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StackAdapt Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

StackAdapt Media

StackAdapt Demo - Advertise Across Multiple Channels Within a Single Platform
StackAdapt allows you to advertise across multiple channels, all from a single platform.
StackAdapt Demo - Extensive Targeting Capabilities and Inventory
Launch your advertising campaigns within StackAdapt to harness extensive targeting capabilities and a multitude of inventory sources.
StackAdapt Demo - Sophisticated Campaign Editor With Granular Reporting
The StackAdapt Campaign Editor allows you to dive deep into granular reporting and insights to arm media teams with performance driven metrics.
StackAdapt Demo - Onboard 1st-Party CRM Data Directly in StackAdapt
Onboard CRM data directly in the StackAdapt platform to create GDPR compliant audiences using LiveRamp's people-based identity graph.
In this video success story, Krystelle K., Senior Digital Marketing Manager at Inghams, shares how the UK-based tour operator partnered with Propellernet and StackAdapt to adapt to evolving traveller behaviours. By leveraging StackAdapt’s m
Play StackAdapt Video
In this video success story, Krystelle K., Senior Digital Marketing Manager at Inghams, shares how the UK-based tour operator partnered with Propellernet and StackAdapt to adapt to evolving traveller behaviours. By leveraging StackAdapt’s m
In this video success story, Lily Robertson Ward, Media Strategy Director at Propellernet, shares how the agency partnered with StackAdapt to stay ahead of evolving client expectations and deliver measurable, full-funnel results. By leverag
Play StackAdapt Video
In this video success story, Lily Robertson Ward, Media Strategy Director at Propellernet, shares how the agency partnered with StackAdapt to stay ahead of evolving client expectations and deliver measurable, full-funnel results. By leverag
Discover a centralized hub for all your creative needs. With the Creative Builder, StackAdapt users can build HTML5 display creatives without any design experience or additional software. The best part? Ready-to-use creative templates that
Play StackAdapt Video
Discover a centralized hub for all your creative needs. With the Creative Builder, StackAdapt users can build HTML5 display creatives without any design experience or additional software. The best part? Ready-to-use creative templates that
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StackAdapt Reviews (867)

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Reviews

StackAdapt Reviews (867)

View 2 Video Reviews
4.7
867 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the exceptional support provided by StackAdapt's team, highlighting their responsiveness and helpfulness in campaign management. The platform is noted for its ease of use and intuitive interface, making it accessible for both new and experienced marketers. However, some users mention that the reporting features could be more streamlined, which may hinder quick access to specific data.

Pros & Cons

Generated from real user reviews
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CS
Digital Marketing and Optimization Manager
Enterprise (> 1000 emp.)
"StackAdapt - High CPCs and Underwhelming Performance"
What do you like best about StackAdapt?

The customer support team was responsive, and account management made a genuine effort to assist us throughout the test. Despite their efforts, the results did not meet expectations, and we ultimately found better efficiency and ROI with other platforms. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

We tested StackAdapt for one month to compare results with Mountain and Google. During this time, we found that CPCs were consistently 3–4x higher than on other platforms, making it difficult to achieve an efficient return on spend. Overall performance fell short of expectations and significantly underperformed compared to competitors. Review collected by and hosted on G2.com.

"Exceptional Support and User-Friendly Setup"
What do you like best about StackAdapt?

I really appreciate StackAdapt's comfortable setup compared to other DSPs I've used. The team is amazing, including us in beta testing and updates, which makes my job easier. The reps have been incredible with training us during one-on-ones and office hours, helping me feel like an expert on the platform. Even though it took a bit to get the hang of it at first, I now love the platform. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

My only request for improvement is the option to preview the display creatives when the tags are uploaded to the creative library. Review collected by and hosted on G2.com.

Whitney V.
WV
Associate Media Director
Small-Business (50 or fewer emp.)
"Helpful support and robust targeting options"
What do you like best about StackAdapt?

While we are set up as a self-serve account, we still work with fantastic account managers who are supportive and helpful for any request that we bring to them. We work with very specific targeting parameters for many of our accounts, and StackAdapt is one of, if not the only platform that has been able to meet all of them. The platform itself is user friendly and easy to use, and setup and training were both straightforward. Campaigns can be monitored and updates can be made in real time to optimize performance.

We've also found that StackAdapt drives much better quality traffic to our landing pages. We see more backend engagement and less traffic from junk or MFA sites. StackAdapt is also consistently updating their features and offerings, adding new partnerships and opportunities based on feedback from users.

As a whole, it's a cost-efficient DSP with an extremely helpful support system. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

We have found that StackAdapt does have somewhat higher CPM's that some other platforms. However, since there is no retainer associated with using StackAdapt, and the traffic itself is higher quality, we feel that it balances out.

Some of their custom solutions are still in flux, with minimum spend requirements changing, which has made planning a couple of campaigns a challenge. Review collected by and hosted on G2.com.

Taylor I.
TI
Client Success Director
Small-Business (50 or fewer emp.)
"Exceptional Support and Guidance from the StackAdapt Team"
What do you like best about StackAdapt?

I love the team at StackAdapt! They are always super helpful and informative - whether it be campaign strategy to providing updates about campaign performance. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

There is not much to dislike about StackAdapt. The only thing I can say is that there is always a lot going on and new features/products being released and it can be dificult to keep up with it all. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Small-Business (50 or fewer emp.)
"Amazing Team and Powerful Metrics for Multi-Channel Marketing"
What do you like best about StackAdapt?

I love the platform and all the metrics we can track. I love the team we work with, they are amazing. I think its a great way to market across multiple traditional media mediums Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

I don't really have anything that I dislike about it. Review collected by and hosted on G2.com.

Christian G.
CG
Performance Marketing Specialist
"Easy to Use with Exceptional Customer Service"
What do you like best about StackAdapt?

I use StackAdapt for programmatic advertising across various industries, and I appreciate its ability to provide access to a wider inventory than other platforms like Google Ads. This capability allows me to cater to clients with diverse budget ranges effectively. I find StackAdapt easy to use, which simplifies the management of advertising campaigns. Our account executives have been exceptionally helpful, offering strategic insights and recommendations that enhance my client interactions and pitches. I value StackAdapt's commitment to continuous innovation, which keeps it competitive in the advertising technology space. Furthermore, StackAdapt's customer service is superior to what we've experienced with previous platforms, and its reporting capabilities are robust. The initial setup process was straightforward, and based on these experiences; I highly recommend StackAdapt to colleagues or friends, reflected in my likelihood rating of 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

nothing Review collected by and hosted on G2.com.

Daniel M.
DM
Senior Campaigns Associate
Small-Business (50 or fewer emp.)
"Fast Launch, User-Friendly UI, but Slow Tech Response"
What do you like best about StackAdapt?

I like StackAdapt's UI; it's easy to use, clean, and always evolving. Their attention to our team is great with good communication and fast responses. The initial setup was very easy as well, making StackAdapt the go-to DSP whenever a campaign needs to launch fast or requires a lot of attention. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

The requested changes sometimes take long, and their technical team is slow to respond. We have weekly meetings with them, and they should update us more about when certain features are coming during these meetings or over the chat. Review collected by and hosted on G2.com.

Julianna P.
JP
Associate Director, Media
Mid-Market (51-1000 emp.)
"A full-service programmatic offering with a team that sets itself above the competition"
What do you like best about StackAdapt?

StackAdapt has always provided great full-service programmatic offerings to myself and my team, but it's their team's continually optimal white-glove service that truly sets them apart. Our StackAdapt partners have consistently remained on top of not only our needs, but also the changing landscape for their product and our clients' various industries. Their recommendations are legitimate and well thought-out, offering actual campaign optimization success and new ideas for us to pitch. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

Like all programmatic offerings, there is always a level of reporting that can be lacking at times. Generally, StackAdapt's report capabilities are fantastic, but there are inevitably a few deeper insights that we aren't able to glean from StackAdapt's platform (DOOH final reported locations and POPs, CTV program reporting, etc). Additional audience data at the forecasting phase would also be incredibly helpful. Review collected by and hosted on G2.com.

"Enhances Campaign Success with Stellar Support"
What do you like best about StackAdapt?

I like the customer experience and the level of attention that we get from our reps. I appreciate how accessible they are and how they help us problem solve, activate, and educate us to better our campaigns. I think their audiences are the most valuable for me and it's how we kind of differentiate StackAdapt from different DSPs partners. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

I think the reporting could be a little more streamlined. It's pretty manual to find the answers that I'm looking for. Review collected by and hosted on G2.com.

Baileigh  T.
BT
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"A Great Tool with Strong Potential"
What do you like best about StackAdapt?

The team is the major upside to working with Stack Adapt Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

The tool functionality is a bit confusing and makes me less likely to work independently Review collected by and hosted on G2.com.

Questions about StackAdapt? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Verified User
G2
Verified User
Last activity almost 6 years ago

How granular is your geographic targeting?

Verified User
G2
Verified User
Last activity almost 6 years ago

How do I set up my first campaign if I have not used programmatic advertising before?

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

7 months

Average Discount

6%

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StackAdapt Features
Campaign Dashboard
Campaign Optimization
Reach
Targeting
Retargeting
Geo-Targeting
Custom Reports
User, Role, and Access Management
Performance and Reliability
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StackAdapt