JP

Jorge P.

Digital Marketing Specialist

Mid-Market (51-1000 emp.)

7/19/2020

"Best Paid Media Portfolio Management & Bulk actions Made Easy"

5/5

What do you like best about Skai?

I love Kenshoo automation features and tools. We manage a large list of clients that need repeated actions to be applied as well as quick revision and reports to understand their performance and apply changes accordingly. Kenshoo has made it incredibly easy for us to get these things done and have given us additional reports and smart alerts that allow us to make better decisions. Also, their education team is always throwing training, a lot of helpful content, and resources. Review collected by and hosted on G2.com.

What do you dislike about Skai?

I think one of the things that have been confusing for me is to understand their terminology and system hierarchy. All the new terms and names are somewhat confusing, especially for those of us that use different paid platforms. Review collected by and hosted on G2.com.

Recommendations to others considering Skai:

If you have Google or Microsoft accounts that are similar and require the same type of changes ana analysis, you can use Kenshoo to automate all those adjustments and analysis. This will save time, money, and make it more efficient. Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

Multiple account management and analysis. Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automated actions. Also, account analysis through Kenshoo is faster, time-saving, and more efficient as we have more time to focus on data than making manual changes. Review collected by and hosted on G2.com.

UC

Verified User in Computer Games

Mid-Market (51-1000 emp.)

8/25/2021

"Efficient for creative, lacking for everything else"

3/5

What do you like best about Skai?

Centering creatives from the ground up is the most effective way to create massive creative uploads in my campaign management. Review collected by and hosted on G2.com.

What do you dislike about Skai?

The interface is outdated and old-fashioned. The small buttons and displays often make it challenging to identify which buttons are for what. Review collected by and hosted on G2.com.

FR

Franco R.

Small-Business (50 or fewer emp.)

10/6/2020

"Great for automating your companies social media account"

4.5/5

What do you like best about Skai?

Kenshoo has a really clean and easy to understand UI, the design does not look outdated and it is a pleasure to work with it. After a certain adaption phase, it is quite easy to automate your facebook profile, and gather useful user data and export them in a customizable report. Review collected by and hosted on G2.com.

What do you dislike about Skai?

It does take some time to find and understand the most important tools, but when you hang in, you will really like Kenshoo. Review collected by and hosted on G2.com.

HR

Horst R.

Mid-Market (51-1000 emp.)

5/29/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Getting a higher performance in social advertising"

4/5

What do you like best about Skai?

Controlling the current campaigns from the dashboard works perfectly. A good choice of channel managers and a very smart overview of the ongoing advertising campaigns is given. Social campaigns for advertising can be settled in an easy way and many possibilities to auto sync the campaigns on different channels. Review collected by and hosted on G2.com.

What do you dislike about Skai?

The social branding option allows to collect user data and gives us the choice to add user groups, but they all have the same rights to edit - I don't think that's helpful to have a general user with rights like the admin. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/10/2020

"Kenshoo"

2.5/5

What do you like best about Skai?

The best feature in Kenshoo is the account mirroring between engines. Review collected by and hosted on G2.com.

What do you dislike about Skai?

Optimization tools are inferior to Google tools Review collected by and hosted on G2.com.

UH

Verified User in Hospital & Health Care

Small-Business (50 or fewer emp.)

10/15/2020

"Good Tracking - Hard to Offline to Online"

3.5/5

What do you like best about Skai?

The interface is very user-friendly and easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Skai?

We had difficulty with keyword tracking for our efforts in trying tie offline conversions to online interactions. Review collected by and hosted on G2.com.

JL

Jessica L.

Account Manager

Information Technology and Services

Enterprise (> 1000 emp.)

12/3/2019

"Kenshoo: ideal for multichannel marketing."

4/5

What do you like best about Skai?

With Kenshoo we have been able to optimize the management of the offer. It is a tool that allows the monitoring of multiple accounts and launch campaigns in different social networks. I love being able to create ads quickly and the best workflow is detailed, so it facilitates your learning. Your custom reports is another feature that I like. Also Kenshoo makes it incredibly easy to get everything you need for a raw data dump. Review collected by and hosted on G2.com.

What do you dislike about Skai?

It has been a great tool for us, however the only thing I would like it to improve is its interface, which can sometimes be a bit slow, also presenting some type of limitation when used with a large amount of data. Review collected by and hosted on G2.com.

Recommendations to others considering Skai:

It is undoubtedly one of the best platforms for many companies that want to plan, activate and amplify marketing in different digital channels, offering the best solution by providing data-based information and optimization technology that helps make informed decisions. It has a large number of tools to track, inform and manage efficiently and effectively. It is highly recommended for large companies that have a great expense in marketing because it adapts very well. Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

Kenshoo helped us simplify the processes of organization, traffic, management and reporting in social campaigns. We have taken full advantage of Kenshoo's exclusive proprietary technology features, such as ads and portfolios directed by intention. By using Kenshoo, we have been able to be much more efficient since we use mass editions and automated rules. Kenshoo helped us increase work capacity. Review collected by and hosted on G2.com.

JE

Jose E.

Creative Director

Marketing and Advertising

Small-Business (50 or fewer emp.)

11/25/2019

"Kenshoo a tool that allows more activities in less time."

4/5

What do you like best about Skai?

It helps to optimize the management of the offer, contributes to work in favor of the objectives of the clients. It allows team members to manage and streamline reports for efficiency in paid search campaigns. It has a very easy and dynamic interface to use, intuitive and easy to navigate in it. Review collected by and hosted on G2.com.

What do you dislike about Skai?

Just as it offers you multiple functions and benefits, there are times when the tool tends to be a bit slow in executing its functions, but on the other hand most of the times it is usually a fairly fast tool that greatly speeds up your activities. Review collected by and hosted on G2.com.

Recommendations to others considering Skai:

It can be said that it is a necessary tool in the activities of any organization, since it guarantees a solid solution for the administration of offers. It is a software that gives the ability to extract data in all the necessary ways, from ads to campaigns and keywords, allowing direct data to be obtained for a better analysis and thus save a lot of time on tasks. It is a good option to implement in the organization since just training new users already guarantees you great time savings since the tool is easy to handle and navigate. Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

We use this platform in our organization in order to obtain information based on the data necessary for the optimization and performance of our marketing, it helps us to make decisions to give improvements in investment in marketing and our advertising. Through it we plan and amplify marketing in all the most frequent digital channels. On the other hand we use the tool to contribute to the management of the offers and the optimization of the budget to help meet the objectives of our customers, and keep our customers satisfied and pleased with our service. Review collected by and hosted on G2.com.

UH

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

10/13/2019

"Good Products, Great Support, & Growing Operation"

3.5/5

What do you like best about Skai?

Their support is top notch, especially if you are considered a larger client. I used Kenshoo in their very early days for about 4 years while at Ticketmaster. Then, after moving to GoodRx in 2013, I brought on Kenshoo in 2015 and have been with them ever since. Review collected by and hosted on G2.com.

What do you dislike about Skai?

Sometimes their systems can make things more difficult than they need to be... Some of their interfaces and tools are clearly over-engineered and would benefit from simplifying. Also, if you have a very large paid search or paid social account, their UI can be very slow, especially when trying to scroll through your campaigns. Review collected by and hosted on G2.com.

UP

Verified User in Publishing

Mid-Market (51-1000 emp.)

10/29/2019

"Value add will vary based on your business needs"

2.5/5

What do you like best about Skai?

The managed service has been helpful in getting our footing with Kenshoo. The dashboard provides a strong top-down evaluation of current ad sets. Review collected by and hosted on G2.com.

What do you dislike about Skai?

The interface is difficult to use and can be hard to parse through. If you are on managed service at first, it's likely you will not learn much about the actual site itself so it can be hard to acclimate. I also don't see that many differences between the software itself and Facebook Ads manager. Review collected by and hosted on G2.com.

Recommendations to others considering Skai:

The effectiveness of this product will be dependent on your business needs. I think the more straightforward your business is, the better results you will have. It is also most helpful if you want to push a high volume of paid efforts, less so if you are trying to find a more niche audience. Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

We have used Kenshoo to scale paid social efforts for an editorial product. The service is helpful in finding the right categories and platforms to invest ad money into based on our offerings. Review collected by and hosted on G2.com.