I like that with SOCi, you can have everything in one place for listing, social media, and reputation surveys. It's a great marketing tool that helps marketers truly understand how things are developing with different brands. It's valuable because I'm able to look at everything in one platform, streamlining things so that I can get a quick glance without a full deep dive. SOCi makes things easy as they handle a lot of the heavier tasks, allowing us just to connect the social media platforms or provide brief details of the listings. Review collected by and hosted on G2.com.

I wish we had a better capability of posting to TikTok for longer than twenty seconds, as well as the capabilities of trying to follow other places within the platform. Review collected by and hosted on G2.com.

I use SOCi for work, primarily to post on social media and respond to messages. I like the feeling of control the platform offers as an all-in-one solution, which helps me stay on top of things. It lets me know when posts are scheduled, peak posting times, and the best times to post. Additionally, SOCi shows me positive and negative interactions, especially with comments and direct messages. Setting it up was very easy and simple. Review collected by and hosted on G2.com.

When deleting posts, it doesn't allow you to delete Instagram photos or edit the caption of a post. I wish it would let us edit a caption for a post once it is posted. And give us the option to delete posts from SOCi without having to log into the platform if SOCi is already connected to the platform. Review collected by and hosted on G2.com.

I use SOCi to post to my office's and individual agents' social media, and I love the 'set and forget it' feature. Being able to schedule posts weeks in advance is my favorite aspect because it gives the impression that I am engaging daily without having to log in every day. This feature saves me time, as I can spend just 20 minutes to plan a whole month’s worth of content. Since time is money, anything requiring less time is valuable to me. Also, the initial setup was very easy. Review collected by and hosted on G2.com.

So I can post to individual accounts or the office and the verbiage as to which one I want to log into is a little hard to understand when I first started using SOCi. Review collected by and hosted on G2.com.

My favorite feature is being able to batch post to multiple locations at once. I also like that I can easily see when posts from Corporate are scheduled, and being able to adjust their captions and/or graphics as needed. Additionally, being able to easily differentiate between scheduled posts and pending posts is helpful. Review collected by and hosted on G2.com.

The AI posts typically aren't worded in a way that sounds human and can include inaccurate information, and the graphics often do not align with the content in the caption. I appreciate that the AI posts have to be approved before scheduling, but sometimes there are so many AI posts pending on a given day (sometimes 4+ posts) that I can't easily see actual scheduled content. It creates visual clutter as well (seeing all the pending AI posts on top of scheduled content). Review collected by and hosted on G2.com.

I find SOCi's layout pretty easy to maneuver. Everything is where it needs to be, making it simple to navigate the website. I know exactly where to go if I need to look at numbers, understand what's working or not, and schedule postings. The ability to plan out months and weeks at a time is a huge plus, and I appreciate viewing the metrics on our posts to see what's effective. The seamless process allows me to report at high levels, whether weekly, monthly, or quarterly. I also value the setup simplicity, as it took less than half an hour for me to get it all up and running, plus the available webinars simplify the process for our small team. The feature that lets corporate schedule for us while allowing the local team to manage scheduling without interference is also noteworthy. Overall, it's easy to relay navigation information to my local team, and they pick it up quickly thanks to SOCi's straightforward design. Review collected by and hosted on G2.com.

I think that this is a reported problem that is being monitored and resolved. It's the connection between the actual platforms and SOCi. So we had an instance the last couple of weeks where everything that was scheduled in SOCi did not get posted to Facebook because there was, like, an account restriction when in reality, there wasn't. I believe that that's being fixed. As long as we were made aware of it, and knew how to put in a workaround. It's improving. Review collected by and hosted on G2.com.

I like that I can link multiple channels into one place and location. this is super helpful as we have over 70 locations with franchisees. I also like I am able to see a schedule for each location and what they have posted as well as set up templates for responding to comments. Review collected by and hosted on G2.com.

It can be confusing to create posts. You usually have to click on a location or group before creating posts for the specific location. I would like to have the option to create a post and then assign specific locations or groups after. Its also very limited on what a link strength could be for each location and will have you relink pretty often. Review collected by and hosted on G2.com.

I like that SOCi is easy to use and easy to edit, which helps me a lot when creating social media posts and content. The posts are beautiful and attract engagement, which is really valuable to me. I appreciate how SOCi creates current and trending content, allowing me to decide if I want to use it as is or add to it. I love that everything is already scheduled, so even when I'm busy or on vacation, I'm generally happy with the posts that go out. Additionally, the initial setup of SOCi was super easy, almost like it was done for me. Review collected by and hosted on G2.com.

Maybe if I received some emails as reminders because, occasionally, I do forget about it. And, when I do remember, I look at it, and I'm like, oh, I missed editing or adding something I wanted to. So maybe, like, a weekly reminder that it's out there and, posting for me would help. Review collected by and hosted on G2.com.

I love that SOCi automates handling my account, so I don't have to do it. When I do need to go in and make a change, it's easy to navigate and intuitive. I mainly use the scheduler, and I can easily find and change things I need to. The automation really saves me a lot of hassle, making everything easy to adjust when needed. Review collected by and hosted on G2.com.

I'm honestly not sure because the one improvement I was suggesting is that when we make a post, it does not put the link into the post but instead puts the link into the comments. I believe that's being worked on or already fixed. So, I guess, the good thing is our feedback is being listened to. Review collected by and hosted on G2.com.

I think the 'genius section' of SOCi is very fun and quite advanced compared to other platforms. It helps push content along and is especially useful when I'm stuck with writer's block or creative block. Also, SOCi is a great resource for streamlining campaigns, promotions, or messaging pushes from corporate. I really like that the corporate office can upload their assets to the asset library, and we have them at our fingertips exactly when we need them. It's also a great scheduling software — I've used many like Later, Hootsuite, and Sprout Social, and SOCi works great in comparison. I don't have many edits or issues with it, and I really like being able to work with the corporate office to get their assets in a very timely manner. Review collected by and hosted on G2.com.

The only issue, which might be more of a bug, is when I do a carousel post and schedule it, sometimes all the graphics within the carousel don't come through on the platform. It's only happened a couple of times, so it could be a bug or even user error. Another thing is, sometimes when I try to delete a scheduled post that corporate has put on my calendar, I can't delete it, which can be a problem if it doesn't align with what's going on in our region. Review collected by and hosted on G2.com.

I use SOCi to write responses to social media reviews about my hotel, and it drafts responses for me, which gives me more time to focus on other tasks. I like that SOCi reminds me when I have a response to review and approve. Another feature I love is that SOCi watches all channels for me and responds, but I can also edit or draft my own response if needed. The initial setup of SOCi was very easy. Review collected by and hosted on G2.com.

The timing of when the responses are drafted seems to be later in the day so I may not see them in time to approve until the next day. If it could be sooner that would be helpful. Review collected by and hosted on G2.com.