Save to My Lists
Claimed
Claimed

Top Rated SmartFocus Alternatives

24 SmartFocus Reviews

3.8 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
24 SmartFocus Reviews
3.8 out of 5
24 SmartFocus Reviews
3.8 out of 5

SmartFocus Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SmartFocusQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Mónica R.
MR
E-Commerce Manager Store
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Translated Using AI
What do you like best about SmartFocus?

Smartfocus is a very good CRM tool. It allows us to make our site dynamic and different for each client, based on their preferences and previous browsing on our page. It also allows for dynamic email campaigns, where, although it is the same campaign, the content is different, based on the client's location and previous purchases they have made with us. Additionally, it is very easy to use and implement campaigns, such as welcome campaigns. The editor is very user-friendly, allowing you to create a piece by dragging and copying blocks of text or images, and for the more advanced users, it also allows for editing pieces through HTML. Review collected by and hosted on G2.com.

What do you dislike about SmartFocus?

Despite the fact that it is very easy to use the platform, the integration with the website became a bit complicated. Additionally, it allows very little management on our part regarding the creation of users and fields in the database. To add a user or an additional field, you have to ask the smartfocus technical team. Review collected by and hosted on G2.com.

Verified User in Wholesale
UW
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about SmartFocus?

The context of this review is only using Smart Focus's email platform vs. their data insights + message cloud solutions. Using all 3 means you'll have full marketing automation. Review collected by and hosted on G2.com.

What do you dislike about SmartFocus?

Clunky UI (although this may be updated) and hard to quickly on-board others. Data insight is a download to excel affair vs. using an intuiative dashboard past opens, sends etc... Review collected by and hosted on G2.com.

Gustavo M.
GM
Jefe de marketing de ventas
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SmartFocus?

I like it because it includes personalization elements in real time, such as a countdown, interactive coupons or personalized videos. It makes your web page alive even in the slightest instant. Simplifies content delivery. Let the algorithms automate what's important, like the next best offer and the price range of the recommended articles.

It adapts what the visitor sees of your web based on the emails in which they have clicked and seen, the web pages visited and their previous consuting Review collected by and hosted on G2.com.

What do you dislike about SmartFocus?

It requires a lot of coordination, to enter elements to update the product under construction to increase our clientele and to publicize our product. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SmartFocus?

As a company with a small group in which needs to send out many newsletter marketing campaigns, it definitely can be rather difficult. A system like this was necessary for our group in order to get all these emails sent out with a small group of people to work it. I love the management to see the confirmations of emails through the system itself, very convenient. Review collected by and hosted on G2.com.

What do you dislike about SmartFocus?

The support team was very poor in my opinion as they weren't really around to help at times when I needed it most and had a campaign that needed to get out. The cost is also much higher than anything else we at the time tried or even looked into. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
EA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SmartFocus?

The ability to easily navigate through the software with assessable tool to use. Review collected by and hosted on G2.com.

What do you dislike about SmartFocus?

The slowness of the system at are slower Review collected by and hosted on G2.com.

PD
Factory Worker
Automotive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SmartFocus?

The real time customer integration is what I like best Review collected by and hosted on G2.com.

What do you dislike about SmartFocus?

I do not have any complaints about this. Review collected by and hosted on G2.com.

Verified User in Oil & Energy
UO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about SmartFocus?

Easy to use and fast to capture the data Review collected by and hosted on G2.com.

What do you dislike about SmartFocus?

Need to scroll to find what you're looking for Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about SmartFocus?

Integration with certain applications is not simple Review collected by and hosted on G2.com.

What do you dislike about SmartFocus?

Loading time and integration with other systems Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SmartFocus?

SmartFocus is easy to use and allows for responsive design within its WYSIWYG layout. While is still allows me to go in and use HTML to hand code elements of it's design if I choose, SmartFocus has allowed users who may not have this background to still design and create emails.

A-B testing, segmented lists, isolating email sends by states or regions, SmartFocus has allowed us to dial in our customer base on a more detailed level then the systems we have used in the past. Review collected by and hosted on G2.com.

What do you dislike about SmartFocus?

There is a learning curve, like any new system, and SmartFocus is not quite as intuitive as it could be. I could see how someone new to email Marketing might not even know where to look for all of the robust features that SmartFocus offers.

SmartFoucs has had an issue in the 3 years I've been using it to go down, sometimes for more then a day. If you have not scheduled your emails ahead of time, or need a last second update this can make using their software problematic. While they will send out updates saying they are aware of the issues, you're still left in the dark as to how long it might be out, or when the site is back up with out trying to log in. Review collected by and hosted on G2.com.

Verified User in Pharmaceuticals
UP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SmartFocus?

Nothing. The customer service is atrocious and the system is down. Review collected by and hosted on G2.com.

What do you dislike about SmartFocus?

We decided to use Smart Focus as we believed it to be one of the leading companies in this field. The system has been down since last Wednesday with only a single email of communication from the CIO and no contact from the Account Manager who has gone AWOL and is ignoring calls. This is an extremely unprofessional company and I would warn anyone against using them. Review collected by and hosted on G2.com.