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AM

Amy M.

Small-Business (50 or fewer emp.)

6/18/2026

"Easy-to-Use Platform for Social Media Management"

5/5

What do you like best about SOCi?

I use SOCi to schedule social media content and manage my social media calendar, and I really like how it helps me stay organized and keep track of everything. What I like most is how easy and straightforward it is to use, which saves me time. I don't waste time trying to figure out how to use it, allowing me to focus on other important things. The initial setup was super easy as well. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

The boost feature could be improved. I don't run ads through SOCi because I cannot create a form. All my ads collect information. I use Meta for that. Review collected by and hosted on G2.com.

Response from Alicia Zhang of SOCi

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Thank you for the wonderful review! We’re so glad to hear that SOCi is helping you stay organized with your social media calendar and making it easy to schedule content without adding extra complexity to your day. It’s great to know the platform has been simple to set up and is helping you save time so you can focus on other priorities. We also appreciate you sharing your feedback about the boost feature and lead form capabilities. Thanks again for your support and for being a valued SOCi customer!

GS

Gaurav Ranveer S.

Sales Specialist

Civil Engineering

Mid-Market (51-1000 emp.)

7/17/2026

Guest users or non-business users of the software, not included in G2 scores.

"A Powerful All-in-One Platform for Local Marketing"

5/5

What do you like best about SOCi?

What I like best about SOCi is that it brings multiple aspects of local digital marketing into one platform. Managing social media, online reviews, business listings, and local SEO from a single dashboard saves time and keeps everything organized. The interface is user-friendly, the scheduling tools are efficient, and the analytics provide clear insights into campaign performance. It also makes it much easier to maintain a consistent brand presence across multiple locations while responding quickly to customer feedback. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

One area where SOCi could improve is its reporting and customization options. Some reports could offer more flexibility, and certain features have a learning curve for new users. The platform can also feel slower at times when managing a large number of locations, but overall these issues are relatively minor compared to its overall functionality. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

SOCi helps solve the challenge of managing multiple aspects of local digital marketing from one place. Instead of using separate tools for social media, online reviews, business listings, and local SEO, everything can be managed through a single platform. This improves efficiency, saves time, ensures consistent branding across locations, and makes it easier to monitor performance and respond to customer feedback quickly. Review collected by and hosted on G2.com.

TC

Tanish C.

MANAGER

Small-Business (50 or fewer emp.)

7/17/2026

Guest users or non-business users of the software, not included in G2 scores.

"SOCi: A Game-Changer for Multi-Location Marketing"

4/5

What do you like best about SOCi?

Centralizes social media management, reviews, and local listings for multi-location brands (franchises, retail chains) in one dashboard

Strong for local SEO and reputation management at scale (hundreds/thousands of locations)

AI-assisted content creation and reply suggestions save time on repetitive local marketing tasks Yes the price absolutely justifies the the value it provides in all tasks Yes the price absolutely justifies the the value it provides in all tasks Yes the price absolutely justifies the the value it provides in all tasks Yes the price absolutely justifies the the value it provides in all tasks Yes the price absolutely justifies the the value it provides in all tasks Yes the price absolutely justifies the the value it provides in all tasks Review collected by and hosted on G2.com.

What do you dislike about SOCi?

History of losses — the path to sustained GAAP profitability has taken longer than bulls hoped

Small-cap with limited trading liquidity, which can mean sharper price swings

Customer concentration risk in certain verticals (heavy reliance on large franchise/multi-location brands)

Competitive pressure from larger platforms (e.g., Sprout Social, Hootsuite, or even native tools from Google/Meta) that could add local-marketing features and squeeze SOCi's niche Yes the price absolutely justifies the the value it provides in all tasks Yes the price absolutely justifies the the value it provides in all tasks Yes the price absolutely justifies the the value it provides in all tasks Yes the price absolutely justifies the the value it provides in all tasks Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

Fragmented local presence at scale — Managing hundreds or thousands of individual location pages (Google Business Profile, Facebook, Yelp, etc.) manually is unworkable. SOCi centralizes listings management so location data stays accurate everywhere at once.

Local social media management — Corporate marketing teams need to post both brand-wide content and location-specific content across many social accounts. SOCi lets a small central team manage this without hiring a social media person per location. Review collected by and hosted on G2.com.

AH

Andrew H.

Community Manager

Enterprise (> 1000 emp.)

6/25/2026

"Easy-to-Navigate Review Hub with Smooth Integration and AI-Powered Replies"

4/5

What do you like best about SOCi?

It helps me organize my reviews in one place, keeping everything together in a single space. This allows us to track areas that we might need to improve on. This drives our team to increase their performance, and as the manager allows me to have the necessary tools for training and onboarding. The site is easy to navigate, and the integration process was smooth. The built-in reply feature helps by improving my responses to residents with AI to enhance my comments. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

I find that soci is sometimes slow to notify me of pending tasks. Review collected by and hosted on G2.com.

Response from Alicia Zhang of SOCi

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We're delighted to hear that SOCi has been beneficial in organizing your reviews and improving your team's performance. We appreciate your feedback about the easy navigation, smooth integration, and AI-powered replies. We apologize for any delays in notifications.

M

Marketing .

Marketing Coordinator

Mid-Market (51-1000 emp.)

4/30/2026

"SOCi Centralizes Multi-Location Management and Keeps Brand Consistency"

4.5/5

What do you like best about SOCi?

The most helpful aspect of SOCi is its ability to centralize multi-location management into a single dashboard. For a franchise model with dozens of locations, the platform excels at maintaining brand consistency while allowing for localized social media engagement. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

While the platform is powerful, the user interface can feel a bit cluttered when managing a high volume of locations simultaneously. Navigating between deep-level analytics for specific territories and the global overview sometimes requires more clicks than expected. A more streamlined, intuitive 'quick-switch' toggle for individual location dashboards would greatly improve daily efficiency. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

Before using SOCi, gathering a holistic view of our digital performance across all locations was a fragmented, manual process involving multiple spreadsheets.

SOCi provides a unified analytics suite that shows us exactly how our localized marketing efforts are performing. We can now identify which locations are excelling and which need more support, allowing us to make data-driven decisions on where to allocate our marketing resources for the best ROI. Review collected by and hosted on G2.com.

Response from Alicia Zhang of SOCi

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Thank you for such a thoughtful review! We’re thrilled to hear that SOCi has helped simplify managing your franchise locations by bringing everything into one centralized dashboard while supporting both brand consistency and localized engagement. It’s wonderful to know the unified analytics have made it easier to identify opportunities, make data-driven decisions, and better allocate your marketing resources. We also appreciate you sharing your feedback about streamlining navigation and adding a quicker way to switch between individual location dashboards. Thanks again for your support and for being a valued SOCi customer!

JD

Josephine D.

CEO/Travel Planner

Small-Business (50 or fewer emp.)

6/18/2026

"SOCi Keeps My Brand Visible While I Focus on My Clients"

5/5

What do you like best about SOCi?

The consistency it brings to my social media presence. As a travel designer, I am always curating the best supplier experiences for my clients — and SOCi makes sure those stories get told, every single day, without me having to think twice about it. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

Honestly? There is nothing I dislike about SOCi. It has been a seamless addition to my workflow and continues to deliver exactly what I need, every single time. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

SOCi solves one of the biggest challenges in running a boutique travel agency: staying consistently visible on social media without sacrificing time better spent serving my clients. My brand stays active, my preferred suppliers get the exposure they deserve, and I stay focused on what I do best — designing exceptional travel experiences. Review collected by and hosted on G2.com.

Response from Alicia Zhang of SOCi

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Thank you for sharing your positive experience with SOCi! We're delighted to hear that our platform has seamlessly integrated into your workflow and continues to meet your needs. We appreciate your support and look forward to continuing to assist you in maintaining a strong social media presence.

MP

Meghan P.

General Manager

Small-Business (50 or fewer emp.)

4/28/2026

"One Size Fits All Tool for Marketing - Must Implement"

4.5/5

What do you like best about SOCi?

Soci was very easy to integrate, and is limited on its performance issues. Overalll, we're very satisfied with the easiness SOCI creates for our marketing. It was easy to setup, easy to explain to new employees, and has very effective features with the new AI implimentations. I don't personally know what we pay to use SOCI, but given that it's been installed by our Corporate, I'm sure it's something valuable. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

I cannot personally attest to anything I *dislike* about SOCI, but it would be nice to implement things other than post for the feed and stories or communications. If you could set up events, or other similar things I think SOCI could be a bigger investment. Review collected by and hosted on G2.com.

DC

Daniel C.

Marketing Specialist

Mid-Market (51-1000 emp.)

6/18/2026

"SOCi Brings It All Together for Efficient and Effective Customer Engagement"

5/5

What do you like best about SOCi?

I really appreciate the way SOCi consolidates the various social and review platforms where customers engage with us. It puts everything into one place so I can manage those channels more efficiently. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

For my purposes, I think that sometimes SOCi is much more powerful than I need, which means it can feel like I'm missing out on features because I don't know exactly how to use those powerful tools. Maybe it's more about lacking educational resources. Review collected by and hosted on G2.com.

Response from Alicia Zhang of SOCi

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Thank you for sharing your feedback! We're pleased that SOCi has made it easier for you to manage your social and review platforms in one place. We understand that our platform can be robust, and we are committed to providing more educational resources to help you maximize its potential. Feel free to check out SOCi University for the most up to date training and content! https://university.meetsoci.com/learn/dashboard

RC

Riley C.

Social Media & Marketing Coordinator

Small-Business (50 or fewer emp.)

3/10/2026

"Effortless Google Listing Management with SOCi"

4.5/5

What do you like best about SOCi?

I use SOCi to manage Google listings for multiple businesses within a franchise system, and it's super easy to update my listings with just a few clicks. I appreciate how SOCi provides valuable analytics information, helping me track where traffic is coming from. I really like the ease of use and the ability to connect our social accounts to gain analytics. The initial setup was very easy too. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

Possibly the UI could be updated to be more user friendly. Maybe bolder buttons, easier menus, more info boxes to show what functions do what. Review collected by and hosted on G2.com.

Response from Alicia Zhang of SOCi

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We appreciate your feedback on the ease of profile switching and the real-time performance feedback. We're sorry to hear about the issue with updating business details, feel free to reach out to support if you would like further assistance on this!

AV

Alyssa V.

PROPERTY MANAGER

Small-Business (50 or fewer emp.)

6/18/2026

"Efficient Tool for Managing Multi-Platform Social Media"

5/5

What do you like best about SOCi?

SOCi has been a helpful tool for managing our marketing and engagement efforts across locations. The platform makes it easier to stay organized, monitor activity, and keep communication consistent. Overall, it has streamlined several of our day-to-day tasks and improved efficiency for our team. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

The platform can feel a bit overwhelming at first due to the number of features and dashboards. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

SOCi helps streamline our social media management by allowing us to post across multiple platforms from one centralized system. This saves a significant amount of time compared to posting individually on each site and helps ensure consistency in messaging across all channels. It also improves efficiency for our team, especially when managing multiple properties or locations at once. Review collected by and hosted on G2.com.