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Skyword360 Reviews & Product Details

Skyword360 Overview

What is Skyword360?

The Skyword360 platform puts content at the core of all marketing activities. Skyword360 is designed to ensure all cross-channel planning, content creation, and activation aligns with an enterprise's overall content strategy and marketing goals. With this content-centric approach, marketing leaders are empowered to create unique and aligned customer experiences that differentiate their brands and drive measurable results. Skyword360 provides tools for all of the essential elements of content operations: strategy, planning, creation, collection, activation, personalization, and optimization. With an international freelance community from over 46 countries and the ability to translate the platform into 14 languages, content operations can be seamlessly executed at scale.

Skyword360 Details
Languages Supported
German, English, French, Italian, Japanese, Korean, Dutch, Portuguese, Russian, Spanish, Swedish, Turkish, Chinese (Simplified)
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Product Description

Skyword360 powers a connected, content-centric approach to differentiating your brand and creating exceptional customer experiences.

How do you position yourself against your competitors?

Skyword360 is the only platform that combines enterprise-wide visibility with original content creation and tools for ongoing optimization. When coupled with Skyword's services and community of thousands of vetted freelance creatives, Skyword360 empowers enterprises to create exceptional customer experiences at scale. While Skyword provides powerful content operations tools, it also places a heavy emphasis on the emotional aspects of story-driven marketing. We are in an age where people are blocking interruptive marketing techniques and, at the same time, consuming great content and stories at record rates. Today's top companies use Skyword's software, freelance community, and services to create and activate original content that engages, converts, and supports a loyal audience. When the time is right, they turn to Skyword for the framework to storify their content. With Skyword, brands stop wasting valuable resources on what doesn't work, and instead drive revenue, margin, and brand loyalty by creating experiences people love.


Seller Details
Seller
Skyword
Year Founded
2010
HQ Location
Boston, MA
Twitter
@Skyword
7,519 Twitter followers
LinkedIn® Page
www.linkedin.com
209 employees on LinkedIn®

Ruben S.
RS
Overview Provided by:
Senior Director of Growth Marketing at Skyword | The Content Company

Recent Skyword360 Reviews

Cat D.
CD
Cat D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great opportunities to engage with national brands"
Skyword's editorial team is full of top notch professionals who are thoughtful and friendly. The platform makes it simple to accept and submit assi...
Davina v.
DV
Davina v.Small-Business (50 or fewer emp.)
5.0 out of 5
"Fantastic agency who has their stuff together"
I've worked with several content marketing agencies over the past eight years, and Skyword is, by far, the best. They pay well, provide feedback on...
Ewa J.
J
Ewa J.Enterprise (> 1000 emp.)
5.0 out of 5
"An amazing platform, Find the words that suit your business."
Skyword360 is a content delivery solution with a freelancer database of more than 46 countries. It is designed to create a cross-channel content cr...
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Skyword360 Media

Skyword360 Demo - Skyword Digital Asset Manager
With Skyword360’s digital asset management capabilities, marketers have a central location to store and manage all of their content to increase efficiencies when finding and sharing assets internally.
Skyword360 Demo - Skyword Enterprise Planner
Skyword360 provides a place to see and understand how teams are executing against their content strategy, where bottlenecks or content gaps exist, and where resources should be allocated accordingly.
Skyword360 Demo - Skyword Enterprise Dashboard
Skyword360 empowers marketers to measure and share the performance of all of their content through configurable dashboards, email performance snapshots, as well as robust reporting and analytics.
Skyword360 Demo - Skyword Content Strategy
Skyword360 provides one location to create strategy, document it, and communicate it in a way that is clear and easily accessible to teams across the enterprise. Documenting personas and buying stages allows marketers to then tag and easily track content that has been created for each.
Skyword360 Demo - Original Content Creation
In Skyword360, marketers can configure content templates, leverage SEO tools for content optimization, and assign workflows to seamlessly create or review content.
Skyword360 Demo - Skyword Community
Skyword360 houses a community of thousands of vetted freelancers from more than 46 countries.
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Have you used Skyword360 before?
Yes

Video Reviews

197 Skyword360 Reviews

4.3 out of 5
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197 Skyword360 Reviews
4.3 out of 5
197 Skyword360 Reviews
4.3 out of 5

Overall Review Sentiment for Skyword360Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Alan A.
AA
Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Skyword360?

While searching for a marketing content creation platform, I came across Skyword360, and since then, I have never faced any trouble regarding content for my website. It helps me connect with freelance writers with whom I can work on day to day or regular basis, and I can switch too If I want, which makes it way easier to find good quality content with creativity within the same price range. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

its compatibility with mobile and apps is not well-matched as compared to desktop, which, if improved, will help briefly to its users and will become handier. According to some of their content creating tactics, their policies are bit too much, which can sometimes make content looks like not-so-creative and repetitive. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

It provides an excellent interface that helps you understand on how to write a particular genre of content. The option of reminders always reminds you about your deadlines and keeps you focused even if you forget some things. The interface is user-friendly and you can quickly get along on it. Also, the reports and analytic section is too good that you only need to download reports from one section and it's done. Review collected by and hosted on G2.com.

Jonathan T.
JT
Co-Founder, Writer, Editor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Skyword360?

The Skyword platform is very easy to work on and, compared to similar sites that I've used, the pay is fantastic. Being able to manage all aspects of my work, including conversations with the editors and clients, is extremely helpful. Most of the editors that I've worked with have been friendly and helpful. The client base includes many high-end brands that I would not otherwise have the chance to work with. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

Because everything happens within the Skyword platform, any bug in that platform can be devastating. I've lost entire projects because the spell-checker crashed. The software that evaluates the content can also be very rigid, which becomes a challenge when the word count is limited or the keyword is inorganic. It would be more helpful if we could submit work to the editor for their review despite these issues. This would allow the creator and editor to collaborate on a solution.

I also frequently have issues understanding the deadlines. When a project is first offered to me, the deadline is clearly stated with the exact date and time. Once I claim the project, though, the deadline is simply given by how many days I have left. This is imprecise and not particularly helpful. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

Skyword provides me with well-paid work for excellent clients. Review collected by and hosted on G2.com.

Open Discussions in Skyword360
Ewa J.
J
Marketing Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Skyword360?

Skyword360 is a content delivery solution with a freelancer database of more than 46 countries. It is designed to create a cross-channel content creation playground that helps to complete your marketing goals. It enables you to provide content/Blog posts on any required niche in 14 different languages. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

The platform contains complicated functions that are sometimes confusing. There is lagging observed while scrolling or accessing the image library. Log page is assigned to each district; if you have selected the wrong page, you won’t access it. Sometimes communication gap is also observed with the freelance community. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

The platform provides high-quality content that suits our requirements perfectly. The team is very collaborative with a fun-to-work environment. Image library response is sometimes delayed. There is some confusion on the interface as it is pretty cluttered; overall, the tool works perfectly and delivers what it promises. Review collected by and hosted on G2.com.

Angela T.
AT
Writer / Journalist
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Skyword360?

I've been working with Skyword as a freelance writer since 2011. The staff is personable and makes an effort to get to know the writers. I never feel like just another link in the chain when working via Skyword. I also appreciate the well-planned writing projects. From through writer's guidelines and accessible editors, to fair pay rates, Skyword really does offer a complete package for freelance writers looking to build both a name and income from their creativity. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

Although I'm very satisfied with the process and opportunities at Skyword, it would be nice to have a little more transparency regarding the overall picture for each marketing campaign. It would be easier to schedule my workload if I knew how long a project was contracted to last. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

I'm always looking for a consistent supply of writing work, and Skyword makes that possible. The Skyword portfolio feature makes it easy for their clients to browse potential writers and invite them to work on projects. I always know another project is coming down the pipeline if I keep my portfolio updated and my current work top notch. Review collected by and hosted on G2.com.

Daniel P. S.
DS
Founder and CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Skyword360?

Skyword provides clear assignment instructions, including keywords, so you know what you need to do and when. Every editorial director I've encountered has been fair and responsive as well, which has made for a positive and largely stress-free working relationship. Skyword also produces a monthly newsletter featuring helpful tips for freelancers and new writing opportunities. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

My quibbles are modest. At times the platform for submitting assignments can be a bit too "automated." To appease the AI requires some creative revisions and that sometimes results in copy that isn't as refined as it otherwise could be. I also wish it was easier to find additional writing opportunities with Skyword. Review collected by and hosted on G2.com.

Recommendations to others considering Skyword360:

It's a professional, responsive operation for today's content creation needs. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

It's so important for brands to produce relevant, informative content for their audiences these days, and Skyword achieves that without a hard sell that can turn off prospective customers. Review collected by and hosted on G2.com.

Davina v.
DV
Communications & Marketing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Skyword360?

I've worked with several content marketing agencies over the past eight years, and Skyword is, by far, the best. They pay well, provide feedback on your work, and have allowed me to explore some new niches. They have high-level clients and I've learned a lot through writing for them. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

Honestly, I can't think of a single thing! Working with them is great. The content management system is easy to navigate, and my editors are lovely, providing detailed feedback so I can improve with each new project. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

I'm helping business owners—particularly small business owners—learn about technologies that can improve their businesses. As I interview C-suite sources and learn more about my clients' offerings, I become more of a subject matter expert myself. Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Skyword360?

As a technology and digital marketing writer for top global brands, I've had the chance to work with some of the world's leading agencies. Skyword's team and platform are top-tier. Their integrated approach to content strategy, extremely talented and professional editorial team, and easy to use platform make working with them a pleasure. Perhaps more importantly, I've been so impressed with their consistent delivery of high quality content at both a volume and velocity that brands need to stay competitive. A strong tech-powered production process is critical to successful content marketing, and Skyword offers that - along with high quality writers and a strong editorial team. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

Frankly, nothing. Of the different solutions that I've seen, Skyword manages to deliver one of the best consistently great experiences in the industry. However, they're constantly improving the platform all the time and new features like a better idea submission workflow are solving problems I didn't even know that I had. That definitely helps keep delivery on the cutting-edge. If there is something you encounter that you have a challenge with or a new feature you want, speak up. The responsive team will definitely take it seriously. Review collected by and hosted on G2.com.

Recommendations to others considering Skyword360:

I've worked directly with clients that leverage the platform, and as part of full service programs that use editorial. I'd highly recommend brands considering a content marketing solution to consider the full-service option. The highest levels of value come from vision at the content strategy level and editorial oversight, combined with access to Skyword's freelance community and tech-based production process. The most important thing when you're putting together a content marketing program isn't cost, it's results. I have clients that I've worked with for years who have stayed with Skyword -- and that tells me they're generating the results needed. For freelance writers, I'd highly recommend creating a portfolio. They're a pleasure to work with and can introduce you to some fascinating clients! Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

As a freelance contributor, my work focuses on two things: helping brands tell their stories and connecting brands to their customers to drive sales. Especially in the sometimes complex fields of technology and marketing, my ability to drive these results for clients is only as good as the team I'm working with. From the editorial vision and polish at Skyword to a smooth production process, they make it possible across numerous accounts with ease. As a writer, they make it easier for me to have a real impact and reduce the stresses associated with this field on an everyday basis. The technology is critical for driving results, and from SEO to easy publication Skyword delivers. Review collected by and hosted on G2.com.

Bana J.
BJ
Freelance Medical Writer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Skyword360?

I enjoy that the platform is intuitive and not clunky. I also appreciate that it doesn't require extra clicks to see the necessary info, like SEO terms or topic descriptions. You can enter content without navigating away from those details, which is helpful. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

Not a lot, honestly. I think it would be nice to have other information more prominent and visible directly from the content entry interface, such as the deadline. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

I use this platform to complete content assignments for health and medical clients. The robust SEO tool and its associated scorecard are particularly helpful as an SEO writer. Review collected by and hosted on G2.com.

Sarah D.
SD
Senior E-commerce Strategy Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Skyword360?

We are using TrackMaven as our social media analytics tool since few months back and honestly, this is the best tool we have used so far; here is why; it helps you analyze each and every social media platform you use on one single platform while also showing you other competitors’ posts too. So, you don’t need to hustle a lot and your performance too will be increased by saving lots of time, which is a very good deal. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

At first, the navigation was a bit difficult to use but after they updated their system it has become very easy to use and there are no such complaints we have faced so far. I think it works quite well with our organization and we are happy with it. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

if you are also one of those brands that have highly competitive partners with a presence on social media, you seriously need TrackMaven as it tracks every step and helps you navigate your next move. Its customization option for feed is beneficial as you can adjust analytics according to your needs; on top of that, it has a clean API. Review collected by and hosted on G2.com.

Verified User in Graphic Design
UG
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Skyword360?

As a designer/Illustrator/art director I like that the projects follow a transparent process allowing each member of the team to see the status of the project, current tasks and next steps. Review collected by and hosted on G2.com.

What do you dislike about Skyword360?

Sometimes the Skyword platform doesn't supply rich feedback for visual edits, so there can be some feedback that gets lost in interpretation, but overall it's a great platform. Review collected by and hosted on G2.com.

Recommendations to others considering Skyword360:

It's a great platform to use to partner with brands in a number of different industrys. Review collected by and hosted on G2.com.

What problems is Skyword360 solving and how is that benefiting you?

Skyword 360 allows me to partner with more prominent regional and national brands that I, as a solopreneur, wouldn't have the opportunity to partner with alone. Review collected by and hosted on G2.com.