- The diversity of data sources

- The simplicity of configuration and use of the majority of variables at the report level.

- The relevance of the collected data

- The interactivity and quick response of support

- Permanent availability of data

- The rarity of bugs Review collected by and hosted on G2.com.

The lack of explanations regarding the use of certain variables Review collected by and hosted on G2.com.

The grandfathered price we had was very affordable (before they 10x'd thier pricing) Review collected by and hosted on G2.com.

Major connectivity issues with products we used. Both the Dashboard connector and the Supermetrics for sheets was always breaking and our analysts had to baby sit the data connector an sometimes manually pull data.

Additionally, they are very aggressive sales people and do not have great customer service. We were considering them to extract massive amounts of data to put in our data warehouse (Billions of lines of data) and they weren't willing to give us enough time for the proof of concept for us to assess the use of the tool, nor were they willing to give us a true fixed price on the product. They were consistently changing it and giving us deadlines on it, so finally our VP of technology pulled the plug after discussing with myself and our GM of Marketing.

Overall, not great products, very aggressive, not customer oriented. Review collected by and hosted on G2.com.

They have access to a lot of API connections so we're able to seamlessly connect the majority of our data sources. Review collected by and hosted on G2.com.

If you need multiple connection types it can become a little costly. Review collected by and hosted on G2.com.

It's so helpful for saving time / doing multiple datapulls at once! Review collected by and hosted on G2.com.

the connections can get a little finicky sometimes! Review collected by and hosted on G2.com.

Supermetrics is great because it’s easy to use, saves time, lets us customize our reports, has a helpful support team, and gives us data we can trust. It's really changed the way we handle our data and reports. Review collected by and hosted on G2.com.

So far, I haven't found any drawbacks with Supermetrics. It works well for our needs Review collected by and hosted on G2.com.

I think what really sets Supermetrics apart from it's competitors is the excellent customer service. When I run into issues I am able to address them immediately via their chat function with a real represenative, not bots. Review collected by and hosted on G2.com.

Some of the integration with Google Looker Studio takes some getting use to. Which is why having the customer support has been really essiential to our business. Review collected by and hosted on G2.com.

It is really easy to use and intuitive to plug into multiple data streams. Review collected by and hosted on G2.com.

I wish it was capable of plugging into more platforms! Review collected by and hosted on G2.com.

The data blend and the grouping of multiple platforms. Review collected by and hosted on G2.com.

When you have a lot of data, it does take awhile to populate. Review collected by and hosted on G2.com.

I use supermetrics to frequently to conduct manual website audits for my clients. I run an SEO agency and need a tool to aggregate data from various sources.

I like how easy it is to connect supermetrics to GA4 and Search Console and pull the data directly into google sheets.

Supermetrics has great customer support, the waiting time to speak to an agent is next to none.

The extension itself is very easy to implement and get running in google sheets, you only have to add the extension and connect your license and you are ready to roll.

For me the main features are being able to compare historical data with the current period I am using. Not many other similar tools have that.

There is one caveat though, and that is the price. Review collected by and hosted on G2.com.

I find supermetrics to be rather expensive for my purposes, they should definitely offer a smaller subscription for those who only use 2-3 connections. Also the discount is only applied if you pay a year in advance which is not feasible for cash flow of a small business. Review collected by and hosted on G2.com.

1. It is easy to use

2. It covers the main paid media channels our company utilizes.

3. It is easy to setup the data transfer from partner's to S3 and then for internal consumption.

4. It can provide real life data with no delay. Review collected by and hosted on G2.com.

For some channels, it has limitation on the length of backfill, maybe only 30 days. Review collected by and hosted on G2.com.