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Skyword360 Reviews & Product Details - Page 4

Skyword360 Overview

What is Skyword360?

The Skyword360 platform puts content at the core of all marketing activities. Skyword360 is designed to ensure all cross-channel planning, content creation, and activation aligns with an enterprise's overall content strategy and marketing goals. With this content-centric approach, marketing leaders are empowered to create unique and aligned customer experiences that differentiate their brands and drive measurable results. Skyword360 provides tools for all of the essential elements of content operations: strategy, planning, creation, collection, activation, personalization, and optimization. With an international freelance community from over 46 countries and the ability to translate the platform into 14 languages, content operations can be seamlessly executed at scale.

Skyword360 Details
Languages Supported
German, English, French, Italian, Japanese, Korean, Dutch, Portuguese, Russian, Spanish, Swedish, Turkish, Chinese (Simplified)
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Product Description

Skyword360 powers a connected, content-centric approach to differentiating your brand and creating exceptional customer experiences.

How do you position yourself against your competitors?

Skyword360 is the only platform that combines enterprise-wide visibility with original content creation and tools for ongoing optimization. When coupled with Skyword's services and community of thousands of vetted freelance creatives, Skyword360 empowers enterprises to create exceptional customer experiences at scale. While Skyword provides powerful content operations tools, it also places a heavy emphasis on the emotional aspects of story-driven marketing. We are in an age where people are blocking interruptive marketing techniques and, at the same time, consuming great content and stories at record rates. Today's top companies use Skyword's software, freelance community, and services to create and activate original content that engages, converts, and supports a loyal audience. When the time is right, they turn to Skyword for the framework to storify their content. With Skyword, brands stop wasting valuable resources on what doesn't work, and instead drive revenue, margin, and brand loyalty by creating experiences people love.


Seller Details
Seller
Skyword
Year Founded
2010
HQ Location
Boston, MA
Twitter
@Skyword
7,519 Twitter followers
LinkedIn® Page
www.linkedin.com
209 employees on LinkedIn®

Ruben S.
RS
Overview Provided by:
Senior Director of Growth Marketing at Skyword | The Content Company

Recent Skyword360 Reviews

Cat D.
CD
Cat D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great opportunities to engage with national brands"
Skyword's editorial team is full of top notch professionals who are thoughtful and friendly. The platform makes it simple to accept and submit assi...
Davina v.
DV
Davina v.Small-Business (50 or fewer emp.)
5.0 out of 5
"Fantastic agency who has their stuff together"
I've worked with several content marketing agencies over the past eight years, and Skyword is, by far, the best. They pay well, provide feedback on...
Ewa J.
J
Ewa J.Enterprise (> 1000 emp.)
5.0 out of 5
"An amazing platform, Find the words that suit your business."
Skyword360 is a content delivery solution with a freelancer database of more than 46 countries. It is designed to create a cross-channel content cr...
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Skyword360 Media

Skyword360 Demo - Skyword Digital Asset Manager
With Skyword360’s digital asset management capabilities, marketers have a central location to store and manage all of their content to increase efficiencies when finding and sharing assets internally.
Skyword360 Demo - Skyword Enterprise Planner
Skyword360 provides a place to see and understand how teams are executing against their content strategy, where bottlenecks or content gaps exist, and where resources should be allocated accordingly.
Skyword360 Demo - Skyword Enterprise Dashboard
Skyword360 empowers marketers to measure and share the performance of all of their content through configurable dashboards, email performance snapshots, as well as robust reporting and analytics.
Skyword360 Demo - Skyword Content Strategy
Skyword360 provides one location to create strategy, document it, and communicate it in a way that is clear and easily accessible to teams across the enterprise. Documenting personas and buying stages allows marketers to then tag and easily track content that has been created for each.
Skyword360 Demo - Original Content Creation
In Skyword360, marketers can configure content templates, leverage SEO tools for content optimization, and assign workflows to seamlessly create or review content.
Skyword360 Demo - Skyword Community
Skyword360 houses a community of thousands of vetted freelancers from more than 46 countries.
Answer a few questions to help the Skyword360 community
Have you used Skyword360 before?
Yes

Video Reviews

197 Skyword360 Reviews

4.3 out of 5
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197 Skyword360 Reviews
4.3 out of 5
197 Skyword360 Reviews
4.3 out of 5

Overall Review Sentiment for Skyword360Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Law Practice
AL
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Skyword360?

Helps our team keep a tab on how our company is doing compared to its competitors. By showing trends and patterns it gives a clear product position and shows us what we should do next. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

The learning curve is kind of long but the online assistant is there to help if you need it. Review collected by and hosted on G2.com.

Recommendations to others considering Skyword360:

Take time to get to know all the features that TrackMaven offers and you will be all the better for it. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

Helps us better understand how your marketing attempts are being perceived by your audience which helps us reevaluate and reposition ourselves. Review collected by and hosted on G2.com.

Verified User in Arts and Crafts
UA
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Skyword360?

I liked being able to pull my entire social media feed (and also of competitors) in one go. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

The insights are most often inaccurate and the way they organize their insights are confusing and overwhelming. Review collected by and hosted on G2.com.

Recommendations to others considering Skyword360:

I wouldn't recommend it as there are other programs out there that do the same, but with less bugs. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

We had to cancel our contract with TrackMaven, since we found that their price tag wasn't worth all the bugs that we encountered. Review collected by and hosted on G2.com.

JK
Data engineer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Skyword360?

I like the logo and UI a lot. Both very engaging. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

I found it extremely difficult to determine how this software worked, and could not use it effectively. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

I was trying to communicate my team's data better to other teams. I did not realize any benefits. Review collected by and hosted on G2.com.

CB
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Skyword360?

Our Skyword team is incredibly responsive, professional, and knowledgable. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

We don't have much to dislike in relation to our partnership. Review collected by and hosted on G2.com.

Recommendations to others considering Skyword360:

The Skyword team is more willing and able to be a true partner with you than most vendors I have worked with. They are patient, they listen well, and they truly want to see your team succeed. Allow them to take you on the journey of on-boarding. "Trust the process." Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

Skyword helps us develop content for our website. We partner from ideation to completion, with conversation and collaboration throughout the process. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
EC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Skyword360?

Since the beginning of our relationship, the Skyword team has been very focused on helping us achieve our business objectives through strong content. Author recruitment and the editorial process are designed to support this. The team brings forward great analytics and recommendations for strategic improvement. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

It is a complex process to ensure content is relevant and business building, and requires time and support from key players (like the legal team). It takes time to achieve results, and requires ongoing diligence. The Skyword team is great about acting in partnership throughout this journey. Review collected by and hosted on G2.com.

Recommendations to others considering Skyword360:

Make sure you develop your objectives up front, and get buy in from key stakeholders, including your executive and legal team. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

As a brand, we are working to drive both broad awareness and positive equity with consumers through content. Website traffic has steadily grown, driven by upward trends in organic visits. And engagement rates with content are good, with content driving further exploration of our site. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Small-Business(50 or fewer emp.)
More Options
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Review source: G2 invite
Incentivized Review
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Skyword360?

It’s simple interface that’s makes you understand at just a simple glance. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

Like others software it doesn’t have a mobile application for smartphones. Review collected by and hosted on G2.com.

Recommendations to others considering Skyword360:

Most definitely because it’s really easy to use and it has a every simple interface for better understanding. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

I do marketing and promotions so it’s a great asset in my field. I’m at the trail stage but who recommended it said it was good to use. Review collected by and hosted on G2.com.

Sara A.
SA
Co Founder and co editor at alice & lois blog
Apparel & Fashion
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Skyword360?

I write articles and content creation for two companies that utilize Skyword. This simplifies my work flow tremendously! Both companies have different specs within the platform - so Skyword makes it so much easier to understand exactly what the brand is looking for. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

Outages are hard to deal with when I am on a tight timeline. I do wish actual due dates showed instead of "in one month". Also it would be helpful to be able to see all of our submitted ideas over time. Currently we only can see the past 2 or 3 months worth of submitted ideas. Review collected by and hosted on G2.com.

Recommendations to others considering Skyword360:

This is such an excellent tool to streamline how you have your content creators work and create content. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

Streamlining workflow between myself and the brand I am writing for. The platform makes it so much easier to understand exactly what the brand/company is looking for as far as amount of photos, headings, word count and SEO, etc. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Skyword360?

The ease of use of the platform - interface was extremely user friendly and accessible to even beginners. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

Not the best with trying to find influencers. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

We liked how the data was presented. Review collected by and hosted on G2.com.

Tom B.
TB
Owner
Writing and Editing
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Skyword360?

As a content writer and copywriter, Skyword has given me the opportunity to write for significant companies like Google and Fidelity. As a bylined writer, I've been able to showcase my writing chops while getting substantial opportunities to have my work in the public eye. Many of the writing assignments have challenged my skills and kept me sharp, as well as better informed on a range of topics. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

Initially I had some trouble with the platform in editing and uploading images, but those were all resolved though good communication with Skyword editors and managers. Review collected by and hosted on G2.com.

Recommendations to others considering Skyword360:

Every experience I've had with a Skyword employee has been positive. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

As a freelance copywriter, Skyword solves my business problems by paying me for what I write. As mentioned, the assignments also take me into business areas and issues for which I didn't have deep knowledge—I'm more knowledgeable about a range of best business practices as a result of writing research and the writing itself. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
CC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Skyword360?

Outstanding sounding board to get ideas and assistance publishing articles that attract readership. The editorial staff is one of the best I've worked with as they get back to you quickly with areas you need help creating great content. They also provide a means to find other opportunities that match your experience with organizations that use Skyword for their content. You can write about your industry experience while getting increased global exposure increasing your brand and reputation. The platform also creates a uniqueness that expands your ability to share your content to other social media platforms. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

Dependency on client approvals may take more time, can be slow. Also the platform needs improvement allowing HTML and JavaScript coding in a way Wordpress handles these. The spelling and grammar as well as access to the plagiarism tool should also be included. This would eliminate delays where the editors return content back to the authors to correct their writings. It is a big time saver and it also alleviates the work the editors do returning the work back to the authors under tight publication schedules. Review collected by and hosted on G2.com.

Recommendations to others considering Skyword360:

For the aspiring writers of content this is a platform that is remarkable where many clients go to find the talent for their content and marketing purposes. Industry thought leaders will find a readership audience in their niche to provide the content they need. Also, freelancing independent consultants with many years of expertise will find giving back and contributing their knowledge and know how of immense value to their followers. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

Contributing back to the industry with thought provoking articles while mentoring many others in the industry. It provides a great means to establish your credibility, brand and reputation. Organizations also find the talent with the experience they need to being on board helping them with their brand. Review collected by and hosted on G2.com.