Supermetrics makes it relatively easy to pull marketing data from multiple platforms into tools like Google Sheets and Looker Studio. It simplifies reporting workflows and saves time compared to manually exporting and combining data from different ad platforms. Review collected by and hosted on G2.com.

The biggest downside is the lack of flexibility in their pricing and platform access. Many connectors are locked behind higher-tier plans, which can make the tool expensive very quickly. It often feels like you need to upgrade just to access basic functionality, and the pricing structure doesn’t scale well if you only need a few specific integrations. Review collected by and hosted on G2.com.

Supermetrics makes it super simple to pull data from multiple platforms into one place without a lot of manual work. The ease of integration with tools like Google Sheets, Excel, and Data Studio is a huge time saver. I also like that once you set up a query, it keeps running automatically, which cuts down repetitive work and increases the frequency of use. The implementation was straightforward, and the number of connectors available means I can pull data from almost any marketing or analytics platform I use. Overall, it’s reliable and saves a ton of time in reporting. Review collected by and hosted on G2.com.

The biggest downside for me is that sometimes the queries can be a bit slow when dealing with large datasets, and they occasionally hit limits depending on the data source. While the platform is quite powerful, the pricing can feel a little steep if you’re a smaller team. Customer support is generally helpful, but at times responses take longer than expected. I also think the dashboard/UI could be slightly more intuitive for new users, as there’s a bit of a learning curve in the beginning. Review collected by and hosted on G2.com.

I've now been using Supermetrics for 5 years and wouldn't use another platform. The customer service is great, the team are always happy to jump on a call to explain something or fix something. Review collected by and hosted on G2.com.

Sometimes queries time out though this does seem to have been working better over the last few months. Review collected by and hosted on G2.com.

A really intuitive connection tool for our Looker Studio data visualization. Super simple to connect the various platforms like GA4, FB ads, LinkedIn etc to pull into Looker. Review collected by and hosted on G2.com.

It's pricey for sure but worth it - i wish there wa an option for just ad-hoc connectors vs a plan, of which we don't use like 50% of it. Still worth it for sure but would love to tie the connectors and the pricing together Review collected by and hosted on G2.com.

I like that Supermetrics supports all common networks and offers many connectors, which allows collaboration with many tools. The support for Looker Studio works very well, and you can also integrate the information into Google Sheets, which is also very good. The support is generally helpful. Review collected by and hosted on G2.com.

Supermetrics is not always directly helpful, and some problems occur more frequently. The support is not always very good there, but if you talk to the account manager, it often works better. The initial setup is not very easy and less user-friendly compared to Funnel. You really have to engage with it more intensively. Review collected by and hosted on G2.com.

I like the variety of connectors, and how well they function. Review collected by and hosted on G2.com.

Sometimes, when things don't work with a specific connector, it can take a while to troubleshoot and solve. Review collected by and hosted on G2.com.

It has high automation capabilities where it helps in scheduling data refreshes which reduces time wastage which result to high productivity.

It is perfect in data consolidation which promotes great multi-channels campaigns as it helps in aggregating data into a unified dataset. Review collected by and hosted on G2.com.

The user interface is complex and not user-friendly hence, it may need some tech skills to operate. Review collected by and hosted on G2.com.

The versatility, relative ease-of-use, and the rich collection of tools, data sources and templates. Review collected by and hosted on G2.com.

It takes months to release new, trending features or make necessary updates with changes in the marketing APIs. Review collected by and hosted on G2.com.

I like Supermetrics because it has a straightforward UI/UX that's easy to set up, and it makes changing data sources in the account simple. Being intuitive to use, Supermetrics allows me to focus on the important parts of my job where I add value. It's also very easy to create reporting for multiple clients in Looker Data Studio. I use it to connect Facebook and Stack Adapt data and to blend other sources into Looker Studio. Review collected by and hosted on G2.com.

The help and training docs on the website aren't very good - I found better and quicker support using AI. Review collected by and hosted on G2.com.

The ease and speed of use are impressive, and the customer service and technical support are fantastic. I really appreciate that I can perform a thorough analysis of an issue in just a few minutes, something that would have previously taken me hours. Review collected by and hosted on G2.com.

The main challenge I encounter is with the filters, as I occasionally need to search for particular commands. Review collected by and hosted on G2.com.