SmartFocus Pros and Cons

SmartFocus is its ability to streamline tasks and enhance productivity. The interface makes it easy to manage priorities, while its data-driven insights help users make informed decisions. Plus, the customization options allow for a tailored experience that suits individual workflows perfectly. Overall, it really helps users stay organized and focused on what matters most! Review collected by and hosted on G2.com.

for the new users smartfocus feels overwhelming due to its range of features,sometimes got performance issues due to bugs which has to be fixed.there is limited customization option Review collected by and hosted on G2.com.

Based on what I know, SmartFocus is a powerful tool that helps businesses personalize and optimize their email marketing campaigns. Its ability to analyze customer data and behavior to segment audiences, create personalized content, and improve the overall effectiveness of email marketing, is considered one of the best features. Additionally, the ability to target specific customer segments with highly relevant and personalized content is a great way to increase engagement and conversions. Review collected by and hosted on G2.com.

I do not have personal preferences or dislikes. However, it's important to note that SmartFocus, like any technology, has its limitations and may not be the best fit for every business. Some companies may find that their features and capabilities do not align with their specific needs or goals. Some users may find the software difficult to navigate or have trouble integrating it with their existing systems.

It's always important to evaluate the technology and its fit with the specific needs and goals of the business before committing to any technology. Review collected by and hosted on G2.com.

It's ability to customise coustomer data, it's simple to use anyone can use it regardless of the amount of experience managing marketing platform. Review collected by and hosted on G2.com.

Dont have any dislike, As not faced any issue Review collected by and hosted on G2.com.

What I like the most about this application, SmartFocus, is that it is an application that anyone, regardless of the amount of experience managing marketing platforms, can use very easily; something that has definitely helped my work team a lot, in which some members did not have previous knowledge of this subject, but they were able to use and adapt very well to this application. Review collected by and hosted on G2.com.

Something that bothers me a bit is that the application works very well on my IOS devices, but when I use it on Windows, something seems to be wrong. The app works, but not as well as on IOS. I think if that improved, the app would be perfect. Review collected by and hosted on G2.com.

I like the personalization features, and different widgets (real-time weather content blocks) the dynamic content, so the content changes / updates when the customer opens the email, not when it was sent. Easy to use interface, with a message builder and drag and drop functionality. Good deliverability. Their account managers have been helpful so far, but I try and keep in close contact with them in case they are ever needed urgently. Review collected by and hosted on G2.com.

The support was lacking for a while, as they had a restructure and the account manager left, however, this issue has been resolved. I hope they did learn from their mistakes and are better with regards to this in the future. Review collected by and hosted on G2.com.

The best thing about working with this tool is that it allows us to build segments and create different tests to dial in what works best for our customers. Review collected by and hosted on G2.com.

The User-Interface could have been better. Review collected by and hosted on G2.com.

It permitted us to work out sections and make A/B Tests to dial in what turned out best for our clients. In each of the an extraordinary stage, more costly than some! However, worth each penny. Review collected by and hosted on G2.com.

The messages we had pre-planned still went out without issues, however we couldn't make any changes or make any extra messages around then. When you figure your work around however it's quick and dependable. Review collected by and hosted on G2.com.

The customer first mentality is unbeatable on SmartFocus and it really gives me the best picture on what the users needs/wants are Review collected by and hosted on G2.com.

I dislike very little, but the interface experience does leave a bit to be desired Review collected by and hosted on G2.com.

This works well when you have a large quanity of data to use for data mining and link it to the associated email package.

The WYSIWYG email designer is good with the ability to save blocks of content design to pull in for emails linked to the data held in the system.

It is mainly focused on retail B2C whilst we were using it for looking at purchases at a manufacturer level Review collected by and hosted on G2.com.

Some of the functionality was add ons and not necessarily obvious that they had to be purchased

Data mining required an extensive level of work - I got the feeling that this was because it was normally done by SF for their clients and not seen as something the client would do themselves

Costs for data storage were very high and not as compeditive as other providers I've since worked with Review collected by and hosted on G2.com.

Programmatic capabilities within email campaigns

Simple to test with storage of users for testing saves time Review collected by and hosted on G2.com.

The UI is a bit clunky, needs an upgrade Review collected by and hosted on G2.com.