Best Software for 2025 is now live!
View the Winners
SocialToaster
Editedit
SocialToaster
By Social Toaster
Show rating breakdown
3.9 out of 5 stars
See all 20 SocialToaster reviews
Save to My Lists
Claimed
Claimed
This profile has been claimed by SocialToaster, but it has limited features.
Do you work at SocialToaster? Upgrade your plan to update branding and connect with profile visitors!

Top Rated SocialToaster Alternatives

UserEvidence
(40)
4.9 out of 5
Visit WebsiteNew Tab
SponsoredYou’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Influitive
(396)
4.4 out of 5
PostBeyond
(401)
4.6 out of 5
See all SocialToaster Alternatives

SocialToaster Reviews & Product Details - Page 2

Editadmin

SocialToaster Overview

Editedit
What is SocialToaster?

Are you looking for effective ways to engage your employees while also leveraging them to support your marketing efforts? Are you already investing in creating marketing content? If so, SocialToaster is the solution for you. SocialToaster is an artificial-intelligence powered enterprise-level ambassador activation platform that uses the power of social media to amplify your message. SocialToaster delivers your existing marketing content directly to your biggest fans – or SuperFans – so they’re more likely to see it, engage with it, and share it with their friends, beating network algorithms to drive organic ROI. Our built-in artificial intelligence means SocialToaster is your 24/7 content marketing assistant, actively curating your existing digital marketing content and sending it straight to your ambassadors, automatically activating your army of content-sharing SuperFans. SocialToaster transforms your members into a community of active advocates and ambassadors. Our industry-leading platform combines an intuitive and patented sharing process with a variety of rich features to meet your social marketing, communication, engagement, and revenue objectives. See why some of the largest companies, brands, and universities in the country use SocialToaster to activate their biggest fans. Schedule a demo today!

SocialToaster Details
Discussions
SocialToaster Community
Languages Supported
German, English, French, Italian, Spanish
Show LessShow More
Product Description

SocialToaster helps you engage your fans and makes sharing your content over their social networks easy.

How do you position yourself against your competitors?

We are generally considered to be a social engagement platform (as opposed to a social analytics or social management platform). We differentiate ourselves from our competitors in that we focus primarily on enabling large numbers of people to share specific pieces of content all at once in a true word-of-mouth fashion to their personal social networks. In other words, we help enable content to go viral. We are also unique in our ability to identify and recruit authentic fans the help support our clients.

Seller Details
Seller
Social Toaster
Year Founded
2010
HQ Location
Baltimore, MD
Twitter
@SocialToaster
3,163 Twitter followers
LinkedIn® Page
www.linkedin.com
23 employees on LinkedIn®
Brian R.
BR
Overview Provided by:
Brian Razzaque
Founder & Interim CEO at SocialToaster, Inc.

Recent SocialToaster Reviews

KS
Katy S.Mid-Market (51-1000 emp.)
2.0 out of 5
"Social Toaster is a good employee engagement tool for start-ups or SMBs"
Social Toaster was fairly simple to use and user-friendly.
Read more
ES
Erin S.Enterprise (> 1000 emp.)
5.0 out of 5
"AVP, Advancement Marketing and Communications"
It's very user-friendly and a great way to engage with our audience and extend our reach.
Read more
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Great solution to engage audiences"
Amazing platform which enables any organization to build an ambassador program to share your mission, programs with their networks and even get inc...
Read more

SocialToaster Pricing

Bronze
$350.00
Per Month
Silver
$800.00
Per Month
Gold
$1,300.00
Per Month
Platinum
Contact Us
Per Month
See all 4 SocialToaster pricing levels
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

SocialToaster Media

SocialToaster Demo - SocialToaster Admin Dashboard
This is the admin dashboard, showing a variety of program and user stats.
SocialToaster Demo - SocialToaster Ambassador Page
Your program's main sign-up page, as well as where users can share additional content, find contests or quizzes, and track their points.
SocialToaster Demo - Admin View: Creating a Post
Creating a post is as easy as copy and pasting a URL. The SocialToaster platform imports all of the link's metadata, allowing you to customize the way it appears when ambassadors share.
SocialToaster Demo - Ambassador Emails
An example of what the email that your ambassadors receive will look like. We also offer a variety of customizations to accommodate your messaging needs.
Answer a few questions to help the SocialToaster community
Have you used SocialToaster before?
Yes

20 SocialToaster Reviews

3.9 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
  • Company SizeExpand/Collapse Company Size Filter
  • User RoleExpand/Collapse User Role Filter
  • CategoryExpand/Collapse Category Filter
  • IndustryExpand/Collapse Industry Filter
  • RegionExpand/Collapse Region Filter
The next elements are filters and will change the displayed results once they are selected.
  • Sort By:
    G2 Sort
20 SocialToaster Reviews
3.9 out of 5
  • Sort By:
    G2 Sort
20 SocialToaster Reviews
3.9 out of 5
  • Sort By:
    G2 Sort

SocialToaster Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SocialToasterQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Here's how.
Verified User in Internet
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SocialToaster?

I like how fast and easy it is to get your content through the web. Review collected by and hosted on G2.com.

What do you dislike about SocialToaster?

Nothing I really dislike about the product. Review collected by and hosted on G2.com.

Recommendations to others considering SocialToaster:

Definitely user friendly and does the job! Review collected by and hosted on G2.com.

What problems is SocialToaster solving and how is that benefiting you?

I like how it shares my content through hastags, promotions, polls/surveys, and incentives like giftcards/ points etc. Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Mark H. A.
MA
Web Communications Manager
Higher Education
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about SocialToaster?

Social Toaster is a novel way of engaging the organization's existing fans and most interested community members, leveraging that audience's extended social reach in a way that can make these constituents feel both helpful and appreciated. The "gamification" of Social Toaster, allowing fans to collect points and win accolades and even prizes, is a great way to increase adoption. Review collected by and hosted on G2.com.

What do you dislike about SocialToaster?

Social Toaster seems to say it will, but doesn't, allow users to preview what will be shared with their social networks before messages go out. Letting users see exactly what they will be sharing on each platform should be the bare minimum, and letting users customize or introduce the messages in their own words would be appropriate and make me more confident in the tool. Review collected by and hosted on G2.com.

What problems is SocialToaster solving and how is that benefiting you?

The alumni affairs arm of Cornell (I'm an alum, not an employee of alumni affairs) uses Social Toaster for outreach on events and initiatives. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Brian Razzaque of SocialToaster
Editedit

Thanks Mark for reviewing our platform! We appreciate you taking the time. You should have the opportunity to preview what is being posted and to comment on it--would you mind contacting us at support@socialtoaster.com so we can work with you to figure out exactly what the issue is? Thanks!

Helpful?
Share
Admin Approval Link
Ashley B.
AB
Assistant Director, Digital Innovation
Higher Education
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about SocialToaster?

SocialToaster allows us to send custom emails to hundreds of volunteer social media ambassadors. Ambassadors can share our content with their networks with a click of a button. Email allows us to explain our content strategy goals and share our results. Review collected by and hosted on G2.com.

What do you dislike about SocialToaster?

There is not much to dislike. We haven't used the platform to its full potential. It would be helpful to be able to segment our content by location and interests, but that might already be a feature I'm not using yet. Review collected by and hosted on G2.com.

Recommendations to others considering SocialToaster:

Request a demo and take it on for a specific campaign. We did this with our first Giving Day and decided to continue with the program after seeing how well it worked. Review collected by and hosted on G2.com.

What problems is SocialToaster solving and how is that benefiting you?

SocialToaster is helping us solve reach and engagement problems, especially for awareness campaigns. Our combined network reach is nearly 500K and our email open rate for ambassador messages averages 44%. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Alexandria Duncan of SocialToaster
Editedit

Thank you for reviewing our platform, Ashley! We greatly appreciate your time and feedback. In regards to segmenting your content by location and/or interest, we have features that can make both of those things possible.

- Segmenting is when we take the info that users have provided us with at sign-up and we segment them based on certain criteria (ie. location).

- Tagging is when we actively ask a user upon sign-up to select an interest category (ie. alumni, faculty)

Please let us know if you would like to discuss these features farther. Thank you!

Helpful?
Share
Admin Approval Link
Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about SocialToaster?

This product is an easy-to-use software that is intuitive for novice and tech-savvy people alike. It is a great tool for setting up affiliate and sponsored social posts. The staff were very helpful too.

Review collected by and hosted on G2.com.

What do you dislike about SocialToaster?

but there is a snag with companies who want to offer rewards to their participants because legal teams may need to review terms of service. Review collected by and hosted on G2.com.

What problems is SocialToaster solving and how is that benefiting you?

If you have a volunteer group, this is a great tool to spread the social word among these constituents. Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Suzanne Y.
SY
Account Director
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SocialToaster?

The system is so user-friendly and does exactly what you want it to do - award points & make people feel special for sharing your client's content, using your client's hashtags, and spreading your client's keywords. The team at SocialToaster is always there to help update anything you can't figure out in the back end, verify winners, and help brainstorm ideas if you're stuck. Review collected by and hosted on G2.com.

What do you dislike about SocialToaster?

This is not a magical tool. You really need to dedicate a lot of time to sending out content emails AT LEAST weekly and making it extremely clear what prizes fans are working towards, and making sure you fulfill those prizes, etc. It's really a lot of work. This doesn't mean I dislike it, it's just true. It would be nice if SocialToaster would take on the responsibility of contacting winners and prize fulfillment, especially when it's prizes that are physical merch. Review collected by and hosted on G2.com.

Recommendations to others considering SocialToaster:

Make sure whoever is running the team has enough time to really dedicate to make it as effective as it can possibly be. Review collected by and hosted on G2.com.

What problems is SocialToaster solving and how is that benefiting you?

SocialToaster caused my artist to trend on Twitter multiple times, worldwide, within minutes, because I was capitalizing on an already rabid fan base. So it's a perfect tool if you have a situation where you need to organize a bunch of passionate people into one place and make them powerful. If you were starting from zero, this would not be the tool for you. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Brian Razzaque of SocialToaster
Editedit

Thanks Suzanne for taking the time to provide this review, we really appreciate it! One note, we do offer options for managed services that include everything from content creation or curation and content promotion to end-user customer support and prize fullfillment. We'd be happy to discuss if you're interested!

Helpful?
Share
Admin Approval Link
Verified User in Internet
AI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about SocialToaster?

From the beginning, Social Toaster has been a reliable place to engage fans and give them insider information they can share with their fans Review collected by and hosted on G2.com.

What do you dislike about SocialToaster?

The platform can use an update. More user-friendly UI is a must in 2016 Review collected by and hosted on G2.com.

What problems is SocialToaster solving and how is that benefiting you?

Engaging the right people is always important for our brand. Social toaster allows for this in a unique way that keeps customers engaged Review collected by and hosted on G2.com.

Show More
Show Less
Response from Alexandria Duncan of SocialToaster
Editedit

Thanks for reviewing our platform! We appreciate you taking the time to give your feedback. We are constantly working to keep our platform fresh and up to date. If you have a specific suggestion, could you please email support@socialtoaster.com? We'd be happy to work together in making our platform better. Thank you!

Helpful?
Share
Admin Approval Link
Bryan D.
BD
Director of Social Media / Digital Strategist / Account Manager
Public Relations and Communications
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SocialToaster?

I like the concept of creating an incentive for sharing on social media. Review collected by and hosted on G2.com.

What do you dislike about SocialToaster?

There should be more ways to build your point total. Review collected by and hosted on G2.com.

Recommendations to others considering SocialToaster:

I think this is the perfect way to engage users of a product/service. I primarily use it with my alma mater, and it's the ideal way to celebrate the University and promote what they are doing--and to do so in a way that's fun and engaging. Review collected by and hosted on G2.com.

What problems is SocialToaster solving and how is that benefiting you?

-- Review collected by and hosted on G2.com.

Show More
Show Less
Response from Alexandria Duncan of SocialToaster
Editedit

Thanks for the suggestion Bryan! We’re always working on new and exciting ways to engage our SuperFans. With our latest App release, we now have over 25 different ways for users to engage, earn points, and share!

Helpful?
Share
Admin Approval Link
Verified User in Food Production
AF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about SocialToaster?

Social Toaster is a very agile company and constantly looking at our advocacy program and suggesting ideas for refinement and improvement. Review collected by and hosted on G2.com.

What do you dislike about SocialToaster?

Measuring the true ROI is a challenge and not sure that the community is true advocates of the brand and not just deal seekers. Review collected by and hosted on G2.com.

What problems is SocialToaster solving and how is that benefiting you?

Viral voice for the brand. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Alexandria Duncan of SocialToaster
Editedit

Thanks for the feedback. While we love to give our SuperFans great deals, we are always measuring the success of programs in terms of the broad reach and impact. We know our users are truly interested in our content based on many factors, including an average email open rate twice that of some mass-email marketers.

Helpful?
Share
Admin Approval Link
Verified User in Food Production
AF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SocialToaster?

The platform is very intuitive in setting up campaigns as well as users navigating through the platform. You can gain great metrics on your community. Review collected by and hosted on G2.com.

What do you dislike about SocialToaster?

There are some limitations on setting up the platform. Most of the emails that are sent to the community need to follow the template and is hard to customize. Review collected by and hosted on G2.com.

What problems is SocialToaster solving and how is that benefiting you?

We found great insights on what our advocates are looking for in new products. Also, a great way to find out new flavor trends. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Alexandria Duncan of SocialToaster
Editedit

Thank you for taking the time to review our platform! We optimize our email templates to be the best looking across email providers as possible. Our email factory contains some templated text but almost all colors and creative are customizeable. Please feel free to ask your account manager for a walkthrough of all these options! We also are always looking for suggestions on how to improve these templates. If you have an idea that you think would be a good update, please reach out to support@socialtoaster.com.

Helpful?
Share
Admin Approval Link
DW
President
Public Relations and Communications
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SocialToaster?

Social Toaster is easy to use and can really help you amp up your social media presence by helping the content spread through your "superfans" first. Review collected by and hosted on G2.com.

What do you dislike about SocialToaster?

They used to have a free version, which they no longer offer. Review collected by and hosted on G2.com.

Recommendations to others considering SocialToaster:

This is a great piece of software to use for organizations that want to cultivate and motivate long-term relationships. Superfans earn points for actions (tweeting, FB'ing, etc.) and can redeem them for various rewards. Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link

SocialToaster Comparisons

Compare Hootsuite vs. SocialToaster
Compare Hootsuite vs. SocialToaster
SocialToasterVSHootsuite
Compare SocialToaster ratings to similar products

Explore More

AI Regulations in the EU
Google Compute Engine reviews
Quasi Contract
Corporate Culture
Data Center Infrastructure Management (DCIM)
Anti Money Laundering (AML)
Google Cloud SQL reviews
Best Payroll Software
Pros and Cons Details
SocialToaster