SONAR Pros and Cons

Has provided an ability to keep our employees and customers updated on market conditions and pricing in real time like we were unable to do prior to having SONAR. The dashboard and layout of the tool is extremely easy to use, and the SONAR team is extremely responsive should you have questions and they also provide reference tools to help in your day-to-day work with their tool. I use this tool daily to check market conditions and weather. Review collected by and hosted on G2.com.

Reefer and Flatbed sometimes do not have enough data to pull to provide accurate rates. Review collected by and hosted on G2.com.

The customer support we have recieved has been great making implmentating SONAR very easy and straightforward process.

Having daily spot rates for specific lanes has been very helpful for our team of shippers to ensure we getting rates matching markets conditions. Also being able to see trends in carriers and rejections rates has allowed are team to better prepared and be ahead of any potential shipping delays. Review collected by and hosted on G2.com.

Learning the acroynmns used for the different indcies and what each is measuring has been a bit of a learning curve, but the knowledge center is easy to use to find this information.

Datawise, do wish there was more details for shipping flatbeds similar to the extensive data avaialbe for van or reefer. Review collected by and hosted on G2.com.

The data and tools available to show you how the market is adjusting day to day. Review collected by and hosted on G2.com.

The RFP tool is a little messy and if you have input errors it can be quite difficult. Review collected by and hosted on G2.com.

SONAR enables us to keep track of the freight markets in real-time. Without it, I would be "behind the 8-ball" on market shifts and trends across the freight markets and unable to communicate effectively to our team about the current state of the market. Review collected by and hosted on G2.com.

It would be nice to have flatbed contract rate data and more complete lane-level flatbed data. Also, it would be easier to use market dashboard + if there were a feature to extract only the needed columns on the data download. It also only publishes data on market dashboard for the lanes that have the correct inputs, but it would be nice to have those same rows publish on the download, but only remain blank. So, if I enter 100 lanes, but 3 of them are not recognized, it will provide 97 lanes back, but I will have to search for the lanes that are missing to be able to copy and paste that data in my original formatted spreadsheet that is 100 lanes. Review collected by and hosted on G2.com.

Sonar provides insights that others in the marketplace either don’t have access to or don’t produce in a meaningful way. Their ability to pull data and aggregate it quickly is something unique to their organization, allowing for quick and up to date market insight. Review collected by and hosted on G2.com.

It can be a difficult platform to understand and navigate. They have done work to simplify the platform and products, however it is still complecated to discet or understand certain points/data sets, especially for casual users. Review collected by and hosted on G2.com.

The amount of data, the different types of data, and the quality of the data are unmatched in the marketplace. Review collected by and hosted on G2.com.

There is an initial learning curve, but the Onboarding team and the Customer Success team are excellent resources to get you up to speed quickly. Review collected by and hosted on G2.com.

I like the ability to review what the market is doing in realtime. This keep our team ahead of market fluctuations. Review collected by and hosted on G2.com.

On the market dashboard, I wish the system was more intuitive when entering cities or zip codes. This is slow process compared to other tools in the industry. Review collected by and hosted on G2.com.

The service that we receive is 10/10 good! Review collected by and hosted on G2.com.

It's so in-depth that most are unable to use. Review collected by and hosted on G2.com.

Easy to use and the data they provided is relevant to my needs. Great customer service Review collected by and hosted on G2.com.

I wish they had the capability of multiple stop rates, and Canada. Review collected by and hosted on G2.com.

1) Ease of Use 2) Visualization of the TRAC Spot Graph 3) Ability to flip between flat rates and per mile rates Review collected by and hosted on G2.com.

1) Accuracy is a little off in my experience - rates can be significantly higher than projected by SONAR for some lanes 2) I wish the market data was a little more thorough / easier to read. I would love to be able to see more depth as it relates to capacity in the lane on a daily basis. 3) I would enjoy a 'tie in' feature where you could compare company lane history against the market history. Just more data to compare and leverage when making decisions Review collected by and hosted on G2.com.