# Statista Reviews **Vendor:** Statista **Category:** [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis) **Average Rating:** 4.4/5.0 **Total Reviews:** 30 ## About Statista Statista is a global leader in data and insights, trusted by 30,000 business and academic clients worldwide. If you’re tired of searching multiple sources for reliable information, Statista is your solution. With an unrivaled breadth of data on markets, industries, and consumers, Statista provides the essential foundation to uncover trends, validate strategies, and drive success. We help you quickly access credible market and consumer data, back up your ideas, and create impactful presentations, all while gaining comprehensive insights to inform your decisions and fuel growth. Book a demo today to see how Statista can simplify the way you access and use data. ## Statista Pros & Cons **What users like:** - Users value the **quick and easy insights** from Statista, enhancing their understanding of various markets and sectors. (5 reviews) - Users highly value Statista for its **vast market research and easy-to-use platform** , enhancing their project efficiency and insights. (5 reviews) - Users appreciate the **excellent customer support** at Statista, ensuring reliable assistance and enhancing their overall experience. (4 reviews) - Users value the **ease of use** of Statista, making navigation and data access seamless for informed decision-making. (3 reviews) - Users praise Statista for its **user-friendly data visualization** , helping effectively convey insights for business and marketing strategies. (2 reviews) - Users value the **graphical visualization** of Statista, finding it enhances presentations and resonates well with audiences. (2 reviews) - Machine Learning (2 reviews) - Ease of Installation (1 reviews) - Ease of Learning (1 reviews) - Features (1 reviews) **What users dislike:** - Users find the **lack of specific retailer and shopper data** in Statista to be disappointing and limiting. (2 reviews) - Users find Statista's services to be **expensive** , especially for startups seeking affordable premium reports. (2 reviews) - Users find the **AI feature underdeveloped** , suggesting it requires further refinement for a better experience. (1 reviews) - Users find the **interface not user-friendly** , struggling with opening Excel tables and locating them in reports. (1 reviews) ## Statista Reviews ### 1. Excellent Industry Data and Visualizations - A Wonderful Resource for Researchers **Rating:** 5.0/5.0 stars **Reviewed by:** Nataliia L. | librarian, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Statista?** I have nothing but positive feedback after using Statista’s resources. They provide analytical data covering almost all industries and related sub-sectors. Whilst preparing a Scopus article, I found the necessary data here, along with relevant surveys, and even comparisons with various countries across Europe and the world. The visualisation is excellent, and the graphs are available for download in various formats. A wonderful resource for researchers and others. Thank you! **What do you dislike about Statista?** Really I have nothing to say. No observations. It’s a fairly user-friendly interface; perhaps they could include more other statistics on the topic. **What problems is Statista solving and how is that benefiting you?** Our educational institution has been granted free access to Statista's resources for a trial period. ### 2. Excellent Resource for Advertising Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Wells D. | VP, Strategy **Reviewed Date:** November 04, 2025 **What do you like best about Statista?** I greatly appreciate the proprietary data offered by Statista, which is incredibly useful in keeping me informed and knowledgeable about new clients and topics in advertising. This unique data has been instrumental in my work over the past four years, helping me make well-informed decisions. Additionally, I am impressed with Statista's client service support, which enhances the overall experience by providing reliable assistance whenever needed. The initial setup of Statista was very easy, making it a smooth integration into my workflow. **What do you dislike about Statista?** I dislike the lack of more specific retailer and shopper data in Statista. **What problems is Statista solving and how is that benefiting you?** I use Statista to get smart on new clients and topics, benefiting from its proprietary data and excellent client service support. ### 3. Quick Insights and Excellent Support Make Statista a Standout Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Statista?** Quick and easy insights that help provide a big picture view on relevant topics. I find the Statista team to be easy to work with and always eager to help my team. Some of the enhancements to the platform have helped the team increase usage and benefit the company. **What do you dislike about Statista?** Not too many it is a solid product, with few holes. **What problems is Statista solving and how is that benefiting you?** Helps answer big picture media questions. Helpful when deck writing or investigating industry changes and trends. ### 4. Quick charts and more **Rating:** 5.0/5.0 stars **Reviewed by:** Stephen F. | Group Director, Knowledge Bar, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Statista?** Quick and well-organized charts and statistics from leading business sources at affordable pricing. Easy to search and link to original sources if needed. Now included survey data from many countries, including places not usually covered by survey data. Customer support is excellent and a good way to keep up with the latest features. Coverage of German and European business topics is very good, with many charts and reports in non-English languages. Charts are easy to download in multiple formats. The new AI feature is very helpful and quickly summarizes exactly what you need without have to dig or filter too much. **What do you dislike about Statista?** Sometimes the statistics are old. Some data is harder to download into a usable format than others, but the new AI tool helps to resolve that. **What problems is Statista solving and how is that benefiting you?** Statista provides easy to read data to support a business decisions or arguments. ### 5. Statista: Easy to Use with Helpful AI, But Needs Refinement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Statista?** Statista is easy to navigate and search for any topic in mind. The AI feature is helpful as well. **What do you dislike about Statista?** The AI feature still feels like a work in progress, and could be refined further. **What problems is Statista solving and how is that benefiting you?** Statista helps me find data related to markets, industries, and specific company or product revenues, which helps to inform opinions for valuation projects. ### 6. Reliable data and insights, and has been very helpful in strategy, and content marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** David B. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Statista?** Statista is an absolute gem for business development, strategy, and content marketing. Their vast library of statistics across many industries is incredibly valuable. Plus, graphs and infographics make it super easy to present data in a way that really resonates with my audience. **What do you dislike about Statista?** One thing I wish they’d work on is making premium reports more affordable. As a startup founder many times over, I've seldom been in a position to pay for premium services with Statista. And by the time a business has grown enough to be able to afford it, the experience hasn't been great. **What problems is Statista solving and how is that benefiting you?** Statista solves the challenge of accessing reliable, comprehensive, and up-to-date data across industries. This has helped me uncover market trends and validate strategies. ### 7. Statista: Leading Market Research Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Statista?** Statista offers powerful features, including Statistics, Reports, and Insights across brands, categories, and audiences. Its greatest strength is the vast market research available, particularly for international markets, enabling users to track key trends. Additionally, Statista's Research AI tool enhances efficiency by delivering concise summaries and relevant sources for each query. Finally, Statista is a very easy to use platform, particularly when using the search navigation bar and when moving between different reports and statistics. **What do you dislike about Statista?** There is genuinely nothing I dislike about Statista. **What problems is Statista solving and how is that benefiting you?** Statista addresses challenges in understanding international markets when it comes to analysing categories, brands, and audiences. Alongside its own research, Statista partners with key providers to enhance insights, ensuring comprehensive coverage and filling any knowledge gaps. ### 8. A backbone of reliable data to aid strategic planning **Rating:** 4.0/5.0 stars **Reviewed by:** Sam F. | chief sstrategy officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2025 **What do you like best about Statista?** I like the fact that whenever I receive a new brief from a new client (50% of my work is project based) I can 99% of the time rely on Statista to provide me with a base of knowledge in a particular sector or vertical. I also like being able to compare different markets against one another when looking at particular sectors. **What do you dislike about Statista?** The excel tables from/ within powerpoint reports dont always open when downloaded, I wish they were a little bit easier to find or open, as I like to layer data with other sources. **What problems is Statista solving and how is that benefiting you?** Its helping me get a good grip of a market or a topic that aids my wider research process ### 9. Statista is my first stop when pressed for industry insights to help propel our client's business. **Rating:** 5.0/5.0 stars **Reviewed by:** Steve F. | Director Analytical Services, Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Statista?** The breadth of data and reports is at an elite level that is meaningful and actionable to my colleagues and our clients. Ease of use is also a big key, along with the market sizes and industry forecasts. We heavily rely on these numbers. **What do you dislike about Statista?** I would like to receive alerts when new reports are released that closely match my historical downloads. **What problems is Statista solving and how is that benefiting you?** They save me time. No more Google searches or checking multiple websites. I start, and usually end, with Statista ### 10. A very comprehensive service with personalized options of great value for any company **Rating:** 5.0/5.0 stars **Reviewed by:** cesar L. | Gestor de proyectos, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2025 **What do you like best about Statista?** Sectoral reports or specific market segment reports. The advantage is the high availability of information and the breadth of topics. **What do you dislike about Statista?** Some search tools are too complex. **What problems is Statista solving and how is that benefiting you?** Mainly information on certain sectoral markets from which I need data quickly and already prepared to incorporate them into the company's internal reports. ### 11. Statista Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2025 **What do you like best about Statista?** Statista offers a vast range of statistics across industries, making it a one-stop shop for market data. Good visuals. The ability to export data in various formats (Excel, PowerPoint, PDF, etc.) is convenient for presentations and reports. Good client service. **What do you dislike about Statista?** relatively high cost for enterprise account. **What problems is Statista solving and how is that benefiting you?** Statista offers a vast range of statistics across industries, making it a one-stop shop for market data. ### 12. A very useful tool for searching quality information based on data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2025 **What do you like best about Statista?** I love the variety of fonts that the tool handles and the way they are segmented to make the search more effective. **What do you dislike about Statista?** Not having enough time to use it more! **What problems is Statista solving and how is that benefiting you?** Statista is very useful for searching data-based information that supports analyses and presentations prepared in our organization. ### 13. Statista has good trend data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Statista?** The trend data, from past to future and the ability to see by region **What do you dislike about Statista?** Sometimes stuff hasn't been updated, so that can be tough like it's from a few years ago but it's the perfect thing **What problems is Statista solving and how is that benefiting you?** I do lots of secondary research, so it's good for trends, etc. ### 14. If looking for research Data and Statistics is the best in the Picture **Rating:** 4.5/5.0 stars **Reviewed by:** vibhanshu s. | Java Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Statista?** Data and statistics helps to keep data on watch,esay to use, Reliable with data,we can trust on Data and Statistics with our data , understandable statistics, Increases work efficiency. **What do you dislike about Statista?** Did't find anything which I would dislike about the product.But yes looking better UI in future updates of the product . Just want product can remove paid content it's create difficulty **Recommendations to others considering Statista:** If you looking for reliable resource for research statistics, Data and statistics can be the best fit for your need **What problems is Statista solving and how is that benefiting you?** Data and Statistics can solve the issue that you need to research. For example, If you need to do market research, you can benefit from its statistics and data. Also, It is useful for academic research and articles. ### 15. This company uses a non-transparent auto-renewal with protracted cancellation process **Rating:** 0.5/5.0 stars **Reviewed by:** Jef W. | Digital Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2023 **What do you like best about Statista?** They have reports and data, in good overviews and easy search bar. **What do you dislike about Statista?** They don't offer great quality reports for the price you pay. This company uses a non-transparent auto-renewal with protracted cancellation process. This company has a very bad customer service. They have a very greedy board, and it shows. 2,9/5 on trustpilot, **What problems is Statista solving and how is that benefiting you?** It was supposed to help me for writing articles about digital marketing landscape, but in reality it didn't alter my productivity because most data is hidden in very expensive reports. Very dissatisfying. ### 16. Most easy and reliable place to get quality data **Rating:** 5.0/5.0 stars **Reviewed by:** Abhinav S. | Associate, Research, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2023 **What do you like best about Statista?** The best thing about Statista is that along with data, graphs and relevant information, it also provides us with the source from which data was captured. Therefore the we can rely on the data provided by statista. **What do you dislike about Statista?** The only thing where Data and Statistics can improve is that, It can also provide with links of relevant analyst of industry level reports which can also be used along with the data. **What problems is Statista solving and how is that benefiting you?** It is the go to tool when we are tight on deadlines. Just need to add the title along with Statista on google and the most relevant report appears. ### 17. It's not Clear to the level of detail you can attain! **Rating:** 2.5/5.0 stars **Reviewed by:** david p. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2022 **What do you like best about Statista?** Clearly they have considerable research and analytics depth across many subjects. It's relatively easy to find the source through the platform. **What do you dislike about Statista?** The data recency is not great nor is the depth of research for my particular search. Yes, they have topline, then you have to pay further with the individual reports. Not good. **What problems is Statista solving and how is that benefiting you?** I wanted some more in-depth research on a specific car market, but they just don't have this level of detail in the subscription nor the additional reporting. ### 18. Best For Research **Rating:** 5.0/5.0 stars **Reviewed by:** Aylin A. | M, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2022 **What do you like best about Statista?** If you need any data and statistics for your business and academic research, you can reach reliable data from this website. It has a wide range of options for benefit. **What do you dislike about Statista?** I can not say anything that I do not like but if I need to say sth about this site, I can say that paid content makes it difficult to use sometimes. On the other way, It is useful. **Recommendations to others considering Statista:** If you need reliable sources like statistics, Data and Statistics can be used. **What problems is Statista solving and how is that benefiting you?** Data and Statistics can solve the issue that you need to research. For example, If you need to do market research, you can benefit from its statistics and data. Also, It is useful for academic research and articles. ### 19. Excellent range and quality of research **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael B. | Director of Marketing Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Statista?** Statista Dossier reports are in-depth and have been very helpful. **What do you dislike about Statista?** Not really. More Euromonitor style db breakouts perhaps. **What problems is Statista solving and how is that benefiting you?** Vertical outreach insights ### 20. Data and statistics best fo research **Rating:** 4.5/5.0 stars **Reviewed by:** Himanshu N. | Drupal Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Statista?** Best for business and academic research Reliable with data easy to use We can trust on data and statistics with our data Increases work efficiency and provides understandable statistics **What do you dislike about Statista?** Didn't find anything which i dislike about the product The development team should work on UI improvement. **What problems is Statista solving and how is that benefiting you?** Data and statistics can solve the issue that you need to research. When business faces unknown problems statistics can help in locate the source of issue rapidly. ### 21. Data and Statistics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2022 **What do you like best about Statista?** I like the numbers and the analysis that we retrieve from data and statistics . we can get budget ideas and planning I don't think that any company can strive without data and statistics. **What do you dislike about Statista?** The cost of data and statistics is the main problem with it it highly prices and the maintenance fees are to the roof **What problems is Statista solving and how is that benefiting you?** Countless businesses fail every year because of unidentified or unrecognized problems with their operations. When businesses face unknown problems, i was able to locate the source of the issue. After rechecking all the customers and where our budget was mainly going we discovered a accounting personal who was skimming money ### 22. Perfect for your data analytics needs **Rating:** 5.0/5.0 stars **Reviewed by:** Aishwarya J. | Software developer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2022 **What do you like best about Statista?** Perfect for analyzing heavy chunks of data and making sense of it it. **What do you dislike about Statista?** That the process could be simpler and there were more tutorials **What problems is Statista solving and how is that benefiting you?** It's made my process of churning large amounts of data automatically ### 23. Good Advance Analytics Software **Rating:** 4.0/5.0 stars **Reviewed by:** Mayank K. | Senior Risk Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2022 **What do you like best about Statista?** Software does not require any special training to use. No prior knowledge of SQL while preparing the dashboards and reports. **What do you dislike about Statista?** Nothing to dislike but Stastica can add trainings for the first time user and a portal to handle user queries on software usage. **Recommendations to others considering Statista:** Great tool for advance analytics and data visualisation in the data science world. User friendly and easy to use. **What problems is Statista solving and how is that benefiting you?** Building huge dashboards and reports. Using the software for visulization purpose. ### 24. Data and Statistics in HR management **Rating:** 5.0/5.0 stars **Reviewed by:** Sheyda Y. | Business Development & Training Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2022 **What do you like best about Statista?** It is easy to built strategy, make plans **What do you dislike about Statista?** huge of figures, which you need to analyze, also big excel files with full of information **What problems is Statista solving and how is that benefiting you?** planning and managing ### 25. Stats review **Rating:** 4.0/5.0 stars **Reviewed by:** Henderson S. | OHS Trainer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2022 **What do you like best about Statista?** You can map future trends and goals to project new growth **What do you dislike about Statista?** Needs a lot of in depth analysis to achieve accurate projection **What problems is Statista solving and how is that benefiting you?** Allows for employee input to achieve goals ### 26. Data and Statistics **Rating:** 5.0/5.0 stars **Reviewed by:** Sravan Kumar T. | Power Plant Operator, Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Statista?** Data collection, reporting, analysis,problem solving **What do you dislike about Statista?** Nothing to dislike. More opportunity to use **Recommendations to others considering Statista:** Excellent opportunity and good future **What problems is Statista solving and how is that benefiting you?** Duplicate data, error finding, coding error ### 27. Superb software **Rating:** 4.5/5.0 stars **Reviewed by:** Shyamal P. | Regional Manager- Pan India - Waste Water Treatment and Ceramic Raw Material, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2022 **What do you like best about Statista?** It's gives accurate data analysis report **What do you dislike about Statista?** Nothing as such. Need to learn more to understand your dislike **What problems is Statista solving and how is that benefiting you?** It gives insight knowledge of data collected ### 28. easy to use and convenient **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2022 **What do you like best about Statista?** I like how it is organized and helps me see all the stats in order **What do you dislike about Statista?** nothing really could be hard to read the numbers sometimes **What problems is Statista solving and how is that benefiting you?** helping with avergage day to day stats and data we enter ### 29. User Friendly, Comfortable Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2022 **What do you like best about Statista?** Easy to read reporting functions with many filters to choose from. Didn't take a long time to learn how to use. **What do you dislike about Statista?** Nothing to really dislike, just takes some getting used to. **What problems is Statista solving and how is that benefiting you?** This serves the exact function we need it for. ### 30. Get started **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2022 **What do you like best about Statista?** Analysis results Visualisation Availability **What do you dislike about Statista?** User friendliness More memory requirements **What problems is Statista solving and how is that benefiting you?** Performing statistical analysis most of the time associated to economical and financial analysis Realising curve fitting, cycles, time series data... ## Statista Discussions - [What is the best way to learn this software for non technical people](https://www.g2.com/discussions/what-is-the-best-way-to-learn-this-software-for-non-technical-people) - 1 comment, 1 upvote - [View Statista pricing details and edition comparison](https://www.g2.com/products/statista/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-02+00%3A56%3A54+-0500&secure%5Bsession_id%5D=f4971d8d-27c7-42cf-b693-0140eedc3ab8&secure%5Btoken%5D=2c09ba0cd1113686363cfd82f8cc2ffa61d04ffd27536b6a8722825dbc928ffe&format=llm_user) ## Statista Features **Administration** - Quality Control - Data Sampling - Collaboration **Capabilities** - Data Visualization - Survival Analysis - Risk Data Attributes - Cost Analysis **Methodology** - ANOVA Support - Regression - Time Series Analysis **Generative AI** - AI Text Generation - AI Text Summarization ## Top Statista Alternatives - [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) - 4.2/5.0 (893 reviews) - [Posit](https://www.g2.com/products/posit-posit/reviews) - 4.5/5.0 (563 reviews) - [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) - 4.3/5.0 (755 reviews)