I like having access to the database of information for all of my locations right at my fingertips. I also appreciate the options to make changes and updates at scale, along with the ability to build my own custom reporting so I can get a bird’s-eye view of performance for things like reviews and social media. The custom tokens for localization are another versatile feature, and they help fine-tune bulk posting when I’m working at scale. Review collected by and hosted on G2.com.

Sometimes the features feel incomplete, rushed, or disjointed from one another. I also frequently experience outages, crashes, or other failures, and there often aren’t any descriptive error messages to explain what went wrong. Some limitations don’t really make sense and feel inconsistent—for example, having the ability to upload a CSV for Facebook and a Google business profile, but not for Instagram. Review collected by and hosted on G2.com.

I've had a very positive experience using SOCI. Before discovering and implementing the platform, my plan to manage multiple social media accounts was what I presumed would be time-consuming and overwhelming. SOCI brought all of our accounts into one place, making it much easier for me to stay organized and manage our online presence efficiently.

One of the things I appreciate most about SOCI is the amount of time it saves me. Instead of spending that time switching between platforms, I can focus more on analyzing performance data and thinking strategically about how to improve our digital marketing efforts. The analytics and reporting tools have been especially valuable because they allow me to monitor our performance in real time and make adjustments when needed.

I was also impressed by how smooth the onboarding process was. The training materials were clear, thorough, and easy to follow. Throughout onboarding, many of the questions I had were answered before I even needed to ask them. The process was so comprehensive that I never found myself needing to contact support for assistance.

Another highlight was the integration process. Connecting our social media accounts to SOCI was straightforward, and having everything centralized has made managing our digital presence much more efficient. It feels like SOCI was designed with the end user in mind, making tasks that used to take significant time much simpler and more manageable.

Overall, SOCI has become an important part of my daily workflow. It has helped me save time, stay informed, and make better decisions regarding our digital marketing strategy. I would confidently recommend it to anyone looking for a more efficient way to manage and analyze their social media presence. Review collected by and hosted on G2.com.

My main area for improvement would be the level of detail available in some of the performance metrics. While SOCI provides valuable analytics and strong visibility into overall performance, there are times when I’d like more granular data to better understand user behavior.

For instance, when I’m reviewing search impression data, it would be helpful to know where our listing appeared within the search results—such as whether it showed up on the first page or further down in the rankings. Added context like this would give deeper insight into how potential clients are finding our business and would help us make more informed digital marketing decisions.

That said, the analytics SOCI currently provides are still very useful, and this is more of an enhancement request than a major concern. Review collected by and hosted on G2.com.

Depth of directory ranking insights is one of the best things about Soci. You can actually identify which keywords you want to track - and then you can see which ones your business ranks well for and where you can improve. You can also map directory rankings across your business' footprint.

It's also an easy solution to implement. The Soci team is overly communicative in helping to set your organization up, and they cover all the bases: website integration, directory ownership, escalating directory inconsistencies to publishers, etc. Review collected by and hosted on G2.com.

Like any directory ranking or reputation management platform, you can't set up Soci to run well overnight. This isn't a fault of their platform; in fact, I think it's a testament to how deep its capabilities are. However, make sure that if you are implementing Soci - or transitioning from another directory management platform - you have enough time to comfortably do so. Review collected by and hosted on G2.com.

SOCi provides a comprehensive platform for managing social media, reviews, listings, and local marketing efforts at scale.

The interface is clean and organized, making it relatively easy to navigate despite the platform's extensive feature set. Some areas can feel overwhelming at first, but overall the user experience is intuitive.

SOCi integrates well with major social media platforms, review sites, and business listing services, allowing teams to manage multiple channels from a single dashboard.

The platform is generally reliable and responsive. Publishing, review management, and reporting tools perform consistently, even when managing multiple locations.

While SOCi may represent a significant investment, the time savings and operational efficiencies it creates can provide strong ROI, particularly for multi-location businesses.

The onboarding process is structured and helpful, and the support team is responsive when assistance is needed. Training resources make it easier for new users to get up to speed.

The AI-powered features help streamline content creation, review responses, and local marketing tasks, reducing manual effort while maintaining brand consistency.

Overall, SOCi is a powerful solution for organizations looking to centralize and scale their local digital marketing efforts. Review collected by and hosted on G2.com.

While SOCi offers a robust set of features, the platform can feel overwhelming for new users due to the number of tools and options available. Some workflows require multiple clicks, and certain reports could be more customizable. Additionally, occasional delays in syncing data across integrations can occur. However, these are relatively minor issues compared to the overall value and functionality the platform provides. Review collected by and hosted on G2.com.

I like that I have everything on one platform! All of my accounts are linked in one and it makes posting so easy and seamless. I'm not that great with technology, so having this streamline how I post is a big time-saver as well. It was also easy to learn and Soci is great about offering help when you need it. Review collected by and hosted on G2.com.

Honestly, there's no issues I have with Soci, but if I had to pick, I would say they could make the dashboard look nicer. It looks fine now, but they could soften it and make it more appeasing to the creative eye, if they wanted. But again, it won't make it a better platform or enhance it's performance in any way, so it's purely cosmetic! Review collected by and hosted on G2.com.

Being able to see Google information on the platform is very helpful along with the option to link multiple social media types. Review collected by and hosted on G2.com.

When trying to schedule posts, if it is something that has already been posted under another Anytime Fitness account, it won't let you post it. If trying to post a story, there are minimal features to be able to add to the story other than just an image. Automatic posts are consistently marked as unable to post. The UI takes so much time to load, it is faster to go through the instagram or Facebook app itself to be able to schedule posts. When trying to get support, there is an email account that it says to email, but then you get an email stating that you need to login to your account to receive support. When I was trying to gain access, this wasn't helpful because I didn't have an account to use. There is also no way to post a Facebook story on there, when posting an instagram story, it doesn't carry over to Facebook. If I go on the Instagram app and post a story, then it posts it on Facebook and instagram. Meta Business Suite allows all these features as well. There isn't anything special about SOCi compared to the Business Suite that I have found other than integration of Google, which we don't even use often. All of the meetings that are supposed to help us learn about how to use SOCi seem to be pointless. I take what they say and try to apply it, but then I run into issues because of what I am wanting to actually do isn't available or I get errors. Review collected by and hosted on G2.com.

One of the more valuable features on SOCI is the ability to post to multiple platforms simultaneously. You can do one mass post or change wording and set-up for each on without having to go between multiple pages or tabs. This alone saves significant amounts of time and reduces confusion. Review collected by and hosted on G2.com.

As a, second tier user so to speak, I do find some frustrations in utilizing some of the tools such as changing audiences or paid postings. A lot of that is controlled above by my parent organization so that does cause some frustration. I use the free posting most but the few times I have tried paid posting I have trouble uploading and finding my content to post in a paid ad. In defense though I have not reached out to the soci about that yet but it is on my to do list. The initial support setting it up and online tools have been useful. Review collected by and hosted on G2.com.

As someone who is very limited on time, what I like most about SOCi is the ability to schedule posts across multiple social media platforms simultaneously. The interface is straightforward and easy to navigate, which makes managing content much more efficient. It saves me a significant amount of time and helps ensure our messaging stays consistent across channels without having to log in to each platform individually. Review collected by and hosted on G2.com.

The biggest opportunity for improvement is the messaging feature. I don't consistently receive notifications for new messages, and conversations aren't always categorized in a way that makes them easy to manage. Better message organization and more reliable notifications would be helpful. Review collected by and hosted on G2.com.

SOCi has been very helpful to in seamlessly managing our primary social in one place that is concise and informative. It's easy for our corporate office to prebuilt posts for us, let us the franchisee move and alter the text and tags, as well as the timing of these posts. It is also easy to see the response and effect of these posts in their report system. As a franchisee it is easy to add our own posts to their existing line up and make our social media content relevant to our individual brand as well as the overall franchise as a whole. It's easy to login in everyday and keep tabs on the new information in one place that isn't as nebulous as Meta's back end right now. I like that we can boost posts from within SOCi without having to go to 20 different screens, or figure out which of the 10 different ways you can boost a post on Meta has the feature you are looking for. The addition of stories/reels to the mix is very useful as we tend to do those almost exclusively for our branding pieces. Review collected by and hosted on G2.com.

Messages are slow. Often by the time SOCi notifies us about a message or response, we have already resolved it. Luckily we are using this as a check and balance system. It could also be a little more indepth with the statistics it gives us in the report. Review collected by and hosted on G2.com.

What I like most about SOCi is how it helps simplify and centralize multi-location marketing in one platform. It makes it easier to manage local listings, social media, reviews, and customer engagement across multiple locations without having to switch between different tools. The automation features. Especially around posting, reputation management, and reporting—save a lot of time and help keep branding consistent. I also like that it provides useful insights and analytics so we can track performance and make better marketing decisions. Review collected by and hosted on G2.com.

One of the main drawbacks is that the generated content doesn’t always accurately reflect authentic, real-world messaging and photos. It can feel generic at times and may not fully capture the tone or specifics of a local business. Additionally, the local events and suggestions don’t always align well with what is actually happening in the area, which can make the content feel less relevant or timely. Review collected by and hosted on G2.com.