Start.io Features

Overall product functionality for mobile advertising.

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Able to track consumers on their mobile devices where cookies do not apply.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Alerts marketer of the performance of particular campaigns.

Automates tasks such as mediation, delivery of ads, CPMs, etc.

Manages ad campaigns within the platform.

Identifies specific user groups within an app's audience.

Implements a strategy where users can buy additional content, services, or functionalities within the app.

Provides detailed data and visual insights on performace and revenue of monetization strategies.

Creates multiple variations of ad placements, formats, or other monetization elements within an app.

Uses AI for tools to perform specific tasks towards monetization strategies.

Allows different platforms to connect with each other, enabling developers to integrate various monetization methods.

Uses technologies to detect and prevent malicious activity.

Manages and delivers monetization strategies across multiple systems or devices.

Facilitates secure in-app purchase transactions.

Collects information on app users' behaviors and patterns.

Implements a strategy where users pay a recurring fee for the app.

Uses data to measure and analyze how effectively an app is generating revenue through various monetization strategies.

Allows implementation and support of multiple monetization methods within an app.

Provides a marketplace where advertisers and publishers can buy and sell advertising space and impressions.

Offers implementation for in-app ads that reward users for completing specific actions.

Enables ad sources to compete in an auction to fill ad requests.

Helps manage multiple ad networks on one centralized platform.

Allows different ad layouts or types to appear on an app and provides options for ad placements.

Allows you to improve ad performance by making adjustments to specific elements.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives