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Rachel T.

VP, Global Channels

Computer Software

Enterprise (> 1000 emp.)

9/14/2021

"Industry leading Innovation"

5/5

What do you like best about Structured?

I've been working with StructuredWeb for years, across multiple organizations. Their market-leading offerings are fueled by the unwavering passion their leaders and teams have for our channel industry. Constant, relevant and enterprise-level innovation combined with some of best humans on the planet are their recipe for success.

I would be happy to speak to anyone considering their solutions and share my experience with their products, teams and offerings. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Nada, zilch, nothing. World class company. Review collected by and hosted on G2.com.

What problems is Structured solving and how is that benefiting you?

We needed an agile, flexible solution that optimized our through, with and for partner marketing efforts. With limited Human Resources, we also needed intuitive and content-rich solutions that gave our partner community choice, ease of use and variety of offerings.

StructuredWeb answers the call every single time: AI-enabled content, multi-modal campaign framework and highly customizable templates minimizes the effort and time to market on our side. Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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Rachel, thanks for the great review, looking forward to working with you again - for the 3rd time!

Structured Reviews & Product Details

Structured is the leading AI-first channel marketing platform, built to help global enterprises and their partners collaborate, market, and grow together. Trusted by IBM, Google, Zoom, Dell, and ServiceNow, Structured’s platform combines the creative power of Generative AI with the action-oriented intelligence of Agentic AI. With more than 20 specialized AI agents working in concert, Structured enables personalized, compliant, and results-driven partner campaigns at global scale.

Product Website

Seller

Structured

Discussions

Structured Community

Languages Supported

German, English, French, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Thai, Turkish, Vietnamese, Chinese (Simplified), Chinese (Traditional)

Overview by

Christopher Spann

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Structured Integrations

(1)

Verified by Structured

Structured Media

Deliver a unique channel partner experience that’s aligned with your brand and adaptable to channel partner segments to help maximize adoption and engagement

Structured Demo - Lead & Opportunity Management

Enable partners to configure and manage the lead flow process through rule-based lead scoring and nurturing while providing pipeline visibility and improving conversion.

Define and customize dashboards and reports to provide partners with insights into their campaigns and tactics to help them improve and optimize performance.

Official Downloads

(5)

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Structured Reviews (68)

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Joan M.

Head of Partner Marketing

Enterprise (> 1000 emp.)

8/21/2025

"StructuredWeb simplifies partner marketing with scale and global reach"

5/5

What do you like best about Structured?

StructuredWeb consolidates everything in one place, making it easy for channel and agency partners to access enablement and marketing resources. The AI translation and content tools are especially valuable — partners can translate and localize campaigns instantly, which has expanded our global reach. By moving from multiple tools into StructuredWeb, we reduced costs, simplified management, and created a far better partner experience. Ease of use, flexibility, and scalability make it a strong platform for partner-led demand generation. Review collected by and hosted on G2.com.

What do you dislike about Structured?

I am happy to see that the team is investing heavily in AI for partners. They have a strong roadmap beyond the current services and capabilities. Review collected by and hosted on G2.com.

What problems is Structured solving and how is that benefiting you?

StructuredWeb solves the challenge of fragmented partner marketing execution by consolidating enablement, content, and campaigns into one platform. Instead of juggling multiple disconnected tools, our partners now access everything in a single hub, which reduces management costs and improves adoption. The AI-driven translation and content capabilities help us scale globally, ensuring partners in any region can localize campaigns quickly. Overall, StructuredWeb has streamlined our processes, improved partner engagement, and delivered measurable cost savings while enhancing the partner experience. Review collected by and hosted on G2.com.

Emmee T.

Sr. Manager, Global Partner Marketing

Enterprise (> 1000 emp.)

11/20/2024

"Exceptional Marketing Platform with Outstanding Support and Innovation"

5/5

What do you like best about Structured?

I like StructuredWeb for many reasons. The attention to customers is exceptional, with a responsive and knowledgeable team that makes onboarding and ongoing support seamless. They are progressive and continue innovating and enhancing the platform to stay ahead. They are focussed on marketing excellence, which ensures that users have access to tools designed specifically to drive results. Review collected by and hosted on G2.com.

What do you dislike about Structured?

I think they are still working on ntegration capabilities with certain platforms. I am sure it will catch up soon. Review collected by and hosted on G2.com.

What problems is Structured solving and how is that benefiting you?

StructuredWeb enables us to take a new outlook on how we approach channel marketing. We are newer users so we’re excited about the platform’s ability to centralize everything in one spot because it is significantly easier to collaborate with partners and streamline our marketing efforts. Unlike others in its space, SW marketing capabilities are built for the future—tools like campaign automation, co-branded asset creation, and multi-channel distribution have been transformative in saving time and ensuring consistency across all touchpoints. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

8/23/2024

"Hyper customer focused and a pleasure to build future with!"

5/5

What do you like best about Structured?

StructuredWeb is renowned for its hyper customer-focused approach, ensuring that every client receives personalized and attentive service. Their deep understanding of the partner space allows them to act as a trusted advisor, offering valuable insights and strategic guidance. Always eager to gather feedback, StructuredWeb continuously seeks to improve their product, demonstrating a commitment to innovation and excellence. This dedication to customer satisfaction and product enhancement sets them apart in the industry. Review collected by and hosted on G2.com.

What do you dislike about Structured?

I genuinely have no dislikes about them, as their service and product consistently exceed expectations. Review collected by and hosted on G2.com.

What problems is Structured solving and how is that benefiting you?

We are currently testing StructuredWeb’s ChannelGPT to explore the potential of GenAI-powered content personalization. This innovative tool promises to deliver hyper-personalized and highly relevant content, significantly enhancing demand generation efforts. By leveraging advanced AI capabilities, ChannelGPT can tailor content to meet the specific needs and preferences of each audience segment, leading to higher engagement and conversion rates. Additionally, it offers the benefit of streamlining content creation processes, saving time and resources while maintaining high-quality output. This cutting-edge solution is set to revolutionize how we approach content marketing and customer engagement. Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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Thanks for the great review, very much appreciated!

Eric E.

Senior Director – Global Partner Marketing

Enterprise (> 1000 emp.)

8/26/2024

"Critical part of our channel marketing strategy with our partners."

5/5

What do you like best about Structured?

Structured Web is a key part of our marketing strategy, particularly in our partner-driven initiatives. Our collaboration has stood the test of time over several years and has been instrumental in expanding our reach and influence. Its unique approach to customization, video content, and now AI sets Structured Web apart. This long-standing partnership equips our partners with the best tools and content, empowering them to generate demand for our companies. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Overall, there are not too many downsides. We get great support from them—if anything, we likely need to be more creative in using the full extent of the toolset they provide us. Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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Eric, thanks for the great review, you team is fantastic to work with and we look forward to pushing the boundaries of channel marketing - in a good way!

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

11/18/2024

"I have 6+ years of experience managing partner marketing platforms"

5/5

What do you like best about Structured?

What I like most about StructuredWeb is their innovative approach to product development, always rolling out new features like Channel GPT, AI assistant, and more. The platform is also very user-friendly, whether you're an admin or a partner user. Their customer support is great, and I absolutely love the drag-and-drop feature that allow us to quickly create a variety of templates for our campaign materials, without coding knowledge. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Some features can be a bit rigid when it comes to our unique customization requirements, which is understandable. I trust that StructuredWeb is always open to customer feedback and continuously working to improve the platform. Review collected by and hosted on G2.com.

Melanie M.

Global Partner Campaign Manager

Mid-Market (51-1000 emp.)

9/27/2024

"StructuredWeb has made great improvements!"

5/5

What do you like best about Structured?

StructuredWeb is very intuitive and user-friendly. I love how I can create assets, emails, and landing pages all in one spot. The usability and features have come a long way since I used the platform years ago. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Some account managers aren't as responsive when needed. Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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Melanie, thank you for the great review, and we appreciate the feedback on our account management, we will address that issue immediately.

Alec S.

Enterprise Sales Director

Mid-Market (51-1000 emp.)

6/11/2024

"Enterprise Account Director"

4.5/5

What do you like best about Structured?

Unlike other systems in the marketing today StructuredWeb is only focused on TCMA and therefore have the best platform. They have the most advanced features and functionality (e.g ChannelGPT) of any TCMA system and have a great team to support clients. If I have to suggest any TCMA platform my #1 suggestion is StructuredWeb.

The platform is very easy to use, integrates into every and any system needed, and because they have some very useful tools partners actually frequently use the system (unlike most marketing platforms). Review collected by and hosted on G2.com.

What do you dislike about Structured?

Pricing could be more pick list (of features and functionality clients need), as well as a larger focus on B2B2C TCMA capabilities. Review collected by and hosted on G2.com.

What problems is Structured solving and how is that benefiting you?

I suggest StrucutredWeb when my cleints need:

- Co- Marketing Capabilites

- Have a large need around collateral localization (the translate capalbilites are game changing for every client)

- Through Channel Marketing (Digital, Display Ads, Paid Marketing, Email, Webinar, Social etc...).

- Marketplace needs

- Content Syndication (Video, Documents, Microsites, Lead Forms)

If you have a need for it StrcuturedWeb can support. Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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Alec, appreciate the review, glad to be working with you!

Verified User in Construction

Enterprise (> 1000 emp.)

8/21/2024

"Good collaboration, quick pivots, knowledgeable experts"

4.5/5

What do you like best about Structured?

StructuredWeb has a lot of very robust features and modules that allow us to customize how we want to use their solution and ramp up to full capacity. Front end functionality very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Occasional slow response on ticket times, some functional confusion around roles and responsibilities. Backend UX/UI could be simplified to remove redundant and non-functional buttons. Review collected by and hosted on G2.com.

What problems is Structured solving and how is that benefiting you?

StructuredWeb helps us deploy robust marketing campaigns to channel partners with lots of customizability both on the front and back end, interesting features and functions and an organized project management module to simplify tracking and reporting. Lead generation really allows us to consider but not rely on a sometimes incomplete eCommerce journey. Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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Thanks for the great review, very much appreciated! We are working hard to improve the response times, clear up any confusion on roles and simplify the backend. We plan on doing this step by step over the next two quarters.

Verified User in Computer Software

Enterprise (> 1000 emp.)

6/30/2024

"Strong, good quality collaboration with StructuredWeb"

4.5/5

What do you like best about Structured?

- The fact that they keep up the pace with latest trends in the industry.

- A dedicated team that syncs with you regularly and addresses your needs on many levels, such as UX issues/improvements, reporting, bugs and technical issues, new features, strategy for increasing partners' adoption of the platform Review collected by and hosted on G2.com.

What do you dislike about Structured?

Some features/UX items can not be personalized or applied to one client only. Or, if they do, implementation can take long time. But luckily, these features are most of the times the "nice-to-have", not the critical ones. Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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Thanks for the great review, very much appreciated! Also appreciate the constructive critique. We are working hard to simplify our backend and make implementation more streamlined.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

9/17/2024

"Great platform that continues to improve"

5/5

What do you like best about Structured?

I’m not only impressed with StructuredWeb's advanced features but also for their effort to innovate and consistently improve their platform. The platform is incredibly versatile and also very multifaceted. I’ve had such a positive experience overall with the platform and working with their team and would highly recommend. Review collected by and hosted on G2.com.

What do you dislike about Structured?

I have not encountered any negative features with StructuredWeb in my experience. Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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thank you for a great review, very much appreciated