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SONAR Reviews & Product Details - Page 4

SONAR Overview

What is SONAR?

SONAR is the world’s leading freight forecasting platform, trusted by industry leaders to deliver unparalleled insights into the global freight economy. As one of the only solutions providing a complete and reliable view of every mode—trucking, rail, ocean, and air—SONAR empowers you to make smarter, faster decisions. With 93% of its data exclusive, SONAR goes beyond standard market tools, offering real-time intelligence derived from millions of freight tenders, ELDs, fuel transactions, shipping bills, and more. Gain access to the most comprehensive dataset available, allowing you to track rates, demand, capacity, weather, seasonality, and countless other market drivers. Whether you’re a broker, carrier, shipper, or supply chain professional, SONAR transforms complex data into actionable insights, helping you benchmark performance, manage risk, and outpace the competition. Stay ahead with SONAR’s cutting-edge tools and confidently navigate the ever-changing freight landscape. SONAR isn’t just a platform—it’s your competitive edge in the freight and logistics industry. Experience the power of real-time analysis and unlock unprecedented visibility into your supply chain like never before.

SONAR Details
Product Website
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SONAR Community
Languages Supported
English
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Product Description

SONAR delivers data and analysis you can trust across the entire global freight market - in real time. SONAR allows carriers, brokers/3PLs, shippers, financial institutions, intermodal, air cargo, maritime, and final mile participants benchmark, analyze, monitor and forecast the global supply chain. They do so by accessing SONAR 93% exclusive data to help power better business decisions

How do you position yourself against your competitors?

SONAR isn’t just a platform—it’s your competitive edge in the freight and logistics industry. SONAR transforms complex data into actionable insights, helping you benchmark performance, manage risk, and outpace the competition. Experience the power of real-time analysis and unlock unprecedented visibility into your supply chain like never before.


Seller Details
Seller
SONAR
Company Website
Year Founded
2017
HQ Location
Chattanooga, Tennessee
Twitter
@SONAR_FW
3,586 Twitter followers
LinkedIn® Page
www.linkedin.com
44 employees on LinkedIn®
Description

FreightWaves is a leading provider of freight market intelligence and analytics, offering a comprehensive platform that delivers real-time data, insights, and tools for transportation and logistics professionals. Their flagship product, Sonar, empowers users with advanced forecasting capabilities and market visibility to make informed decisions in the supply chain. FreightWaves aims to enhance transparency and efficiency in the freight industry through innovative technology and data-driven solutions.


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Overview Provided by:

Recent SONAR Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Market Insights at your fingertips"
The amount of data, the different types of data, and the quality of the data are unmatched in the marketplace.
Verified User
E
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Helpful platform with great industry insights, if you know how to use them."
Sonar provides insights that others in the marketplace either don’t have access to or don’t produce in a meaningful way. Their ability to pull data...
Gregory G.
GG
Gregory G.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Customer Service and great data for strategic business decisions."
The service that we receive is 10/10 good!
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SONAR Media

SONAR Demo - SONAR - Market Dashboard
A lane level management dashboard that shows the current spot rate (van, reefer, and flatbed) and contract rate with high and low values in a lane along with a historic chart view and multiple other market analytic data points such as origin and destination capacity conditions. The spot rate is ...
SONAR Demo - SONAR - US Summary Chart
SONAR provides different visuals to view our data. This chart displays our Outbound Tender Volume data sets, over the last few years. Our OTVI data set is all about the demand in the market. Our tendered data updates daily, and can help you be proactive in making the best decisions for your compa...
SONAR Demo - SONAR - Container Atlas
The Container Atlas dashboard allows users to get access to ocean market data collected from key industry providers. This data can help make more informed and profitable decisions while using granular carrier capacity and service metrics.
SONAR Demo - Supply Chain Intelligence (SCI)
SCI is our RFP tool that collects paid contract rates from freight shipper invoices, valued at $80 billion. This along with our TRAC spot rates and some of our scoring metrics in SCI helps provide insights into the contracted freight market.
SONAR Demo - Critical Events
SONAR's Critical Events (powered by WeatherOptics) is your trusted intelligence center during severe weather, natural disasters, fires or controlled power outages, allowing you to react smarter to events across the globe.
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115 SONAR Reviews

4.5 out of 5
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115 SONAR Reviews
4.5 out of 5
115 SONAR Reviews
4.5 out of 5

SONAR Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SONARQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
JT
Carrier Sale Represenative
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about SONAR?

Using the compiled data to get the best rates for the carriers and customers, being a 3PL broker that is very crucial Review collected by and hosted on G2.com.

What do you dislike about SONAR?

I dont like anything about Sonar, all the tools internally are super helpful Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

My data on the rates that I use on a daily basis Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

Market insights, spot/contract capabilities, further development of the platform always in the works. East of use. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

The cost and no tanker market information Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

solving what lanes and FOB/destination pairs work best when presented with multiple options Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

Quick accessible high level data points to help show industry trends Review collected by and hosted on G2.com.

What do you dislike about SONAR?

Better explanation and tutorial on use of Display and Studies Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

Identify industry trends and be proactive rather then reactive in conversations. Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad
UT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

The datapoints that are tracked in SONAR are exactly what our team needs to keep our company educated on the current state of the market. We have a highy engaged operations department, so feeding them accurate data creates a positive feedback loop. Customer support has been fantastic. We've had two customer success managers in my tenure and both have been highly responsive and committed to our growth and success. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

The ticker symbols are a bit difficult to remember and search by. This makes usage a challange at times as you can't easily find what you're looking for on your own. Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

Giving us insight into market movements and data points that influence the market. Review collected by and hosted on G2.com.

CC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

Just as a good carpenter has a hammer. A good planner has SONAR. Its the best in letting you know where prices stand in the current market. Even in unfamiliar lanes your able to know just where you should be. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

Nothing that I have come across. Everything is great overall. Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

Its soliving the guessing game of what freight is moving for in certain areas. Making more money is the benefit. Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad
UT
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

- user-friendly experience

- reliable trucking rates

- good value for the price Review collected by and hosted on G2.com.

What do you dislike about SONAR?

- highly manual process when doing multiple searchs

- it would be helpful to have a feature that allows mass data uploads Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

SONAR allowed me to benchmark trucking rates and understand which lanes within my distribution network are a target for RFP Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad
UT
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

Timely rate updates give another perspective to the market when comparing vs DAT. Confidence factor also helpful. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

More robust flatbed data. I know the feature is new and should improve over time Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

How to capture the best rates in the spot market on a daily basis. Benchmark our performance against contractual business. Review collected by and hosted on G2.com.

Response from Kelly Swan of SONAR

We pride ourselves in the timliness of our data, we're so glad we are a part of your day to day!

Verified User in Transportation/Trucking/Railroad
UT
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

Sonar has been easy to use for our company, we have used a multitude of the diagrams and data for training and day to day work. the diagrams have easy to read explanations. we use them every day to go over the market data. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

the hardest part to me about sonar is the upload of multi lane spreadsheet in the market dashboard plus. i can never get the total amount of data back that i uploaded. there is always something wrong with it. Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

its good to have another insight to data Review collected by and hosted on G2.com.

Taras G.
TG
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about SONAR?

Sonar is a great intelligent tool that providing with comprehensive data in trucking area. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

A least helpfull is not be able atleast be atleast Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

Helping to plan all logistics ways and predicting unusual circumstances Review collected by and hosted on G2.com.

Cori B.
CB
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

I like the ease to use and the accurate data. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

I have found nothing to dislike at this time. Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

Sonar is solving our problem of contract vs spot rates in lanes we had no previous data about. This has enabled use to price lanes we normally were unsure about. Review collected by and hosted on G2.com.