# Proxima SFA Reviews
**Vendor:** Sterison Technology Private Limited  
**Category:** [Field Sales Software](https://www.g2.com/categories/field-sales)  
**Average Rating:** 3.3/5.0  
**Total Reviews:** 2
## About Proxima SFA
Proxima SFA is an AI-powered Sales Force Automation (SFA) platform designed to optimize field sales operations for FMCG and CPG companies. Developed by Sterison Technology Pvt Ltd, Proxima SFA helps organizations manage sales teams, streamline route optimization, plan beats efficiently, and improve retail execution across multiple outlets. With features like real-time location tracking, offline mobile functionality, order management, van sales, and POSM compliance tracking, Proxima SFA ensures field teams remain productive while reducing errors and operational costs. Its AI-driven insights enable supervisors and managers to monitor team performance, forecast sales, and optimize field coverage. Scalable for small teams or large nationwide operations, Proxima SFA improves sales productivity, enhances customer engagement, and ensures every visit contributes to revenue growth. Trusted by FMCG and CPG brands, it delivers intelligent, data-driven Sales Force Automation that transforms field operations.




## Proxima SFA Reviews
  ### 1. Sterison Salesforce Automation for field force

**Rating:** 3.0/5.0 stars

**Reviewed by:** Ashish P. | Technical Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** November 25, 2022

**What do you like best about Proxima SFA?**

It is a good automation tool for FMCG companies.

**What do you dislike about Proxima SFA?**

As it targets only FMCG companies, there are no dislikes.

**What problems is Proxima SFA solving and how is that benefiting you?**

It gives sales managers a complete 360 view of the field force. It also helps in forecasting

  ### 2. FMCG automation - Everything is covered

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 26, 2022

**What do you like best about Proxima SFA?**

I have been working for an FMCG project. It covers all Sales rep requirements such as route mapping,GPS tracking, voice assistance etc.

**What do you dislike about Proxima SFA?**

Sometime the tool takes more time to load the application

**What problems is Proxima SFA solving and how is that benefiting you?**

All sales rep pain points when visiting a store room



- [View Proxima SFA pricing details and edition comparison](https://www.g2.com/products/proxima-sfa/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-30+23%3A58%3A09+-0500&secure%5Bsession_id%5D=8906c482-843c-418f-bab5-353d8b7e280a&secure%5Btoken%5D=e09bc934035be45959b17db0f138450b4542c84649235d7910581da4439d1e4f&format=llm_user)

## Proxima SFA Features
**Territory Mapping**
- Custom Territory Mapping
- Strategic Selling
- Automatic Rep Assignment

**Route Planning**
- Lead Priority
- Optimized Sales Routes
- Map Directions

**Sales Performance Management**
- Gamification
- Performance Dashboards
- Sales Rep Tracker

**Presentation and Forms**
- Video and Interactive Media
- Digital Contracts
- E-signature

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