Save to My Lists
Paid
Claimed

Supermetrics Reviews & Product Details - Page 4

Supermetrics Overview

What is Supermetrics?

Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. With a mission to make data mastery accessible, Supermetrics offers a seamless solution to connect and extract data from over 150 marketing and sales platforms, including Google Analytics, Facebook Ads, and HubSpot, into your preferred destinations. Trusted by more than 200K organizations worldwide, including leading brands like Nestlé, Warner Bros, and Dyson, Supermetrics helps teams streamline their reporting processes—whether using simple spreadsheets or advanced data warehouses—enabling them to focus on growth and innovation. Recognized as one of G2’s Top 50 Best EMEA Software Companies for 2024, Supermetrics continues to pioneer the future of marketing analytics, shaping how businesses harness the power of data.

Supermetrics Details
Product Website
Languages Supported
English
Show LessShow More
Product Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.

How do you position yourself against your competitors?

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including brands like Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics.

What started as a tool to connect data has evolved into a leading platform that consolidates insights from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list.

At Supermetrics, we’re driven by a commitment to innovation, transparency, and customer success. We believe in the power of data to solve problems and create opportunities. As marketing evolves, so will Supermetrics, continuing to empower marketers and analysts to excel in an ever-changing landscape. The future of marketing intelligence starts here.


Seller Details
Company Website
Year Founded
2013
HQ Location
Helsinki, Uusimaa
Twitter
@Supermetrics
7,971 Twitter followers
LinkedIn® Page
www.linkedin.com
391 employees on LinkedIn®
Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 10% of global ad spend is reported through Supermetrics.


Jessica G.
JG
Overview Provided by:

Recent Supermetrics Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"A huge time saver for platform data analysis."
Wide integration of platforms, works fast, intuitive design, support responds quickly.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Super hilfreiches Tool zur datananalyse"
Super einfach und vielseitig. Es lassen sich fast alle Daten ins gewünschte Tool transferieren. Wir nutzen es, um Performance Marketing daten aus v...
Tony M.
TM
Tony M.Small-Business (50 or fewer emp.)
4.5 out of 5
"ETL Made Simple"
Supermetrics have a ton of connectors to platforms like Facebook, TikTok, Google and more. They make it super simple to load data to Google Sheets ...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Supermetrics Media

Supermetrics Demo - Supermetrics
Aggregate data from your favorite marketing platforms
Supermetrics Demo - Supermetrics
Manage your data sources, destinations and transfers all from one location
Supermetrics Demo - Supermetrics
Build custom reports
Supermetrics Demo - Supermetrics
Schedule automatic data refreshers
Play Supermetrics Video
Answer a few questions to help the Supermetrics community
Have you used Supermetrics before?
Yes

Video Reviews

783 Supermetrics Reviews

4.4 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
783 Supermetrics Reviews
4.4 out of 5
783 Supermetrics Reviews
4.4 out of 5

Supermetrics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SupermetricsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Supermetrics?

Basically it has more number of connectors in this sector than any competitior out there. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

So far in the last 1 year we have faced n number of issues from them and they don't even respond properly Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Basically we are a marketing agency and we need capture our analytics in different social media sites and supermetrics doesn't help us resolve various issues Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics
(Original )

I sincerely apologize for your frustrating experience with everything. This is not the standard we strive for, and I take your concerns seriously. Your feedback is invaluable as we work to improve our processes and ensure a smoother experience for our customers.

Please don’t hesitate to reach out to me directly at dylan.caraker@supermetrics.com so I can assist you personally and address any outstanding issues. Your satisfaction is our priority, and I’d love the opportunity to make things right.

Thank you again for taking the time to share your insights.

Hunter S.
HS
Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Supermetrics?

Support team is very helpful and quick to respond with a real person whenever an issue arises Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Occasional random bugs pop up, but at least support can fix them Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Getting data from various sources and using that to analyze effectiveness of marketing campaigns Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

Thanks for the review, Hunter! Bugs happen, unfortunately, but glad we can get it fixed quickly for you, and that you are finding it helpful.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Supermetrics?

Ease of use - it feels very much "point and shoot" & I get the data I need, as I need it.

They support all of the social media platforms we require, and integrates very easily into our Looker Studio reporting.

The customer service team are very thorough as well - keeping us reguarly up to date with the progress of our tickets and giving us thorough explanations in regards to the outcome of our queries. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

There are some social media metrics that do not full through for us. When we ask however, these are fully explained as to why they don't full through & workable alternatives are provided Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Social media reporting - this speeds up our reporting processes by cutting out the need to pull data at the end of each month. The sheets automatically refresh with the stats we need for the month. Review collected by and hosted on G2.com.

Tobi 	 W.
TW
Data Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Supermetrics?

The documentation and the support that I receive when I need help. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

There are certain limitations from original API vendors that I only come to find out when I try to pull data into Google Sheets. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics helps us to pull and aggregate all our data across social media platforms and website (GA4). Review collected by and hosted on G2.com.

H K.
HK
Project Manager, Teacher Effectiveness
Education Management
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

The google sheets connection is super intuative and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Some platform connections are buggier than others Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Streamlining reports right into google sheets Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

Happy to hear you're enjoying! Please join the Community and submit those bugs, so we can squash them: https://community.supermetrics.com/

ronak p.
RP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Supermetrics?

Supermetrics allows our team to get real-time analyses, saving us multiple hours per day. As a smaller sized business, we needed a one-stop shop for our analyses and Supermetrics delivered. We've created 10+ dashboards using Supermetrics, creating high confidence on our daily, weekly, and monthly performance across company executives. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Nothing! We've dealt with a few issues when initially getting used to this platform but their customer support team are best-in-class and respond quickly. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Getting real-time data analyses and dashboards that would previously take 2-3 hours a day to update. Never an issue worrying about the accuracy data because it pulls real-time metrics directly from our key marketing sources. Our team has been more efficient and effective in making data backed decisions thanks to Supermetrics. Review collected by and hosted on G2.com.

Volodymyr G.
VG
Performance Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Supermetrics?

I've been using Supermetrics for over 5 years now in two different companies. It's an essential tool for any marketer who needs to track ad spend and performance data on a daily basis in one place. It plugs into most platforms you could even think of, bugs are very rare and even if they happen, the team resolves them very quickly. I only had a few interactions with the support team, but each time my questions were resolved in a timely manner and the communicaiton was friendly and professional. Supermetrics recent push into data warehousing and better connectivity to Snowflake and the like sets your data pipelins for success in the future as your needs become more comples. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It's only natural, but you need to really think through what you need in terms of connectors and seats as there are multiple packages with different prices, and you could either overpay or save too much and find yourself short of features. That said, the team did great in helping me pick the right license. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics really helps us make sense of all the channels we're spedning on, being able to look at performance at a glance, and quickly match some of our internal data to data from ad platofrms. Review collected by and hosted on G2.com.

Mohamed G.
MG
Media Buyer
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Translated Using AI
What do you like best about Supermetrics?

- The diversity of data sources

- The simplicity of configuration and use of the majority of variables at the report level

- The relevance of the collected data

- The interactivity and speed of response from support

- Permanent availability of data

- The rarity of bugs Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The lack of explanations regarding the use of certain variables Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

The collection of data that we need and that is not easily accessible at the platform level. The time savings when creating performance reports for pages and campaigns to compare different sources in one place. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

They have access to a lot of API connections so we're able to seamlessly connect the majority of our data sources. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

If you need multiple connection types it can become a little costly. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Connecting data from multiple sources into one reporting platform. By using Supermetrics, we can seamlessly pull into one spot for analyzation purposes. Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

Thanks for the review and happy to hear about the various data sources you're bringing in!

See how Supermetrics improved
Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

It's so helpful for saving time / doing multiple datapulls at once! Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

the connections can get a little finicky sometimes! Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

It's allowing us to pull in data from multiple platforms into one sheet, which is a huge time saver Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

So glad it's quickly getting that data for you! For the Connectors, please push that feedback to the Community, who can assist: https://community.supermetrics.com/