read on brand health - we use it as a real-time indicator for brand awareness and get a read on our target audiences' perceptions and motivations. ### 27. Suzy has been enormously valuable in providing quick turn insights and informing larger research. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Suzy?** The speed with which I can get a solid amount of insights on specific, quick questions is super valuable. I also really appreciate how simple it is to program the logic and text for our questions and short surveys. **What do you dislike about Suzy?** Suzy does have some limitations in the respondent pools and programming logic that we can implement with inquiries on their platform, however the team has been enormously helpful in keeping us up-to-date and informed of new features and audiences. **What problems is Suzy solving and how is that benefiting you?** The team has been enormously helpful in keeping us up-to-date and informed of new features and audiences so that we can continuously answer our questions with greater specificity and insight. ### 28. Suzy for Consumer Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2021 **What do you like best about Suzy?** I think that it's going to give us the opportunity to create news headlines with data from real consumers. ALso very excited to recently see the international capabilities. This is something that we will definitely use as we also begin our international expansion. Also, my team at Suzy is amazing. They're so helpful and available. We also use it to gauge consumer preferences on packaging, which is something that's proven to be very helpful. Also - my Suzy rep! She's amazing and constantly checking in with me to make sure that I'm getting the most out of the platform. **What do you dislike about Suzy?** I wouldn't mind if the sample sizes were bigger. I think that it would make the results slightly more legitimate. I'm also aware that the results we get are from a sample of the population that is willing to take surveys for compensation, which I sometimes worry isn't giving a total picture of the population. I'm excited to see that they international, but feel like the pricing is a bit expensive. **Recommendations to others considering Suzy:** To really leverage your Suzy support team to make sure that you're taking full advantage of the platform. They're helpful and truly experts in the software - take advantage of that ! **What problems is Suzy solving and how is that benefiting you?** As a small company, we don't always want to be spending all the resources on data - but that can put us at a disadvantage to our bigger competitors. Having Suzy gives us the ability to leverage consumer insights to the media and retail buyers that we wouldn't have access to otherwise. ### 29. It's a great platform that for screening ideas with a quick turnaround of results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Suzy?** Multiple methods are available for testing products and packs int the US platform Great customer service Excellent global reach **What do you dislike about Suzy?** Global platform is limited in capabilities - It does not have the same methods available as the US platform **What problems is Suzy solving and how is that benefiting you?** Understanding consumer needs better. ### 30. Super fast and insightful consumer survey data! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Suzy?** The speed from question genesis to full consumer survey data (n=500, n=1000, etc.) in about a week, targeted to our specific consumer demographics and behaviors. **What do you dislike about Suzy?** Getting set-up if you have a specific target group not based solely on demographics can take a little extra time, which is fine, but you must plan for it. Once these characteristics are complete, the survey turn-around is ultra quick! **What problems is Suzy solving and how is that benefiting you?** Suzy is helping us prioritize between different consumer benefit buckets and to optimize our claims and communication to best resonate with our target consumer needs. ### 31. Simple solution to unpack complex client challenges **Rating:** 5.0/5.0 stars **Reviewed by:** Ken W. | Adjunct Professor, Fashion Brand Management, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Suzy?** How easy it is to add and edit questions. Also, having suggestions from Suzy Reps on how to best word a question / type **What do you dislike about Suzy?** Not having active support to quickly review a questionnaire before it goes live **What problems is Suzy solving and how is that benefiting you?** Proving quantitative data to help me develop data-driven hypothesis to business and audience-specific challenges ### 32. An excellent tool with great people that can keep costs down **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2022 **What do you like best about Suzy?** The team at Suzy is fantastic and responsive. I fully recommend their managed services offerings. The tool itself is a great way to ask questions fast. One of the best things about it is that you generally sign up for questions, so you don't worry about cost per complete. This is great for niche industries that might have a very high associated costs per study. **What do you dislike about Suzy?** While the Suzy panel is strong, there is still risk of hitting repeat people depending on your field. There is a question limit of 20 that limits the survey, but this isn't a big deal for most of my projects. The tool is still maturing and needs more improvement. **Recommendations to others considering Suzy:** It's a great tool. I have zero complaints, especially as they add features. **What problems is Suzy solving and how is that benefiting you?** Suzy has helped with all aspects of our business. We've used the tool to discover customer needs and wants down to the production creation level. Anything we need to know about customers, we can ask Suzy. ### 33. Great employees to work with, they are timely in communicating and offer lots of help. **Rating:** 5.0/5.0 stars **Reviewed by:** Tara B. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Suzy?** Suzy is quick and efficient with reliable insights. It is user-friendly, and the team we work with is excellent. They are responsive, collaborative and are knowledgeable about the platform. **What do you dislike about Suzy?** It would be great if there were a team to generate a report as it takes a lot of our time on the back end to create our own report with the downloaded files. It would be helpful if the team could create a report draft. **Recommendations to others considering Suzy:** I recommend exploring multiple tools to get a hang of the system. The more you use it, the easier it is to quickly create custom surveys and launch whenever you need to. I recommend working with the team on hand to help with creating the survey and programming and launching it together. Then, the more experience you get and the more comfortable you are on the platform, the easier it will be to do all those processes with less support. Suzy is a great tool for any situation whether you want to launch 1 quick question to get a high level consumer pulse, a longer survey for more detailed objectives, or even a full scale quantitative/qualitative study. Suzy has multiple methodologies and there is no shortage of ways to go about answering research questions. My only request is that the platform have a team to create custom reports with the data you get since that does take a but of extra time on the back end to create those reports. However, other than that, I highly recommend! It is user friendly, simple, yet it gives reliable insights to inform key brand strategic decisions. **What problems is Suzy solving and how is that benefiting you?** I've realized there is a lot of customization. We use Suzy for a lot of studies that the team needs quick answers on and we're able to answer most objectives. It has helped with informing key business strategy. ### 34. Suzy is fantastic! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Suzy?** Suzy is so quick and easy to use! Being able to get insights back in as little as 30 minutes is hugely beneficial and helps our department keep things moving **What do you dislike about Suzy?** Suzy is still a growing platform and there are some missing functionalities that I would love to see. For example, being able to make further edits to charts (filtering) within the platform would be a dream come true. **What problems is Suzy solving and how is that benefiting you?** Without Suzy, we don't have an efficient way to hear from people outside of our customers. Suzy gives us instant access to GenPop ### 35. Suzy Review **Rating:** 4.5/5.0 stars **Reviewed by:** Robert D. H. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Suzy?** Suzy is a comprehensive and effective market research platform generating real-time consumer insights. Suzy provides a cost-effective research method with customized reporting and data analysis. **What do you dislike about Suzy?** Utilizing the Suzy platform and managing the dashboard effectively can be a bit of a learning curve. Adding some key data analysis tools and 'helpful hints' would be great to reference and use when creating an action or downloading the data. **Recommendations to others considering Suzy:** Get Suzy in your tool kit. **What problems is Suzy solving and how is that benefiting you?** Suzy allows our team to quickly get real-time insights from actual consumers of our products and services. Suzy saves us time and resources. Looking forward to the added features and capabilities as they are launched to enhance our use of Suzy. ### 36. Suzy user for quick-turn qual research **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Suzy?** The platform is intuitive and does not take long to program. Results are clear and return within 48 or so hours. Great in a pitch! **What do you dislike about Suzy?** The inability to test incidence or feasibility of an audience before launching a survey. **What problems is Suzy solving and how is that benefiting you?** They are looking to expand into non-U.S. markets. Also would be great to be able to reach minor respondents (< 18 y/o) through parents ### 37. Suzy Review **Rating:** 4.0/5.0 stars **Reviewed by:** Michael G. | Senior Account Director, Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2021 ### 38. suzy Review **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan K. | vp of operations, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2021 ### 39. Suzy Review **Rating:** 4.0/5.0 stars **Reviewed by:** Hannah F. | NFL Cheerleader, Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2021 ### 40. Suzy helps us connect with the RIGHT customers. It's quick, easy, and custom to our business needs. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Suzy?** I appreciate the ability to design my audiences. We need to ask questions to different buyers, so the audience screening features help us find active participants right where we need them. I also like that I can go back into those audiences and filter them with the crosstab feature. That helps us find the nuance in the data and develop actionable insights. **What do you dislike about Suzy?** I don't particularly appreciate that I have to pay to have my audiences refreshed each quarter. The screener questions come out of my budget for total questions asked, and that feels shortsighted. I'd rather have my audiences guaranteed and then use my credits to engage them, even if you need to build that cost into the base membership. I understand the value of refreshing - I want active participants - but I don't want to think twice about using my questions to get there. **What problems is Suzy solving and how is that benefiting you?** Suzy is the only resource we have to get feedback from real consumers. Its been particularly useful during the pandemic, where we were doing a lot of guesswork on the consumer mindset. Being able to ask quick questions around 'readiness to return to the workplace' was very important. ### 41. Research lead **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Suzy?** Quick results, ability to answer hypothesis **What do you dislike about Suzy?** Sometimes the questions are spread over multiple q's in the interface, hard to get a real sense of stack ranking **Recommendations to others considering Suzy:** Make sure Natalie Robuck is your account rep. She's absolutely amazing and makes being a user of Suzy worth it. **What problems is Suzy solving and how is that benefiting you?** ability to ask questions and get results very quickly ### 42. Suzy for Startups **Rating:** 5.0/5.0 stars **Reviewed by:** Mickey C. | Director of Brand Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2021 **What do you like best about Suzy?** The speed to insight. In a startup environment, things move at the speed of light, and we cannot afford to wait weeks or months for consumer input or insights. Suzy is the only provider with a robust set of tools and functionalities that can help us answer questions at the pace with which we move. **What do you dislike about Suzy?** The functionality has grown tremendously, but there are still key features missing that would could improve output, like targetting to the DMA level, an ability to run quotas within a survey, more robust functionality for better questions (like max diff questions), and an ability to have more norms for things like monadic testing. **What problems is Suzy solving and how is that benefiting you?** Suzy has helped to address many of our business problems our challenges. We use the tool for upfront insight gathering to help build foundational knowledge before we begin a project; we use Suzy to test creative ideas, concepts, names, etc. We use Suzy to gather information used for thought leadership in our industry and much more. **Official Response from Katie Gross:** > Thanks so much for the kind words and we’re so glad you’re using Suzy! We’re always adding new features to the platform and we’re currently working on ones that should address your requests — including quotas and norms. ### 43. Fast qualitative survey data to help your decision making **Rating:** 5.0/5.0 stars **Reviewed by:** Timo M. | Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2021 **What do you like best about Suzy?** Flexibility of the survey set-up, speed and available useful features e.g. automatic report creation. Also the account support from Suzy team is very good. **What do you dislike about Suzy?** Some of the character count limitations and e.g. why multiple choice question with prioritization is more expensive that normal multiple choice. **What problems is Suzy solving and how is that benefiting you?** Validation of quant test or to quickly collect user feedback on open marketing, business or product questions. ### 44. Suzy is a great investment for agile insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Suzy?** The platform is easy to use as DIY, however the account team is extremely supportive and responsive. There are times my team and I are too swamped to get into the platform to load a study, and the SUZY team we have never hesitates to step in. **What do you dislike about Suzy?** Honestly, there is not much to dislike. I think the set up initially is a little bit much but to be expected. **Recommendations to others considering Suzy:** Suzy is a great compliment to a larger research agenda. there are several small studies I was able to eliminate by using Suzy instead. The platform is worth the investment. **What problems is Suzy solving and how is that benefiting you?** We are able to reach consumers immediately when there is a question that comes up that we have no past research to answer. it has also helped answer some questions that are important but not big enough to launch a full study and it is more timely. of course being able to save money over a lot of ad hoc projects is a big bonus as well. ### 45. Made collecting research much more approachable, manageable, and exciting for our team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Suzy?** I love the account management support and the easy-to-use tools. For someone new to the product, this was so helpful! I found the tool very easy to navigate, understand, and jump into. **What do you dislike about Suzy?** It would be great if we could have help with crafting each question / study, but I understand that that is not the standard offering at the moment. The account manager has been very helpful in the process! **What problems is Suzy solving and how is that benefiting you?** We were able to add data to executive presentations that helped to reinforce our strategy and answer key questions. The fast turnaround of Suzy made all the difference! ### 46. Helpful, scrappy tool to help gain foundational insights in a week **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Suzy?** I have a lot of faith in the platform's ability to consistently target populations of interest and frequently use the visualization tools to tell good stories with data. I appreciate managed services' help in crafting surveys + answering questions in a timely manner. **What do you dislike about Suzy?** We are looking into exploring the use of Suzy internationally - having a strong guarantee of a somewhat gen-pop rep sample, as well as making various countries available for surveys would be very helpful. **What problems is Suzy solving and how is that benefiting you?** Answering questions about our target consumer in various products, helping inform R&D + marketing strategy in getting food service, retail food data at an individual level we wouldn't have access to otherwise. ### 47. Suzy = speed! Results are available in minutes / hours vs. days / weeks! **Rating:** 5.0/5.0 stars **Reviewed by:** Susan H. | Consumer Insights Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Suzy?** Suzy is an extremely intuitive, user-friendly platform. **What do you dislike about Suzy?** It would be great if questions within a survey could be rotated in order. **What problems is Suzy solving and how is that benefiting you?** Suzy allows us to be flexible and make business decisions on the fly! ### 48. Suzy Review **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2021 **What do you like best about Suzy?** The thing I like best about Ask Suzy is how easy it is to download the data afterward. I also appreciate that the platform creates automatic graphs for their clients as well. **What problems is Suzy solving and how is that benefiting you?** I have used Ask Suzy for targeting certain audiences and some COVID research. ### 49. Suzy provides an agile solution to a wide-range of business questions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2021 **What do you like best about Suzy?** The things I like the most are the ability to fully customize surveys and the pace at which results are received. In addition, their client success manager, Meghan, has been an invaluable part of our success in using Suzy. She is very generous with her time and is willing to chat through projects to ensure we are taking the best route possible for recruitment and survey design. We are grateful for her partnership! **What do you dislike about Suzy?** I would like the Suzy sample to be calibrated to the U.S. Population. In addition, it would be very helpful if we were able to select our desired cross-tabs/filtering prior to exporting the summary deck. **What problems is Suzy solving and how is that benefiting you?** Suzy allows us to answer various questions, such as creative diagnostic, content planning, sponsorship impact. It has helped collect recommendations from fans for what they would like to see in upcoming content segments, as well as understand how our current features are resonating with them. We have also used it for creative testing purposes. The ability to upload static images or video links has allowed us to test both forms creative. Suzy has been particularly useful in understanding consumer sentiment during COVID-19. It has offered a real-time solution to understand how sentiment and purchase patterns have shifted. ### 50. Wonderful service, easy to use, fast and actionable insights. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2021 **What do you like best about Suzy?** Super quick and targeted answers to ad-hoc questions from our business. Excellent customer service and a user-friendly platform. I also appreciate all of the different areas of functionality. Most recently, the Monadic testing has been fascinating, and our company is building a survey strategy that involves Monadic and concept testing! **What do you dislike about Suzy?** The only thing I dislike is that we can't have infinite questions within our subscription. It would also be awesome to have a sample of all products within our single subscription - like focus groups, rank choice, etc. Another area for improvement exists around creating a duplication function within a single survey so that if you need to ask the same question for different products, you can copy and paste. **Recommendations to others considering Suzy:** Go for it if it's in the budget! An invaluable tool and resource that's applicable to many industries. The options are endless. **What problems is Suzy solving and how is that benefiting you?** Most recently, understanding the consumer health landscape and how its been impacted by COVID-19. We've also worked on some concept testing to understand consumer perceptions about different value propositions. ## Suzy Discussions - [What does Suzy do?](https://www.g2.com/discussions/what-does-suzy-do) - [What is Suzy company?](https://www.g2.com/discussions/what-is-suzy-company) - [How does Suzy work?](https://www.g2.com/discussions/how-does-suzy-work) - [What is Suzy support?](https://www.g2.com/discussions/what-is-suzy-support) - [what are the best new applications](https://www.g2.com/discussions/35933-what-are-the-best-new-applications) - 1 upvote - [View Suzy pricing details and edition comparison](https://www.g2.com/products/suzy/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-10+17%3A37%3A21+-0500&secure%5Bsession_id%5D=3e758a10-30eb-41d5-b689-2a91eb275c2a&secure%5Btoken%5D=ab95381ab878ad6b88bebc2ec014e01fbd1a48fc291d6e1b2036bcb449b60ae4&format=llm_user) ## Suzy Features **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes **Participant Selection** - In-App - Recruitment Pool **Survey Customization** - Branching/Skip Logic - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels **Insights** - Analytics - Collaboration - Sorting **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Generative AI** - AI Text Summarization **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces ## Top Suzy Alternatives - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,913 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (734 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,187 reviews)