Video Reviews
Great tool for personalized reports
783 Supermetrics Reviews
Overall Review Sentiment for Supermetrics
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Wide integration of platforms, works fast, intuitive design, support responds quickly. Review collected by and hosted on G2.com.
Some insightful metrics are not yet supported. (Ex. Facebook Views) Review collected by and hosted on G2.com.
I allows me to seamlessly combine multiple data sources into a single dashboard, allowing the Marketing team to have "forest" view of the whole marketing funnel and a "tree" view to assess each channel's effectiveness. Review collected by and hosted on G2.com.
Adobe Analytics connector could be a bit easier to deal with. The server Outh does not work as expected when set up so I had to use the 2-week token (which is a pain to keep reauthorizing). Occasionally data sync issues with the Hubpot connector. Review collected by and hosted on G2.com.
1. It is a very useful which allows me to combine data across sources, so instead of exporting raw data for each source and merge using excel formula, I can do it automatically using Supermetrics.
2. The auto reload function allows me to create automatic reports & dashboards, which saves us a lot of time.
3. It is easy to use & the cutomer support team is very responsive. Review collected by and hosted on G2.com.
Some data is not accessible due to API limitations (ex: data for Google Performance Max ads). Review collected by and hosted on G2.com.
It allows for complete automation of our data pipeline, with connectors to dozens of platforms. It's a critical piece of our tech stack that is easy for us to use every day. Setting new connections to different platforms is quick and easy, and support is always avaible if needed. Review collected by and hosted on G2.com.
It can't connect to everything, and there are some connectors that don't work as well as others. Review collected by and hosted on G2.com.
I like how simple and eays the connector is. It help to get data from any data platform like Google ads, Fcaebook ads,.. into the data warehouse or even analytical tools like Looker Studio. It also gives the data into google sheets. Lately they have added couple of features like data blending and other AI features, their license is a bit costly but is very useful. Review collected by and hosted on G2.com.
It does give incorrect/off data sometimes when the data is sampled. And the licenses to the connector are a bit expensive. Review collected by and hosted on G2.com.
Most integrations work well and do get accurate data. It is generally easy to use. At least when they are not trying to sell you their more expensive plan or go anually. Review collected by and hosted on G2.com.
They are constantly moving data sources around to make more money and something as simple as adding one data source needs to go through the sales team. But their support team can't help. Review collected by and hosted on G2.com.
It's incredibly convenient, useful and simple. It gets the job done in most cases, despite them being very slow to add new features to their APIs. Review collected by and hosted on G2.com.
They're very slow to update their existing connectors (beyond just making sure that they work). For example, their Meta connector is still called 'Facebook' despite that company being renamed in 2021.
As a result, they're missing lots of features and updates within their connectors - meaning there are regularly fields, metrics, breakdowns and quality-of-life improvements that are totally absent from their integrations.
I'm sure it's just a case of resource management from their development team (which is understandable), but some of their connectors are creaking with age and missing some pretty significant functionality that you'd be able to leverage with a custom connection. Review collected by and hosted on G2.com.
It enables us to have quick reporting from our various platforms and connect to Looker Studio and Google Sheets. Review collected by and hosted on G2.com.
Sometimes the API load breaks in Looker Studio or can be slow. This is the case for all APIs. Review collected by and hosted on G2.com.
Large selection of data connectors.
Robust online documentation.
Native integrations on other platforms. Review collected by and hosted on G2.com.
Costs increase annually with marginal to no added value.
Contract renewal process is protracted and feels like a battle to retain pricing.
No credits for downtime when data connectors inevitably break. Review collected by and hosted on G2.com.
