Kenshoo is great for managing multiple campaigns at a time, including across clients. The suite makes it incredibly easy to get data all in one place and then make actionable recommendations based on it. It is also easy to make optimizations from Kenshoo -- once you figure out how to use it, Kenshoo can be really powerful. Review collected by and hosted on G2.com.

I've found customer support to be lacking at times. Review collected by and hosted on G2.com.

Kenshoo is very user friendly, allows for easy reporting and very manageable. I also appreciate that recently Kenshoo reduced their fees and thus made it more affordable and more competitive for use. Review collected by and hosted on G2.com.

I find it difficult to make time and day reports in Kenshoo. I wish there were easier pre-made reports for these types of requests. Review collected by and hosted on G2.com.

Advanced Search Management tab is a great feature where you can make bulk changes to all levels of the account and push it out quickly. Review collected by and hosted on G2.com.

There are a lot of in's and out's that are hard to figure out unless you have someone show you. You also cannot load more than a certain amount of keywords or the system slows down. You also can't access the URL builder and it's done on the backend. Review collected by and hosted on G2.com.

Kenshoo takes data from ad platforms and puts them in one place in an easy-to-understand format. The data is laid out practically and the user interface is great! Review collected by and hosted on G2.com.

The only thing I think could make Kenshoo better is if it could pull in data from other ad retiring sources such as Facebook or YouTube (maybe it can, we just don't use it for that?). Review collected by and hosted on G2.com.

The interface has an easy to follow workflow and allows for some more complex targeting capabilities than social platforms do on their own. You can also customize reporting to include metrics from 3rd party tracking capabilities. And, while we don't yet use this capability, we really like the idea of blending intent audiences from search behavior with social audiences for targeting on Facebook and other social platforms. Review collected by and hosted on G2.com.

The interface is S L O W. Sometimes it makes it difficult for my team to complete tasks efficiently. New roll-outs for specific new features on Facebook or other social networks are sometimes glitchy or behind their competitors. Review collected by and hosted on G2.com.

I like how everything flows. Kenshoo allows a user to track campaigns easily and audit spend vs budget, performance, etc easily without having to create multiple reports and play with data in excel.

Their bidding algorithms are really top notch, i think some of the best in the industry. I feel that I am actually doing more proactive bidding rather than trying to play catch up with my campaigns when doing things in Kenshoo. I also like the new analysis grid which is making it easier to manage my campaigns, assign dimensions, and more. Review collected by and hosted on G2.com.

It's a little confusing and the layout could use some work. Many times there are great features tucked away in kenshoo, but accessing them easily or knowing about them is frustrating.

Having more than 1 profile bidding policy per account would also be great. A lot of the times, shopping and search campaigns would be more easily managed within 1 profile but we need to have 2 in order for Kenshoo to be able to run the bidding algorithms separately.

Having the analysis grid, and the tool as a whole be able to handle higher volume accounts would also be extremely helpful. A lot of the times we get error messages in regards to not being able to export as many rows as we have selected, or we're trying to do too much in the analysis grid. Review collected by and hosted on G2.com.

Kenshoo is the Ferrari of bid management tools: 1) has the most powerful capabilities, 2) requires a sophisticated driver to get the most out of it, 3) is not the lowest cost option. If winning the race is the most important thing to your organization, you need the best car with a adequate driver. Review collected by and hosted on G2.com.

Can be difficult for inexperienced marketers to master. Review collected by and hosted on G2.com.

Ease of use between multiple accounts and channels. Advanced search can be tricky at first but once you learn how to use it, it is a very powerful too. Review collected by and hosted on G2.com.

I dislike the ability to report on geographic data, time of day data, and hour of day data in the dashboards. They all exist as dashboards but we can't tie cost to other metrics which makes it very frustrating. Review collected by and hosted on G2.com.

There is a lot to like about Kenshoo, the automations, the ability to manage changes on multiple search engines at one go, the templates they provide to analyse data and also reporting. It also integrates with GA, CRM systems and caters for other 3rd party data. Review collected by and hosted on G2.com.

Data is not real time which is not too much of an issue. The social platform is not incorporated within the Kenshoo Editor. Apart from that it is a very robust tool. Review collected by and hosted on G2.com.

Automated bid rules, portfolio bid management Review collected by and hosted on G2.com.

Conversion tracking was always about 20% off Review collected by and hosted on G2.com.