Squiz DXP Features
Content (13)
Content Authoring
Drafting and publishing content is intuitive and non-technical.
Rich Text Editor
Formatting content is straight-forward and painless.
Versioning
Keep track of incrementally changing versions of the same content.
Plug-ins/Widgets/Apps
Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
Approval Process
Can easily institute an approval routing process between authors and editors.
Content Scheduling
Easily schedule content to be published at a certain time and in a certain order.
Asset Management
System allows the storage and management of rich media files.
Internal Search
Able to search your content based on keyword, metadata, tags, etc.
Content Repository
Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
Email Integrations
Provides an email for users to field communication within their website builder too.
Content Management
Manages content such as blogs, marketing tools, newsletters, etc.
Permissions
Allows administrators to create role or password-based permissions to ensure users see only what they should see.
WordPress Tool
Website Builder
Design (4)
Breadth of Pre-Built Templates
The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
Mobile
Effective mobile templates are available and easily customizable.
Branding/Themes
Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
Customization
The visual appearance of webpages can be easily customized to fit your site’s needs.
Platform (8)
User Community
The system has a large and interactive community of users.
SEO
Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Flexible Navigation Structures
Able to build out different and multiple taxonomies to store and index content.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Enterprise Scalability
Provides features to allow scaling for large organizations or an expansive web presence.
Internationalization
Enables users to view and interact with the same content in multiple languages.
Dashboards and Reports
Access pre-built and custom reports and dashboards.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Customizations (4)
Templates
Provides ready-made templates for simplified website creation.
Drag and Drop
Allows users to drag and drop items and content to customize their site's look.
HTML Input
Permits HTML-savvy administrators to input code to uniquely customize their website.
Domain Name
Offers customers the option to purchase a unique domain name.
Growth (5)
SEO
Provides insight into words that would increase search engine optimization.
Site Analytics
Gives users insight into unique pageviews, subscribers, location of viewers, etc.
Marketing Tools
Provides tools that aid in user marketing efforts.
E-Commerce
Allows users to turn their website into an online store by offering e-commerce capabilities.
Hosting
Hosts domains within the tool.
Analytics (8)
Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
Audience Insights
Helps users understand audience demographics and evaluate visitor behavior.
Reports & Dashboards
Create reports and dashboards to analyze results of campaigns.
Personalization
Streamlines personalization by integrating customer data repositories into systems that deliver content.
Marketing Automation
Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.
Personalization
Offers built-in personalization tools to tailor content to users.
Content Performance
Offers content performance analytics.
Content Management (3)
Customizable Templated Workflows
Suggested workflows that can be adopted as is or adapted to fit business needs.
Asset Management
System allows the storage and management of rich media files.
Portals and Sites
Able to create user portals and sites.
Design & Development (3)
No-Code App Development
Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.
Low-Code App Development
Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.
Self-Service Capabilities
Customers have a route to update account details, payments and information themselves.
Publishing (2)
Automated Publishing
Automatically publishes content at a time set by users.
Multi-language
Can support content being viewed in multiple languages.
Development (4)
Image Management
Provides limited digital asset management.
Reuseable Content
Uses XML-based content structuring to support reuse of content pieces.
Unlimited Environments
Provides unlimited environments to develop projects.
Form Builder
Provides a built-in form builder.
Support (1)
Customer Support
Customer Support
Agentic AI - Web Content Management (2)
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Headless CMS (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Digital Experience Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Site Search (4)
Adaptive Learning
Improves performance based on feedback and experience.
Natural Language Interaction
Engages in human-like conversation for task delegation.
Proactive Assistance
Anticipates needs and offers suggestions without prompting.
Decision Making
Makes informed choices based on available data and objectives.
Search Experience Management - Site Search (6)
Query Suggestions
Recommends relevant queries as user searches.
Typo Tolerance
Ability of search to handle typos.
Synonyms
Ability to define synonyms for search terms.
Natural Language
Allows the user to search in a natural, intuitive manner.
Rankings
Adjust the ranking of the search results for certain keywords.
Personalization
Ability to deliver tailored search experiences.
Functionality - Site Search (4)
Search Analytics
Allows the user to understand how other users are using the search functionality through dashboards, KPIs, etc.
Integrations
Ability to integrate across business systems and websites.
Federated Search
Ability to search across different data sources, such as multiple domains, brand sites, etc.
Multi-Language Support
Ability to search in multiple languages without any additional work required.
Generative AI - Site Search (2)
Text Generation
Allows users to generate text based on a text prompt.
Text Summarization
Condenses long documents or text into a brief summary.




