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24 SmartFocus Reviews
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Smartfocus is a very good CRM tool. It allows us to make our site dynamic and different for each client, based on their preferences and previous browsing on our page. It also allows for dynamic email campaigns, where, although it is the same campaign, the content is different, based on the client's location and previous purchases they have made with us. Additionally, it is very easy to use and implement campaigns, such as welcome campaigns. The editor is very user-friendly, allowing you to create a piece by dragging and copying blocks of text or images, and for the more advanced users, it also allows for editing pieces through HTML. Review collected by and hosted on G2.com.
Despite the fact that it is very easy to use the platform, the integration with the website became a bit complicated. Additionally, it allows very little management on our part regarding the creation of users and fields in the database. To add a user or an additional field, you have to ask the smartfocus technical team. Review collected by and hosted on G2.com.
The context of this review is only using Smart Focus's email platform vs. their data insights + message cloud solutions. Using all 3 means you'll have full marketing automation. Review collected by and hosted on G2.com.
Clunky UI (although this may be updated) and hard to quickly on-board others. Data insight is a download to excel affair vs. using an intuiative dashboard past opens, sends etc... Review collected by and hosted on G2.com.
I like it because it includes personalization elements in real time, such as a countdown, interactive coupons or personalized videos. It makes your web page alive even in the slightest instant. Simplifies content delivery. Let the algorithms automate what's important, like the next best offer and the price range of the recommended articles.
It adapts what the visitor sees of your web based on the emails in which they have clicked and seen, the web pages visited and their previous consuting Review collected by and hosted on G2.com.
It requires a lot of coordination, to enter elements to update the product under construction to increase our clientele and to publicize our product. Review collected by and hosted on G2.com.
As a company with a small group in which needs to send out many newsletter marketing campaigns, it definitely can be rather difficult. A system like this was necessary for our group in order to get all these emails sent out with a small group of people to work it. I love the management to see the confirmations of emails through the system itself, very convenient. Review collected by and hosted on G2.com.
The support team was very poor in my opinion as they weren't really around to help at times when I needed it most and had a campaign that needed to get out. The cost is also much higher than anything else we at the time tried or even looked into. Review collected by and hosted on G2.com.
SmartFocus is easy to use and allows for responsive design within its WYSIWYG layout. While is still allows me to go in and use HTML to hand code elements of it's design if I choose, SmartFocus has allowed users who may not have this background to still design and create emails.
A-B testing, segmented lists, isolating email sends by states or regions, SmartFocus has allowed us to dial in our customer base on a more detailed level then the systems we have used in the past. Review collected by and hosted on G2.com.
There is a learning curve, like any new system, and SmartFocus is not quite as intuitive as it could be. I could see how someone new to email Marketing might not even know where to look for all of the robust features that SmartFocus offers.
SmartFoucs has had an issue in the 3 years I've been using it to go down, sometimes for more then a day. If you have not scheduled your emails ahead of time, or need a last second update this can make using their software problematic. While they will send out updates saying they are aware of the issues, you're still left in the dark as to how long it might be out, or when the site is back up with out trying to log in. Review collected by and hosted on G2.com.
Nothing. The customer service is atrocious and the system is down. Review collected by and hosted on G2.com.
We decided to use Smart Focus as we believed it to be one of the leading companies in this field. The system has been down since last Wednesday with only a single email of communication from the CIO and no contact from the Account Manager who has gone AWOL and is ignoring calls. This is an extremely unprofessional company and I would warn anyone against using them. Review collected by and hosted on G2.com.
