--- title: SpyFu Reviews meta_title: 'SpyFu Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 518 reviews by the users' company size, role or industry to find out how SpyFu works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 518 scale: '5' date_modified: '2026-07-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SpyFu Reviews **Vendor:** SpyFu **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 518 ## About SpyFu SpyFu is a competitive intelligence tool for SEO and PPC. You can search a domain to see all of the keywords it ranks for, their individual pages that rank, the ads it buys on Google, and its strongest competitors. What Does SpyFu Do? \* Uncovers any website’s SEO and Google Ads strategies, including keywords, backlinks, and content. \* Shows every keyword your competitors rank for—both paid and organic. \* Offers deep keyword research with more individual keyword results than Semrush or Ahrefs. \*Tracks historical data (19+ years) to reveal trends, wins, and missteps in search marketing. \*Builds custom reports for SEO and PPC insights to improve or launch campaigns. SpyFu's self-serve features make it a widely-used keyword and domain research resource for digital marketers, SEO managers, entrepreneurs, in-house teams, and affiliates. SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion. \*Keyword Research\* People behave differently on search engine results pages, and SpyFu keyword tools help you keep up with those trends. Find the competition's SEO and PPC activity on any keyword, and get next-generation metrics that can help guide your campaigns. \*SEO Research\* Find a domain's top pages on the SERP. Track your rankings alongside your competitor's ranks on organic top keywords. \*Paid Search Intelligence\* Browse competitors' Google Ads and how they evolved so that tested, high-converting ads rise to the top. \*Custom Reporting\* PDF exports to download or send automatically \*History\* SpyFu's 19+ years of historic data is built into your results so you can see trends over time. Move on keyword trends, uncover ad copy changes, and learn content ideas that create successful search marketing campaigns. History also gives useful insights into what caused their rankings to grow (or fall). Mimic their best practices and avoid past mistakes. You can use this knowledge to build a better unique position in the market for your own brand. ## SpyFu Pros & Cons **What users like:** - Users love the **competitor analysis feature** in SpyFu, finding it invaluable for insights and effective strategy development. (5 reviews) - Users find SpyFu's **competitor research** invaluable for insights and comparisons, making it a cost-effective tool. (4 reviews) - Users appreciate the **ease of use** of SpyFu, enjoying its user-friendly interface for effective data visualization. (4 reviews) - Users value the **keyword research capabilities** of SpyFu, making it easy to analyze competition and improve strategies. (4 reviews) - Users find SpyFu to be an **affordable option** , delivering valuable insights without straining their budget. (3 reviews) - Keyword Ranking (3 reviews) - User-Friendly (3 reviews) - Competitor Comparison (2 reviews) - Business Growth (1 reviews) - Competitor Insights (1 reviews) **What users dislike:** - Users note occasional **data inaccuracy** , with missing keywords and results for niche categories despite overall satisfaction. (3 reviews) - Users mention **incomplete data** in SpyFu, as some competitor ads are missing or delay in reporting results. (1 reviews) - Users find SpyFu's **keyword information presentation lacking** , requiring extra clicks for detailed data retrieval. (1 reviews) - Users express concern over **limited data availability** for specific keywords in SpyFu, affecting their analysis. (1 reviews) - Users find the **limited data access** frustrating, requiring multiple clicks for essential keyword information in SpyFu. (1 reviews) - Time-Consuming (1 reviews) ## SpyFu Reviews ### 1. SEO Reverse Engineering at Its Finest **Rating:** 4.5/5.0 stars **Reviewed by:** Filip G. | Web Designer / Developer / Seo Monkey, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2022 **What do you like best about SpyFu?** This services gives you plenty of data without drowning you in it. **What do you dislike about SpyFu?** It feels like Google My Business analysis is either hidden or very difficult to figure out how to get into. I would love to see something that locks down and strictly focuses on local GMB analysis, including heat maps. **What problems is SpyFu solving and how is that benefiting you?** SpyFu doesn't focus on technical issues a site has but simply gives you a good dissection of other sites so that you have a better understanding of any SEO deficits your site may have. **Official Response from Sidra Condron:** > Thank you, Filip, for your review. It's easy to fall into a trap of data overload. We've been working on presenting as much useful data as possible while still making it clear and actionable. So glad to hear that has been your experience. ### 2. A good platform **Rating:** 3.0/5.0 stars **Reviewed by:** Dan T. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2021 **What do you like best about SpyFu?** I like that SpyFu gives me the ability to show data to clients and analyze their competitors. I mostly use the platform for SEO Research and analysis as well as keyword research. **What do you dislike about SpyFu?** I don't particularly appreciate that the data provided isn't always live and entirely up to date. It can sometimes be frustrating, so a good improvement would be to update the data more often. **What problems is SpyFu solving and how is that benefiting you?** One of the most significant benefits of using SpyFu is analyzing competitors from an SEO point of view. It makes our team a lot more productive as we now spend less time gathering data, but the data is far more in-depth. **Official Response from Sidra Condron:** > Hi Dan. Thank you for taking time to share a review of SpyFu! Glad to see that you're building it into your client presentations and prep work. You also picked up on something we've been working on for a while: our data is now updated more frequently than ever. We have always published keyword updates at least once a month and now we are publishing keyword data updates as they come in. Plus, we do this at all points during the month. We are also going deeper--using results from the 100th SEO position instead of stopping at 50. Thanks for helping to keep us on our toes! ### 3. Great for competitor insights **Rating:** 4.0/5.0 stars **Reviewed by:** Elias V. | Senior Paid Search Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2022 **What do you like best about SpyFu?** SpyFu gives our agency an idea of what clients' competitors are spending in Paid Search, what keywords they're bidding on, and what their ad copy looks like in general. **What do you dislike about SpyFu?** The accuracy of data / monthly spend for competitors is questionable. We have tested these tools against our own spend, which we know, and it has not always been accurate. **Recommendations to others considering SpyFu:** Similar to SEMRush. But more options are available in the free version here. **What problems is SpyFu solving and how is that benefiting you?** We're able to give clients a picture of what their direct competitors are doing in the shared digital space, helping us to build trust with them and giving us new ideas for how to compete. **Official Response from Sidra Condron:** > Thank you for sharing a review of SpyFu, Elias! ### 4. SpyFu Functionality and Data Accuracy **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon H. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about SpyFu?** My favorite feature from SpyFu is to see the SEO and PPC values of my competitors. It is very helpful in developing marketing, i.e., (bid, content development) strategies. **What do you dislike about SpyFu?** I don't particularly appreciate that the SEO values can vary considerably from actual ROI's. Sometimes this feature is misleading and overestimates the ROI for competitor websites. **Recommendations to others considering SpyFu:** When using SpyFu, you will want another SEO tool to compare your results. I recommend KWFinder. It pares well with SpyFu. **What problems is SpyFu solving and how is that benefiting you?** SpyFu is helpful to identify keyword groups that you may not be utilizing. I recommend SpyFu if you have plateaued with your keyword performance and are looking for our opportunities. **Official Response from Sidra Condron:** > Thank you for your review, Brandon! We're happy to see that you've made SpyFu part of your toolset. ### 5. The insight they provide is invaluable **Rating:** 5.0/5.0 stars **Reviewed by:** Chris B. | Digital Marketing Consultant , Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2022 **What do you like best about SpyFu?** I like how I can view competitors ad and change history for different keywords. When building new PPC campaigns, this is valuable insight. **What do you dislike about SpyFu?** I wish the reports where easier to customize with different information that is important to me. **Recommendations to others considering SpyFu:** After trying many different softwares, I say SpyFu is the best value **What problems is SpyFu solving and how is that benefiting you?** As a PPC manager, I love using this software before starting new campaigns to get a good idea on what the market is doing. ### 6. SEO Tool on steroids **Rating:** 5.0/5.0 stars **Reviewed by:** Kingsley O. | Founder/CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2022 **What do you like best about SpyFu?** Being able to see competitor SEO stats with a few taps, nothing beats it. **What do you dislike about SpyFu?** Nothing I can think of, honestly. It's such a great too, I love it so far. **Recommendations to others considering SpyFu:** If you're looking for a great SEO tool at a decent price, this is where to go. **What problems is SpyFu solving and how is that benefiting you?** Spyfu allows me to analyze keywords to improve my company's SEO efforts and see competitor SEO strategies at a glance. **Official Response from Sidra Condron:** > Thank you so much for your review of SpyFu! We're thrilled to be part of your toolset that's working well for you in your SEO strategy. ### 7. Fantastic Research Tool **Rating:** 5.0/5.0 stars **Reviewed by:** James A. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2021 **What do you like best about SpyFu?** We used SpyFu when rebuilding our new corporate website to help us with SEO keywords. The ability to research the competition saved us thousands of dollars in having our agency start from scratch. The backlink search shows us where our competitors are getting their direct traffic. Backlinks are vital to SEO and sometimes overlooked. **What do you dislike about SpyFu?** It would be nice to include a few more competitors in the head-to-head research. Some times, it seems to glitch and not reset to allow for searching new websites. This does not happen often and may be caused from browsers on our end. **What problems is SpyFu solving and how is that benefiting you?** Keyword research has been a breeze. In 4 months, we have seen more than a 20% gain in search engine traffic. We have been able to do much of our SEO work in-house, saving thousands of dollars each month. We are expected to come in well under budget for website spending thanks to SpyFu. **Official Response from Sidra Condron:** > Thank you for sharing your experience, James. It's always exciting to see success stories like yours with a strong gain in search traffic. Well done! I'm sorry that you have had glitches with the search resetting. You might be onto something with checking the browser, but don't hesitate to reach our support team on Live Chat to see if they can help. In fact, we recently updated the head-to-head comparisons to let you add more competitors than ever. Let us know if we can help you with any issues. ### 8. Great Software For Tracking SEO and PPC **Rating:** 3.5/5.0 stars **Reviewed by:** Jordan H. | SEO Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2021 **What do you like best about SpyFu?** I like the visuals and graphs that are included in the dashboards and schedule reports to run on a scheduled basis. Overall this program is an affordable way to track your own and your competitors Organic and Paid website traffic over a selected time period. **What do you dislike about SpyFu?** I wish you could track more keywords without having to request them to be tracked. I also feel like sometimes my keyword rankings jump around more than they should. I wish that it would update some of the metrics more than just once a month. **Recommendations to others considering SpyFu:** I recommend that you play around with the product during the free trial period to make sure that it gives you all of the data you require and that you can set up all of the groups and keywords in each group that you want to track. **What problems is SpyFu solving and how is that benefiting you?** We use SpyFu to track SEO keywords improvement over time and figure out what keywords we should be spending our time on. We also use SpyFu to track some of our biggest competitors to make sure that we are staying ahead of the competition or at least seeing the same trends accross the industry. ### 9. Spyfu review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2021 **What do you like best about SpyFu?** Easy to use and find competitive info. Plus the ability to find current rankings for lower level pages in the site **What do you dislike about SpyFu?** The reporting was clunky and confusing. Way too many widgets that were hard to understand and configure **Recommendations to others considering SpyFu:** Consider what your reporting needs are because this may not give the results your clients are looking for with regards to the outcomes from organic traffic. This is geared more for the agencies who want to show the work and activity happening behind the scenes. (Which is great but many clients may not even care about that style of stuff) **What problems is SpyFu solving and how is that benefiting you?** The ability to find ranking for pages within the site **Official Response from Sidra Condron:** > Thank you for your feedback about our tools. Glad you've been able to dig deep into your lower level pages and their rankings. Also, we are committing to improving our reporting in the near future. Listening to customer feedback is one of the reasons we are prioritizing many updates. ### 10. Great tool for spying on competitor **Rating:** 5.0/5.0 stars **Reviewed by:** Klemen V. | Actuary, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2021 **What do you like best about SpyFu?** Ability to analyse my competitor KWs. I can serach competitor webpages and extract all keywords. **What do you dislike about SpyFu?** Keyword difficulty is a bit unclear. I usually crosscheck first 50 kws with SemRush. **Recommendations to others considering SpyFu:** I am getting competitive data in 5 minutes. I can cross-check these data with other tools like SemRush. Or do cluster research. It allows me to make decission regarding buying domains. **What problems is SpyFu solving and how is that benefiting you?** I use SpyFU to analyse and extract my competitor keywords. ### 11. The Best SEO & PPC Data on the Market! **Rating:** 5.0/5.0 stars **Reviewed by:** Dan H. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about SpyFu?** The ease of being able to search through multiple competitor sites at once and compare them back to my site. **What do you dislike about SpyFu?** I wish that the ppc data was a little more real time. It seems like the data is about a month behind the current date. Would be nice to somehow see real time what competitors are doing **What problems is SpyFu solving and how is that benefiting you?** We were able to do keyword research on competitor sites before launching on own ads campaigns. This proved fruitful as we were able to avoid a few key mistakes that would have otherwise been made. **Official Response from Sidra Condron:** > Thanks for sharing a review, Dan! I'm glad to say that we've added multiple data updates for many of our keyword metrics so that what you see will be closer to current standings. We still update ad copy monthly, and we "roll up" all of those metric updates into a domain average each month so that you can watch for important changes in costs and position. ### 12. Amazing tool to spy on competitor **Rating:** 5.0/5.0 stars **Reviewed by:** Harsh M. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about SpyFu?** you can simply enter your competitor's website and see a lot of informative things about them which gives you an edge to surpass them in SEO and gain more organic share. **What do you dislike about SpyFu?** Nothing as such, Previously I used to hate that it doesn't have PPC keyword research but now SpyFu is implementing that too. So overall nothing which I dislike in SpyFu. **What problems is SpyFu solving and how is that benefiting you?** The major problem it is solving for me is about organic share and keywords on which competitors are winning and we get to know another website that are in competition. **Official Response from Sidra Condron:** > Thank you for your review, Harsh! ### 13. I Love SpyFu **Rating:** 5.0/5.0 stars **Reviewed by:** Ned W. | SEO Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2022 **What do you like best about SpyFu?** It's easy to use, accurate, and just overall very helpful for my business. **What do you dislike about SpyFu?** In all honesty, it works for everything I need it to so I have no complaints. **Recommendations to others considering SpyFu:** It works well. **What problems is SpyFu solving and how is that benefiting you?** Just not having as much data on my SEO as I do now. ### 14. Magnificent! **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher H. | Steelworker, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about SpyFu?** The Ease of use & the thoroughness of the results. **What do you dislike about SpyFu?** Nothing! I received the product at a discounted monthly rate & it's fabulous! **Recommendations to others considering SpyFu:** Easy choice over the competitors! **What problems is SpyFu solving and how is that benefiting you?** I'm able to quickly scan mine & my clients competitors & offer them a competitive edge! **Official Response from Sidra Condron:** > Thanks for your review, Christopher! We're happy to be a part of your toolset to help serve your clients. ### 15. If You Only Use One Keyword Tool, This Should Be It **Rating:** 5.0/5.0 stars **Reviewed by:** Gerald F. | Director of Digital Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2021 **What do you like best about SpyFu?** I like the simplicity of searching for keywords. The tool is very user friendly, and just does what I need, quickly. I also really like the ability to save keywords into auto or manual groups, which makes it really easy to export for uploading to Google Ads. **What do you dislike about SpyFu?** There is very little missing from this tool, but I'd love to see some pagerank numbers. **What problems is SpyFu solving and how is that benefiting you?** We need help discovering new, high-volume, low-competition keywords and organizing those keywords into groups. SpyFu fits the bill very well for this. It is also really easy to discover volumes and who else is optimizing for these keywords. **Official Response from Sidra Condron:** > Thanks for your feedback about SpyFu, Gerald! We appreciate you taking the time to share such a great review. We love seeing that you're taking advantage of the built-in project manager on the site--even more that it carries over into your Google Ads work. ### 16. There is more information with SpyFu than you can imagine **Rating:** 4.5/5.0 stars **Reviewed by:** Bradley R. | Vice President - Client Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2020 **What do you like best about SpyFu?** I have been so impressed with the level of information you can gain from SpyFu. I have compared their data with my own clients' data and it is really close and more than directional. **What do you dislike about SpyFu?** I haven't come across too many issues but I would like to export more of the data than is available **What problems is SpyFu solving and how is that benefiting you?** We use SpyFu for not only investigating new potential clients but to compare our results to our clients competition. **Official Response from Sidra Condron:** > We're glad to be part of your toolset. Thanks for sharing your review, Bradley! ### 17. Spy on every competitor in market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2022 **What do you like best about SpyFu?** Get to know your competitor better by searching their keywords and what they rank, SpyFu makes you feel like one step closer to keeping eye on your competitor and staying ahead of them. **What do you dislike about SpyFu?** Not exact keyword volume as it does not fully cover we wide keywords, only some of the selected websites. **Recommendations to others considering SpyFu:** Consider it for quick check of keywords of your competitor and some other analytics. **What problems is SpyFu solving and how is that benefiting you?** It is helping me to find exact keywords that customer wants to see as their competitor also using them. It's like a power tool to quickly take a look on your competitors. ### 18. Great way to get into their heads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about SpyFu?** I like how easy it is to pull up other competitors and start a list to compare which ones you share keywords with. I have never used competitive software, so I am unsure how it compares, but with all the features it has, I don't know why I would look anywhere else. **What do you dislike about SpyFu?** I think some of the features are a bit confusing, and there isn't a lot of training to explain what some of the sections are used for or how to use the information you get from the tool. **What problems is SpyFu solving and how is that benefiting you?** We needed a way to find out which organic words our competitors were using so we could begin to build out our product pages using some of these words. It's helped us be more mindful of other terms we can rank for. ### 19. Awesome tool everyone marketing/sales person needs **Rating:** 5.0/5.0 stars **Reviewed by:** David E. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about SpyFu?** Great way to expand your prospecting and conduct research on competitors **What do you dislike about SpyFu?** Nothing. This product is something I want in every new position I take. **What problems is SpyFu solving and how is that benefiting you?** It is helps to discover new brands and companies in related verticles. Without it, you have to rely on Google searches and LinkedIn, which is very algorithm based so often you are not discovering anything new. **Official Response from Sidra Condron:** > Thank you for such a great review, David! We're happy to be a part of your competitive research strategy. ### 20. SpyFu for Ad Spend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about SpyFu?** It's easy to download the extension and simply click on it when you're on a companies website, a new tab will pop up with insights on that companies ad spend, PPC, and past/current ads. **What do you dislike about SpyFu?** Though you do get an estimated monthly ad spend you often have to multiply that number by two or three to get the correct amount. You also cannot always view companies in Canada plus some companies just come up with zero which is not true. **Recommendations to others considering SpyFu:** Easy to install and try if it does not work just simply remove the extension. **What problems is SpyFu solving and how is that benefiting you?** Great quick tool to quickly get an estimated amount a company is spending monthly on paid advertising. Specific paid and non-paid keywords are shared along with competitors. ### 21. Was great to start but has become lackluster. **Rating:** 2.0/5.0 stars **Reviewed by:** Russell G. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2021 **What do you like best about SpyFu?** The layout and options for competitive analysis of other businesses in the same industry as my clients. When I first starting understanding the power of SpyFu, it was incredible to recognize the many local businesses that engaged in PPC campaigns. Understanding the market for ad spend in a month was crucial for determining a fair price point. **What do you dislike about SpyFu?** The decision to move away from providing crucial information related to local searches. The support team indicated that SpyFu will focus on national search campaigns only with less content available for campaigns that focus on specific areas. The video that tried to explain why a URL that served an ad in Google was not showing up in Spyfu became limited once the occurrence of such events happened on a regular basis. **Recommendations to others considering SpyFu:** If you are running national campaigns and seeking intelligence then SpyFu is great, otherwise, it's suggested to find another tool. **What problems is SpyFu solving and how is that benefiting you?** When local search campaign analysis was available, it was an amazing tool to help propose potential clients about the value of using a PPC strategy. Benefits for SEO or other national campaigns have not been realized yet. Ultimately, I want to be able to use SpyFu as the only tool for competitive analysis on PPC campaigns. If an ad shows up in Google, I would like to see it in SpyFu or be able to simply submit a ticket that the team can begin tracking the domain associated with the ad. **Official Response from Sidra Condron:** > Hi, Russell. Thank you for taking the time to share your honest feedback. It's really helpful to us to help guide some areas of improvement. ### 22. Tool is helpful but the accuracy of the data seems old **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about SpyFu?** The keyword mapping and comparison of the competition. Also the bidding type and bid cost etc. **What do you dislike about SpyFu?** The data overlap between spyfu and other tool is i feel less. **What problems is SpyFu solving and how is that benefiting you?** Identification of competitors data and bidding in outranking them in actual ppc campaigns **Official Response from Sidra Condron:** > Thank you for sharing your feedback about the tool and the data. I think you'll be pleased with newer updates happening now on the site. We have been expanding our data with deeper collections--pulling results up to the 100th position on the SERP--and millions more keywords. ### 23. SpyFu has becoming my go-to source for deciding what SEO content to create next. 10/10 **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew M. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2021 **What do you like best about SpyFu?** It took a moment to get used to the interface (I'm a hardhead and often go at it without instructions). Once I watched a couple of the videos that were conveniently sent to my inbox, it was a breeze to use. I use the insights to see what's working for my businesses, what's working for competitors (that I need to make work for me), and get optimization ideas to make my PPC and SEO spend more effective. **What do you dislike about SpyFu?** Again, the interface took a little getting used to, but once I took a moment to learn it was a breeze. I do wish the reports were a little easier to download with a little clearer formatting. I suspect that my lower volumes for traffic may make it a little hard for the UI to best interpret what to show in a good format. **What problems is SpyFu solving and how is that benefiting you?** We started CoFund Health and CoFund My Pet as a couple of people bootstrapping an idea with NO IDEA about SEO and PPC...we didn't even know what the were, much less how to do them well. Spyfu has been been a 100x return on investment for us to learn how to do these two key traffic-driving strategies and we keep finding more ways to benefit through the research that SpyFu provides. **Official Response from Sidra Condron:** > Thank you, Matthew for this amazing review! We LOVE to see how much you're getting from the tool and its updates. Thank you for your feedback about the reporting. I'll send that directly to our team who will be making some improvements in reports this spring. ### 24. Huge fan **Rating:** 5.0/5.0 stars **Reviewed by:** Bradley S. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2021 **What do you like best about SpyFu?** I absolutely love this software. Primarily I love how easy it is to grab competitive data about a client's competitors to truly show them who's eating their lunch. It has helped me in so many sales conversations because this type of third party information truly demonstrates to people where they're falling down and where they can make improvements (and where my agency can add value to them). **What do you dislike about SpyFu?** The only thing I'm not crazy about is that I can't tie it into my TapClicks database but I think that's more on their end not SpyFu's. This truly is a brilliant software. **Recommendations to others considering SpyFu:** I absolutely recommend that you use SpyFu if you're a marketing agency or any business really. The system is reasonably priced. **What problems is SpyFu solving and how is that benefiting you?** Its great to show potential clients the data provided for in here. For instance the other day I showed a potential client how much $ one of his competitors is spending on Google Ads... makes it much easier to justify spend. ### 25. Spyfu might be your most important Digital marketing tool you use. **Rating:** 5.0/5.0 stars **Reviewed by:** Brian R. | Curator & Co-Founder, Events Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2021 **What do you like best about SpyFu?** I use the Spyfu tool as our primary research tool for new client Audits and to find keyword and content gaps. The tool allows you to see quickly where your client stack against their competitive sets. We have been a using Spyfu for a few years now and would recommend anyone wanting to have additional insight on how to maximize their SEO and paid search efforts. **What do you dislike about SpyFu?** I don't use Spyfu for this but they could improve their keyword ranking reports to include weekly rank updates that are white labeled to send to clients. When we do baseline keyword ranking reports at the beginning of projects it is sometimes nice to be able to point to rank improvements at the end of the term instead of doing manual pulls. **Recommendations to others considering SpyFu:** Do your research on the handful of other SEO/SEM tools out there and make sure they have the ability to white label your reports. Spyfu is continuously updating their features which I like with tool companies. They also have great industry content to download and read. This tool has saved me hours of research time for quick turn around projects. **What problems is SpyFu solving and how is that benefiting you?** They have so many tools, resources and reports that you can use to analyze and find growth opportunities for your company or clients. **Official Response from Sidra Condron:** > Wow! Thanks so much for the kind words, Brian. It's exciting to hear from longtime customers who are still finding great insights from the tool. Thanks for your feedback about the weekly rank updates. I'll pass them along. ### 26. Highly Recommend SpyFu **Rating:** 5.0/5.0 stars **Reviewed by:** Vanessa A. | CEO - Founder - All Of The Above, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2021 **What do you like best about SpyFu?** SpyFu is very user friendly and easy to use. I love that I can search by a website or by a keyword. Sometimes I use it for competitive research but mostly I use it for keyword research. The filters in the keyword tool make it super easy to find what you need. I also love that I can save keywords and start setting up ad groups for campaign planning, makes it a breeze when it comes time to start building out a campaign in Google Ads. **What do you dislike about SpyFu?** There's really nothing I can think of that I dislike. Perhaps one comment would be that the money spent estimates for PPC are never usually accurate, but I am sure that is very hard to estimate. **What problems is SpyFu solving and how is that benefiting you?** Keyword research is #1 for me. The benefits have been that I am able to see what common keywords competitors are using, or when I'm in the beginning planning stages I love that I can start from nothing and start building up a decent keyword list. **Official Response from Sidra Condron:** > Thank you for the amazing review, Vanessa! We're thrilled to be a part of your keyword research. (I love that you've gotten great use out of the filters.) ### 27. Nearly perfect. **Rating:** 4.5/5.0 stars **Reviewed by:** Blake S. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2021 **What do you like best about SpyFu?** Spyfu offers lots of valuable information. I don't want to list all of the things it can do for you here, but my top 3 are 1) The Estimated Ad Spend 2) The List of Competitors and 3) The List of Keywords. All of this makes it super useful when planning your next marketing strategy or how to adjust your SEO plan. **What do you dislike about SpyFu?** There is a steep learning curve when it comes to navigating and understanding all that Spyfu has to offer. Occasionally, there are websites that Spyfu has no record of. This is frustrating but understandable. After all, you can't have a list of every website on the internet. Although, that would be useful, too... **Recommendations to others considering SpyFu:** This is an absolutely fantastic service. If you are looking for a way to up your SEO game, this is definitely something I'd put in your toolkit. You need to set aside some time to get introduced to the entire system. Take your time and you'll come to realize just how in depth Spyfu really is. 100% would recommend to anyone thinking about purchasing their services. **What problems is SpyFu solving and how is that benefiting you?** Tracking what our competitors are up to is SO much easier now. Being able to estimate their ad spend is a godsend, and the estimated keyword list is super handy. Let's go down the list: 1. Ad spend is an amazing tool. Being able to see approximately what our competition is spending on ads is like ... well ... spying on them. 2. The keyword list that's generated from the URL is fantastic. It lets us plan what we want to rank for in the future based partly on what our competition is going after. 3. Backlinks, List Builder and Tracking are all really useful things that I should probably use more but don't. 4. Later in this survey it asks about support. I've never needed support! This service is really straightforward. The term "Easy to learn. Hard to master." comes to mind. **Official Response from Sidra Condron:** > Thanks for the great review, Blake! What you're seeing with the keyword lists is part of our big site and data updates we've been working on. I'm glad it's been valuable to you and your team! ### 28. Use your competitors' strategy to your advantage **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2021 **What do you like best about SpyFu?** SpyFu allows you to go in and see what your competitors are running on platforms like Google PPC. It shows ads, specific keywords, and the statistics associated with those campaigns. You can even export this information directly into a CSV to share with your team. **What do you dislike about SpyFu?** You can only see by competitors, not by the industry as a whole. **Recommendations to others considering SpyFu:** Make sure to take full advantage of everything the platform has to offer. **What problems is SpyFu solving and how is that benefiting you?** SpyFu helps me determine keywords for PPC and allows me see what my client's competitors are doing. It shows you how/where to focus your marketing efforts. ### 29. Sign up! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2021 **What do you like best about SpyFu?** Easily see what competitors are up to and not hard to navigate, unlike other platforms. **What do you dislike about SpyFu?** The price. However, it's a great tool to have under your belt as a marketer. **Recommendations to others considering SpyFu:** You won't regret it! **What problems is SpyFu solving and how is that benefiting you?** I can see what my competitors are advertising on Google Ads and utilize a similar strategy. ### 30. Affordable SEO Research Option **Rating:** 5.0/5.0 stars **Reviewed by:** Peter B. | WordPress & Ecommerce Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2021 **What do you like best about SpyFu?** I'm able to quickly find keywords that have decent search volume and see what other competitors are doing. **What do you dislike about SpyFu?** Data may be inaccurate or too broad, but it provides a pretty decent picture. **What problems is SpyFu solving and how is that benefiting you?** Find out what keywords to use on client websites on a page by page basis. **Official Response from Sidra Condron:** > Thank you for your review, Peter! We're happy to hear that SpyFu is part of your marketing toolbox. ### 31. Great Detail Rich Competitor Research Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Joe K. | Digital Camapign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2021 **What do you like best about SpyFu?** I love the amount of details SpyFu offers as an insight into your specific competitors, including whether or not they are using Google Ads down to what specific keywords they are bidding on and images of the specific ads they are using, when available. **What do you dislike about SpyFu?** This platform typically can't give you full data and insights for everything you're looking for, so as the insights it does give is helpful, sometimes it isn't as helpful as it appears once you realize the information is limited. **What problems is SpyFu solving and how is that benefiting you?** Analyzing client's competitive digital landscape and structuring ad campaigns to best compete in this environment. ### 32. Marketing Experts Honest Feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Jess C. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2021 **What do you like best about SpyFu?** The best thing about SpyFu is the Recon Report! The data that you can capture and use to set you up for success is outside the scope of other platforms. **What do you dislike about SpyFu?** There really isn’t a downfall that I have found with SpyFu. The information is so accurate that it allows us to suggest that our clients audit our work monthly using the free version. **Recommendations to others considering SpyFu:** Read the weekly blogs that are sent. The info is amazing. Get lost in all the tools and play with everything!! **What problems is SpyFu solving and how is that benefiting you?** Content creat can be Difficult for anyone, but SpyFu offers suggestion of blog titles based on keywords. We use the baseboard to screen shot for sales presentations to show people what their competitors are doing for the first time! Such a great product! **Official Response from Sidra Condron:** > We really appreciate your amazing review. Thank you, Jess! It's exciting to hear how much you're getting from the tool. ### 33. great tool to understand your competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about SpyFu?** competitive advantage is very high, this team has developed a great product **What do you dislike about SpyFu?** we did enjoy it a lot so nothing in particular that we disliked **What problems is SpyFu solving and how is that benefiting you?** we were able to see and analyze what our competitors are advertising ### 34. Great for PPC & SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Mitchell H. | O, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2021 **What do you like best about SpyFu?** I love the PPC Kombat and the competitor information. In addition, I absolutely love the way they do the templates for PPC. It saves so much time. **What do you dislike about SpyFu?** It is harder than some to track projects although I could be doing it wrong. I add all the information but it does not seem to work. It is much easier with longtail, ubersearch, etc etc. **What problems is SpyFu solving and how is that benefiting you?** The only issue I have is with keyboard tracking. Again, however, it could be me, and I have not had much chance to get in and test. ### 35. A Must Have In Your Toolset **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2021 **What do you like best about SpyFu?** SpyFu is easy to use and is a great way to help find base level info about potential clients and competitors on both the PPC and SEO front. We frequently use SpyFu to determine Organic keywords that we may be missing out on, what type of content needs to be created and any potential keywords to target on Google Ads. **What do you dislike about SpyFu?** Sometimes I feel that the data is somewhat skewed especially the Costs on the PPC side. There are times that the monthly cost is much lower or higher than what a current client is spending therefore trying to determine the competitor's advertising dollar landscape is questionable. Also, the interface, although easy to use, has its moments when tables or ad examples are cut off making it difficult to read data or see full context. **What problems is SpyFu solving and how is that benefiting you?** SpyFu lets us see what keywords and ads competitors are using, making it very easy for us to learn from their campaigns and apply it to our own clients. ### 36. Good website that offers an advantage **Rating:** 4.5/5.0 stars **Reviewed by:** Nicole W. | Web Marketing Communications Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2020 **What do you like best about SpyFu?** - comparison to competitors - easily seeing competitors ads - seeing keyword groupings - being able to easily research competitor search ads Seeing competitors copy for all their ads was incredibly helpful to get inspiration for our ads. The rankings allowed me to see where we needed improvement. The reports were very clear and helped to gather more ideas to shape new copy variants. **What do you dislike about SpyFu?** - high CPC on suggested keywords - CPC discrepancies between Google keyword & SpyFu with SpyFu often showing keywords as more expensive than Google I often had to plug all of the suggested keywords into the keyword planner which was frustrating because the words it recommended had such high CPC values listed on SpyFu. Often these values were a bit off or unreliable in comparison. Also matched with current campaigns they were unreliable. The good buy/great buy system seemed a bit weird as a result because great buys seemed to have oddly high cost per click average bids. The keyword list was a bit difficult to use as well with adding and incporotating into Google. **Recommendations to others considering SpyFu:** I would recommend SpyFu for its unique advantage at easily allowing you to compare your company to competitors and get insights on what ads they are running. I would not recommend SpyFu as a keyword research tool because I feel like it doesn't work as well as other programs. It does however give you a good comparison of how you stack up to competitors for keywords for SEO and PPC. I will continue to use SpyFu because I think it provides a unique value. It is an excellent opportunity to perform competitor analysis. It does not do well in the way of keyword analysis. It has a lot to offer because it ranges from SEO to PPC to link tracking. **What problems is SpyFu solving and how is that benefiting you?** - keyword research & ad copy - seeing how much competitors and our ads interact - seeing potential SEO solutions for sites - keyword reports that allow me to see keyword groupings This allowed us to come up with new keyword groupings for campaigns because it categorized different keywords related to the product in groups. It also gave inspiration for upcoming campaigns. ### 37. One of the best.. Help me close clients every week.. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2021 **What do you like best about SpyFu?** I love how easy to use it is and the information it provides. We use it to close perspective clients. It is great to be able to say we can basically download your competitors playbook for Pay Per click ads. It also helps us determine the amount a client should spend in a give market. **What do you dislike about SpyFu?** I can't day there is really anything that we dislike. **What problems is SpyFu solving and how is that benefiting you?** We are able to determine what our clients should spend on a monthly basis for PPC. It shows the current spend of their competitors and we can determine what they should spend. It also saves us a ton of time in what keywords we should use and how much to spend per click. ### 38. I love using Spyfu because it helps my google campaigns perform much better! **Rating:** 5.0/5.0 stars **Reviewed by:** Luis R. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2021 **What do you like best about SpyFu?** Kombat and PPC Keywords tab are the things I like the most. **What do you dislike about SpyFu?** I haven't found something I dislike yet. **What problems is SpyFu solving and how is that benefiting you?** The problems that I solve with Spyfu are how to write better copy for my ads and also to find keywords I'm not bidding on. **Official Response from Sidra Condron:** > We're so happy to hear this, Luis! Thanks for sharing your experience. It's great to see you getting different benefits out of the tool. ### 39. Essential tool that Helped us a lot in understanding our SEO shortfalls. **Rating:** 5.0/5.0 stars **Reviewed by:** Manabu T. | Co-Founder, Chairman of the Board, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2020 **What do you like best about SpyFu?** I can research the types of keywords others selling similar mobile clinical apps. It can also track my own SEO progress after understanding our keyword strengths and weaknesses. We usually address those by improving page headers and adding or updated content addressing search queries. In a short week, our average positions have improved by 100s and some are now in page 0 and page 1 of the search results. For us SEO seems to work the best and better than Ads. **What do you dislike about SpyFu?** SpyFu does a lot of computations to look at all our keywords and competitors' too, so understandably it can take many days to gather that data. But I hope they up the speed so that instead of several weeks, it will be down to a few days. Then this would be a perfect tool for me. **What problems is SpyFu solving and how is that benefiting you?** We rely on SEO so that physicians and hospitals will find us specifically for their needs. These types of users are search centric, and social media and online ad campaign do not work well, so we need quality keyword coverage. Understanding how people search and how we other companies are competing in certain set of keywords or phrasese and also finding "easy to reach" set of keywords are something that SpyFu excells. **Official Response from Sidra Condron:** > We are excited to see you getting tremendous, measurable results and are humbled to be a part of it. Thank you for sharing this as well as your constructive feedback about our reports. I am happy to say that we are working on speed improvements across the site and hope to focus on improving our reports in the near future. ### 40. Spyfu for SEO and PPC **Rating:** 4.5/5.0 stars **Reviewed by:** Simon W. | Co Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2021 **What do you like best about SpyFu?** We use Spyfu for competitor Intelligence for both SEO and PPC. It does a really good job for PPC Intelligence and a decent job for SEO. We have other tools for SEO spying that have some additional benefits but on the whole Spyfu is one of our must have tools for our Local SEO and PPC marketing agency. **What do you dislike about SpyFu?** I am not sure there is anything I really dislike, the tool has improved a lot of the last few years. **Recommendations to others considering SpyFu:** If you do Google Ads for yourself or others I suggest you take a look at Spyfu. **What problems is SpyFu solving and how is that benefiting you?** We use Spyfu mostly for Google Ads/PPC competitor analysis. ### 41. Great tool for SEO and PPC **Rating:** 5.0/5.0 stars **Reviewed by:** Edina G. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2021 **What do you like best about SpyFu?** The UI is very easy to navigate and user friendly. Love the unlimited number of competitor analysis and domain comparison along with the Kombat feature and unlimited data export in various formats. Well priced compared to the other available SEO tools on the market. **What do you dislike about SpyFu?** SpyFu is a great tool, but perhaps they could include data from more countries/regions for international clients. **What problems is SpyFu solving and how is that benefiting you?** The SpyFu software gives me a detailed insight of the group of keywords our competition is targeting. I am able to do in depth keyword and competitor analyis for my clients and provide them with reports and advice accordingly. ### 42. Great tool for marketing insights **Rating:** 4.0/5.0 stars **Reviewed by:** Tracy G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2021 **What do you like best about SpyFu?** We always find good nuggets of information that help us create effective SEO strategies grounded in usable data. **What do you dislike about SpyFu?** It's only effective for medium to large businesses, especially with a national market, smaller local businesses are less likely to get much value from it. **Recommendations to others considering SpyFu:** This is great for bigger brands and brands that hope to sell to a national audience. If your niche is local SEO it would be wise to select a tool designed for that purpose. **What problems is SpyFu solving and how is that benefiting you?** We get useful information to plan content, keywords, and ad spend strategies so our campaigns are more impactful and effective. ### 43. I've found Spyfu to be an invaluable resource for advertising sales. **Rating:** 4.0/5.0 stars **Reviewed by:** Ash Y. | Local Sales Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2021 **What do you like best about SpyFu?** It enables me to assess a prospect opportunity while helping me find insights into my clients and their competitors. **What do you dislike about SpyFu?** It's cost borders on it being prohibitive. **What problems is SpyFu solving and how is that benefiting you?** it helps confirm attribution to advertising campaigns. **Official Response from Sidra Condron:** > Thank you, Ash, for making SpyFu part of your successful prospecting and competitor research! ### 44. Spyfu - Great tool for competition research of PPC **Rating:** 5.0/5.0 stars **Reviewed by:** Harneet B. | Senior Manager Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2021 **What do you like best about SpyFu?** It helps search competitor keywords, their ads & ad copies that are working for them. **What do you dislike about SpyFu?** Reliability on the data, they can have the latest refreshes at the top. **Recommendations to others considering SpyFu:** Do consider other tools too like SEMrush & validate data from multiple sources before taking a decision on search advertising. **What problems is SpyFu solving and how is that benefiting you?** Competitor research & PPC. Search intelligentce. **Official Response from Sidra Condron:** > Thank you, Harneet, for giving us such a strong rating! We also appreciate your comments about the data refreshes. We are in the midst of actively adding more data and more data updates through the month, and we will be more mindful about how we display that on the site. Thank you for your suggestion. ### 45. Spyfu for regular and corporate users **Rating:** 4.5/5.0 stars **Reviewed by:** Adam S. | Digital Advertsing Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2021 **What do you like best about SpyFu?** I find the estimated spend of competitors and keyword lists very helpful. **What do you dislike about SpyFu?** The automated competitors are usually inaccurate and require manual entry. And once you enter them they disappear and you have to reenter them on every page i.e. overview, kombat,etc... **What problems is SpyFu solving and how is that benefiting you?** I use spyfu for every from SEO analysis to a structure ad campaign layout using their templates. Spyfu saves me a ton of time. **Official Response from Sidra Condron:** > Thank you, Adam, for your review. We enjoy hearing what you like as well as what you don't, as it helps point us to some improvements. I'm happy to say that we made the update to Kombat so that your competitors stay the same after you edit them. That is still limited to that tool, but we could incorporate that into future updates across the site. ### 46. Amazing Platform AND Amazing Team **Rating:** 5.0/5.0 stars **Reviewed by:** John H. | Digital Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2021 **What do you like best about SpyFu?** When the COVID pandemic hit small businesses hard, SpyFu offered their platform and tools for FREE for a few months to help out in a BIG BIG way. I cannot say enough about how great their entire organization and the platform is. I dumped SEM Rush and saved a ton of money in the process. **What do you dislike about SpyFu?** Setting up new keyword tracking for accounts is a bit tedious and could be simplified. **What problems is SpyFu solving and how is that benefiting you?** AdWords research and account build outs with the templates. I've saved a lot of time on research and build outs. **Official Response from Sidra Condron:** > Thank you so much for the kind review, John! I know our team will love to hear it. ### 47. Valuable Competitor Insight **Rating:** 3.5/5.0 stars **Reviewed by:** Marie F. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2021 **What do you like best about SpyFu?** Submitting a domain to see SEO & PPC keywords it ranks for and competing websites is very valuable for marketers. My team use this regularly to conduct competitive analysis, keyword research and SEO content optimization. **What do you dislike about SpyFu?** AdBudgets for PPC are a guide but can be misleading. There is a lot of context required to understand a websites ad budget for Google and the nuances of this are not possible to share **What problems is SpyFu solving and how is that benefiting you?** Understanding competition, helping clients to understand local competition and make decisions on budgets to drive traffic ### 48. Awesome Keyword Planning, Management and research tool **Rating:** 5.0/5.0 stars **Reviewed by:** Satish K. | Adjunct Professor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2021 **What do you like best about SpyFu?** Ease of use. Depth of information Usefullness of the tool in researching keywords for existing clients and competitors **What do you dislike about SpyFu?** Lack of social Integration Spending accuracy - I do understand that some of the spending numbers need to be looked at directionally. **What problems is SpyFu solving and how is that benefiting you?** Rsearching keyword ideas and volume and get an understanding of the competitive activity in the PPC landscape. **Official Response from Sidra Condron:** > Thank you for your review, Satish! We've been making updates to make the site easier to use across the board (and still more coming). I'm glad to hear that it's been helpful for you. ### 49. Great tool for building quality traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2021 **What do you like best about SpyFu?** I love the user interface and the custom reports that you can save by client/project/initiative; it gives you the ability to really hone in on your company/clients. **What do you dislike about SpyFu?** I don't think the ad spend is accurate. It doesn't give you a good gauge for how much your competitors are spending, but the average CPCs are pretty accurate. **Recommendations to others considering SpyFu:** Great tool and a must have for small marketing teams; they will need a tool like SpyFu to stay competitive online. **What problems is SpyFu solving and how is that benefiting you?** Applying more non-brand initiatives for clients as well as boosting SEO and traffic. We've been able to use SpyFu to gain new clients, retain old ones and ensure the results are there for them as well. ### 50. If Your Running PPC Campaigns Without Spyfu: Your a Danger To Yourself & Don't Even Know It. **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin D. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2020 **What do you like best about SpyFu?** This service helps me avoiding pissing away my money to google by trying to run my own PPC campaigns and learning on the go, which I tried before finding Spyfu. I'm able to create, manage and fine tune my ads to achieve results that without Spyfu 100% would NOT be possible to duplicate. **What do you dislike about SpyFu?** There isn't anything I don't like about this service! **What problems is SpyFu solving and how is that benefiting you?** I'm getting three times the leads I would be if I had someone else running my campaigns. By managing them myself I'm able to create ads that aren't generic like every other realtors ads because one of three companies who manage them all made it for them! And produce better results because of it. **Official Response from Sidra Condron:** > Thank you for the stellar review, Kevin! We are thrilled to hear about the success you've created for yourself and glad to be a part of it. ## SpyFu Discussions - [How do I sort keywords by location?](https://www.g2.com/discussions/43314-how-do-i-sort-keywords-by-location) - 1 comment, 1 upvote - [How to be a software developer for SpyFu?](https://www.g2.com/discussions/31295-how-to-be-a-software-developer-for-spyfu) - 1 comment, 1 upvote - [What’s the best way to use competitor research for SEO?](https://www.g2.com/discussions/what-s-the-best-way-to-use-competitor-research-for-seo) - 1 comment, 1 upvote - [What is SpyFu used for?](https://www.g2.com/discussions/what-is-spyfu-used-for) - 1 comment - [How do you check what keywords a website ranks for?](https://www.g2.com/discussions/how-do-you-check-what-keywords-a-website-ranks-for) - 1 comment - [View SpyFu pricing details and edition comparison](https://www.g2.com/products/spyfu/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+04%3A15%3A08+-0500&secure%5Bsession_id%5D=151f15bc-bb26-49df-a8b6-2c0e968135bb&secure%5Btoken%5D=78eddb5f264e7d5baf5f5e5d133ae1c8fcbe822f562059bc3426b98704f1d043&format=llm_user) ## SpyFu Integrations - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) ## SpyFu Features **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Operational Risk Management** - Proactive Assistance ## Top SpyFu Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,911 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,495 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,158 reviews)